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    Pradip

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    Praddip Kumar
    Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. The study analyzed Nike's strengths, weaknesses, opportunities, and threats. It found that Nike has a strong global distribution network but its products are expensive and suited more for sports than everyday use. The conclusion suggests Nike will focus on new sponsorships and promotions to suit global customer demand while facing potential challenges from the financial crisis.

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    Pradip

    Uploaded by

    Praddip Kumar
    36 views16 pages
    Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. The study analyzed Nike's strengths, weaknesses, opportunities, and threats. It found that Nike has a strong global distribution network but its products are expensive and suited more for sports than everyday use. The conclusion suggests Nike will focus on new sponsorships and promotions to suit global customer demand while facing potential challenges from the financial crisis.

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    Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. The study analyzed Nike's strengths, weaknesses, opportunities, and threats. It found that Nike has a strong global distribution network but its products are expensive and suited more for sports than everyday use. The conclusion suggests Nike will focus on new sponsorships and promotions to suit global customer demand while facing potential challenges from the financial crisis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Download as pps, pdf, or txt
    36 views16 pages

    Pradip

    Uploaded by

    Praddip Kumar
    Nike operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. The study analyzed Nike's strengths, weaknesses, opportunities, and threats. It found that Nike has a strong global distribution network but its products are expensive and suited more for sports than everyday use. The conclusion suggests Nike will focus on new sponsorships and promotions to suit global customer demand while facing potential challenges from the financial crisis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPS, PDF, TXT or read online from Scribd
    Download as pps, pdf, or txt
    of 16

    NIKE INC.

    :-pradip
    NIKE HEAD OFFICE (AMERICA)
    CONTENT
    OBJECTIVE

    INTRODUCTION

    ANALYSIS - SWOT

    FINDING.

    CONCLUSION.

    SUGGESTION.
    Objective
    The objective of the study is to check the
    awareness of the product provided by
    NIKE INC.. In INDIA

    In addition , it also tries to understand the


    relationship between customer and
    product. And which category get benefited
    with the product.
    The company was founded on January 25,
    1964 as Blue Ribbon Sports by Bill
    Bowerman and Philip knight and officially
    became Nike, Inc. in 1978.

    Nike operates within the sports footwear


    and apparel market. Originally designing
    and producing running shoes, their
    portfolio has
    broadened to include a wide range of
    sports and leisure wear.
    SWOT ANALYSIS
    STRENGTHS WEAKNESSES
     Product Range  Single Brand
     Capacity for  Too many stars
    innovation endorsement
     Distribution  Contract
    expertise manufacturing
     Single Brand
    OPPORTUNITIES THREATS
     New Markets  Textile industry
     E commerce adversely affects
     Research and the environment
    development  The company
     Increase has experienced
    product line negative publicity
    feedbacks
    FINDING
    Distribution and Retailers
    Nike has a strong network of retailers in
    200 countries world wide through
    distributors, licensees and subsidiaries.
    Within the INDIA there are 2000 stores
    that retail Nike products. These are well
    established channels.
    Sales
    In addition, consumer sales outside INDIA
    exceeds sales in the United States with
    only 43% of the company’s sales coming
    from the US.
    PRODUCT
    Athletic Shoes.

     Apparel.

     Sports Equipment

     Accessories
    Competitors
    Nike competes with a large bunch
    of competitors i.e.
    1)Reebok
    2)Adidas
    3)Puma
    CONCLUSION
    Opportunities Facing Nike In The Future
    In future, Nike will be facing great
    opportunities backed up with the company’s
    2008 financial success. The company will
    continue to implement its corporate
    projects and programmes to suit the
    demand and social needs of its worldwide
    customers. Though, the main emphasis will
    be put on promotions and so new
    sponsorship agreements will be concluded
    with the rising stars.
     After the analysis It was observed that
    Nike product range is expensive i.e not
    suitable for middle class families as they
    can’t it afford easily.
     Most of the products are strictly sports
    based & is generally suitable to
    sportsperson.
    SUGGESTION
    Possible Challenges For Nike in the
    Future
     It is rather difficult to predict
    corporate challenges to be faced by the
    company considering the overall
    adverse affects of global financial
    crisis.
     Overall, it is apparent that Nike has a
    solid potential background to hold
    strong competitive stance in the future.

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