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    University of Sargodha

    Uploaded by

    Faaiz Yousaf
    This document provides an executive summary for an online laptop and computer repair business. The business aims to enhance efficiency for organizations and individuals by timely solving issues with laptops and PCs. Its goals are to provide greater facilities to clients, maintain product quality, and improve living standards. The business will be a partnership and offer home repair services and 24/7 support for organizations. It conducted market research finding most customers are male, middle-class, and undergraduate educated. The business forecasts annual sales of Rs 2.5 million and plans initial promotion through newspapers, brochures and Facebook ads. It is located in Sargodha and will be run by 5 employees.

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    © All Rights Reserved
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    University of Sargodha

    Uploaded by

    Faaiz Yousaf
    37 views7 pages
    This document provides an executive summary for an online laptop and computer repair business. The business aims to enhance efficiency for organizations and individuals by timely solving issues with laptops and PCs. Its goals are to provide greater facilities to clients, maintain product quality, and improve living standards. The business will be a partnership and offer home repair services and 24/7 support for organizations. It conducted market research finding most customers are male, middle-class, and undergraduate educated. The business forecasts annual sales of Rs 2.5 million and plans initial promotion through newspapers, brochures and Facebook ads. It is located in Sargodha and will be run by 5 employees.

    Original Title

    MCOF19M044

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    This document provides an executive summary for an online laptop and computer repair business. The business aims to enhance efficiency for organizations and individuals by timely solving issues with laptops and PCs. Its goals are to provide greater facilities to clients, maintain product quality, and improve living standards. The business will be a partnership and offer home repair services and 24/7 support for organizations. It conducted market research finding most customers are male, middle-class, and undergraduate educated. The business forecasts annual sales of Rs 2.5 million and plans initial promotion through newspapers, brochures and Facebook ads. It is located in Sargodha and will be run by 5 employees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views7 pages

    University of Sargodha

    Uploaded by

    Faaiz Yousaf
    This document provides an executive summary for an online laptop and computer repair business. The business aims to enhance efficiency for organizations and individuals by timely solving issues with laptops and PCs. Its goals are to provide greater facilities to clients, maintain product quality, and improve living standards. The business will be a partnership and offer home repair services and 24/7 support for organizations. It conducted market research finding most customers are male, middle-class, and undergraduate educated. The business forecasts annual sales of Rs 2.5 million and plans initial promotion through newspapers, brochures and Facebook ads. It is located in Sargodha and will be run by 5 employees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    University of

    Sargodha
    Submitted to: Pro Khurram
    Submitted by: Iqra Shehzadi
    Roll No: MCOF19M044
    Class: M.com
    Semester: 3rd
    Session:2019-21
    Executive summary
    General company description
    Our business is online laptops and computers repairing. We provide services through skilled technicians.

    Vision:
    our vision is to enhance the efficiency of all people working in organizations and themselves through
    timely solve the issues in their laptops and pc’s.

    Mission:
    To facilitate the people by timely recover their laptops and computers.

    Growth industry:
    Laptops and computers are need of modern era and if there are machines there will be some kind of
    problem so repairing companies are required.

    Goals:
    to provide greater facilities to clients, to maintain the quality of customer products and to improve the
    living standard.

    Logo:

    Tagline:
    Finish your work on time.
    Legal form of ownership:
    It is a partnership type of business in which ever one is equal partener.

    Core competency:
    Home service of repairing and 24/7 service for organizations .

    Product and services:


    We are providing all accessories of laptops and computers along with repairin.

    Clients can get access to us through our online page and also from cell phone.

     Skilled technicians
     High quality accessories

    Market plan
    Market research:
    We did primary market research and get new information from market. According to the market research
    we conclude the following data.

    Questions Total Percentage

    Total no of questionnaire 500 100


    Male 331 66.9
    Female 169 33.1
    Yes 3053 67.85
    No 1447 32.15
    Income level

    Nil income 143 28.6


    15000-25000 213 42.6
    25000-50000 133 26.6
    50000-100000 11 2.2
    Education level

    Under Graduate 197 39.4


    Graduate 113 22.6
    Post Graduate 91 18.2
    Others 99 19.8
    Effects on company
    Technology:
    Facilitate the people through technology.

    Govt. regulations:
    Govt. employees have interest on this sort of business.

    Economy:
    If purchasing power down, the business will automatically gets down.

    Product features
     Online laptops and computers repairing services
     Complains through call or on our website it will save their time.
     Home repairing services.
     Manage the quality of our client products.
     Helps to improve their living standards.
    Customers:
    Age:
    All ages

    Gender:
    All

    Location:
    Sargodha

    Income level:
    Middle and elite class

    Education:
    No matter

    Competitors:
    Trust plaza Sargodha

    Indirect competitors are important to us because they are easily access in the customers that lives nearby.

    Promotion:
    100,000 initial budget by ads in newspapers, wall chalks, brochures and face book advertisement.

    Price:
    Competitors based price. We are not any distribution channel we are only suppliers to customers.

    Sales forecast:
     2500000 annually
     1300000 semi annually.
    Location and service areas:
    we are provided services at mall of Sargodha and trust plaza Sargodha , but head office at qainchi mor
    Sargodha. We do not have any legal issue.

    Personal:
     5 employees
     Skilled technicians
     Through personal service
     Quality of accessories is good

    Inventory:
    We have not any inventory because we are providing only services.

    Supplies:
    Produce opportunities and Good quality products.

    Management and organization:


    We are just 5 members

     Accountant
     Cashier
     C.E.O
     Technician
     Software engineer

    Start up evaluation:
    accessories: 300,000

    Rent advance:50,000

    Expenses: 50000

    Total:400,000.

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