Group Project - Bsais 2B
Group Project - Bsais 2B
Group Project - Bsais 2B
BSAIS 2B
Geronimo, Mylene Mae C. BSAIS 2B
Lazarte, Laika P. BSAIS 2B
Temblor, Roselyn P. BSAIS 2B
1. Which among the principles of Sun Tzu do you strongly agree with and WHY?
- “Capture your market without destroying it”. Sun Tzu calls this the need to “win-all-
without-fighting”. Since the goal of your business is to survive and prosper, you must
capture your market. However, you must do so in such a way that your market is not
destroyed in the process. A company can do this in several ways, such as attacking
parts of the market that are under-served or by using subtle, indirect, and low-key
approach that will not draw a competitor’s attention or response. What should be
avoided at all costs is a price-war. Research has shown that price attacks draw the
quickest and most aggressive responses from competitors, as well as leaving the
market drained of profits.
2. If you were a manager, who will you follow - Machiavelli or Sun Tzu? WHY?