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Distribution: Service Marketing Mix

Distribution channels refer to the chain of businesses through which a product or service passes until it reaches the final consumer. They can include wholesalers, retailers, distributors, and even the Internet. Distribution is one of the four elements of the marketing mix and plays an important role in allowing businesses to reach end users. Common types of distribution channels include direct channels, where manufacturers supply goods directly to consumers; indirect channels, which use middlemen; and dual channels that use both direct and indirect approaches.

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Arch 2017-22
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91 views4 pages

Distribution: Service Marketing Mix

Distribution channels refer to the chain of businesses through which a product or service passes until it reaches the final consumer. They can include wholesalers, retailers, distributors, and even the Internet. Distribution is one of the four elements of the marketing mix and plays an important role in allowing businesses to reach end users. Common types of distribution channels include direct channels, where manufacturers supply goods directly to consumers; indirect channels, which use middlemen; and dual channels that use both direct and indirect approaches.

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Arch 2017-22
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SERVICE

MARKETING MIX DISTRIBUTION


WHAT IS DISTRIBUTION CHANNEL?

1 2 3 4
A distribution channel is a chain Distribution channels can Each marketing strategy is Regardless of the field of
of businesses or intermediaries include wholesalers, based on key elements that market, distribution channel
through which a good or retailers, distributors, and even make it work, the classic 4Ps: plays an important role in
service passes until it reaches the Internet. These third- product, promotion, price and letting your business reach the
the final buyer or the end parties help with the distribution placement. What we are end user. In Architecture, the
consumer. Distribution is one of flow of a product. interested in today, is the last firm ensures that their services
the four elements of the one of them, the placement, reach to the crowd for them to
marketing mix. which refers to distribution. get clients and successful
projects.
TYPES OF DISTRIBUTION CHANNELS
• In Indirect, the manufacturer supplies the goods through one
or more middlemen to the consumer. This way it can reach
the consumer to a wider customer.

• In Direct, the manufacturer supplies the goods directly to the


consumer. A direct approach makes the value chain shorter
and at the same time allows more control by the producer on
how the final customer experiences the product or service
offered. There is higher profit margin in direct distribution.

• In Dual, the manufacturer adopts both the methods. They DUAL


supply it through their own outlet/website as well as
approach middlemen and third-party suppliers. Conflicts can
occur between direct & indirect.
DIGITAL

There are two other types which are selective and reverse.
• Selective is a type in which the producer distributes their
good/service only to particular outlets or channels.

• Reverse is a new type that includes a recycling channel where


the good moves from consumer to producer.
LEVELS OF DISTRIBUTION CHANNELS

DIRECT INDIRECT

DUAL

LEVEL LEVEL LEVEL LEVEL


ZERO ONE TWO THREE
Manufacturer Manufacturer Manufacturer Manufacturer

Consumer Retailer Wholesaler Wholesaler

Consumer Retailer Jobber

Consumer Retailer

Consumer

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