Variable Cost Per Unit: Chemling
Variable Cost Per Unit: Chemling
Variable Cost Per Unit: Chemling
AFU
Variable Cost per unit £750 £600
No. of Units per month 105 kg 140 kg
Capacity 98% 99.5%
Number of Units On Capacity 105*98%= 102.9 140*99.5%=139.3
Total Variable Cost £77,175 £83,580
Fixed Cost £15,000 £40,000
Total Cost per month £92,175 £123,580
Total Cost per unit = Total Cost per month /
Number of Units On Capacity £895.77 £887.15
AFU Total cost per unit is 887.15 but Chemling price is 895.77 which is £8.62 higher the AFU.
Evaluating the two alternative technologies according to their features and the long term
valuation, the new Chemling is manual testing unlike AFU that is automatically testing.
Furthermore new chemling also required six technicians to run the machine. Also, the delivery
for the AFU is immediate and Chemling delivery is after three months. So the AFU is more
feasible. The AFU technology is how all future similar technologies will be. Marketing Manager
requires right quantity and quality which he gets through the new automatic machine without
delay. By the acceptability of the technology the company will improve the competitiveness and
will give a return on investment as well as adding to the resource base.
Manufacturing operation has to bear in mind that, the unit cost of the product is a critical factor in
measuring performance. In the case of the Rochem Ltd, the Chemling’s machine total cost per unit is
£8.62 higher. So, as a long term investment the AFU is more profitable. Both machines produce same
product but AFU produce with less cost and better quality with high production. But a thing to keep in
mind the after sales services of AFU which are not known yet.
I recommend company to go with AFU. Because it produce more number of units then previous one with
better quality. Although the price and Fixed cost of AFU is more than Chemling but it also produces more
number of units which decrease per unit cost. Delivery of AFU is immediate while Chemling delivery is
after three months. In the span of these three months what to do with the demand of company? Is
customers left over for competitors? Absolutely not they should buy AFU and produce on full capacity.
Estimates suggested that in Next months or years the market of £5 million will be expand into £6 million.
Now product cover 48% of the market but with the better quality of the product this 48% can be increase.
Rather than waiting for 3 months and losing customers company should go and buy AFU and meet the
current demand and preserve if extra capacity.
The use of AFU machine facilitate or initiated to increase the quality of goods and products.
Therefore the increase in quality, definitely led to the raise of the demand for such product and
also expanding the capacity of the product which is being occupied by the market since the
variance products are sold.