A Report

On
A study on lead generation through data mining for
market penetration and product sales.

By
Kriti Peter
20BSP1111
PGPM 2020-2022

Name of the Organization

Corel Corporation
 REPORT ON
A study on lead generation through data mining for
market penetration and product sales.

By
Kriti Peter
20BSP1111
PGPM 2020-2022

Name of the Organization

Corel Corporation
A report submitted in partial fulfilment of
the requirements of
PGPM Program of
IBS Pune

Company Guide Faculty Guide

Mr. Nikhil Panchal Dr. Shirish Jeble

Date of Submission

ii
 AUTHORISATION

This report, titled “‘A study on lead generation through data mining for market
penetration and product sales’” submitted by Kriti Peter (20BSP1111) is a
summary of the work carried out in Corel Corporation (ARK Info solutions) from
16th February 2021 to 21st May 2021. The report is submitted as partial fulfilment of
the requirement of PGPM Program of IBS Pune under the guidance of Mr. Nikhil
Panchal and Dr. Shirish Jeble.

Mr. Nikhil Panchal Dr. Shirish Jeble

Company Guide Faculty Guide

Corel Corporation IBS Pune

i
 ACKNOWLEDGMENTS

In this Summer Internship Program, I would like to acknowledge our director Prof.
Jyoti Tilak. She gave me learning experiences, where I could use my skills and learn
many other things too. I am thankful that she showed such confidence in me. The way
she mentors, one gets motivated to do good work in upcoming life.
I would also like to thank my faculty guide Dr. Shirish Jeble sir, whose constant
support and motivation helped me to do this project. He always guided me at each
step. If I had any query, He was there to solve it and he made this internship program
much easier for me. He has a positive attitude which I took from him as well.
I would like to thank my company guide Mr. Nikhil Panchal for guiding me and our
whole team through the course of the SIP and aiding us in understanding the
professional side of corporate world, his positive attitude motivated me to do my work
with more professionalism and with dedication.
Lastly, I would also thank my parents for their constant support. They put all their
faith and confidence on me. My friends too helped me a lot by discussing all the
current activities happening in the corporate world. It was an overall great learning
experience for me.

Kriti Peter
(20BSP1111)

ii
iii
 EXECUTIVE SUMMARY
Name: Kriti Peter
Enrolment No.: 20BSP1111
Company: Corel Corporation
Address of the Company: 1600 Carling Avenue Suite 100 Ottawa, ON K1Z 8R7
Canada
Project Title: A study on lead generation through data mining for market penetration
and product sales
Objectives: 1. Sourcing leads for potential sales prospects through data mining and
validating leads through online sources.
2.To understand the parameters which are qualifiers for the selection of potential
clients.
3.Factors which affect the lead generation for Corel corporation.
4.The importance of quality lead generation for Corel corporation.
5.To understand the methods and importance of validating the lead generated
The opportunity presented to work as a Data Sourcing and Validation Executive at
Corel corporation (ARK Info solutions).
Corel Corporation, a software development company, revolutionized the way people
express and exchange ideas with CorelDRAW, the first graphics software for the
Windows® platform, in 1989. Corel has a reputation for producing high-quality
goods that are simple to understand and use and that help people reach new levels of
productivity. But they have formed a partnership with the tens of millions of users
who have been impressed and pleased by all they've created with our apps. As an
intern, we worked for ARK Infosolutions, which is Corel Corporation's national
distributor for the Indian Subcontinent as well as a leading value-added distributor for
technology products.
Data sourcing, also known as strategic sourcing, assists a company in establishing
long-term partnerships with its suppliers. Strategic sourcing aids in the creation of
synergy between organizations and their suppliers by emphasizing the emphasis on
the core capabilities of suppliers and assuring the right suppliers for the right sourcing
objective.
The objectives are to meet the target group with data that is consistent and focused on
higher quality findings. The acquisition of raw data in order to create new market
opportunities. In-depth knowledge of browsing and surfing various websites for
various industrial segments. Also, to understand the requirement of database
generation & reaching to daily/weekly/monthly goals of data and maintain the
sourced database.

iv
Data Validation requires account mapping where all the information with respect to
the company and the decision maker is verified before the data is passed on to the
sales team.
For research methodology the use of google search engine, google maps, google+,
Zauba corp, Justdial, Indiamart, Facebook, Instagram, Truecaller, local website,
company website and many more. The findings were interesting, and they aided in
understanding the strategic procurement mechanism and successful mining methods.
Today the data mining is attracting a good amount of attention is that of distributed
and collective data mining. Most of today's data mining is based on a database or data
warehouse of information that is physically stored in one place. However, there may
be times when information is stored in several locations, including separate physical
locations. While conducting local data analysis to produce partial data models and
combining the local data models from various data sites to create sales data, which
will aid sales insiders and generate maximum avenue.
This research was towards understanding aids in attempting to mine and use data to
prove a vision, as well as how to approach and break it down into small manageable
pieces so that one can begin to execute in a data-informed manner. It is important not
to let a superficial analysis of data that is cheap, easy or fast to collect nudge one off-
course in the way of entrepreneurial pursuits as this is the one which can only help
you understand potential customers and interact effectively with them.
Till date 2,190 have been sourced in various domains across Indian states

v
Table of Contents
AUTHORISATION................................................................................................................................i
ACKNOWLEDGMENTS.....................................................................................................................ii
EXECUTIVE SUMMARY..................................................................................................................iii
1 INTRODUCTION.........................................................................................................................2
1.1 Objectives, Scope, and Limitations........................................................................................2
1.2 Report Organization...............................................................................................................4
2 INDUSTRIAL ANALYSIS...........................................................................................................5
2.1 The Impact of Covid 19 on the IT industry......................................................................................7
2.2 Major Players...............................................................................................................................8
2.2.1 Product Based IT companies with respect Corel Corporation...................................................8
2.3 Porter’s Five Forces...................................................................................................................10
3 COMPANY OVERVIEW...........................................................................................................11
3.1 History.................................................................................................................................11
3.2 Mission & Vision.................................................................................................................13
3.3 Products & Services.............................................................................................................14
3.4 Corel Draw Graphic Suite.............................................................................................................15
3.5 Industry Usage of Corel Draw.......................................................................................................16
3.6 SWOT........................................................................................................................................17
3.7 Competitor analysis...................................................................................................................18
3.8 About ARK Infosolutions..............................................................................................................20
3.8.1 ARK InfoSolutions Company Details.....................................................................................20
3.8.2 ARK Values............................................................................................................................20
4 PROJECT EXECUTION DETAILS................................................................................................21
4.1 Concept Description..................................................................................................................21
4.2 Importance of the project...........................................................................................................24
4.3 Roles & Responsibilities......................................................................................................24
5 REFERENCES............................................................................................................................26
References...........................................................................................................................................26
6 Annexure..........................................................................................................................................28
6.1 Product Based IT Company.......................................................................................................28
6.2 Service based IT companies.......................................................................................................30
6.3 Market Share of Indian IT Company.........................................................................................32

vi
vii
1 INTRODUCTION
1.1 Objectives, Scope, and Limitations
Objective:
1. Sourcing leads for potential sales prospects through data mining and validating
leads through online sources.
2.To understand the parameters which are qualifiers for the selection of potential
clients.
3.Factors which affect the lead generation for Corel corporation.
4.The importance of quality lead generation for Corel corporation.
5.To understand the methods and importance of validating the lead generated
Scope:
Corel Corporation is a software company specializing in developing and delivers
graphics, productivity and digital media software. Their main focus is on the Corel
Draw Graphic Suite. As a data sourcing and validation executive my task is to daily
source leads for prospective sales, the leads are sourced through secondary data from
sites like Just dial, India mart, job portals, google maps, Facebook, websites of the
company, linked In, Zuba Corp. The information included are the name of the
company/organization, industry domain, address, city, state, the name of the end user,
email id, phone number. The data is then fed into the Corel Deal Registration database
which contains all the intern’s lead. The most commonly sourced domains are
Printing, DTP, Signage and Advertisement due to high concentration of usage. The
data is validated by cross checking the information from the sourced site among other
different sites.
Limitation:
1. Finding information about a lead from different sites can be difficult due to
unavailability of one or more pieces of information.
2.Difficulty in consideration for prospective lead due to open sourcing of the data
3. Gathering concrete information for the lead generated sometimes proves out to be
old or invalid.
Methodology:

viii
Collection of Secondary data through data mining from Google, Business listing sites,
google maps, Facebook, India mart, Justdial etc. Validating the data by cross checking
the information entered
Schedule:
The duration of the SIP is 14 weeks (16th February 2021-21st May2021). Our
working time 10:00Am-6:00 Pm from Monday to Friday at Corel corporation. As a
data sourcing and validation executive my task is to source 90 leads daily across cities
with the relevant Domaine. The validation of data is done to check the accuracy of the
data. Meetings are held with company and faculty guide to keep a check on the
progress, introspect on the work done and address issues arising while completing the
task

ix
1.2 Report Organization:
Following is the chapter scheme for the report:
Chapter 1: Introduction
Chapter 2: Industrial Analysis
Chapter 3: Company Overview
Chapter 4: Project Details

x
2 INDUSTRIAL ANALYSIS
The Indian IT industry is regarded as an unexpected success story around the world,
since its inception in 1947 the IT industry has come a long way earning the title back
office of the world, its growth has been a pivotal tool of economic development. The
blend of liberalization and the entrepreneur skills in the Indian IT industry have
fuelled the progress of the Indian economic strength contributing to its software and
hardware industry, the outsourcing industry and its use in numerous IT enabled
service, Business Process Management (BPM) supporting the private sector, public
sector, MSME, E-commerce, education sector in the urban and rural population of the
country. The empirical nature of the IT industry has been proved again while the
world still grapples with coronavirus pandemic. The IT industry is now the driving
force behind technologies
The Evolution of Indian IT Industry and Growth
The IT industry is one of the most dynamic industry with new trends and technology
cropping up every day, as the purchasing and technological behaviour patterns of the
consumers change the industry is capable to identify the need for effective, and
efficient technological revolution which helps owning up to the reputation of the
Indian IT industry. The IT industry has been a paramount part in the Liberalization,
Privatization and Globalization of the Indian sub-continent.
The IT industry comprises of the Hardware, software, BPO, BPM, ITeS. The industry
is well known for its expertise in the software industries, but the origins of the IT
industry is said to be started form 1974 when a main frame manufacturing company
Burroughs assigned its Indian sales agent TCS to export the programs for installing
system software in the USA.
The revenue generation of the India IT-BPM industry has been monumental
according to the NASSCOM report generating $191 billion dollar as the sector grew
by 7.7% which covers $147 billion revenue from exports with a growth of 8.1% and
generating employment for 205,000 people during FY 2019-20”. The IT service
sector has also roped their highest revenue of $97 billion with a growth of 6.7% along
with the E commerce stood at $54 billion with a growth 25.6%. The exports stood at
$147 billion registering a growth of 8.1%. The trend being observed on continuous
term was rise of 23% on digital revenue, the digital transformation of business along
with cratering digital service to the client base across the globe. The report illustrated

xi
the growth of the industry crossing $105 billion in revenue, creating employment $2
million employees and creating 10,000 new technology companies.[ CITATION The21 \l
1033 ]
Another report published by NASSCOM in 2021 states, “IT industry contributed 8%
of the GDP and contributing 52% share in service exports from the country and 50%
share in the total FDI. The same trend of digitalization was observed with the digital
practice with the rise 28-30% of the industry revenue was registered. [CITATION
NAS21 \l 1033 ]
The world has now released the potential the IT industry in India holds and are setting
their research and development centres in the country in the bid to draw benefit from
the dynamic ecosystem of the IT industry of India. This generation of entrepreneurs
are the force behind building products of bench mark quality for the Indian as well as
the global industries in every field.
The start-up ecosystem of India which is the third largest houses 38 firms which are
valued over $1 billion or also known as unicorns. During peak pandemic time India
produced 12 unicorns, IT industry has been the catalyst behind the start-ups using the
expertise and knowledge of the latest trends such as machine learning, AI, augmented
technology, edge computing, IoT, cyber security, hyper automation, blockchain are
helping start-ups and the established IT companies to fuel the digital and
technological transformation.
The government funding, simplification of the regulations, providing tax exemptions
and setting up RS. 10,000 crore funds for the start-up operated by the Small Industries
Development Bank (SIDBI) made the journey towards the further development of the
Industry a bit smoother. [CITATION Eco21 \l 1033 ]

xii
2.1 The Impact of Covid 19 on the IT industry
When the Covid 19 pandemic came to light it brought with it an unprecedented
disruption in the world economy affecting sectors across business verticals, but IT
rose to be the most eminent internal functions during the covid as well in its aftermath
as business now around the world were forced or willing adapt digital technological
transformation. The IT industry became the backbone of the business and economics
during and post covid.
As India 55% imports on electronics come from China during Covid the number cam
down to 40%. The IT industry witnessed a significant slowdown in the growth during
the financial year as the homes grown tech gents like TCS, Wipro, Infosys, HCL were
absorbing the impact of less technological demand from the European and American
continent.
According to NASSCOM, the software and service export rose by 8.1% to $147
billion, but the Indian firms have faced with numerous project cancellation due to
travel restrictions.
The pharmaceutical, financial and real estate sector experienced the worst disruption
due to the pandemic, as the overall impact of the coronavirus on the Indian economy
is said to be around RS 8.8 Trillion.
According to a NASSCOM report, in short term business volatility will be of
prominence as the demand reduction took place and full recovery is long short due to
the uncertain nature of impact, 2/3rd of the tech companies in the country rightly
expected FY of 2021 to be largely centered on recovery and start.
But the imperative requisites for the tech industry will include new revenue source
models, flexible contractual items, creative sales models, a more diversified client
service, digitalization solution, the need to become a global skill hub along with more
strategic partnership with co investment in projects, investing in startups, collaborated
with emerging tech ecosystem.[CITATION NAS211 \l 1033 ][CITATION Del21 \l 1033 ]
The Indian IT industry fared better even with uncertainty in the air, a NASSCOM
report on its IT industry performance for FY 21 the industry saw a growth of 2.3%
registering the revenue of $194 billion as compared to $ 190 billion last year. The IT
exports saw a growth roping in $150 billion this year against $147billion last year.
The domestic demand grew from $43 billion to $45 billion.
The revenue bifurcation of the industry stood at hardware segment having a growth of
4.1% at $16 billion dollar. BPM industry grew at 2.3% at $38 billion and software
grew 2.7% at $ 9 billion. The IT industry service exports contributes 52% as the IT
industry added 1,38,000 new employees. The digital revenue stood at a third of the
Industry with $50-53 billion growing 5 times the overall service growth. [CITATION
Bus21 \l 1033 ]

xiii
2.2 Major Players

2.2.1 Product Based IT companies with respect Corel Corporation

 Adobe: Adobe is a industry standard software company pioneered in developing
multimedia and creative software products. With million of users spread across
the globe, adobe proves that their software are redefining the digital experince
through content, data ,and,art. There flag ship products package includes
verticales such as photoshope, lightroom, illustrator,adobe acrobat etc.
Founder: Charles Geschke, John Warnock
CEO: Shantanu Narayen
Founded: 1982
Headquarter: San Jose, California , USA
Type: Public
Industry: Software
Revenue: $12.87Billion
Number of Employees: 22,516(Estimated)
Competitors: GIMP, Canva,Sketch, Inkscape

 Sketch: Established in 2010 Sketch is regared as a true native app for Mac App.
Sketch has made a name for it self in last 10 years winning the apple design awrd
in 2012. It aquried $20 million series A funding to expand its business. Operating
in 27 countires sketch has given tough competition to well established companies
in the field of graphic desiging
Founder: Pieter Omvlee and Emanuel Sá
CEO: Pieter Omvlee
Founded: 2010
Headquarter: (They do not have a office )
Type: Private
Industry: Software
Revenue: N/A
Number of Employees: 124(Estimated)
Competitors:Adobe, GIMP, Canva,Inkscape

 Canva : Launched in 2013, Cnava has made its name as a online design and
publisheing tootls whioch allows anyone to design there posters, presentations ,
invitation etc. In 2019 canva won Enterprise Tech 30 in mid stage category,Google
play award in mid stage category and greate place to work award in Australia.
Founder: Melanie Perkins, Clifford Obrecht , Cameron Admas
CEO: Melanie Perkins
Founded: 2012
Headquarter: Sydney, Australia
Type: Private

xiv
 Industry: Software
Revenue: $500 Million
Number of Employees: 1500(Estimated)
Competitors: Adobe, GIMP, Sketch,Inkscape

 Inkscape : A free and open source vector graphic editor for GNU/ Linux,windos
and MacOS X. Offering a wide spectrum of artisitc and technical illustration like
cartoon, clip art, logo, typography and diagrams. There main formate used is SVG
file format as its main format which is compatible with almost all the applications.
Founder: Bryce Harrington
CEO: Bryce Harrington
Founded: 2003
Headquarter: Chino Hills, California, USA
Type: Private
Industry: Software
Revenue: $0.4Million
Number of Employees: 1-10(Estimated)
Competitors: Adobe, GIMP, Sketch,Canva

 GIMP : Inspired by the Moore’s Law intel corporation is a pioneer in engineering

and the worlds largest supplier of process chips to HP, DeLL, Microsoft, lenovo.
A listed as a fortune 500 company , intel also manufactures graphic chips,
motherboards chipset, network interface etc. for industries like broadcast , gaming
, education , financialsector , healthacre sector, alonmg with government and
public sector. Its latest projects inlcuded colabarating with microsoft on the
DARPA program
Founder: Spencer Kimball
CEO: Spencer Kimball
Founded: 1996
Headquarter: Charlotte, North Carolina, United States
Type: Private
Industry: software
Revenue: N/A
Number of Employees: 101-250(Estimated)
Competitors: Adobe, Inkscape, Sketch,Canva

xv
 2.3 Porter’s Five Forces

New Market
Entrants
The entrance of
new players will
pose a little threat
to the established
and existing
players.

Supplier Power Competitive Rivalry Buyer Power

Due to the high bench The IT industry has cut
throat competition among The IT industry provides
mark products produced service to B2C and B2B
new and existing players
by the firms, the suppliers business also. With the
that too from national and
have no position to international players. Apart product requirement
bargain. The suppliers are from that different service varying the customer are
indispensable and can’t be provided by the companies price sensitive. The buyers
switched easily hence the also enhances the have the upper hand with
low bargaining power of competition therefore the high bargaining
the suppliers. threat level is high.

Substitutes
IT industry services have
few substitutes, but as
their costs are high and
goodwill along quality
play a role. There is a low
threat of substitute

xvi
3 COMPANY OVERVIEW
3.1History:
Chronology of Corel Corporation
1985: Dr. Michael Cowpland founds Corel Corporation
1989: CorelDraw is launched.
1991: Corel SCSI is launched.
1992: CorelDraw 3 debuts, marking the starting of the full-featured graphics suite.
1995: CorelDraw 6 is launched simultaneously for the Windows 95, becoming the
first major 32-bit application for the windows software new operating system.
1996: Novell Inc.'s WordPerfect division is acquired.
1999: WordPerfect Office 2000 is released; the sales of CorelDraw reach ten
million copies.
2000: Corel announces merger agreement with Inspires/Borland Corporation.
2003: Vector Capital acquires Corel Corporation
2019: KKR a global investment giant acquires Corel Corporation from Vector
Capital
2021: Corel Draw Graphic Suite 2021 is launched[CITATION Ref21 \l 1033 ]
Corel Corporation is a software designing company with an extensive experience of 36
years under its belt. Corel Corporation is a pioneer in developing award-winning software
for graphic designing, painting, gaming, entertainment photo-video editing and, office
software which helps professionals combine creative talent with efficient workflow aiding
productivity and visualization earning them the reputation for delivering benchmark
quality products.
Corel has its presence all over the globe with major office in the United states, United
Kingdom, Germany, Taiwan, China and Japan. The products of coral are resold through a
well-established network of international resellers, retailers, original equipment
manufacturers and online stores on respective company websites. For the Indian
subcontinent there is list of authorized resellers available on the Corel India website with
the respect to the state and the city, for all over India the reseller is ARK Infosolutions
Pvt. Ltd.
Corel is now taking advantage of the Artificial Intelligence, performance enhancement
technologies and access to cloud-based collaborations on any operating system in a local
or remote location along with impressive features such as painting creators, enhanced
user interface, cutting edge typography and collaboration tools.

Corel Corporation release the new version of their flagship product Corel draw graphic
suite every year, the current version is Corel Draw Graphic Suite (2021) was launched in
March 2021

xvii
Founded: 1985
Founder: Michael Cowpland
CEO: Christa Quarles
Headquarter: Ottawa, Canada
Industry: SaaS (Software as Service)
Company Type: Private
Owner: Kohlberg Kravis Roberts
Number of Employees: 500-1000
Revenue: $100-$300 Million (Estimated)

xviii
3.2Mission & Vision.
Mission Statement:
Changing the way people express and share their ideas.

Vision Statement:
To innovate, design, develop and market Best in the World Customer Application
Specific Products and Solutions (CASPS)

xix
 3.3Products & Services

[CITATION Cor21 \l 1033 ]

xx
3.4 Corel Draw Graphic Suite

The first Corel draw graphic suite was launched in January 1989 brining into the market a
vector illustration and layout program which was first in the market it included bit map image
editor, Corel draw then added auto cad DXF import and export system for working inn 2D
and 3D design. Over the subsequent years Corel corporation added more refined features in
the software earning, establishing and strengthening its position as an industry standard bench
mark product know for delivering quality product to various industry of direct and indirect
impact on businesses
Competitive Advantage of Corel Draw Graphic Suite 2021
 All in one design and layout
 Alternative Licensing models
 Real Time Collaboration
 Subscription Saving
 Native OS experience
 Obligation Free trial
 Easy to learn and use
 Extensive File compatibility [CITATION Cor212 \l 1033 ]
Launched in March 2021, Corel Draw Graphic Suite 2021 is a updates version of the 2020
version. The main features of Corel draw graphic suite 2021 are:
 Draw in Perspective
 Snap to self
 Page Docker/ Inspector and Multipage View
 Multi Asset export
 Symbol workflow
 Auto fit page
 Progressive image editing with adjustment docker/inspector
 Replace colours filter
 High Efficiency Image File (HEIF) Support
 Compass wheel
 New fonts for export and import
 Gaussian Blur
 Curve learning [CITATION Cor211 \l 1033 ]

xxi
3.5 Industry Usage of Corel Draw

xxii
3.6 SWOT

xxiii
3.7 Competitor analysis.
1.Adobe Illustrators : Adobe Illustrator is a vector-based program by Adobe that makes
excellent designs. Artist is extraordinary for visual architects hoping to make logos, banners,
flyers, and then some, ready to be resized without losing quality.CorelDRAW is a vector-
based program by Corel, designed to create beautiful graphics and illustration.
Comparison on the basis of features:
Both CorelDRAW and Adobe Illustrator have a ton of tools for creating vector-based
work. Their features are powerful and make professional results.
 Comparison on the basis of Pricing:CorelDRAW is the better-priced model.
You get a better value with the suite as a subscription or a one-time fee. Adobe
Illustrator is more expensive and does not have a one-time purchase option.
 Comparison on the basis Collaboration:CorelDRAW has the best
collaboration tools simply because you don’t have to leave the app to
comment. You can share a link, getting other CorelDRAW collaborators
involved to review your work. Adobe Illustrator does not yet have an in-app
function.
 Comparison on the basis Compatibility:Works for both Mac and Windows
Users. Adobe just came out with Illustrator for iPad on October 21st,
2020.Most recent feature is CorelDRAW is CorelDraw.app, an online
application so you can access and edit your work from anywhere, without
having to download the software.
 Comparison on the basis Users:Adobe Illustrator is meant for graphic design
professionals, aimed at creating a myriad of vector graphics.
 CorelDRAW is focused on making 2D publications and print media and is
perfect for hobbyists and graphic designers working in niche fields. Adobe
Illustrator is designed for web media and creating vector assets like logos,
complex illustrations, and typography[CITATION Ado21 \l 1033 ]

2.Sketch: Sketch is a vector based graphic editor developed by the dutch company
Sketch B.V. The software won a Apple Design Award for the year 2012, its chiefly
used as user interface and iser experience desiging for websites , mobile apps but a
major draw back is it doesnt includes print design features.
Analysis Between Corel Draw and Sktech
Based on preference data from user reviews. CorelDRAW rates 4.3/5 stars with
364 reviews. By contrast, Sketch rates 4.6/5 stars with 1,064reviews.When assessing
the two solutions, reviewers found Sketch easier to use, set up, and administer.
Reviewers also preferred doing business with Sketch overall.
 It is felt that Sketch meets the needs of business better than CorelDRAW.

xxiv
  While comparing the quality of ongoing product support, Sketch is the
preferred option.
 For feature updates and roadmaps, Sketch was over CorelDRAW.[CITATION
Ske21 \l 1033 ]

3.Adobe Photoshop: Adobe photoshop is a raster based graphic editor which is

developed by adobe inc. its used to manipulate thegraphics along with art.It also
allows the user to create and edit raster images with multiplelayers and import the
image through vairous file formates.
Features:
Better Brush Organization and stroke smoothing
Color and Luminance Range Masking
Access Lightroom images
Copy paste layers
Languages Supported:English, Dutuch, Russian and Swedish
Supported Devices :Windows, Android, Mac, web-based, IPad, & IPhone
Support:Live S upport

Analysis between Adobe Photoshop and CorelDRAW

 Adobe photoshop is a raster based image manipulator where as corel draw
uses vector graphic editing.
 Corel draw boasts features such as gaussian blur feature, live sketch tools and
healing clone tools. Adobe photoshop on the other hand has 360 panorama
workflow, paint symmetry, stroke smoothing and fonts.
 In terms of pricing corel draw is more expensive than adobe photoshop
[ CITATION Cor213 \l 1033 ]

xxv
 3.8 About ARK Infosolutions
ARK Infosolutions Pvt. Ltd. was founded in 2012, it is a niche player of distribution of
Technology products within the India, for Corel ARK is the national distributor across the
India for all the Corel products. They also provide support and training/ master classes for
gaining proficiency

3.8.1 ARK InfoSolutions Company Details

 CEO- Mr. Rishi Khemka

 Vice President- Mr. Binish Parikh
 Headquarter- New Delhi
 Corporate Office- Mumbai
 Ark Branch- 11 Branch Offices
 500 VAR’s covering 300+ Cities
 350+ Professionals

3.8.2 ARK Values

With the motive of delivering the best of industry's technology solutions, our core principle
embodies Integrity and Customer Satisfaction. At ARK Infosolutions, we constantly strive to
deliver ingenious, cost-effective and comprehensive technology solutions to our clients that
results to enthralling customer experiences.

xxvi
4 PROJECT EXECUTION DETAILS
4.1 Concept Description
What is Data Sourcing
Data sourcing refers to the methods firms and organizations use to compile leads of
prospective clients with motive of increasing sales and expanding their client base.
The data is then complied and send to the sales team. The most pivotal factor while
sourcing the leads is the dependency or use of the Coral draw graphic suite within the
organization. The type of Data sourcing is:
1. Online Sourcing
2. Offline Sourcing
3. On site Sourcing
 Online Sourcing: The online sourcing of data comprises of researching leads on
google through Key words searches, local sites of the geographic area, Job portals and
social media sites.
 Offline Sourcing: Offline sourcing revolves around searching for leads in
newspapers, exhibition directories, customer data and customer references
 On site Sourcing: On sites sourcing involves the collection of data by the means of
interviews, survey, cold calls, outdoor advertising, demos and trainings.

What is Data Validation

Considered as an important step in the data flow but it is a critical part of obtaining
the best results for the organization. The validation helps in identifying if the data
mined is accurate and reachable because if a leads phone no is disconnected and the
email is not valid it is difficult to reach ort follow up with the client. The high-quality
leads help in getting more conversion, increased productivity of the management,
reduced the lead generation cost which helps the organization to generate more sales
and expand their client base.

What is Lead
Lead generation is that the process of generating consumer interest for a product or
service with the goal of turning that interest into a purchase. Lead generation may be a
core a part of the sales funnel for several companies since their products can cost
thousands of dollars and web visitors are less likely to shop for their product or

xxvii
service directly from the website. Collecting new leads allows the companies to teach
and nurture prospective customers through e-mail marketing, before reaching bent
qualified leads directly via salespeople. Leads are a part of the broader lifecycle that
buyers follow once they transition from visitor to customer. Not all leads are created
equal (nor are they qualified the same). There are differing types of leads supported
how they're qualified and what lifecycle stage they're in.
o Hot leads: This type of qualified lead meets all the specified criteria which
most of the time is about. B is for Budget: The prospect has set or prepared a
budget and is simply ready for disposal whenever a project proposal is
approved by the management. A for Authority: The contact person to speak to
could either be the Person responsible, or the Recommender. N is for Need:
Need would always top the set of qualifying questions during a telemarketing
script. T is for Time frame: the purpose period from the time you spoke with
the prospect to the planned or projected period of purchase or implementation
of the new product or service.
o Warm Lead: This qualified lead misses 1 or 2 criteria. But what makes it
bagged the qualifying scale is that a requirement was identified and therefore
the other 1 or 2 qualified criteria should be ready to support the primary. In
most cases, the disqualifiers would either be Budget or time-frame. These
leads aren't wasted, they might still be nurtured in later period of time.
o Cold Lead: A qualified cold lead has 2 or 3 dis-qualifiers and therefore the
remaining qualifier would be supported by the prospect’s agreement to require
a glance or compare setups between their current system and given. This is
often the type of lead which most of the time is about to be kept in sight, and
further nurturing is required. Business success isn't achieved overnight. It
takes time, effort, tools, skills and methods to be ready to reach target results
o Information Qualified Lead: When a lead first converts, they're often
providing their contact information reciprocally for a few sorts of useful
information, also referred to as a top-of-the-funnel offer. Examples include an
e-book, whitepaper or publication. The buyer is typically just starting to
research the answer to a drag, they typically don’t know the company and the
way it'll help. At this stage, the lead is an Information Qualified Lead.

xxviii
 o Marketing Qualified Lead (MQL): Marketing qualified leads are contacts
who've engaged together with marketing team's efforts but aren't able to
receive a sales call. An example of an MQL may be a contact who fills out a
landing page form for a suggestion.
o Sales Qualified Lead (SQL): Sales qualified leads are contacts who've taken
actions that expressly indicate their interest in becoming a paying customer.
An example of an SQL may be a contact who fills out a form to ask an issue
about your product or service.
o Product Qualified Lead (PQL): Product qualified leads are contacts who've
used product and brought actions that indicate interest in becoming a paying
customer. PQLs typically exist for companies who offer a product trial or a
free or limited version of their product (like HubSpot) with options to upgrade,
which is where your sales team comes in. An example of a PQL may be a
customer who uses free version but engages or asks about features that are
only available upon payment.
o Service Qualified Leads: Service qualified leads are contacts or customers
who've indicated to service team that they are curious about becoming a
paying customer. An example of a service qualified lead may be a customer
who tells their customer service representative that they'd wish to upgrade
their product subscription; at this point, the customer service representative
would up-level this customer to the acceptable sales team or representative.
 Source of visit / Lead source
Lead source is classified based on the following default channels:
o Direct: lead types URL into the address bar, or clicks on a bookmark of
site
o Organic: lead finds from organic search results
o Social: lead arrives on website from social networks
o Email: lead follows a link to website from email
o Affiliates: lead comes from an affiliate marketer’s website
o Referral: lead is “referred” i.e., they come to website from a link they find
in another website
o Paid search: lead finds from PPC (pay-per-click) ads in search results

xxix
 o Other: lead comes from online advertising apart from search and display,
like cost-per view video ads
o Display: lead finds from display ads

4.2 Importance of the project

The project helps in initiating the sales process by providing leads of potential
clients by data mining of relevant information and feeding the information into the
data base. The project also aims to provide an experience to understand the role
quality lead data plays in providing potential sales leads along with validating the
leads by cross checking the information, along with understanding the product
(Corel Draw Graphic Suite 2021) being pitched to the clients with respect to their
requirement of Corel draw.
4.3 Roles & Responsibilities
Profile: Data Sourcing and Validation Executive
Responsibility: Sourcing 90 high quality leads daily for the Corel corporation
from the relevant fields such as printing, DTP, construction, web development,
web designing, graphic designing, advertising, digital marketing, signage,
consumer durables, hospitality etc.
To source the data its first required to select particular Domaine a geographical
area using key words for example: Digital Marketing service in Bhopal, Madhya
Pradesh.
The geographic area can be identified through state, city, pin code, railway station,
industrial areas.
While sourcing the data there are various sites which can provide different
information regarding the lead such as India mart, just dial, fundoo data, ask Lila
can provide the address, contact no, decision makers name where as zuba corp,
Facebook and true caller help in providing the names of the decision makers,
validating the contact numbers and E-mail ideas. The site of the organizations
helps in studying the lead in depth by providing information about services and
contact information along with their teams and how dependent are they on Corel
draw graphic suite, the local listing sites help in providing quality and genuine
information about the lead.

xxx
The mandatory information to be entered in the data base of Corel Deal
Registration are:
 Name of the Organization
 Land line No
 Mobile No
 Region
 State
 City
 Pin code
 Address
 Domaine of usage
 Name of the decision maker or the resource person
 Email Id
 Contact No
 Designation of the decision maker.
Process: Every intern source 90 accounts daily, in the initial stages the interns
were working individually to sources leads but with respect to improve the
efficiency of the work the inters were divided into teams and the teams were
headed by the team leader. The team deicide the geographical area and industry
they want to sources from and respectively divided the area among the team and
start sourcing until quality leads are exhausted from the particular area.

xxxi
5 REFERENCES

References
Adobe, C. v., 2021. Gafer. [Online]
Available at: https://www.gaerf.org/adobe-illustrator-vs-coreldraw/#:~:text=Both%20professionals
%20and%20hobbyists%20use,designers%20needing%20complex%20vector%20assets.
[Accessed 11 3 2021].

Advantage, C., 2021. Corel Advantage. [Online]

Available at: https://www.coreldraw.com/en/product/coreldraw/?hptrack=mmap#features
[Accessed 3 4 2021].

Anon., 2021. Statista. [Online]

Available at: https://www.statista.com/statistics/944948/india-leading-software-companies-based-
on-market-capitalization/
[Accessed 11 3 2021].

Anon., 2021. The Hindu. [Online]

Available at: https://www.thehindu.com/business/it-bpm-grows-77-to-191-bn-says-
nasscom/article30803533.ece
[Accessed 11 3 2021].

Business, R. f., 2021. Reference for Business. [Online]

Available at: https://www.referenceforbusiness.com/history2/35/Corel-Corporation.html
[Accessed 1 4 2021].

Deloitte, 2021. Deliotte. [Online]

Available at: https://www2.deloitte.com/in/en/pages/finance/articles/covid-19-impact-finance.html
[Accessed 11 3 2021].

Features, C., 2021. Corel Features. [Online]

Available at: https://www.google.com/search?
q=main+features+od+corel+draw+2021%5C&sxsrf=ALeKk02uTYwaG_alkei8Ph3sxGLoav3n0Q
%3A1618457717105&ei=dbR3YLP4Bdry9QP2yo_YCQ&oq=main+features+od+corel+draw+2021%5C
&gs_lcp=Cgdnd3Mtd2l6EAMyCgghEBYQChAdEB4yCgghEBYQChAdEB46BwgAEEcQsA
[Accessed 2 4 2021].

IBEF, 2021. Financial Services in India. [Online]

Available at: https://www.ibef.org/industry/financial-services-india.aspx
[Accessed 01 April 2021].

NASSCOM, 2021. NASSCOM. [Online]

Available at: https://nasscom.in/sites/default/files/media_pdf/Press%20Release%20-%20Indian
%20Technology%20Industry%20Poised%20for%20a%20Significant%20Growth.pdf
[Accessed 11 3 2021].

NASSCOM, 2021. NASSCOM COVID9. [Online]

Available at: https://nasscom.in/knowledge-center/publications/ceo-pulse-review-covid-19-impact-
indian-tech-sector-june-2020
[Accessed 11 3 2021].

xxxii
Photoshop, C. D. v. A., 2021. Eduonix. [Online]
Available at: https://blog.eduonix.com/graphic-design/adobe-photoshop-vs-coreldraw-comparative-
analysis/#:~:text=Differences%20between%20the%20two&text=Adobe%20Photoshop%20is%20a
%20raster%20image%20manipulator%20while%20CorelDRAW%20is,will%20cause%20it%20to
%20distort.
[Accessed 4 3 2021].

Products, C., 2021. Corel. [Online]

Available at: https://www.corel.com/en/all-products/?hptrack=mmftr
[Accessed 4 3 2021].

Sketch, C. D. v., 2021. G2. [Online]

Available at: https://www.g2.com/compare/coreldraw-vs-sketch#:~:text=Reviewers%20felt%20that
%20Sketch%20meets,direction%20of%20Sketch%20over%20CorelDRAW.
[Accessed 4 3 2021].

Times, E., 2021. Economic Times. [Online]

Available at: https://economictimes.indiatimes.com/tech/startups/what-economic-survey-2020-21-
says-about-indias-startup-ecosystem/articleshow/80586774.cms
[Accessed 11 3 2021].

Today, B., 2021. Business Today. [Online]

Available at: https://www.businesstoday.in/sectors/it/indian-it-industry-adds-4-billion-in-pandemic-
year-nears-100-billion-in-size/story/431343.html
[Accessed 11 3 2021].

xxxiii
6 Annexure
6.1 Product Based IT Company
 Adobe: Adobe is a industry standard software company pioneered in developing
multimedia and creative software products. With million of users spread across
the globe, adobe proves that their software are redefining the digital experience
through content, data ,and,art. There flag ship products package includes
verticales such as photoshop, lightroom, illustrator,adobe acrobat etc.
Founder: Charles Geschke, John Warnock
CEO: Shantanu Narayen
Founded: 1982
Headquarter: San Jose, California , USA
Type: Public
Industry: Software
Revenue: $12.87Billion
Number of Employees: 22,516(Estimated)
Competitors: Corel, Canva,Microsoft, Appple, IBM

 Amazon: Amazon is a name which needs no introduction , spread across all the
continents, amazon originally was a bookseller gardually expanding to sell a
diversified consumer goods and digital media, amazon has a potfolio containing
shares and products in numerous verticles.Amzon dballes in retail store,E
commerce, subscription service and, web service The company has its own line
electronic devise such as kindle, fire tv ,fire stick,alexa. Amazon boasts the largest
E-commerce store in the world. The Amazon Web Service (AWS) is a
compendius, evolving cloud computing platform giving an advantage of low cost,
agile, open and secure platform to conduct business from remote locations by
offering facilities like application hosting , website, data bases, enterprise IT etc.
Founder: Jeff Bezos
CEO: Jeff Bezoz
Founded: 1994
Headquarter:Seattle, USA
Type: Public
Industry: Software
Revenue: $386.064Billion
Number of Employees: 1298,000(Estimated)
Competitors:Walmart,Netflix,Apple,Google,Oracel,Microsoft, IBM

 Google : Althrough google made its name as search engine , google has branched
out in the cloud computing , software and hardware verticle.But googles majority
revenue comes from its google ads and advertising.The google cloud unit contains
G suites , google drive and G mail. Google ownsa the streaming giant Youtube .A
fortune 500 company, google has been a pionear on investing in numerous
industry verticlas.

xxxiv
 Founder: Larry Page, Sergey Brin
CEO: Sundar Pichai
Founded: 1998
Headquarter:Menol Park ,California , USA
Type: Public
Industry: Software
Revenue: $181.69 Billion
Number of Employees: 135,301(Estimated)
Competitors: Yahoo , Bing, Netflix, Hulu, IBM,Tesla

 Cisco Systems : A US based technology company which is known for its

networking products for more than 115 countries ranging from service providers,
small to medium businesses , corporations, government agensices, utlilties and
educational institutes. The networking solutions provided by cisco help connect
business regadless of location and time. Cisco extends its service across
multituude of industries with their extensive product portfolio of software,
networking, IoT, cloud computing ,data center,service provider.
Founder:Sandy Lerner, Leonard Bosack
CEO: Chuch Robbins
Founded: 1984
Headquarter: San Jose, California , USA
Type: Public
Industry: Networking Hardware and software
Revenue: $49.3 Billion
Number of Employees: 75,900(Estimated)
Competitors:Juniper, HP, Arista, Riverbed,Aruba, Huawei

 Intel : Inspired by the Moore’s Law intel corporation is a pioneer in engineering

and the worlds largest supplier of process chips to HP, DeLL, Microsoft, lenovo.
A listed as a fortune 500 company , intel also manufactures graphic chips,
motherboards chipset, network interface etc. for industries like broadcast , gaming
, education , financialsector , healthacre sector, alonmg with government and
public sector. Its latest projects inlcuded colabarating with microsoft on the
DARPA program
Founder:Gorden Moore, Robert Noyce
CEO: Chuch Robbins
Founded: 1968
Headquarter: Santa Clara , California , USA
Type: Public
Industry: Semiconductors
Revenue: $77.87Billion
Number of Employees: 110,600(Estimated)
Competitors: Samsung , AMD, Nvidia, Qualcomm, IBM, Asus

xxxv
6.2 Service based IT companies
• TATA Consultancy Service: Tata Consultancy Service is dubbed as largest
IT service provider in India, a part of the TATA group. The company is known for its
industry standard service spanning across from BFSI to Public service. TCS is
responsible for generating 70% of revenue for the group. TCS became the second
most valued firm after reliance in after touching the 12 trillion market cap. The
service offered by TCS are Cloud, Consulting, IoT, Blockchain, automation, AI,
enterprise application, cognitive business operations, engineering service, cyber
security, quality engineering. Its latest project involves taking part in the India’s
passport project, post’s digital project and e- governance project
Founder: TATA Sons
CEO: Rajesh Gopinathan
Founded: 1968
Headquarter: Mumbai, Maharashtra
Type: Public
Industry: IT service and consulting
Revenue: $22.031 Billion
Number of Employees: 469,261(Estimated)
Competitors: Infosys, Wipro, HCL, Accenture, IBM, Tech-Mahindra,
Capgemini

• Infosys: A enriching experience of 4 decades, the tech giants sit as the second
largest IT company in the country. Infosys has a customer base across 46 countries
aiding them in digital transformation of the operations. Dabbling with AI the firm is
helping companies grow their business through agile digital for industry standard.
Infosys holds the achievement of being first IT Company from India to listed on
NASDAQ, Infosys also boasting the market capitalization of approximate $72.2
billion. The services offered by Infosys are Cloud, Consulting, IoT, Blockchain,
automation, AI, enterprise application, cognitive business operations, engineering
service, cyber security, quality engineering.
Founder: N. R. Narayana Murthy
CEO: Salil Parekh
Founded: 1981
Headquarter: Bangalore, Karnataka
Type: Public
Industry: IT service, consulting, out sourcing
Revenue: $13.15 Billion (Q3 FY21)
Number of Employees: 242,371(Estimated)
Competitors: TCS, Wipro, HCL, Accenture, IBM, Tech-Mahindra,
Capgemini

• Wipro: Wipro which was formerly known as Western India Product Limited
became the third largest IT company in India providing IT, consulting, outsourcing
which works for developing and integrating solution for cognitive computing, hyper-
automation, robotics, could and analytics in industry spanning from the company
aerospace to defence.
Founder: Azim H Premji
CEO: Thierry Delaporte

xxxvi
 Founded: 1945
Headquarter: Bangalore, Karnataka
Type: Public
Industry: IT service, consulting, out sourcing, managed service
Revenue: $9.0Billion
Number of Employees: 175000(Estimated)
Competitors: TCS, Infosys, HCL, Accenture, IBM, Tech-Mahindra, Capgemini

• HCL: HCL Technologies is a next-generation global technology company

that aiding organisation in reimagine and revamping their businesses for the digital
age. The industry standard technology products and services are a result of four
decades of innovation, with a world-renowned management philosophy, a strong
culture of invention and risk-taking, and focus on customer relationships. HCL has an
impressive corporate social responsibility raptor in its many diversity, social
responsibility, sustainability, and education initiatives. Through its worldwide
network of R&D facilities and co-innovation labs, global delivery capabilities, and
over 159,000+ ‘Ideapreneurs’. HCL delivers services throughout industry verticals to
leading enterprises, including the 250 of the Fortune 500 and 650 of the Global 2000.
HCL offers an integrated portfolio of products and services through three business
units. These are IT and Business Services (ITBS), Engineering and R&D Services
(ERS), and Products and Platforms (P&P).
Founder: Shiv Nadar
CEO: C. Vijaykumar
Founded: 1976
Headquarter: Noida, UP
Type: Public
Industry: IT service, consulting, out sourcing, managed service
Revenue: $10 Billion
Number of Employees: 159000(Estimated)
Competitors: TCS, Infosys, Wipro, Accenture, IBM, Tech-Mahindra,
Capgemini

• Tech Mahindra: A part of the Mahindra group, Tech Mahindra focuses on

developing and delivering next generation technology of 5G, blockchain,
cybersecurity, AI, cybersecurity, digital supply chain etc. across business verticals of
all tiers and categories. The brand lives up to its philosophy of connected world and
connected experience. Tech Mahindra is one of the fastest growing brands and among
top 15 IT service providers on global level. The firm has been recognized as 2021
global 100 most sustainable corporation in the world by the corporate knights.
Founder: Anand Mahindra
CEO: C.P Gurnani
Founded: 1986
Headquarter: Pune, Maharashtra
Type: Public
Parent Organization: Mahindra Group
Industry: consulting, out sourcing, managed service
Revenue: $5.3Billion
Number of Employees: 125,236(Estimated)
Competitors: TCS, Infosys, Wipro HCL, Accenture, IBM, Capgemini

xxxvii
6.3 Market Share of Indian IT Company

The market share of the top Indian IT players are based on the market capitlization of the
year 2020.[ CITATION Sta \l 1033 ]

Company Market Captialization

TCS 7904.77
Infosys 3140.48
HCL 1522.50
Wipro 1271.80
Tech Mahindra 527.58

xxxviii