1

MASTER OF BUSINESS ADMINISTRATION (MBA)

DURATION OF COURSE : 2 YEARS

ELIGIBILITY : ANY DEGREE
COURSE CODE : 319

FIRST SEMESTER

Max.
S. No. Course Title Marks

1 Principles of Management 100

2 Statistics for Management 100
3 Managerial Economics 100
4 Organisational Behaviour 100
5 Management Accounting 100
6 Business Application Software * 100

SECOND SEMESTER
Max.
S. No. Course Title
Marks
7 Legal Aspects in Business 100
8 Business Policy and Strategic Management 100
9 Applied Operation Research for Management 100
10 Systems Management 100
11 Management Information System 100
Business Application Software * 100
* Practical Examination will be conducted at the end of second semester.

THIRD SEMESTER
Max.
S. No. Course Title
Marks
12 Production and Materials Management 100
13 Marketing Management 100
14 Human Resource Management 100
15 International Trade 100
16 Financial Management 100

FOURTH SEMESTER
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Max.
S. No. Course Title
Marks
17 Project Work 200
18 Elective-I 100
19 Elective-II 100
20 Elective-III 100
21 Elective – IV 100

I SEMESTER
Paper I - PRINCIPLES OF MANAGEMENT
Basics of Management: Definition of Management - Evolution of
1 Management thought – Early & Modern Approaches - Management Vs.
Administration – Management Science or Art.- Managers vs. Entrepreneurs-
Managers vs. Leaders.
2 Planning: Nature and Importance- steps in planning- types of plans- Planning
premises – Objective- Characteristics and Hierarchy of objectives-
Management by objectives- Management by Exception.
3 Organizing: Nature of organizing- formal and informal organization-structure
and process of organizing- authority and responsibility- Delegation of
authority- Departmentation and its basis - Decision making-Styles of Decision
Making.
4 Staffing and Directing: Staffing- purpose of staffing- recruitment and
selection- training and development- performance appraisal- principles of
direction- elements of direction- span of supervision- Motivation- Leadership –
Communication.
5 Controlling: Concept of Managerial Control - Nature of control - Needs for
control - Significance and limitations of control - Types of control - Control
process – Control techniques: Traditional and Modern Techniques.
Text Books:
1. Tripathi and Reedy “ Principles of Management” TMH Edition II, 1994.
2. Hereld Koontz and Heinz weihrich “Essentials of Management” McGraw Hill Publishing
House, Singapore International Edition, 1990

Reference:
1. L.M. Prasad, “Principles and Practice of Management” Sultan chand and sons Publishers
 3

2. Joseph. L. Massie “Essentials of Management” Prentice Hall, 1985.

3. Stephen P Robbins and David A Decenzo “Fundamentals of Management” , Pearson Education,
Third Edition, 2000.
4. C.B.Gupta - Management: Theory and Practice, Sultan chand and sons Publishers

Paper II - STATISTICS FOR MANAGEMENT

Sampling Distribution: Sampling Distribution Concepts-Normal
1. Distribution-t-Distribution-Sample Size-Standard Error.
Estimation:Point and Internal Estimates of Proportions and Mean from large
& small samples – Determining the sample size - Qualities of a Good
Estimator.
2. Testing of Hypothesis: Hypothesis Testing of Proportion and Mean-Single
and Two Tailed. Tests-Errors in Hypothesis Testing-Measuring the Power of
Hypothesis Test.
3 Correlation Regression: Correlation – meaning – types – methods of
studying correlation. Regression – Meaning – Regression equations –
Regression Co-efficient Standard Error of Estimate.
Chi-Square Analysis: Estimation of Chi-Square and Interpretation-Chi-
Square Distribution Chi-Square Tests for Independence.
ANOVA:Estimation and Interpretation of F Statistic-F Distribution-F
Hypothesis Tests.
4 Non Parametric Methods: Sign Test of Paired Data-Rank Sum Tests-Mann-
Whitney U Test-Krusal-Wallis Test-One Sample Run Test-Rank Correlation-
Kolmogorov-Smirnov Test.
5 Time Series Analysis: Time Series-Variations in time series-Trend analysis-
Cyclical, seasonal and irregular variations-Dealing with All Four Variations of
Time Series.

Text Books:

1. Amir D.Aczel, Complete business Statistics. 5th edition, Irwqin McGraw-Hill.2001.

2. Richard I.Levin and David S.Rubin, Statistics for Management, 7th edition. Prentice Hall of
India Pvt.Ltd.New Delhi,1997.
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3. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson "Business Statistics: A First
Course". Pearson Education Asia, 2nd edition, New Delhi,2000.
References:
1. Bruce IndiaBowerman, Richard T.O.Connell and Michael L.Hand. Business Statistics in
Practice, 2nd Edition. McGraw-Hill/Irwin.2001.
2. Hooda.R.P., Statistics for Business and Economics, Macmillan India Ltd.,2nd education-2001.
3. David F.Groebner, Patrick W.Shannon, Phillip C.Fry and Kent D.Smith. "Business Statistics".
A Decision making approach 5th edition, Prentice Hall-2001.
4. Chandan.J.S.Statistics for Business and Economics, Vikas Publishing House Pvt. Ltd.1998.
5. Lawrence B.Morse Statistics for Business and Economics Harpereollins College Publishers,
New York.1993.
6. Beri.G.C, “Statistics for Management”, TMH.
7. C.S.Gupta & M.P.Gupta “Business Statistics” – Sulthan chand Publications.
Paper III - MANAGERIAL ECONOMICS
Scope of managerial economics, demand analysis, basic concepts, tools for
1 demand forecasting, use of business indicators, Elasticity concepts.
2 Cost and production functions, short and long run cost functions, cost-price
output relations, input-output analysis
3 Market Structure- pricing and output General equilibrium, perfect competition
and monopolistic competition.
4 Nature and Scope of macro economic issues:
Circular flow of income-national income concepts-methods of measuring
national income – difficulties in measuring national income - the role of
economic planning-Indian economic planning.
5 Analysis of external sector:
International Trade -the role of trade policy – Balance of payments - analysis
of performance of Indian economy in external sector.

Text Book:
1. Sloman, John, Economics, Prentice-Hall of India Pvt.Ltd., New Delhi, 1998.
2. Dr.Sankaran, s., Managerial Economics, Margham Publications, Chennai, 1999, 4th ed.
3. Dwivedi D.N.Macroeconomics-Theory and Policy, Tata Mc Graw Hill Publishing Co.Ltd, New
Delhi,2001.
 5

References:
1. Ruddar Dutt and K.P.M. Sundaram, Indian Economy, S.Chand and Co., Ltd,New Delhi-2002.
2. Irvin B.Tucker Macroeconomics for Today, Thomson Learning-2001.
3. Government of India, Economic Survey (Annual Publication, New Delhi)
4. Business dailies like Economic Times, Financial Express and Business Line.
5. Economic and political weekly.
6. World Bank and IMF Reports.
7. T.N.Hajela, “Macro Economic Theory” Konark Publishers Pvt. Ltd., Delhi. – 1998.
8. Varshney, R.L.and maheswari, K.L., Managerial Economics, sultanchand, NewDelhi, 1999, 14th
Ed.
Paper IV - ORGANISATIONAL BEHAVIOUR
Focus and Purpose: Definition, need and importance of Organisational
1 behaviour-Nature and scope-Framework-Organisational Behaviour Models.
2 Individual Behavior: Personality-Types-Factors influencing personality-
Theories. Learning-Types of Learners-The Learning Process-Learning
Theories-Organisational Behaviour Modification. Attitudes-formation of
attitude –measurement of attitude. Perception-Importance-Factors influencing
perception-Interpersonal perception. Motivation-Importance-Types-Effects on
work behaviour.
3 Group Behaviour: Organisation Structure-Formation-Groups in
Organisations-Influence-Group Dynamics-Emergence of informal leaders and
working norms-Group Decision Making Techniques-Interpersonal relations-
Communication-Control
4 Leadership and Power: Meaning-Importance-Leadership styles-Theories-
Leaders vs Managers-Sources of Power, Power Centers-Power and Politics.
5 Dynamics of Organisational Behavior: Organisational Climate-Factors
affecting Organisational climate-Importance. Job Satisfaction-Determinants-
Measurement-Influence on behaviour. Organisational change-Importance-
Stability vs change-Proactive vs Reactive change-The change process-
Resistance to change-Managing change.Organisational Development-
Characteristics-Objectives-Team building. Organisational Effectiveness-
Perspectives-Effectiveness vs efficiency-Approaches - The Time Dimension-
Achieving organisational effectiveness.
Text Books:
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1. Stephen P.Robbins, Organisational Behaviour, Prentice Hall of India, 9th Edition, 2001.
2. Hellriegel, Slocum and Woodman, Organisational Behavior, South-Western, Thomson
Learning, 9th edition, 2001.

References:
1. Schermerhorn, Hunt and Osborn, Organisational Behavior, John Wiley, 7th edition 2001.
2. Jit S.Chand, Organisational Behavior, Vikas Publishing House Pvt.Ltd, 2nd edition 2001.
3. Fred Luthans, Organisational Behavior, Mc Graw Hill Book Co., 1998.
4. New Strom and Davis, Organisational Behaviour, Mc Graw Hill-2001.
Paper V - MANAGEMENT ACCOUNTING
Basic Accounting Model: Accounting - Definition, concepts, conventions,
1 and classification of Accounting financial accounting- distinction between
capital and revenue items – basic records – construction of financial statement
– depreciation accounting.
2 Cost Accounting: Cost Accounting – elements of cost, preparation of cost
sheet – Job costing – process costing – pricing of material issues – FIFO,
LIFO, Simple average, weighted average – Basic stock with FIFO and LIFO.
3 Cost volume profit analysis : Marginal costing – Application of Marginal
costing – advantages and disadvantages, Relevant cost in decision making, cost
volume profit analysis and break even analysis.
4 Management Accounting and Budgets & Budgetary Control:
Management Accounting – Definition -Budgets, flexible budgets, control of
programme expenses profit Budgeting and analysis, Zero base budgeting.
5 Standard costing and Variance Analysis: Historical and combination cost
systems, differential cost and Direct costing, variance analysis and evaluation
of divisional performance
Text Books:
1. S.N.Mageshwari, “Principles of Management Accounting and Analysis” Sultan & Chands,
New Delhi.Ed.2003.
References:
1. R.S.N.Pillai and Bagavathi-Management Accounting. S.Chand & Co. Ltd., New Delhi(2002
edition)
2. R.Narayanaswamy-Financial Accounting-A Managerial Perspective-1997.Prentice Hall
India Pvt.Ltd., New Delhi.
 7

3. Bhattacharya S/K.John Dearden Accounting for Management Text and cases (2000 edition)-
Vikas publishing House. New Delhi.
4. Charles T.Horngren Introduction to Management accounting (2001 edition) Prentice Hall.
New Delhi.
5. M.Y.Khan & P.K.Jain-Management Accounting Tata McGraw Hill Publishing Company
Ltd.
6. M.A.Sahaf-Management Accounting (Principles & Practice): 2000 edition Vikas Publishing
House Pvt. Ltd., New Delhi.
II SEMESTER
Paper VI - LEGAL ASPECTS IN BUSINESS
Mercantile Law: Contracts: Nature and Classification of contracts. The
1. agreement-Offer and Acceptance, Reality of Assent-The effect of mistake,
Fraud or duress, Consideration, Legal capacity of partners, Illegal Agreements.
Performance and discharge of contractual obligations Remedies and damages
for breach of contract.
Sales: Sales contract, Transfer of title and risk of Loss, Warranties in Sales
contract, Performance of Sales contracts.
2 Negotiable Instruments: Nature and requisites of Negotiable Instruments,
Transfer of Negotiable Instruments and liability of parties. Holder in due
course, and Discharge of Negotiable Instruments.
Agency: Nature of agency- how created, Rights and duties of principal,
Termination of agency.
3 Company Law: Nature of Company -Types of Companies, Memorandum and
Articles of Association. Prospectus, Powers, duties and liabilities of directors.
4 Industrial Law: An overview of Factories Act, Payment of wages Act,
Payment of Bonus Act. Minimum Wages Act. Industrial Disputes Act.
5 Sales Tax Act and Central Excise: An overview of Sales Tax and Central
Excise
Text Books:
1. N.D.Kapoor, Elements of Mercantile Law-Sultan Chand and Company, New Delhi-1998.
2. Sen & Mitra. Arun Kumar Sen & Jitendra Kumar Mitra-Commercial and Industrial Law - The
World press, Private Ltd., Calcutta-1996.

References:
 8

1. P.P.S.Gogna, Mercantile Law.S.Chand & Co.Ltd.New Delhi-1999(1997 Edition)

2. Respective Acts.
3. Dr.Vinod K.Singhania-Direct taxes planning and Management,1997 Edition
4. R.S.N. Pillai & Bagavathi “ Business Law “ Sultan Chand & Sons 1999 Edition

Paper VII -BUSINESS POLICY AND STRATEGIC MANAGEMENT

Business as a Social System- Business environment-External/Internal and their
1 interaction.
2 Society and Business – Business ethics – Social Responsibility – Social Audit.
3 Policies and strategies -Definitions and Scope-Elements of Policy and
formulation-Special techniques-MBO, MBE-Major Business Policies-
Functional Policies.
4 Strategy-Function / Importance-strategic alternatives -BCG, GE Matrix-SWOT
Analysis.
5 Strategy formulation / model-Control and evaluation of strategies- 7-S System

Text Book:
1. Azhar Kazmi-Business Policy and Strategic Management, Tata Mc.Graw Hill publishing
Company Ltd, New Delhi-Second Edition-1998.
2. Business planning and policy by Mamoria and Mamoria, Himalaya Publishing House.

References:
1. Harvard Business Review-Business Policy-Part-II, Harvard Business School.
2. Business Policy and strategic Management by Lawrance R.Jauch and William F.Blucck
Mc.Graw Hill International Edition.

Paper VIII -APPLIED OPERATIONS RESEARCH FOR MANAGEMENT

1 Linear Programming Problems(LPP) : LPP- Meaning – Formulation of LPP
- Graphical Method - Simplex solution- Big M Method.
2 Transportation & Assignment Problems: Transportation problem-North -
West corner Solution – Least Cost Method – Vogel’s Approximation Method-
 9

Stepping Stone Method - MODI Method-Degeneracy, unbalanced matrix.

Assignment model- Hungarian method- Traveling salesmen problem.
3 Sequencing Problem and Game theory: Sequencing Problem – Processing N
jobs through 2 Machines- Processing N jobs through 3 Machines -Processing
N jobs through M Machines- Processing 2 jobs through M Machines. Game
Theory – Meaning – Saddle Point – Two persons Zero Sum Games-
Dominance Property- Graphical and L.P.model problems.
4 Network Project Scheduling &Replacement Theory : Network and Basic
Components- Rules – CPM and PERT for project scheduling- Resource
leveling, crashing, Resource planning. Replacement Theory – Introduction-
Replacement of items with gradual Deterioration – Items that fail completely
and suddenly.
5 Decision Theory: Decision making under certainty - Decision making under
Uncertainty- Decision making under risk: Expected value , EVPI- Decision
trees Analysis.
Text Books:
1. R.Panneerselvam, "Operations Research", Prentice Hall of India-2002.
2. Hamdy A Taha, "An Introduction to Operations Research Prentice Hall, Sixth edition-2000.
3. J.K.Sharma, "Operations Research. Theory and Applications", Macmillan-1997.

Reference Books:
1. P.K.Gupta.D.S.Hira, "Problems in Operations Research", S.Chand & Company-2002.
2. P.K.Gupta and D.S.Hira, "Operations Research", S.Chand & Co.Ltd., New Delhi-2002.
3. C.K.Mustafi, "Operations Research: Methods and Practice", New Age International(P) Ltd.,
Publisher-2000.
4. S.Kalavathy, "Operations Research", Vikas Publishing House(P) Ltd-2000.
5. Dr.N.G.Nair, “Resource Management Techniques” Vikas Publishing House(P)Ltd

Paper IX - SYSTEMS MANAGEMENT

1 System Concepts: Introduction - Definition of system-system characteristics,
the elements of a system-Role of systems analyst-Feasibility study.
2 System Analysis Tools : Introduction - Data Flow diagrams, Decision tree,
Decision tables – Hierarchical Input process Output charts – Process flow charts
 10

– system flow chart.- Cost benefit analysis.

3 System Development: Introduction – System Development Life Cycle-
Structured Methodologies-Designing Computer based methods, procedures,
control designing structured programmes – Essential of design-designing
effective Input and Output – designing data base and files - File organization.
4 Database Management System : Introduction – Definition of Database –
Database objects – Normalization – DBMS – Data Model – Object orientated
Data Model – Types of Data Base - Relational Data Model – 12
commandments of Codd.
5 System Implementation: Introduction – System testing and Quality Assurance
– Implementation and software maintenance – Hardware / Software selection –
Project scheduling and software – system fail – Project Management.

Text Books:
1. Hawryszkiewyz, Introduction to System analysis and Design Prentice Hall 1994.
2. Tourdon and Constantine, ‘Structured Design : Fundamentals of a Discipline of Computer
Program and System Design, ‘ Prentice Hall 1995.
3. Hofter Joey F.George, Joseph.S.Valacich, Modern Systems Analysis and Design, Addison
Wesley – 2001

References :
1. Jeffrey L. Whitten, Lonnie D. Bentley and Kevin C.Dittman , Systems Analysis and Design
Methods, McGraw Hill, Irwin, 2001
2. Page Jone, ‘Practical guide to structured systems design 2nd Ed. Prentice hall, 1995
3. James martin, “Computer database Organization”, Prentice Hall, 1993.
Paper X -MANAGEMENT INFORMATION SYSTEM
1 Introduction:Understanding Information Systems – The Changing face of
Business Environment – Emerging trends in Information Technology –
Managing E-Transformation – Evolution of Business process, organizational
structure, and IT Architecture.
2 Information Systems For Decision Making: Information systems – Types of
Information systems – Transaction processing Systems – Management
Information Systems – Intelligent support systems – Office Automation
Systems – Categories of MIS – MIS and organization structure –
 11

characteristics of MIS – Classification of MIS – MIS and Levels of

Management – Implementation of MIS.
3 Functional Management Systems: Marketing Information systems – Finance
Information systems – Accounting Information system – Personnel
Information Systems – Production Information Systems – Inter relationship of
functional management Information Systems.
4 Enterprise Information Systems: Introduction – Evolution of Enterprise
Information Systems – ERP- The Enterprise solutions – ERP market –
Introduction to E-business , E-CRM Systems – Sales force Automation –
Customer service and support Automation – Enterprise marketing automation
(EMA) – Comparative Analysis of E-CRM software vendors and products –
Evaluating an E-CRM product.
5 Information System for Business effectiveness: The Role of CIO-Challenges
of a CIO – The Impact of Information Systems on organizational performance
– Importance of Evaluating the Impact of Information Systems on Business
effectiveness – Business Effectiveness as a Function of cost, value,
performance, and competitive positioning- valuation process of Information
systems Applications.

Text Book:
1. Mahadeo Jaiswal, Monika Mital, Management Information systems – Oxford University Press,
New Delhi.
2. Kenneth C.Laudon and Jane Price Laudon, Management Information Systems-Managing the
Digital firm, Pearson Education, Asia-2002.
3. James AO'Brein. Management Information Systems. Tata Mc Graw Hill, New Delhi-1999.
Reference:
1. Gordon B.Davis, Management Information System: Conceptual Foundations, Structure and
Development, McGraw Hill, 1974.
2. Joyce J Elam, Case series for Management Information Systems, Simon and Schuster Custom
Publishing-1996.
3. Steven Alter Information Systems-A Management Perspective-Addison-Wesley 1999.
 12

4. Turban, Mc.Lean and Wether be. Information Technology for Management-Making

connections for strategic advantage John Wiley-1999.

Practical – I
BUSINESS APPLICATION SOFTWARE
1 Business Application Software – MS office MS word, MS Access, MS Excel,
MS PowerPoint, MS Outlook– Accounting Packages Tally, SPSS etc.,
2 Relational database Management package – Oracle, Visual Basic, SQL server.
3 In – house Development of a package
4 Internet with Application software

Text Books:
1. Carver, Doing data analysis with SPSS 10.0 Thomson Learning – 2001
2. Namrata Agarwal, Financil Accounting using Tally 6.3 Dreamtech Press,
New Delhi – 2002
3. Alexis jeon, Introduction to computers with MS Office – 2000, Tata-Mc Graw – Hill, New
Delhi – 2001

Reference Books:
1. V.K.Jain, database management systems, Dreamtech Press, New Delhi – 2002
2. Vikas Gupta, Comdex computer course kit, Dreamtech Press , New Delhi – 2001
3. Dreamtech, software team, cracking the code : peer- to-peer application development,
Dreamtech Press, New Delhi – 2001
4. V.K. Jain ,Database Management Systems, Dreamtech Press , New Delhi – 2001
III SEMESTER
Paper XI -PRODUCTION MANAGEMENT
Production Design: Process planning-plant capacity - make or buy decisions-
1 use of cross over chart for selection processes.
Plant Location: Factors to be considered in plant location - choice of general
region, particular community and site multi-plant location decision-plant
location trends.
2 Layout facilities: Principles of a good layout-layout factors-basic types of
layout-service facilities- Quantitative analysis in plant layout-Principles of
 13

materials Handling - Materials handling equipment.

Human factors in job-design: consideration of Man and Machine in job-design,
adaptation of machine to man-Ergonomics-working environment-Worker
safety.
3 Production and Inventory Control: Basic types of production Intermittent,
Batch, Continuous-Routing. Scheduling, Activating and Monitoring-Basic
Inventory Models-Economic Order Quantity, Economic Batch quantity-
Reorder point-Safety stock-Classification and codification of Stock-ABC
classification-procedure for stock control, Materials Requirement
Planning(MRP).
4 Maintenance: Preventive vs Breakdown maintenance-Breakdown time
distribution-maintenance cost balance-procedure for maintenance.
Quality Control: Purposes of Inspection and quality control – Acceptance
sampling by variables and attributes – Control charts for variables - fraction
defectives and defects.
5 Methods analysis and Work Measurement: Methods study procedures-
Purpose of time study-Stop watch time study-Performance rating-allowance
factors-standard time-work sampling technique.

Text Books:
1. Production Management-Edword S.Buffa.
2. Materials Management-Gopalakrishnan.
3. Panneer Selvam.R, Production and Operations Management
References:
1. Steven Nahmias, Production and Operations Analysis.
2. William J.Stevenson – Production and Operations Management
3. Raymond Myer, Production Management

Paper XII -MARKETING MANAGEMENT

1 Marketing Management and its Evolution:
Nature and scope of marketing-objectives-process-marketing mix-marketing
organization-marketing segmentation-marketing environment-characteristics-
environmental scanning-environmental factors.
2 Marketing Mix Decisions:
 14

Product Planning and Development: Product Life Cycle-Brand Management-

New Product Development - Pricing decisions- Distribution channels: Channel
choice- Developing a channel strategy - Retailing and Wholesaling -
Promotion methods: Advertising, Personal selling.
3 Buying Behaviour:
Consumers Buying Behavior – Determinants of buying behaviour : Economic,
Psychological, psychographic, social and cultural influences on buying
behaviour – Buying process.
4 Marketing Research:
Marketing Research-process-Types, Marketing Information Systems -
Application of Marketing research - Demand estimation, Customer
satisfaction, Customer Relationship Management - Preparation of marketing
research report.
5 Impact of Information Technology on Marketing Decisions:
Online marketing-Web based marketing programmes

Text Books:
1. Philip Kotler: Marketing Management (Millennium edition), Prentice-Hall of India(P)Ltd., New
Delhi-2001.
2. Ramasamy and Namakumari – Marketing Management, Mc.Millan. New Delhi.
References:
1. Sherlaker, Marketing Management, Himalaya Publishing House, Mumbai.
2. NAG Marketing successfully A professional perspective, Macmillan 2001.
3. Boyd Walker, Marketing Management. Mc Graw Hill,2002.
4. Beri.G.C. Marketing Research, Tata Mc.Graw Hill, Publishing co. 3rd Edition
5. Keith Flether, Marketing Management and Information Technology, Prentice Hall,1998.
6. R.L.Varshney, S.L.Gupta, Marketing Management Indian Perspective, Sultan Chand,2000.
7. Monga.G.S., Marketing Management, Deep & Deep Pub, New Delhi
Paper XIII - HUMAN RESOURCE MANAGEMENT
Perspectives in Human Resource Management: Evolution of Human
Resource Management-The Importance of Human Factor-Objectives of
1
Human Resource Management-Role of Human Resource Manager-Human
Resource Policies-Computer Applications in Human Resource Management.
2 The Concept of Best Fit Employee: Importance of Human Resource
 15

Planning-Forecasting Human Resource requirements-Internal and External

sources. Selection Process-Screening-Tests-Validation-Interview-Medical
Examination-Recruitment. Induction-Importance-Practices-Socialisation
benefits.
3 Training and Executive Development: Types of training methods-Purpose-
Benefits-Resistance. Executive development programmes-Common practices-
Benefits-Self Development-Knowledge Management.
4 Sustaining Employee Interest: Trade Union – Objectives – Growth –
difficulties-recommendation for strengthening Trade Union - Compensation
Plans-Rewards - Workers Participation in Management.
5 Performance Evaluation: Methods of Performance Evaluation-Feedback-
Industry practices. Promotion, Demotion, Transfer and Separation-
Implications of job change. Grievances-Causes-Implications-Redressal
Methods

Text Books:
1. Decenzo and Robbins, Human Resource Management, Wiley, 6th edition,2001.
2. Biswajeet Pattanayak, Human Resource Management, Prentice Hall of India,2001.
3. K.Aswathappa, Human Resource and Personnel Management, TMH, 3rd Edition 2002.
References:
1. Eugene Mckenna and Nic Beach. Human Resource Management, Pearson Educatin
Limited,2002.
2. Dessler, Human Resource Management, Pearson Education Limited,2002.
3. Mamoria C.B.and Mamoria S.Personnel Management, Himalaya Publishing Company-1997.
4. Wayne Cascio, Managing Human Resources.Mc.Graw Hill,1998.
5. Invancevich, Human Resource Management Mc Graw Hill,2002.
Paper XVI -INTERNATIONAL TRADE
1 Introduction:International Trade – Meaning and concepts – scope and
challenges – theories of International Trade – Economic Theories – Modern
Theories – New Theories – Balance of Payments – Trade Barriers.
2 International Business Environment: Globalization of business-WTO and
trade liberalization-emerging issues-implications for India-Regional Trade
Blocks-Inter-regional trade among regional groups.
3 Counter Trades and Foreign Exchange: Forms of Counter Trade – Reasons
for the growth of counter trade – Foreign Exchange Market – SWAP
 16

operations-Determination of Foreign Exchange Rates – Exchange control-

objectives of exchange control-methods of Exchange control.
4 Multinational Corporations and Market Entry Strategies: Definition –
Dominance of MNC’s – MNC’s and International Trade – Merits of MNCs –
Demerits-New Trends – code of conduct – MNC in India. Marketing entry
strategies – mergers and acquisitions – Strategic alliance – third country
location - market segment selection.
5 Trade Procedure and Indias Trade Policy: Export regulations – Export
procedures – Export packaging – Insurance – Import Regulations – Import
procedure – Export documentation – Import documentation – Indias Trade
policy – New Import and Export Policy.

Text Book:
1. Francis Cherunilam, International Trade and Export Management, Himalaya Publishing House,
New Delhi.
2. M.N.Mishra, International Marketing Management, Oxford and IBH Pub., New Delhi.
3. John D.Daniels and Lee H.Radebangh, International Business, Pearson Education Asia New
Delhi-2000.
Reference:
1. Cateora, International Marketing, Mc Graw Hill.
2. ONKVISIT, SHAW, International marketing , Prentice Hall India
3. Waran Kegan, Global Marketing Management, Prentice Hall India.
4. Charles W.L.Hill, International Business, Irwin Mc Graw Hill, New York,2001.
5. Anand K.Sundaram and IndiaStewart Black, the International Business Environment, Prentice
Hall of India, New Delhi,2001.
Paper XV -FINANCIAL MANAGEMENT
1 Introduction: Scope and goal of Finance function
2 Techniques of Investment Analysis: Payback period method, Accounting
Rate of Return, Investment decisions, Introduction to Discounting and cash
flows estimation, DCF methods, IRR, NPV, PI, Discounted payback methods,
DCF method.
3 Financing decision and Financial Statement Analysis : Cost of capital,
Minimum rate of return, capital structure, Optimum structure, Traditional
 17

theory, MM theory, corporate debt capacity, Ratio analysis, Statement of fund

flows and cash flows analysis
4 Dividend Theory and Leverages : Dividend policy, Gordon's dividend
Growth model, Leverages, operating, Financial and combined leverages.
5 Working capital Management: Current asset and liability decisions,
estimation of working capital requirements, cash and marketable securities,
Management of accounts receivables, short term borrowings.

Text Books:
1. IM.Pandey-Financial Management, Vikas Publishing House Pvt.Ltd, 8th Edition,1999.
2. Prasanna Chandra, Financial Management, Theory and Practice, Tata Mc Graw Hill Publishing
Company Ltd, 5th Edition-2001.

Reference Books:
1. Aswat Damodaran, Corporate Finance Theory and Practice, John Wiley & Sons-2000
2. Hrishikes Bhattacharya-Working Capital Management, Strategies and Techniques, Prentice-
Hall of India Pvt.Ltd., New Delhi-2001.
3. James C.Vanhorne-Financial Management and Policy-Pearson Education Asia (Low priced
edition) 12th edition-2002.
4. Khan and Jain-Basic Financial Management & Practice-Tata Mc Graw Hill-5th edition-2001.

IV SEMESTER

16. Project Work

17. Elective – I
18. Elective – II
19. Elective – III
20. Elective – IV

Elective papers will be decided annually before commencement of III Semester.

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ELECTIVE – A

Paper – 1
MARKETING RESEARCH
UNIT – I
Marketing Research – An Overview - Introduction –Nature of Marketing Research - Scope
of Marketing Research – Importance of Marketing Research – Role of Marketing Research –
Relationship of marketing research with Other Disciplines – Uses and Limitation of Marketing
Research – Marketing Research Agencies.

UNIT – II
Marketing Research Process – Introduction – Problem Definition – Research Design – field
Work – Data Analysis – Report Preparation – Characteristics of Good Marketing Research –
Marketing Research Plan – Research Design – Introduction – Improtant Points – Exploratory –
Descriptive Research Design – Descriptive Research Design – Importance of Descriptive Research
– Alternative Research Designs – Historical Designs – Simulation Designs.
UNIT – III
Product Research – New Product Research – Research in New Product Development –
Product Life Cycle Research – Product-mix Research – Review Questions.

UNIT – IV
Advertising Research – Defining Advertising Research – Product Appeal Research – Copy
Testing – Post-testing – Post Testing – Media Selection Research – Motivation Research – Nature
of Motivation Research – types of Information Sought in Motivation Research.
UNIT – V
Motivation Research Techniques – Sales Control Research – Sales Forecasting – Sales
Analysis – Sales Potential – Methods for Developing Market Potential.
 19

Paper – 2
SALES AND DISTRIBUTION MANAGEMENT

I : Sales management
UNIT – I : Organization Frame work of the Field Sales Force
Types and methods of Field Sales Organization – Career in Field Sales Management. Field
Sales Manager – His tasks and responsibilities – Relation with Salesman and relationships with Top
Management – Coordinating and controlling the marketing mix. Operating Environment for field
sales force.
UNIT – II : Information and Planning
Qualities and role – Hierarchy of objectives and goals, concept of strategies and tactics.
Development of sales performance standards – Relationships of performance standards to sales
development function, its purpose and types, check on training and staffing programs. Sales
forecasting – Methods and procedural steps in forecasting. Sales Budgeting. Allocation of field
sales resources. Design sales territories, procedure for designing – Determining manpower
requirement, recruiting, methods and the selection system. Sales quotas, types of sales quotas, its
purpose and managerial evaluation. Man power planning – tasks, skill qualification.
UNIT – III : Operational Management
Staffing – responsibilities, tools and methods of selection. Motivational and compensation
procedures for sales force – method of financial incentives and its purpose – Designing a
compensation plan. Evaluation of performance and control. Salesmanship – Sales positions –
Theories of Selling – Understanding consumer behaviour. Sales Audit and Analysis – Control sales
efforts and costs.
II : Distribution Management
UNIT – IV : Introduction Role of distribution in the marketing mix – Role and function
UNIT – V : Transport and Handling
Economic of transportation, determining optimum mode of transport – Organization,
machines, procedures and documentation.
UNIT – VI : Dealer Network
 20

Role of middlemen / dealer in marketing and distribution. Dealer functions at Wholesale

and retail level. Strategic plan of network – Location, Selection, Appointment; and Termination of
dealers, Morale and Motivation.
Reference:
1. Arulraj, A New Approach to Physical Distribution.
2. Shapiro, Sales Program Management – Formulation and Implementation.
3. Wentworth, Physical Distribution Management.
4. Good Ridge (Peter J), Element of Distribution.
5. Still R.R.conditt Govoni Sales Management.
6. Stroh (Thomas.H), Management – Sales Function.

Paper – 3
SERVICE MARKETING
UNIT – I Marketing Services
Introduction Growth of the service sector. The concept of service. Characteristics of
Service – Classification of service – Designing of the service, blueprinting, using technology
developing, human resources, building service aspirations.
UNIT – II Marketing Mix in Service Marketing
The Seven Ps: Product decisions, Pricing, Strategies and tactics, Promotion of service and
placing or distribution methods for services. Additional dimension in services marketing – People,
physical evidence and process.
UNIT – III Effective Management of Service Marketing
Marketing Demand and Supply through capacity planning and segmentation – Internal
marketing of Services – External versus Internal orientation of service strategy.
UNIT – IV Delivering Quality Service
Causes of Service – Quality gaps. The customer expectations versus perceived service gap.
Factors and Techniques to resolve this gap. Gaps in Services – Quality standards, factors and
solutions – The service performance gap – Key factors and strategies for closing the gap. External
communication to the customers – The promise versus delivery gap – Developing appropriate and
effective communication about service quality.
UNIT – V Marketing of Service with Special Reference to
 21

1. Financial Services
2. Health Services
3. Hospitality Services including travel, hotels and tourism
4. Professional Services
5. Public Utility Services
6. Educational Services.
Reference:
1. Ravi Shankar – Service Marketing. The Indian Experience – Manas Publication, New
Delhi.
2. Zeithmal Parasuraman and Berry – Delivering Quality Service – The Free Press Macmillia.
3. S. Balachandran, Excellence in Service – Business Publishing House, Bombay.
4. Philip Kotler, Marketing of Non Profit Organization – Prentice Hall of India (P) Ltd., India,
New Delhi.

Paper – 4
ADVERTISING MANAGEMENT
UNIT – I
Advertising – Definition – Meaning – Advertising as a tool of marketing – Advertising
effects – Economical and Social;
UNIT – II
Advertising Functions – Advertising Budgets. Importance of Advertising in Modern
Marketing. Types of Advertising – Commercial and Non-commercial Advertising, etc. -
Advertising and Consumer behavior – Advertising and Salesmanship.
UNIT – III
Communication Mix - Advertising Media – Types of Media – Print Media; Non-media
advertising; Media Planning and Scheduling; Advertising on Internet; Media selection decisions.
UNIT – IV
Media Planning – Message Design and Development: Managing advertising, types of
appeal, Elements of Advertising copy – Characteristics of good advertising copy.
UNIT – V
Measuring Advertising Effectiveness: Managing advertising agency – Role and its
importance in advertising. Client relationship; Promotional scene in India; Technique for testing
advertising effectiveness. Legal Frame Work of Advertising.
 22

Reference:
1. Aaker, David, et. Al. : Advertising Management, Prentice Hall, New Delhi.
2. Kings Books, Nai Sarak, New Delhi – 6.

ELECTIVE – B
Paper – 1
LABOUR LAWS
SECTION – I
The Factories Act, 1948, The Workmen’s Compensation Act, 1923, The Industrial Disputes
Act, 1947, The Employees’ State Insurance Act, 1948, The Employees’ Provident Funds and MISC
Provisions Act, 1952, Child Labour (Prohibition and Regulation) Act, 1986, The Payment of Bonus
Act, 1965.

SECTION – II

The Payment of Gratuity Act, 1972, The Payment of Wages Act, 1936, The Minimum
Wages Act, 1948, The Industrial Employment (Standing Orders) Act, 1946, The Apprentices Act,
1961, The Collection of Statistics Act, 1953, The Contract Labour (Regulation and Abolition) Act,
1970.

SECTION – III

The Employment Exchanges (Compulsory Notification of Vacancies) Act, 1959, The Equal
Remuneration Act, 1976, The Trade Union Act, 1926, The Delhi Shops and Establishment Act,
1954, The Labour Laws (Exemption from Furnishing Returns and Maintaining Registers by Certain
Establishments) Act, 1988, The Plantations Labour Act, 1951, The Maternity Benefit Act, 1961.
SECTION – IV
The Fatal Accident Act, 1855, The Children (Pledging of Labour) Act, 1948, The
Employers’ Liability Act, 1948, The Dock Workers’ (Regulation of Employment) Act, 1948, The
Mine Act, 1952, The Maharashtra Recognition of Trade Unions and Prevention of Unfair Labour
Practices Act, 1971, The Bombay Industrial Relations Act, 1946.
 23

Paper – 2
LABOUR WELFARE AND INDUSTRIAL RELATION

UNIT – I Labour Relations

Changing concept of management, labour relations; Statute laws, Tripartite conventions,
development of the idea of social justice, limitation of management prerogatives increasing labour
responsibility in productivity.
UNIT – II Joint consultation
Principal types, Attitude of trade unions and management; joint consultation in India.
UNIT – III Industrial Relations
The changing concepts of Industrial relations, Factors affecting employee stability.
Application of Psychology to industrial relations.
UNIT – IV Industrial Harmony and Conflict
Harmonious relations in industry, importance and means; Cause of industrial disputes,
Machinery for settling of disputes, Negotiation, Conciliation, Mediation, Arbitration and
Adjudication, Strikes, Lock-outs, Layout and Retrenchment codes of discipline, Grievance
procedure, Labour management co-operation; Worker’s participation in management.
UNIT – V Trade Unions
Trade Unions and their growth economic, social and political conditions leading to the
development of trade unionism, Theories of trade unionism, Aim and objectives of trade unions,
Structure and governing of trade unions.
UNIT – VI Problems and Role of Indian Trade Unions
Recognition and leadership, Finances and membership, Compulsory versus free
membership, Political activities, Welfare, Legislation, Majority and minority unions, Social
responsibilities Positive role in economic and social development.
UNIT – VII Collective Bargaining
Meaning, Scope, Subject mater and parties, Methods and tactics, Administrations of
collective bargaining agreement; Fair and unfair labour practice.
UNIT – VIII Tripartite Machinery
 24

At the centre and in the states; I.L.O – Its functions and role in labour movement – Industrial
health and safety; Industrial legislations.

Paper – 3
TRAINING AND DEVELOPMENT
UNIT – I
Meaning and definitions of Training and Development – Learning Principles – Learning
Curve – Identifying Training Needs – Types of Training – Organization for Training – Objectives –
Structure and Functions of Training Department – Execution of Training Programs Evaluation of
Training Programs.

UNIT – II
Techniques of on-the-job Training – Coaching Apprenticeship – Job rotation – Job
Instruction Training – Training by Supervisors – Techniques of off-the-job Training Lectures,
Conference, Group Discussions, Case Studies, Role Planning Programmed Instructions, T-Group
Training – Simulations Relative, Effectiveness of Training Techniques.
UNIT – III
Human Resource Development Concept – HRD at Micro and Macro Levels – Sub –
Systems of HRD – Role of HRD function – Concept of Career – Career Stages – Career Planning
and Development – Need – Steps in Career Planning – Methods of Career Planning and
Development – Managerial and Organizational Roles, in Career Development – Career
Development Actions and Programs – Career Problems and Solutions – Guidelines for Career
Management.
UNIT – IV
Concept of Management Development – Need and importance of Management
Development – Management Development Process – Components of MD Programmes –
Requirements for the success of MD programs.
UNIT – V
Leader Centered Techniques of Management Development : lectures, Coaching – Student
Centered Techniques: Discussions – Case Studies – Conferences – Workshops – Syndicate – Brain
Storming – Role Playing – Psycho Drama – Simulation – Inbasket Games – Sensitivity Training –
 25

Self – leaming – Techniques – Planned Reading – Correspondence Course – Programmed

Instructions – Audio visual Lessons – Manuals and Hand outs.

UNIT – VI
Training Courses and Apprenticeship Programms – Need for Training in India –
Government Policy on Training – Training Institutes in India – Management Development
Programmes in Public Sector and Private Sector Organization – Management Development
Institutes .

Paper – 4
INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY
1. Introduction : The fields of industrial / organizational Psychology. The history of
Industrial / organizational Psychology.
2. Organizational Psychology : Mechanisms of influence, Design of the organizational
environments.
3. The Motivation to Work : The traditional approach – Consistency Motivation and a
theoretical model theories of work performance.
4. Cognitive Processes and work behaviour : Theories of intelligence and human abilities –
Verbal, motor, and creative abilities – cognitive skills and job performance.
5. Organizational Psychology : Mechanisms of influence, Designs of organizational
environments.
6. Reactions of job experience : Alienation, Stress, and satisfaction : Alienation –
Psychological and Physiological Stress, Job satisfaction.
7. Organizational Development : Job Enrichment as organizational Development
intervention, Industrial democracy on a Societal level as intervention, Sensitivity training,
Need-for-Achievement training, other suggestions.
8. Change programs : Attribute and skills. Attitude change, skills training other problems in
change programs.
9. Accidents and Safety : Nature causes of accidents – individuals susceptibility to accidents
– Minimizing accidents.
 26

10. Leadership : Organizational influences on leader behaviour – characteristics of the

effective leader – Ghisell’s managerial traits.
Reference:
1. Korman A.K. – Organizational Behaviour, Prentice – Hall of India (P) Ltd 1978.
2. Nelson, D.L. and Guide J.C. – Organizational behaviour. OH : Soula Western College
Publishing 2000.
3. Tiffin, J and MC Cormic C.J. : Industrial Pshycology (6th Ed) Englewood Cliffs, NJ.
Prentice Hall, Inc 1974.

ELECTIVE – C
Paper – 1

INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT I:
Investments: Nature and scope of investment analysis, elements of investment, avenues of
investment, approaches to investment analysis; concept of return and risk: Security return and risk
analysis, measurement of return and risk. Financial assets: types and their characteristics, sources of
financial information.
UNIT II:
Security Markets: Primary and Secondary market, Primary Market Role, functions and
methods of selling securities in primary Market; allotment Procedure; New financial instruments.
Secondary Market: Role, importance, types of brokers, trading mechanism, listing of securities in
stock exchanges, screen based trading; Depositary – role and need; Depositaries Act, 1996.
UNIT III:
Public Issue: SEBI guidelines on public issue, size of issue, pricing of issue, promoter’s
contribution, appointment of Merchant bankers, underwriters, broker, registrar and Managers
bankers and allotments of shares.
UNIT IV:
Valuation of Securities: Bonds, Debentures, Preference shares, equity shares, fundamental
analysis: Trends, indicators, indices and moving averages applied in technical analyses.

UNIT V:
 27

Portfolio Analysis: Estimating rate of return and standard Deviation of portfolio. Effect of
combining the securities; Markowitz Risk Return optimization; single Index Model or Market
Model; Portfolio total risk, Portfolio Market risk and unique risk, simple Sharpe’s optimization
solution. Capital Market Theory: Capital Market Line, Security Market Line, Risk free lending and
borrowings; factor models: Arbitrage pricing theory, two factor and multi factor models; principle
of arbitrage, arbitrage portfolios.

Reference Books:
1. Bhalla : Investment Analysis, S.Chand & Co., Delhi.
2. Donal E Fisher and Ronald J.Jorden: Security Analysis and Portfolio Management,
Prentice Hall, New Delhi.
3. Gupta L.C: Stock Exchange Trading in India: Society for Capital Market Research and
Development, Delhi.
4. Francis J.Clark: Management of Investments, McGraw Hill, New York.

Paper – 2
MANAGEMENT OF FUNDS
UNIT – I
Meaning and importance of funds – allocation of funds – Results of misallocation of funds –
Organizing for funds management – Connection with other function – Characteristics of financial
systems – Barometer of business conditions.
UNIT – II
Capitalization and assessment of funds for fixed assets – Capital structure – pattern of
capital structures – Cost of capital – Interest for capital – Yield – Debt service coverage –
Acquisition for specific allocation.
UNIT – III
Financial Analysis – Planning and control – Allocation of funds to most profitable
opportunity – Development of profitable opportunity and evaluation.
UNIT – IV
Return on investment as a criteria for allocating funds – Advanced capital budgeting
techniques – Methods of incorporating risks and uncertainty.
 28

UNIT – V
Project appraisal, feasibility study and reporting – Treatment of inflation in capital
budgeting – Capital rationing and its impact on financial planning.

UNIT – VI
International financing and management of funds – Resources for investing abroad – foreign
currency management – Financing multinational organizations.
Reference:
1. Ugi Brigham, funds Management.
2. Robert W Johnson, Financial Management.
3. Kuchai S.C., Financial Management.
4. Prasanna Chandra, Financial Management.

Paper – 3
FINANCIAL SERVICES AND INSTITUTIONS
UNIT – I
Concept and scope of financial services – functions concerning public and private placement
of capital issues – Lead management – Issue pricing and promotion – Disclosure norms – Issue
underwriting – Collecting banker – SEBI regulations and lead managers and merchant banking
functionaries.
UNIT – II
Concept, need and Scope of Mutual Fund Services – Manufacturers in India – Types of
schemes – Performance – Portfolio performance evaluation measures – Regulations regarding
mutual funds.
UNIT – III
Objectives of Credit Rating – Institutions – CRISIL, ICRA, CARE – Debt and deposit rating
and equity rating procedures – Reading different grades of rating – International credit rating
institutions.

UNIT – IV
 29

Characteristics of UTI and LIC as investment institutions – Portfolio management services –

Concept and need – Services of NBFC to investors.

UNIT – V
Development Financial Institution – Role on functions of IDBI, IFC, ICICI and IRDBI –
RBI and management of gift securities market.

UNIT – VI
Stock exchanges: role of organization of BSE and NSE – OTCEI – SEBI and stock
exchanges – Role of associations and investment consultancies.
Reference:
1. Raghunathan V, Stock Exchange and Investments.
2. Avadhani V, Security Market.
3. Varma, Merchant Banking.
Paper – 4
ADVANCED FINANCIAL MANAGEMENT
UNIT – I FINANCIAL MANAGEMENT
Meaning – Objectives of Financial Management – Scope and Functions of Financial
Management – Role and Functions of Financial Managers – Financial Management and Other
Discipline – Financial Information – Meaning – Sources of Financial Informations.
UNIT – II FINACIAL PLANNING & FORECASTING
Financial Planning – Meaning – Steps in Financial Planning – Characteristics of Financial
Planning – Estimation of Financial Requirements – Capitalization – Over and Under Capitalization
– Financial Forecasting – Introduction – Tools of Financial Forecasting – Financial Statement –
Balance Sheet – Comparative Balance Sheet – Commonsize Statement – Annual Report – Retained
Earning Statement.
UNIT – III TOOLS OF FINANCIAL ANALYSIS AND CONTRO
Financial Analysis – Introduction – Fund Flow Analysis – Statement of Movement of
Working Capital – Sources and Application – Cash Flow Statement – Use and Application of Fund
Flow and Cash Flow Analysis – Ratio analysis – Types of Ratios – Advantages and Limitations of
 30

Ratios – Cost Volume Profit Analysis – Break Even Analysis – Margin of Safety – Profit Volume
Analysis – Profit Planning Control.
UNIT – IV SHORT TERM FINANCING MONEY MARKET
Introduction – Characteristics of Short Financing – Name of Credit – Sources of Short-term
Financing – Trade Credit – Bank Credit – Bank Financing of Accounts Receivable – Factoring –
Bank financing – Trade Credit and Bank Credit Compared – Short Term Vs. Long Term financing
to Meet Current Needs of Funds – Advantages and Limitations of Short-term Financing. Problems
and Review Questions. Quiz. Money Market – Introduction – characteristics of Money Market –
Types of Money Markets – Sub Market – Call Money – Treasury Bills – participation Certificates –
Provident Fund – Small Savings – Marketable Debt – Bullion Market.
UNIT – V LONG-TERM FUNDING AND VALUATION
Need for Long-Term Financing – Sources of Long-Term financing – Financial Implications
of Long-Term Financing – Long-term Financing and Debt-Equity Ratio – Asset Replacement and
Long-Term Financing. Capital Structure: Introduction – Capital Structure Management – Factors
Influencing Capital Structure. Theories of Capital Structures. Valuation of Ferm: Valuation of
Securities – Debentures.

Reference:
1. Financial Management – By P.V. Kulkarni – Himalaya Publishing.

ELECTIVE – D
Paper – 1
SYSTEM ANALYSIS AND DESIGN
1. INTRODUCTION
System Concepts - Subsystems - Types of Systems - Systems and the System analyst -
Business as a systems - Information systems - systems Lifecycle - Systems Development Stages -
Role of system Analyst - Characteristics of System Analyst.
2. SYSTEM PLANNING AND INVESTIGATION
Approaches to system Development - Methods of Investigation - Recording the
investigation feasibility assessment.
3. SYSTEM DESIGN
Analyzing user requirements - Logical system Definition - Physical Definition - Physical
Design of Computer subsystem - File Design - Database Design - Output and Input Design -
 31

Computer Procedure Design - system security. Form Design - dialogue design - code design -
system implementation - Changeover - Maintenance and review.
4. PROJECT DOCUMENTATION
Communication skills - Problems in communication written reports - Principles of report
writing with structure - standard documentation - study Proposal - System Proposal - User system
Specification - Program and Suit Specification - User Manual - Operational Manual - Test Data file
- Changeover - Instructions - System audit report.
5. MANAGEMENT INFORMATION SYSTEMS
Introduction to MIS - Survey of IS Technology - Conceptual foundation - IS Requirements -
Development - Implementation and Management of IS Resources.
References:
1. James A Senn, Analysis and Design of Information Systems, McGraw Hill,1989.,
2. Igor Gawryszkiewycz, Introduction to system analysis and design, PHI, New Delhi,2000.
3. V.Rajaraman, Analysis and Design of information Systems, PHI, New Delhi,2000.

Paper – 2
SIMULATION AND MODELLING

1. INTRODUCTION System
and system environment - Components of a system - Discrete and continuous system - Models of
system - Different modeling approaches - random number generation - Techniques for generating
random numbers - Tests for random numbers - The Kolmogorov Smirnow test - Chi-square test -
Run test - Poker test.
2. RANDOM NUMBER GENERATION Random variable generation - Inverse
transform techniques - Exponential distribution - Uniform distribution - weibull distribution -
Empirical continuous distribution - Generating approximate normal variables - Erlang distribution.
3. PROBABILISTIC DISTRIBUTION
Empirical discrete distribution - Discrete uniform distribution - Poisson distribution -
Geometric distribution - Acceptance - Rejection technique for Poisson distribution, gamma
distribution.
4. SIMULATION LANGUAGES
Design and evaluation of simulation experiments - Variance reduction technique -
Verification & Validation of simulation models - Programming considerations and languages
-Simulation languages - GPSS - GASP - SIMSCRIPT - SIMULA.
 32

5. APPLICATIONS
Programming for discrete event systems in simulation languages - Single server & two
server queue - simulation of a network - Inverting control etc.

References:
1. Jerry Banks and John Carson. S, Discrete Event System Simulation, PHInc, 1984.

2. Gotifried B, Elements of Stochastic process simulation, PHInc, 1984.

3. Narsing Deo, System Simulation with digital computer, PHInc, 1980.

4. Gordon G, System Simulation, PHInc, New York, 1969.

Paper – 3
OFFICE ADMINISTRATION
UNIT – I
Modern Office – Meaning, Importance – Functions – Location of office – Office Layout –
Open an Private Offices – Office environment – Lighting, Ventilation, freedom from noise and dust,
sanitary, security and secrecy.

UNIT – II
Office organisation – Importance – Types – Organisation chart – office manuals –
Delegation of authority and responsibility – Centralization Vs decentralization.

UNIT – III
Office systems – flow of work – Role of office manager – office forms – forms of control –
forms of designing – control of correspondence – handling inward and outward mails.

UNIT – IV
Stationary – Importance – Control of stationary cost – purchasing, stationary supplies –
Filing – Importance – Functions – Characteristics of good filing system – Indexing – meaning,
importance and kinds.

UNIT – V
Office furniture – Types of furniture – Types of furnitures – Office machines and
equipments – objects of mechanization – Types of office machines – criteria for selection.
 33

Text Book
1. R.K. Chopra – Office Management

Reference Books
1. B.N. Tanden – Manual of Office Management and Correspondence
2. C.B. Gupta – Office Organisation and Management
3. P.K. Ghosh – Office Management.

Paper – 4
RELATIONAL AND OBJECT ORIENTED
DATABASE MANAGEMENT SYSTEM
UNIT I:
Introduction to Database system – Relations – Integrity constrains – Enforcing Integrity
constrains – Query Languages – File Organizations and Indexes.
UNIT II:
Tree Structured indexing : ISAM – B+ trees – Format of a node : Search, Insert, Delete,
Duplicates, B+ trees in practice multidimensional indexes – Hash based indexing. Relational
algebra and calculus – SQL: The Query language – Security, views and SQL.
UNIT III:
Conceptual design and the ER model – Schema refinement and normal forms.
Parallel and distributed databases – Object database systems – Basic concepts of Network
Model and Hierarchy model.
UNIT IV:
Introduction to Object Oriented Programming – Basic concepts – Benefits of OOP, Object
Oriented Languages – Application f OOP. C++ : Introduction – Identifiers and keywords – data
types – constants – operators – Type conversion – Variables – Statements – Feature of iostream.h –
Manipulators – I/O stream flags – control statements.
UNIT V:
Functions and program structures – Arrays – Pointers – Structures – Union and Bit fields.
Classes and Objects – Constructors – Destructors – Inline member functions.
 34

Static class members – Friend functions – Dynamic Memory allocations - Inheritance –

Overloading. Polymorphism – Templates and exception handling – data file operations.
TEXT BOOKS:
1. Database Management Systems – Raghu Ramakrishna, Mc. Graw Hill International Edition
1998.
2. Object Oriented Programming C++, Balagurusamy, T.M.H. (Unit I)
3. Programming with C++, D.Ravichandran, T.M.H.
REFERENCE BOOKS:
1. Database System concepts – Abraham silberschatz, Henry.F. Korth and S. Sudarsan – Mc. Graw
Hill, 3rd edition, 1997.
2. Database system management systems – Majumdar, TMH
3. Programming with C++ , Schaum’s outline series, T.M.H.