Scribd Logo
Upload

Welcome to Scribd!

  • 302 views

    Vice President Sales Marketing in Austin TX Resume Joseph Kent

    Uploaded by

    josephkent1
    Joseph Kent is a performance-driven Sales Executive specializing in driving multi-million dollar business development and operations, and is eager to contribute talents toward supporting the employer in optimizing bottom-line financial and operational results as a key staff member. He utilizes innovative approaches to business development, marketing and client relationship management strategies to produce exceptional sales, revenue and profitability results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd

    Vice President Sales Marketing in Austin TX Resume Joseph Kent

    Uploaded by

    josephkent1
    302 views4 pages
    Joseph Kent is a performance-driven Sales Executive specializing in driving multi-million dollar business development and operations, and is eager to contribute talents toward supporting the employer in optimizing bottom-line financial and operational results as a key staff member. He utilizes innovative approaches to business development, marketing and client relationship management strategies to produce exceptional sales, revenue and profitability results.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Joseph Kent is a performance-driven Sales Executive specializing in driving multi-million dollar business development and operations, and is eager to contribute talents toward supporting the employer in optimizing bottom-line financial and operational results as a key staff member. He utilizes innovative approaches to business development, marketing and client relationship management strategies to produce exceptional sales, revenue and profitability results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    302 views4 pages

    Vice President Sales Marketing in Austin TX Resume Joseph Kent

    Uploaded by

    josephkent1
    Joseph Kent is a performance-driven Sales Executive specializing in driving multi-million dollar business development and operations, and is eager to contribute talents toward supporting the employer in optimizing bottom-line financial and operational results as a key staff member. He utilizes innovative approaches to business development, marketing and client relationship management strategies to produce exceptional sales, revenue and profitability results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    JOSEPH(JOE) P.

    KENT
    Round Rock, TX 78681  512-694-1110  [email protected]

    SENIOR LEVEL SALES AND MARKETING EXECUTIVE


    Performance-driven Sales Executive specializing in driving multi-million dollar business
    development and operations, eager to contribute talents toward supporting the employer
    in optimizing bottom-line financial and operational results as a key staff member. Utilize
    innovative approach to business development, marketing and client relationship
    management strategies to produce exceptional sales, revenue and profitability results.
    Core competencies include:

     Strategic Planning and Project  Change Management


    Management  Customer Relationship
     Implement Aggressive Cost Management
    Containment Strategies  P&L Management
     Develop and Executive  Marketing Campaigns, Market
    Business Plans Research & Analysis
     Persuasive  Strong Negotiation/Contract
    Communicator/Public Speaker Management
     Territory Development/Market
    Penetration

    PROFESSIONAL HISTORY

    Michael Angelo’s Gourmet Foods, Austin TX


    2000 - 2010
    A leading mid-size frozen Italian food producer with a diverse corporate
    sales organization, national and international distribution, 400+
    employees and annual revenues exceeding $100 Million

    Director of Sales | Business Development | Marketing, 2006 to


    2010
    Promoted to manage all retail sales and marketing functions. Developed
    annual plan for retail & natural trade with direct P&L responsibility of
    $40M+ in revenue and $8M+ sales & marketing budget. Co-responsible
    for $100M in revenue and $20M budget. Developed and led total
    company marketing plan, new product rollouts and packaging. Led trade
    marketing strategy, developed strong relationships with most major
    retailers including Walmart, Target, Kroger, Safeway, Publix, HEB and
    multiple regional retailers. Managed marketing department, packaging
    and business managers with up to 10 direct reports.

    Selected Achievements
    • Improved retail and natural channel revenue growth from $20M to
    $40M
    • Delivered on average $250k in savings per year from
    sales/marketing budget while meeting forecasts
    • Delivered key customer efficiencies by nearly 20% leveraging
    logistics/supply chain collaboration
    • Championed more efficient promotion fund management and
    sales reporting processes/accountability resulting in 15% trade
    spend savings; delivered $1.3M gross profit improvement through
    strategic pricing process

    Director of Marketing, 2001 to 2006


    Promoted to lead all marketing functions including P&L, advertising,
    promotions, trade marketing, packaging development, agency
    relationships, analytics and metrics. Led development of company-wide
    sales & marketing strategies, contract negotiations for Nielsen, NCH
    (coupons), and all marketing agencies. Managed 5 direct reports.

    Selected Achievements
    • Led switch to national broker (Crossmark) streamlining costs,
    improving revenue growth & administrative efficiencies
    • Initiated core brand focus process resulting in +22% retail sales
    rebound and 4 consecutive years of growth
    • Doubled retail NACV in 5 years, improved brand share by 25% in 3
    years with leadership in strategic planning, analytics, product
    development and strong new business development
    • Championed product strategies for all channels of business,
    managed launches via performance metrics leading to $5M in
    incremental growth average per year
    • Improved two underperforming retail business regions (assumed
    temporary business manager role for East and PNW on top of
    existing responsibilities) resulting in combined +27% vs. PY
    growth and subsequent growth
    • Led redesign of entire brand packaging portfolio from concept to
    completion in tandem with leading development and execution of
    major successful consumer advertising campaign (TV, Radio)

    JOSEPH P. KENT, PAGE 2


    ___________________________________________________________________
    _________________________

    Marketing Manager, 2000 to 2001


    Recruited to co-develop marketing department and manage national
    promotional programs including sweepstakes, consumer events, demos,
    coupon programs, co-marketing, and all packaging/graphics. Promoted
    within 10 months.
    • Co-managed all trade marketing within budget, including analysis
    and strategy
    • Met/exceeded all target metrics for promotional campaigns,
    including warehouse club rebate programs and a multi-faceted
    national sweepstake program
    • Managed 4 direct reports
    ADDITIONAL RELATED EXPERIENCE
    Regional Consumer Marketing, Inc, Seattle, WA

    Vice President, Sales & Marketing/Co-Founder (1998 to 2000)


    Built business from scratch, developed & implemented over 40
    successful CPG/Retailer Promotional Programs in four states for over 30
    clients plus multiple grocery retailers including radio, print, TV and
    events. Managed P & L, all new business development and marketing
    functions

    Kelly-Clarke, Inc, Grocery Division, Bellevue, WA


    Project Manager (1998)
    Recruited to manage Starbucks Coffee launch into grocery channel in
    Pacific Northwest, highly successful results while managing over 150
    people and 99% of target stores completed within project timeline

    Various entrepreneurial/teaching positions in Japan (1992 –


    1997):
    Rogers Corporation, Kobe, Japan, Sales | Technical Consultant
    (1995-1997)
    Managed introduction of multiple coffee operations in Kobe & Osaka, Japan
    for this Japanese company
    Kinki University, Seito Women’s College, Wakayama, Japan (1993-
    1996):
    English Instructor, co-developed curriculum for English Department
    Cup ‘o Joe Espresso, Wakayama/Osaka, Japan, Owner/Operator
    (1994-1996):
    Imported and developed local (and first) espresso cart business in Japan

    Special Project

    Kent Land Company, Walla Walla, WA

    Consultant | Board of Directors, (1998 to Present)


    Provide financial and strategic planning, marketing and consultative
    oversight for family-owned wheat production partnerships

    EDUCATION / AFFILIATIONS
    University of Washington – Bachelor of Arts, Political Science

    National Frozen & Refrigerated Foods Association


    Board of Directors, 2005 to 2010/Advisory Board, 2003 to 2005; Co-chair for
    Executive Conference, 2009-2010

    You might also like