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Logic Model Final

This logic model outlines a program to teach nonprofits about ethical marketing and award a seal of approval. Over six months, introductory seminars will be held for 12 nonprofits to raise awareness of unethical practices. Six nonprofits will receive further training and three will transform their marketing to an ethical standard to earn approval. Overall, this aims to decrease exploitation of vulnerable groups and shift nonprofit attitudes towards more uplifting clients.

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141 views1 page

Logic Model Final

This logic model outlines a program to teach nonprofits about ethical marketing and award a seal of approval. Over six months, introductory seminars will be held for 12 nonprofits to raise awareness of unethical practices. Six nonprofits will receive further training and three will transform their marketing to an ethical standard to earn approval. Overall, this aims to decrease exploitation of vulnerable groups and shift nonprofit attitudes towards more uplifting clients.

Uploaded by

api-532059832
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logic Model

Claire Shallow
Goal: To develop a program that teaches nonprofits about ethical marketing and gives those who meet the criteria for ethical marketing a
seal of approval. Overall, I want to decrease nonprofit marketing that exploits vulnerable populations in developing countries.

Resources/Inputs Activities Outputs Outcomes Impacts


- Website, blog posts, - Partnering with - Intro seminars will be - All 12 NPs will gain - Additional NPs gain
and presentation United Way and held twice a month awareness about the understanding of
(digital resources) community with 1 NP at each (12 problem problem, become
- Printed materials foundations to total will attend) - 6 NPs will be interested in ethical
- Supplies (nametags, spread awareness - 6 NPs will continue to evaluated + learn marketing, and may
folders, pens, etc.) - Facilitate intro work with me to learn ethical marketing even seek out how to
- Computer seminars (2/month) about ethical specific to their org. get approved
- Projector - Teaching and train marketing in their - 3 NPs will succeed in - Individuals learn
- Means to travel NPs more about orgs. transforming their about exploitation in
- Refreshments ethical marketing in - 3 NPs will continue marketing to honor marketing and may
- NP Partners their org partnering with me and uplift clients start donating only to
- Evaluate NPs based until achieving an - Overall unethical NPs with seal of
on various criteria ethical marketing seal marketing in NPs will approval
- Approve or reject of approval decline due to - Overall unethical
ethical marketing changed attitudes and marketing in NPs will
status behaviors decline due to
changed attitudes and
behaviors

Assumptions:
- Logic Model is over the first six-months
- Criteria for certification has been defined prior, and resources
for teaching (website, information, etc.) have been
made/gathered External Factors:
- Meetings/seminars are expected to be held in the location that - Exploitation/ “poverty porn” is a very effective tactic at
each NP operates out of. garnering donations
- I’ll be independently running the program, using my own - This type of marketing can be unintentional - there is a
computer, printer, and car. lack of awareness about the issue in general.
- NPOs like United Way will agree to partner with me

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