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    Selling Strategy For Veet: 1) Main Objectives and Goals of Beauty Parlours/salons

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    Moeed Saeed
    The document outlines a selling strategy for VEET beauty products to target beauty parlours and salons. It discusses gathering intelligence about competitors and the economic factors affecting potential customers. The strategy involves visiting outlets, educating them on VEET's benefits, and highlighting how VEET can help parlours attract customers. Sales representatives will initiate conversations by understanding problems parlours face and propose limited-time offers and events to promote VEET.

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    Selling Strategy For Veet: 1) Main Objectives and Goals of Beauty Parlours/salons

    Uploaded by

    Moeed Saeed
    91 views2 pages
    The document outlines a selling strategy for VEET beauty products to target beauty parlours and salons. It discusses gathering intelligence about competitors and the economic factors affecting potential customers. The strategy involves visiting outlets, educating them on VEET's benefits, and highlighting how VEET can help parlours attract customers. Sales representatives will initiate conversations by understanding problems parlours face and propose limited-time offers and events to promote VEET.

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    Sales management

    Original Title

    SELLING STRATEGY FOR VEET

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    The document outlines a selling strategy for VEET beauty products to target beauty parlours and salons. It discusses gathering intelligence about competitors and the economic factors affecting potential customers. The strategy involves visiting outlets, educating them on VEET's benefits, and highlighting how VEET can help parlours attract customers. Sales representatives will initiate conversations by understanding problems parlours face and propose limited-time offers and events to promote VEET.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    91 views2 pages

    Selling Strategy For Veet: 1) Main Objectives and Goals of Beauty Parlours/salons

    Uploaded by

    Moeed Saeed
    The document outlines a selling strategy for VEET beauty products to target beauty parlours and salons. It discusses gathering intelligence about competitors and the economic factors affecting potential customers. The strategy involves visiting outlets, educating them on VEET's benefits, and highlighting how VEET can help parlours attract customers. Sales representatives will initiate conversations by understanding problems parlours face and propose limited-time offers and events to promote VEET.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    SELLING STRATEGY FOR VEET

    1) Main objectives and goals of beauty parlours/Salons

     To maximize foot traffic.


     To tap prospective customers
     To satisfy customers by providing best services.

    2) Main objectives of your organization


     To pay visits to maximum number of outlets
     To collaborate with the parlours
     To educate the parlours/salons regarding the benefits of incorporating VEET
    products in their services.
     To tap maximum no. of beauty parlours and salons.

    3) Compare:
    Both the objectives are related and can be achieved through mutual cooperation.
    VEET can play an important role in helping the parlours tapping the prospective customers
    by participating in activities, providing deals and catering those people who have special
    skin needs.

    4) Goals of VEET
     To penetrate into the beauty salons and parlours.
     To make the audience aware of the product.
     To highlight the benefits of using this product and mention the competitive edge it
    has over the other skincare brands.

    5) Essential Elements of Intelligence.


     Do your working on the nature of your competition. Veet is the leading skin care
    brand with competitors including EU creams, Himalaya etc.
     Intelligence on products: What does Veet offers and how is it unique from its
    competitors? Veet allows its customers to choose from plethora of options each
    available to cater the needs of different skin types. The product is available in 3
    forms: cream, lotion and wax strips.
     Intelligence on economic factors of customer’s business:
    A deep insight is needed on the status of the parlours we’re approaching. Are
    there any financial or economic factors affecting their sales or not?
     Intelligence on psychological factors affecting the business.

    6) Analyse the Intelligence


    Open to possibilities. Doing an extensive homework for the possible advantages and
    disadvantages and how to cater them.

    7) Develop Sales Strategy


    Initiate the conversation by asking them the kinds of problem they face. Ask them Yes/No
    (Filter Questions).
    Make assumptions related to the problems.
    Educate about the product
    What it offers and how will it impact their business
    Propose limited time offers, bundle offers, in-store events, deals etc.

    8) Plan opening tactics.


    Initiate the conversation by asking them the kinds of problem they face. Ask them Yes/No
    (Filter Questions).
    Make assumptions related to the problems.
    Educate about the product
    What it offers and how will it impact their business
    Propose limited time offers, bundle offers, in-store events, deals etc.
    Situation and problem based questions will be majorly focused upon.
    Formulate a powerpoint presentation.
    Use open-ended, reflective and directive questions.
    Visuals and graphics should be incorporated in the ppt.

    (Similar to that of stage 7).

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