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Value Creation

This document outlines the lectures and assignment for an Entrepreneurial Development Studies course. The 10 lectures cover topics related to value creation, ideation, customer identification, leveraging existing resources, entrepreneurial law, funding, research, product development, and entering the market. The take home assignment involves interviewing a successful entrepreneur and answering 10 questions about their background, motivation, challenges, advice, and hopes for their business.

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126 views17 pages

Value Creation

This document outlines the lectures and assignment for an Entrepreneurial Development Studies course. The 10 lectures cover topics related to value creation, ideation, customer identification, leveraging existing resources, entrepreneurial law, funding, research, product development, and entering the market. The take home assignment involves interviewing a successful entrepreneur and answering 10 questions about their background, motivation, challenges, advice, and hopes for their business.

Uploaded by

femer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EDS 411:

Entrepreneurial Development Studies


EDS 411: Entrepreneurial Development Studies
Lecture 401: Value creation
Lecture 402: Ideation
Lecture 403: Who are you selling to?
Lecture 404: Starting with what you have?
Lecture 405: Entrepreneurial law
Lecture 406: Start-up funding
Lecture 407: From concept to research
Lecture 408: From research to product
Lecture 409: From product to market
Lecture 410: Develop your venture
Take Home Assignment (5 marks)
Understanding the life of a successful Entrepreneur (Interview)
Q1: What is the name of the successful entrepreneur you have selected for the interview and name
of the company
Q2; How did you become an entrepreneur? Can you tell us a bit about yourself?
Q3; What motivates you?
Q4; What would you say are the key elements for starting and running a successful business?
Q5; What are the salient challenges you faced when you started and after?
Q6; How did you overcome them and what advice would you give other in your situation?
Q7; In one world, describe your life as an entrepreneur
Q8; What has been the most rewarding part of your role as an entrepreneur?
Q9; What advice would you give to other entrepreneurs who are starting out?
Q10; What would you hope to see happen in the near future for your business?
EDS411

VALUE CREATION
Concept of Value Creation
- Business begins with value creation. It is the purpose of the institution: to create and deliver
value in an efficient manner.

- Value creation happens when a business or organization uses its work and resources to
create something of value that is sold to a customer base. In turn, the business earns a profit
for what it has created and the customers have a want or need fulfilled.

- Value creation is the performance of actions that increase the worth of goods, services or
even a business.

- From the perspective of business, markets, ideation and innovation, value and value
creation speaks to market recognition and acceptance of a business idea; .
Quotes on Value Creation
Quotes on Value Creation
I don’t believe in work, I only believe in creating value – James Blacker

Money is a function of value creation. The more value you create for the
people, the higher the sale of the organization - Robin Sharma

If you are not creating value for others, then you are wasting your time –
Bryant H McGill

Companies that ultimately focus on competition will ultimately die. Those


that focus on value creation will thrive – Edward de Bono
Integrated Value Creation

Household Noodles: Indomie –Taste Bournvita – old Milo –New Generation Toothpaste – Close-up/Maclean Toyota
The Drivers of Value
Take this list:
• Product function
• Points of differentiation
• Quality
• Service
• Marketing Telephoto camera, a brighter screen, lidar sensors, Fast Charging
• Branding
• Price
Best 5 TVs in Nigeria (2020):
LG, Samsung, Sony, Panasonic, and Hisense
Examples of FinTech 5 biggest Nigerian banks

The 5 banks
(First Bank, UBA,
GTBank, Access and
Zenith) goes with the
Save
acronym FUGAZ.
Invest
Grow
Nigeria moves Trade to the Cloud
CU Graduate
CU Graduate
CU Graduate

Event with a difference


Thank you

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