Extended Diploma in Creative Media Production

Project proposal template

In producing the project proposal, and in preparing for the project realisation you should
familiarise yourself with Unit 8 of the qualification. 

In particular, you should understand the assessment and grading criteria which will be
used to determine standards of achievement. 

Unit 8 requires you to produce a project proposal of about 400 words, excluding the
project action plan and bibliography. Project proposals should not be so succinct that
they do not address the requirements listed below, nor should they be excessively long
and unfocused.

Your project proposal should be sufficiently challenging to ensure you have the best
possible chance of meeting the grading criteria.

Your project proposal should include:

● Centre name and number
● Candidate name and number
● Project proposal title and date
● Main area of activity/ pathway.

The project proposal must be word processed and presented under the headings listed
here:

Section 1 – Rationale/Review
(Approximately 100 words)

This section provides you with an opportunity to reflect on, review and summarise your
progress and achievements through the first 7 units of the qualification.

You should outline the knowledge, skills and understanding you have acquired. What
you know now, and what it means to you, compared with what you knew and could do
before you started the course, and how this has influenced your choice of discipline or
disciplines and your project proposal.

It also provides an opportunity for you to explain your reasons for choosing a particular
discipline or disciplines and to outline both your immediate and longer-term aspirations.
Section 2 – Project concept
(Approximately 250 words)

This section provides an opportunity for you to clearly explain the concept and aims of
your project, production or performance and the research and ideas that will support its
development. What you anticipate producing, the levels and types of resources that you
will need and an indication of the form in which you will complete and present your final
realisation within the allocated timescale.

This might include an indication of when and how you will use studios, equipment and
other resources, how you will make use of tutorial and peer feedback and where you will
incorporate independent study.

Section 3 - Evaluation
(Approximately 50 words)

This section provides an opportunity for you to explain how you will reflect on and
evaluate your work, as both an ongoing activity and at the conclusion of your project.

You should describe how you intend to record your decision-making and how you will
document changes to your ideas as your work progresses.

The evaluation should be referenced to your stated aims and be reflective and analytical
rather than a description of actions completed.

When working in collaboration with others you should comment on how this may impact
either positively or negatively and steps you can take to minimise disruption in your own
progress.

Additional requirements, not included in the 400 -word limit of the proposal:

Project action plan and timetable:

This section provides you with an opportunity to outline your planning and organisation
over a period of weeks and the activities you will need to carry out in order to
successfully complete your project in the agreed time frame. The more time and thought
you give to planning your project, the more successful it is likely to be.

It is important that you consider how you will balance ambition, time and realism in the
realisation of the project. You should also include what you are going to do, how you will
do it and by when. Remember to include: time spent sourcing materials and other
resources to conduct research, seek feedback from tutors and peers, and identify when
you will carry out independent study.

Bibliography (Harvard Format):

This section provides an opportunity to record the initial research sources, both primary
and secondary, that you intend to use.

Your sources of research should be as wide as possible and could include libraries,
galleries, books, magazines, films, computer games, websites, blogs, social media, radio
programmes, archive material etc. Where appropriate, you should use the Harvard
system of referencing. The bibliography should be continuously updated as the project
progresses.
 WESTON COLLEGE
LEVEL 3 EXT DIPLOMA IN CREATIVE MEDIA PRODUCTION
& TECHNOLOGY
(Unit 8)
Project Proposal and Realisation

CENTRE NAME & WESTON COLLEGE – 50645

NUMBER

CANDIDATE NAME &

NUMBER NAME: Reuben Wagstaff
ULN: 1561684111

PROJECT PROPOSAL TITLE AND DATE

MUSIC VIDEO
LAUNCHED ON 2nd March, 2021

MAIN AREA OF ACTIVITY / PATHWAY e.g. art/fashion/illustration etc.

CREATIVE MEDIA PRODUCTION

Extended Diploma in Creative Media Production & Technology
Unit 8 Project Proposal
Candidate Reuben Wagstaff
Name
Candidate 1561684111
Number
Pathway Creative Media Production

Project Title Music Video

Section 1: Review (Approx 100 words)

Before I started on the UAL Extended Diploma Media Production Level 3 course, I knew
the basics as I did the Level 2 Media Production course previously, and this was a great
steppingstone. However, I wanted to learn more on developing my skills: communication,
teamwork, organization, creativity, knowledge, problem solving skills and to have an
inquisitive mindset, and I have so far on the level 3 course achieved these skills.

I also now have a strong understanding on how cameras, editing software's work, and I
have grown my knowledge on how research and data are used in the media industry.

In the future I will be carrying on with the course to year 2 and then decide on going to
university or an apprenticeship for camera operating.

Section 2: Project Concept (approx 250 words)

The song I will be using is ‘Location’ by Khalid. This song is quite slow so I will be using a
variety of slow-motion shots, this is because it will flow well with the beats of the song.
The whole idea I have come up with is to re-create the super 8mm film look which was
created in 1965. This is because super 8 film looks really vintage and old and this is
because we are flipping the concept from the original modern music video which was
originally done.

The style of the music video is going to be a mix of conceptual and performance. Most of
the shots I will be taking are going to be outdoor locations in the sun, to give the music
video a warm feeling of summer, and this will look really nice with the super 8 film style,
and I will use Adobe Premier Pro to create the music video in post-production and gather
up some super 8 overlays, film grains, film burns and film damage to achieve the final
edit expectations.

I am planning to have costumes and props used for the music video which can consist of
flanel shirts, maps, letters and this will go with the feeling of the song and style.

I will be doing a mix of roles like camera operating, editing and directing but Me and Alfie
Walsh who is my partner for this project want to do similar roles, so we are going to be
doing it together as a team.
Section 3: Evaluation (approx 50 words)
I will reflect and evaluate my work by using Weebly. I will create a weekly write up about
changes and development on my music video project, summarizing things I have
achieved as well as improve on. I also will be having regular 1-1 meetings and focus
group meetings to evaluate and improve my progress.

I will summarize my final evaluation from tutor’s feedback following the screening on May
the 21st.

Proposed Research Sources and Bibliography (Harvard Format)

Bibliography
Adobe, Automatic Duck, 2003. Adobe. [Online]
Available at: https://www.adobe.com/uk/products/premiere.html
[Accessed 29 03 2021].
DaFont, n.d. Dafont. [Online]
Available at: https://www.dafont.com/
[Accessed 29 03 2021].
David Rusenko, Chris Fanini, Dan Veltri, 2006. Weebly. [Online]
Available at: https://www.weebly.com/uk/websites
[Accessed 29th 03 2021].
Magix, Sony Creative Software, Sonic Foundry, 1999. Vegas Creative Software. [Online]
Available at: https://www.vegascreativesoftware.com/gb/vegas-movie-studio/
[Accessed 29th 03 2021].
Marcomedia Inc, 2011. Apple. [Online]
Available at: http://www.apple.com/uk/final-cut-pro
[Accessed 29 03 2021].
Robinson, K. D., 2016. YouTube. [Online]
Available at: https://www.youtube.com/watch?v=by3yRdlQvzs
[Accessed 29 03 2021].
Project Action Plan and Timetable

Week Date Week Activity / What you are intending to do - Resources / What you will need
Beginning including independent study to do it - including access to
workshops
01 15th March The first week I am planning to come up with a Spotify is a great platform to look at
2021 list of songs I think will work well for a music songs, so i can make a playlist and add
video, and look into the different genres there in some songs which I think could work
are for music and pick out one I like and discover for a music video. I also can look on
songs in the genre. YouTube as YouTube is one of the best
platforms to go on to look at music
I also would like to start my Weebly and get the videos.
four pages set up (context, research, practical
skills, reflection & evaluation) and write a brief For my Weebly and also location
summary about myself on Weebly, so people research I will use Google Chrome.
who view it can get to know me.

After choosing a song throughout the week I will

take a look at multiple locations which will suit
the scene and look I want to go for, so I will do
some location research and from doing location
research I can then soon start to have a look at
doing recess and risk assessments.

02 22nd March For the second week I am planning on writing The resources are available to me
2021 the Research Essay and UAL Project Proposal through Microsoft Teams Share Point.
form. This is important to stay on top of as the This is a great place to access
deadlines are soon due. templates for pre-production work.

03 29th March This week is the first week of Easter Holiday. I I will use some paper and pens to do
2021 want to work on more pre-production work, and my first storyboard draft of the Music
so I will be creating drafts of the storyboard. Video and I will create multiple as it is
important to gather up different ideas
I also plan on looking more into how to create a and concepts which will come in
music video on a low budget as this can help me throughout the music video.
out a lot from many other aspiring filmmakers
and professionals and I can add this up into my To look into how to create a music
Weebly for research. video on a low budget I will be using
YouTube and also write down notes
UAL Project Proposal are due on the 30th March while watching multiple videos so I
(5:00pm), and the Research Essay is due 31st remind myself and summarize what I
March (5:00pm), so I will be finishing them two have learned from the videos.
documents off and handing them in.
And for the Research Essay and UAL
Proposal I will carry on with the Word
document.
04 5th April Second week of Easter Holiday. I will use YouTube to review and look at
2021 music videos which are similar to the
Do more Weebly and carry out some research song I have chosen.
on music videos by reviewing them.
On Microsoft Teams I can go into the
Start working on the pre-production documents pre-production page and find all the
for the pre-production section on Weebly. And do templates there which I can use.
 this throughout the rest of the week.

05 12th April 2021 3rd week of Easter Holiday. I will go outside to I will go out with my Canon 650D and
the locations of where we are going to film and use this to take photos.
take some photos with my DSLR camera and
look for some cool shots I could do. These To edit the photos I will use Adobe
photos I will then spend editing and turning it into Photoshop, this is because it has all the
a music video poster. tools I need, and I can learn more from
using the software.
The reason why I want to take nice photos in the
area of the locations is because it will link back
to the music video when it has been created.

And so I can create the poster for the music

video.

06 19th April Update Weebly and make sure everything is Use google chrome, and search
2021 caught up to date. Use the Weebly Weebly.
checklist.
Microsoft Teams SharePoint you
23rd April is the Weebly midpoint progress
can find the checklist for
check and pre-production paperwork check
point (9:30am) Weebly.

We will have a notepad and pen

to write up and summarize what
we have done and what we still
need to do from the tutor’s
feedback.

Project Action Plan and Timetable

Week Date Week Activity / What you are intending to do Resources / What you will need
Beginning - including independent study to do it - including access to
workshops
07 26th April 2021 Filming Week 1. I will book out a Sony X70 camera
and a tripod. We will use Alfie’s
GoPro so we can document behind
the scenes of production.

08 3rd May 2021 Filming Week 2 I will book out a Sony x70 camera
and a tripod. We will use Alfie’s
GoPro so we can document behind
the scenes of production.

09 10th May 2021 This week is editing week. I will use YouTube to look and learn
on how to re-create the Super 8 Film
I set out this week to spend time looking at look, this will also give me a sense on
how I can re cerate the Super 8 Film look in colour gradings and styles I can
post-production. match it with.
 I will then start editing on Adobe Premier Pro, The editing software: Adobe Premier
and I am looking to discover and learn more Pro.
about the editing software when using it
throughout the project. DaFont is the website I will use to find
a range of fonts I like.
I also will have folder where I will put any audio
files which need to be included (diegetic and To get the song ‘Location’ by Khalid’ I
non-diegetic sounds) and the fonts I have will use a YouTube to mp3 converter.
downloaded for the song title and credits.

Friday 14th May is the deadline day for the

music video poster to be handed in. (5pm)
10 17th May 2021 Monday & Tuesday also editing days, and we The editing software: Adobe Premier
can go out and have a re-shoot day if we need Pro.
to.
I will be using YouTube to upload my
Screening day will be on the 21st May where final music video, and make sure it is
we will be presenting and showing our final 1440p resolution when showing the
music video edit to the class. (9:30am) class to get the best quality out of it.

11 24th May 2021 I will spend the rest if this week on Weebly, I can find the Weebly checklist on
making sure everything is ticked off on the SharePoint on Microsoft Teams.
Weebly checklist.

25th of May this week is the Weebly deadline

date so I will spend the last couple days writing
up the final. (5pm)
12 31st May 2021 This week is the final week so I am going to Notepad and pen.
write up what went well and what I could have
improved.