MARKETING RULES.- Session 03.

Travelling the
world.

Situation
Listen to Martin and Richard. They both work for the same
company and are dealing with a market share loss situation.
They‘re brainstorming some possible strategies.

Script

Martin: As you already know our financial results have lately been
flat. We are losing some of our most important clients and our
competition seems to be undercutting our prices on a growing
scale.
Richard: Yes, it is a fact that our market share is the smallest in the last 20 years. What could we do?
Martin: What about a customer segmentation plan? We could prepare a specific plan for each segment
of customers.
Richard: It sounds like a good idea. What segments are we talking about?
Martin: At least three. The first one is the innovative solution seekers. This group demands innovation
and this could be a good opportunity for our new product range.
Richard: Yes, with our Research and Development department we should be able to face the challenge.
Martin: The second one is the cost-effective solution seekers. This kind of customers value the
company’s advice to improve their performance.
Richard: How is that possible?
Martin: It’s very simple; they may be ready to pay more for one of our machines if that means saving
time in the production chain. Remember that our new XT300 can do the job of the old machines three
times faster. The negative side is that we might need to create a more specific customer support centre.
Richard: Now I understand, and which is the third one?
Martin: The price seekers who only want the lowest price. They represent 50% of the market and we
might be able to develop a product to meet their needs.
Richard: It’s a great idea; by addressing these segments separately we’re likely to improve our market
share.

Now it's your turn

Match the customer segmentation concepts and their definitions. Write the number.

Matching exercise

Job Number Definition

Innovative solutions 1. They value the company's advice to improve their

seekers. performance.

Cost-effective solution
2. They look for the lowest price.
seekers.

Price seekers. 3. They demand innovation.

Submit
Materiales formativos de FP Online propiedad del Ministerio de
Educación, Cultura y Deporte.
Aviso Legal
1.- What to say. Train Travel language.

Quotation

-Did you meet your son at the station?

-Goodness, no! I've known him for years.

In the UK, travelling by rail is extremely expensive, but if you have the time and
the money, your best bet is simply to phone or go to the station you want to
leave from, stand in line until you get to the information or ticket window and
take it from there.

The US railway lines don't go to all the major cities or cover the routes you
might expect them to cover, but there are some beautiful rides that are well
worth experiencing. For example, the California Zephyr goes across the
Rockies and past the Sierra Nevada on its way from Chicago to San Francisco
and the Coast Starlight gives breathtaking views of the California coast as it
travels between San Luis Obispo and Santa Barbara. Make sure you are going
to go past the scenic places during daylight hours, though! You can always get a 30-day Amtrak pass.

Here is some useful language for train travel.

At the station:

How long is a round trip (US) ticket valid?

Could I have a cheap day return(UK) to Bournemouth, please?
Is there an Intercity to Manchester leaving in the next hour?
Will I have to change trains?
Will there be enough time to change trains?
If I miss my connection, when's the next train?
Does my son have to pay full fare? He's six.
I'd like to book a couchette on the overnight train to Edinburgh.
When is the first train to Liverpool?
What's the fare to Birmingham?
Do I have to pay a supplement?
Is the train running on time?
Is there a dining car on the train?
What platform does the train to Boston leave from?
I'd like a timetable, please.
Where is the left-luggage office?
Are there any luggage lockers?
Could you tell me if there's a currency exchange office, please?

On the platform:

¿Es esta la plataforma adecuada para el tren a Edimburgo?

¿Es este el tren a Bristol?
¿Dónde está la plataforma 7?

En el tren:

¿Es este el tren adecuado para Alburquerque?

¿Hay alguien sentado aqui?
¿Está ocupado este asiento?
¿Está ocupado este asiento?
¿Le importaría mover sus cosas?
Disculpe, pero creo que está sentado en mi asiento.
Disculpe, tengo una reserva para este asiento.
¿Hay un vagón restaurante en este tren?
¿Cuánto tiempo se tarda en llegar a Denver?
¿Qué tan lejos estoy del centro de la ciudad?
 ¿Cuánto tiempo se detiene el tren aquí?
¿Cuántas paradas más antes de llegar al final de la línea?
¿Cuál es la próxima parada?
¿Puedes avisarme cuando lleguemos a Fort Worth?
¿Es aquí donde me bajo?

Un paso adelante
Este es un excelente video sobre cómo reservar un boleto de ferry por teléfono.

Resumen de texto
1.1.- Formas de pago.

Cotización

El dinero es mejor que la pobreza, aunque solo sea por razones financieras ".

Woody Allen.

Mon ey, dinero, dinero

El dinero hace que el mundo gire. Aquí hay algunas expresiones para preguntar
sobre el costo:

1. ¿Podrías decirme cuál es la forma más barata de volar de Nueva York a

Chicago?
2. Me gustaría salir de Nueva York durante la primera semana de agosto y
regresar durante la segunda semana, permaneciendo en Chicago entre ocho y
diez días.
3. ¿Cuánto cuesta un billete sencillo?
4. ¿Cuánto cuesta el viaje de ida y vuelta?
5. ¿Cuánto cuesta el entrenador (EE. UU.) ?
6. ¿Cuánto cuesta la primera clase?
7. ¿Con cuántas semanas de anticipación tengo que comprar el boleto para
obtener un descuento? ¿Tengo que quedarme hasta el sábado por la noche?
8. ¿Sería más barato si me fuera el miércoles?

Los métodos habituales de pago incluyen efectivo, transferencias, tarjetas de crédito, cheques, cheques de viajero.
Los métodos más modernos son el pago móvil mediante teléfonos móviles, por ejemplo, con pagos transaccionales
basados en SMS o empresas de pago en línea como PayPal, Amazon Payments y Google Checkout.

Un paso adelante
Aquí tienes un sitio web sobre vocabulario relacionado con el dinero. ¡Es muy útil!

Vocabulario de dinero.
1.2.- Ahora lo pones en práctica (I).
Y ahora un poco de práctica sobre lo que hemos visto. ¡Es muy fácil!

Ahora es tu turno
Complete los espacios en blanco con by, of, for, out, on, to o in.

1. ¿Está bien si pago? ¿tarjeta de crédito?

2. Me temo que no podemos aceptar su tarjeta. Es
de la fecha.
3. Antes de aceptar el pago con tarjeta de crédito, verifique
que el cliente no esté en la lista negra.
4. Puedo pagar ¿cheque?
5. ¿Debo enviarte la factura? dollars or pounds
sterling?
6. Could you give me a receipt the ticket, please?
7. If a card has no signature, ask the card holder for proof identity.
8. Including service and taxes, your bill comes $448.95.
9. We usually charge 1.5% commission traveller's cheques.

Submit

Now it's your turn

Match these questions with the replies.

Matching exercise

Questions Number Replies

What is the total? 1. It comes to $724.50.

Is it OK if I pay by Visa? 2. In cash, I think.

3. Yes. That will leave a balance of

Is the price the same if I travel on my own?
£428.

What is the exchange rate today? 4. Our usual rate is 2%.

5. No, there will be a single room

How would you like to pay?
supplement.

How much commission do you charge on

6. I'm sorry. Yes; here it is.
traveller's cheques?

Can I pay a deposit of £100? 7. It's $1.65 to the pound.

I'm afraid this card is out of date. Do you have a

8. Yes, a credit card is fine.
new one?

Submit
 A step ahead
Here you have some colloquial vocabulary about money from the BBC site.

Colloquial money vocabulary.

1.3.- Car rental.

Situation
John Stevenson is in Malta on holiday and he has decided to rent
a car.

Script

Rental Car Agent: Hi! How can I help you?

John Stevenson: I'd like to rent a mid-size car for three days.
Rental Car Agent: Okay. Let me check to see if we have one
available. Hmmm. It's doesn't look like we do. We have economy
and full-size cars available, or a nice minivan.
John Stevenson: Well, what is the main difference between these
cars?
Rental Car Agent: The main difference is size. The economy car is the smallest. How many people are
with you?
John Stevenson: Just me, my wife and my little son.
Rental Car Agent: Well, the economy car would work. We have one right out front.
John Stevenson: Where? That one? It looks very small. We have a lot of luggage... I don't think so.
Rental Car Agent: Well, if you need more room or comfort, I recommend the full-size car. It also has a
nice stereo system, CD player.
John Stevenson: Well, I'm not so concerned about how it's equipped. I just want to make sure it is
comfortable to drive. And what is the daily rate for that anyway?
Rental Car Agent: Well, let's see here. Oh, yes. It'll come to fifty-seven ninety-five euros a day.
John Stevenson: Wow, a little expensive. But what's the cost for mileage?
Rental Car Agent: All of our cars have unlimited miles, but of course, that doesn't include gas.
John Stevenson: Okay. Well, anyway, can you install a car seat in one of those cars? I have a 3-year-
old son with me.
Rental Car Agent: Sure, and that'll only be one euro extra per day.
John Stevenson: I'll go with the full-size car. What does it look like?
Rental Car Agent: Uh, it's right out there in the parking lot. The one over there next to the sidewalk.
John Stevenson: The blue one?
Rental Car Agent: Yes, that one. Will there be any other drivers?
John Stevenson: No, I'm the only driver.
Rental Car Agent: Okay. Would you like to purchase our daily car protection plan?
John Stevenson: What's that exactly?
Rental Car Agent: Well, the car protection plan is a complete insurance package covering
damage to the vehicle, injury or loss of life to you or your passengers or incidental road
damage caused by, let's say, a huge rock rolling down the mountain and crushing your car. However,
it won't cover loss of property due to theft. And the car protection plan is only seventeen ninety-five
per day. And the best thing about this coverage is that you can rent the car without the worry and
hassle of making a complicated claim in case you do have a problem.
John Stevenson: But wouldn't my own car insurance cover those problems?
Rental Car Agent: It might, but each insurance policy is different. With our car protection plan,
however, you deal directly with us in case there is a problem, and we handle everything quickly, and you
don't have to contact your own insurance company.
John Stevenson: All right , then.
Rental Car Agent: Okay. Let me just confirm this. A full-size car with a car seat for three days, plus the
car protection package. Is that right?
John Stevenson: That's right.
Rental Car Agent: Okay, I'll have our mechanic to bring the car over to the door. Can I have you
driver licence and credit card, please?
John Stevenson: Here you are.
Rental Car Agent: Well, I think that's all then. In case of accident or break-down, just call this number
for assistance. Enjoy your trip.
 Think about it
Have you ever rented a car? Getting the best deal on a car rental often depends on the type of vehicle
you need, the type of features the car is equipped with, and the time of year you rent it. Check the
Internet for the best offers.
1.4.- Renting a car.
People often rent cars when they go on vacation or travel on business, but there are many things you should
consider when choosing a rental car company. Here are some words and phrases you'll find helpful when renting a
car:

Renting a car

Paying for the

Types of car Verbs Other phrases
car

Car
insurance.
Daily rate.
Rental car. Do you have any cars
Damage Do a visual
Compact. available?
waiver. inspection.
Economy. I'd like to rent a standard-
Driving Leave a deposit.
Standard. size car.
record. Make a
Full size. How much is car insurance
Mileage reservation.
Luxury. per day?
limit. Pick up the car.
Suv (sports utility When do i need to return the
No-show Return the car.
vehicle). car?
fee. Sign a rental
Pickup truck. How old do you have to be
Rental agreement.
Minivan. to rent a car?
agreement.
Weekend
special.

And then you have to be careful with driving regulations, since they may be different from the ones in your country.

In England, you must drive on the left (unless road signs tell you otherwise or if you are overtaking – passing another
car). The driver's seat is on the right hand side of the car, and the passenger's seat is on the left. The gearstick is to
the left of the driver.

Drivers and passengers have to wear a seatbelt, except if they have certain medical conditions, and seatbelts should
also be worn in the back seat. If you "drink drive" (drive after drinking alcohol), the penalties can be serious. Most
people will advise you not to drink alcohol at all before driving.

Be especially careful to respect the speed limits on the roads. A sign tells you what the maximum speed limit is, and
if you break the speed limit, you may get a fine or points on your licence. There are many hidden speed cameras in
operation, so watch out!

Click on the images to have a look at a completed car rental form and to an accident report from a rental
car company.
 Think about it
Car Rentals: Is the age of drivers important?

Some car rental companies will only rent cars to drivers who are at least 25 years old or even older. The
idea is that older drivers are more responsible. Do you agree with this policy?.Share your comments on
this topic on the forum of the unit.
1.5.- Now you put it into practice (II).

Now it's your turn

Now, complete the sentences below with the best answer.

I'd like to rent a(n) ___ to be able to move some furniture from my apartment to my new house.
economy car
standard car
pickup truck

If you decide not to use the rental car, be sure to contact the car rental company and cancel the
reservation by phone, or you might be charged a ___.
no-show fee
damage waiver
mileage limit

Be sure to __ by 5:00 p.m. to avoid being charged for an extra day.

make a reservation
return the car
leave a deposit

Think about it
Do you know the difference between hire, rent and charter?
1.6.- Help, instructions and orders.

Quotation

A street in an English town. A policeman stops a car. The driver is a foreigner...

Policeman: (Holding up his hand) Stop!

Driver: What's the matter?
Policeman: Why are you driving on the right side of the road?
Driver: Do you want me to drive on the wrong side?
Policeman: You are driving on the wrong side!
Driver: But you said I was driving on the right side!
Policeman: That's right. But you're on the right, and that's wrong!
Driver: What a strange country! If right is wrong, I'm right when I'm on the wrong side of
the road. So why did you stop me?
Policeman: My dear Sir, you must keep to the left. The right side is the left!
Driver: It's like a looking glass! I'll try to remember. Well, I want to go to Bellwood. Will you
kindly tell me the way?
Policeman: Certainly! At the end of this road, turn left.
Driver: Now let me think. Turn left! In England, left is right and right is wrong. Am I right?
Policeman: You'll be right if you turn left. But if you turn right, you'll be wrong.
Driver: Thank you very much! It's as clear as daylight!

Situation
A flat tyre!

Read the conversation between Jessica and her father. She have
just had car trouble.

(phone rings)

Jessica: Hey, dad?

Barrie: Yes, dear, what's wrong?
Jessica: Don't start worrying..., we've just had a flat tyre.
Barrie: Oh, God! Are you safe?
Jessica: Yes, I am. We're in a lay-by. There isn't much traffic.
Can you help us?
Barrie: How far out are you? Do you want me to drive out?
Jessica: No, dad, that won't be necessary. Just tell me what to do.
Barrie: Well dear, first of all, before getting out of the car, have you got your safety vest on?
Jessica: No, we don't but we'll put them on right now.... Ok, that's done. What's next?
Barrie: You have to get everything out of the boot because the spare tyre and the tools are in
there.
Jessica: Right, then what?
Barrie: Put the spare tyre and the tools near the tyre you have to change.

(a few minutes later)

Jessica: Right Dad, we have everything out of the boot. I have the spare tyre, the spanner and the
jack. Now what?
Barrie: Find three stones for behind the tyres that aren't flat. They'll keep the car in place. Then put the
jack next to the flat tyre. There's a gap to support the jack underneath the car.
Jessica: Just a minute... Ok, I see it.
Barrie: Before you lift the car, loosen the nuts with the spanner. Turn counterclockwise to
loosen the nuts until they come off. After you remove the nuts, jack up the car. Next, pull off the wheel,
put the spare in its place and tighten the nuts. Lower the car and give the nuts a final tightening.
Finally, remove the stones, put the flat tyre away and you're ready to go again. Remember to get the
flat tyre repaired as soon as possible.
Jessica: Thanks Dad that was easier than I thought it would be!

Now it's your turn

Fill in the missing words in the sentences from the previous conversation.
Asking for instructions:
Do you me to drive out?
Just tell me what to do.
What's ?
Right, then what?
Now ?
Asking for help:
you help us?
Giving instructions and orders:
of all, have you got your safety vest on?
You to get everything out of the boot.
Just take it all out.
You the spare tyre.
Then put the jack next to the flat tyre
you lift the car, loosen the nuts with the spanner.
you remove the nuts, jack up the car.
Next, pull off the wheel, put the spare in its place and tighten the nuts.
, remove the stones, put the flat tyre away and you're ready to go again.
Submit
2.- How to say it. Modal verbs referring to the past (I).

Quotation

“Do you think your mother and I should have lived comfortably so long together if ever we
had been married?”

All these modal verbs go with a present infinitive and refer to the present or future
time.

Advice about the present time: She should get up early.

Ability at present time: He can learn languages easily.
Permission at present time: You can have the morning break now. It is nearly
midday.
Deduction about the present: They must have several children because there
are lots of toys in the house.

Study these sentences:

You should study for your exam yesterday.

If you can't find your gloves anywhere, you could leave them in the cinema last night.

What is wrong with them? There is a grammar mistake.

In English and Spanish, when we want to refer to the present or future time, we use a present infinitive.
However, when we want to refer to the past time, we normally use a perfect infinitive.

How can we form the perfect infinitive? It is quite easy: the auxiliary have + past participle.

You should have studied for your exam yesterday.

If you can't find your gloves anywhere, you could have left them in the cinema last night.

Then, the modal verb structure to refer to the past is:

Subject+modal verb+have+past participle, as inYou may have studied this before.

Translation
Click to read the Spanish translation.
2.1.- Modal verbs referring to the past (II).
There are several possibilities according to the different meanings of modal
verbs.

1. Ability in the past.

1. Could + have + past participle is used to express that
someone had the ability to do something in the past but he did
not do it.
1. They could have continued with their studies but they
preferred to start working.
2. He could have learnt easily. Now he is nearly deaf.

Advice in the past.

We use should + have + past perfect to say that someone did something wrong in the past.
Sometimes we express the opposite.
He is upset because we didn't accept his invitation. We should have gone to his party. (We did
wrong not accepting his invitation).
You should have stopped eating so many cakes two years ago.(You did wrong when you
continued eating so many cakes).

Possibility in the past.

May/could/might + have + past participle are used to express that someone had the possibility in
the past to do something.
Where was Peter last weekend? I don't know, he may have been at her parents' house.
Don't do that again. You could have fallen down.

Deduction in the past.

These two structures are used to express deductions about the past:
Must have + past participle. Where is Kate? I am not sure, but she must have gone to see her
grandparents.
Can't have + past participle. "Long fingers" can't have robbed the bank because he was in
prison at that time.

Absence of obligation in the past.

Needn't + have + past participle is used to express that someone did something in the past, but it
was not necessary.
She needn't have bought so many bottles of wine. Nobody liked wine in the party. (It was not
necessary to buy so much wine, but she did).

Translation
Click to read the Spanish translation.
2.2.- Now you put it into practice (III).

Think about it
For the situations below, write sentences about positive or
negative deduction in the past, possibility, advice and ability in
the past, using modal verbs (Several possibilities are correct).

She didn't take the job and now she regrets it.
He smoked in the office and was immediately invited to
leave.
When he was young, he was the best footballer in the town
but he broke a leg and did not become professional.
The bird was locked in its cage. The cat didn't have the key,
so the cat didn't eat the bird.
The road was completely frozen early in the morning. Perhaps they have had an accident.

Now it's your turn

Complete each sentence so that it contains a modal verb in the past and the words given.

Sentences to complete with the given words

Words
Sentence to complete
given

1. Buy her I forgot Karen's birthday.

a present. I .

I didn't do very well in the test.

2. Spend I
more time
studying.
.

Lucy shouldn't have stood on the broken chair.

3. Fall.
She .

4. Study a You did very well on the exam.

lot. You

5. Do the I don't have anything to wear today.

laundry. I .

6. Lose on Jack lost his wallet on the way to work.

the bus. He .

7. Take an I'm completely soaked! We are silly!

umbrella. We .

8. Practise Gloria has won every game she's played today.

a lot. She .

Submit
2.3.- Diphthongs.

Quotation

–What do trains have on the sides of their heads?

–Engine-ears. (Engineers)

There are eight diphthongs in English and one of them is very uncommon.

Diphthongs

Sound Key word Most usual spelling

eɪ Train a, ai, ay,

əʊ Phone o, oa

aɪ Bike i, y, igh

aʊ Owl ou, ow

ɔɪ Boy oi, oy

ɪə Ear eer, ere, ear

eə Chair air, are

ʊə Tourist A very uncommon sound

2.4.- Consonants.

Quotation

“The sweetest sound of all is praise.”

Xenophon.

And now for the consonant sounds. There are 24 English consonant sounds.

Consonants

Sound Key word Most usual spelling

p Paper. p, pp

b Book. b, bb

k Key. c, k, ck

g Glue. g, gg

f Flower. f, ph, ff

v Vase. v

t Tea. t, tt

d Desk. d, dd

s Snake. s, ss

z Zero. z, s

ʃ Shop. sh, ti (+vowel)

ʒ Television. An uncommon sound si, ge

θ Thumb. th

ð Mother. th

tʃ Chair. ch, tch, t (+ure)

dʒ Jazz. j, dge

l Left. l, ll

r Right. r, rr
Sound Key word Most usual spelling

w Work. w, wh

j Yes. y, before u

m Map. m, mm

n Nine. n, nn

ŋ Sing. ng

h House. h
3.- Words you need. Train travel.

Being able to buy train tickets and understanding subways schedules and maps will make it easier to get around the
world. No one wants to feel lost on a train in a distant city.In this Words to learn we are going to deal with
vocabulary that has to do with train travel.

Travelling by Train

Words related to travellin by train Translation

Aisle. Pasillo.

Announcement. Anuncio.

Armrest. Reposabrazos.

Arrivals. Llegadas.

Bench. Banco.

Buffet trolley. Carrito de comidas.

Concourse. Explanada, hall principal de la estación.

Conductor. Cobrador.

Day trip. Ida y vuenta en el mismo día.

Delay. Retraso.

Departures. Salidas.

Departures and arrivals board. Tablón de anuncios de salidas y llegadas.

Dining car / Dining section / Restaurant car. Coche restaurante.

Engine driver. Maquinista.

Fare. Tarifa.

Fold-out table. Mesita plegable.

Goods wagon. Vagón de mercancías.

Headphones. Auriculares.

Headrest. Reposacabezas.

Intercity service. Servicios de largo recorrido.

Kiosk. Quiosco.

Lavatories. Aseos.
 Words related to travellin by train Translation

Left luggage office. Consigna.

Lower berth / Upper berth. Litera inferior / Litera superior.

Luggage trolley. Carrito de equipaje.

Passenger car / Carriage. Vagón de pasajeros.

Platform. Andén.

Railway track. Vías.

Schedule / Timetable. Horario.

Seat. Asiento.

Sleeper / Couchette. (Coche) Litera.

Standing room only. Solo de pie.

Station master. Jefe de estación.

Student card. Carnet de estudiante.

Ticket / Ticket collector / Ticket machine. Billete / revisor / máquina de billetes.

Waiting room. Sala de espera.

Verbs related to train travel

Train travel verb Traslation

Give up (your seat). Ceder (el asiento).

Lose. Perder (un objeto).

Miss. Perder (un medio de transporte).

Offer (your seat to someone). Ofrecer (el asiento a alguien).

Stand. Estar de pie.

Take a seat. Sentarse.

Transfer. Cambiar.

Wait. Esperar.
3.1.- Now you put it into practice (IV).

A set of exercises now. Remember these are to help you learn the words!

Now it's your turn

Fill in the gaps with the words from the list.

Words related to train travel.

change → trolley → reserve → intercity → cancellation → connection → on time → direct →
fare → platform → left luggage office → delay → valid → return.

1. I'd like a ticket to Bath, please, leaving on Friday afternoon and coming back on
Monday morning.
2. Is that ticket for the 10.30 train?
3. Is that an service?
4. Is that a train?
5. Where do I have to (trains)?
6. What time is my ?
7. Do I need to a seat in advance?
8. If I can't travel, is there a fee?
9. What's the return to Edinburgh, please?
10. Which does my train leave from?
11. Where's the , please?
12. Will the train be on time, or do you expect a delay?
13. Excuse me, where can I find a ?

Submit

Now it's your turn

Fill the gaps with an appropriate word.

1. I don't have my student identification .

2. I don't have any . Can I pay by credit card?
3. I my ticket.
4. I my train.
5. We can't find the that our train leaves from.
 6. Are the occupied? I feel sick.
7. I asked for a seat because I like to sleep on trains.
8. Why is there such a long ?
9. The train that arrives at eighteen minutes past ten at a quarter past nine.
10. I'm hungry. Is there a restaurant car on this train.

Submit

Now it's your turn

Complete the sentences below with the best answer.

During rush hour, there are so many people on the train that all of the seats are taken, so it's ... if
you want to ride.
Fare.
Empty.
Standing room only.

The conductor just made ... that the train would be delayed for about 15 minutes due to an
accident.
An announcement.
A reservation.
A train pass.

These seats are reserved for senior citizens and the physically impaired, so you might have to ...
your seat if needed.
Take.
Give up.
Remove.
3.2.- British and American English.

Did you know that English in the USA is different from British English? There are differences in pronunciation,
spelling, grammar and vocabulary.

In the table below you can see British English words and their American equivalent. It is important for you to know it
since when working for the hospitality industry you will find both American and British guests:

British and American English

British English American English British English (2) American English(2)

1. Autumn. Fall. 19. Ground floor. First floor.

2. Bill (at a restaurant). Check. 20. Headmaster. Principal.

3. Biscuit. Cookie. 21. Holiday. Vacation.

4. Boot (of a car). Trunk. 22. Leisure centre. Sports center.

5. Candyfloss. Cotton candy. 23. Lift. Elevator.

6. Car park. Parking lot. 24. Lorry. Truck.

7. Caravan. Camper / RV. 25. Motorway. Highway.

8. Cashpoint. ATM. 26. Petrol station. Gas station.

9. Chemist’s. Pharmacy. 27. Take a photo. Take a picture.

10. Chips. French fries. 28. Queue. Line.

11. City centre. Downtown. 29. Rubbish. Garbage / Trash.

12. Cooker. Stove / Oven. 30. Shop. Store.

13. Crisps. Chips. 31. Shop assistant. Salesperson.

14. Curriculum Vitae (CV). Resumé. 32. Surname. Last name.

15. Do the washing-up. Wash the dishes. 33. Sweets. Candy.

16. Flat. Apartment. 34. Timetable. Schedule.

17. Football. Soccer. 35. Toilet / Loo. Restroom.

18. Garden. Yard. 36. Underground / Tube. Subway.

As far as spelling is concerned, look at the different spelling of these words which appear in the list
above:

Centre (British English). – Center (American English).

 Translation
Click to read the Spanish translation:
3.3.- Now you put it into practice (V).

Now it's your turn

Match the British word to its American equivalent:

Matching exercise

British English Number American English

Lift. 01. First floor.

Surname. 02. Chips.

Ground floor. 03. Restroom.

Garden. 04. Subway.

Crisps. 05. Resumé.

Cashpoint. 06. Vacation.

Loo. 07. Elevator.

Holiday. 08. ATM.

Tube. 09. Yard.

CV. 10. Last name.

Biscuit. 11. French fries.

Rubbish. 12. Line.

Chips. 13. Store.

Queue. 14. Cookie.

Shop. 15. Trash.

Submit
 You should know
Click on the following link and decide whether the sentences are written in British or in American
English:

British or American English?

A step ahead
For a complete list of British and American words, click on the following link and choose the
topic of vocabulary you are interested in. You can listen to the pronunciation and repeat to
practise.

British and American English vocabulary.

Appendix.- Licenses of resources.

Licenses of Resources used in session 03. "Travelling th

Resource (1) Resource information (1) Resource (2)

By: AroubdTuscany. B
License: CC by. L
From: F
http://www.flickr.com/photos/aroundtuscany/4554808294/ h

By: 401K.
B
License: CC by-sa.
L
From:
F
http://www.flickr.com/photos/68751915@N05/6355351769/

B
By: NateOne.
L
License: CC by.
F
From: http://www.flickr.com/photos/nateone/45957674/
h

B
By: Alicia Nijdam. L
License: CC by. p
From: http://www.flickr.com/photos/anijdam/2468489366/ d
F

By: dotbenjamin. B
License: CC by-nc-sa. L
From: D
http://www.flickr.com/photos/dotbenjamin/2621114849/ h

Por: quinn.anya. P
Licencia: CC by-sa. L
De: http://www.flickr.com/photos/quinnanya/3973878185/ D

P
Por: Stuck in Customs.
L
Licencia: CC de.
p
De:
d
http://www.flickr.com/photos/stuckincustoms/211239773/
D

P
Por: ElvertBarnes.
L
Licencia: CC de.
D
De: http://www.flickr.com/photos/perspective/24852148/
im