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    Microwave Feature and Price in India

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    Hương Lý
    The document discusses features and prices of microwave ovens. It lists several common features like auto cook, auto defrost, timers, and child safety locks. It then provides price ranges for microwaves and the features typically offered. Microwaves under Rs. 10,000 provide basic functions, those under Rs. 25,000 add convection cooking, and models under Rs. 40,000 have additional options like grilling. Promotion strategies include discounts, demonstrations, recipe books, and television placements. Distribution focuses on major Indian cities through electronics stores, malls, and online retailers.

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    Microwave Feature and Price in India

    Uploaded by

    Hương Lý
    45 views4 pages
    The document discusses features and prices of microwave ovens. It lists several common features like auto cook, auto defrost, timers, and child safety locks. It then provides price ranges for microwaves and the features typically offered. Microwaves under Rs. 10,000 provide basic functions, those under Rs. 25,000 add convection cooking, and models under Rs. 40,000 have additional options like grilling. Promotion strategies include discounts, demonstrations, recipe books, and television placements. Distribution focuses on major Indian cities through electronics stores, malls, and online retailers.

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    microwave feature and price in India

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    The document discusses features and prices of microwave ovens. It lists several common features like auto cook, auto defrost, timers, and child safety locks. It then provides price ranges for microwaves and the features typically offered. Microwaves under Rs. 10,000 provide basic functions, those under Rs. 25,000 add convection cooking, and models under Rs. 40,000 have additional options like grilling. Promotion strategies include discounts, demonstrations, recipe books, and television placements. Distribution focuses on major Indian cities through electronics stores, malls, and online retailers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views4 pages

    Microwave Feature and Price in India

    Uploaded by

    Hương Lý
    The document discusses features and prices of microwave ovens. It lists several common features like auto cook, auto defrost, timers, and child safety locks. It then provides price ranges for microwaves and the features typically offered. Microwaves under Rs. 10,000 provide basic functions, those under Rs. 25,000 add convection cooking, and models under Rs. 40,000 have additional options like grilling. Promotion strategies include discounts, demonstrations, recipe books, and television placements. Distribution focuses on major Indian cities through electronics stores, malls, and online retailers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Microwave oven and feature and price

    1 Feature

     Auto Cook – The auto cook feature is a preset program that allows the user
    to cook a variety of dishes easily. All you need to do is select the type of
    dish along with the quantity and the oven will automatically adjust the
    power and cooking time.
     Auto Defrost – Almost all microwave ovens can defrost frozen foods, but
    some models come with an auto-defrost feature that allows the user to
    select the type and weight of the food which you want to defrost so you
    can defrost all types of food.
     Pre-heat – Food items like cakes, pastries take a lot of time to prepare and
    also consume more power. The best alternative is to pre-heat the oven by
    fixing to a standard temperature up to 200˚C. And it should be done before
    you bake the natural ingredients.
     Rotisserie – People who eat non-vegetarian food items love this rotisserie
    feature as it helps to roast the chicken, meat by supplying even heat. It’s
    actually a grill where you can stick paneer and vegetables too.
     Timer – These days every electronic home and kitchen appliances contain
    this timer feature. Because, you can simply set the timings to heat, grill,
    and defrost without worrying. During this time, you can do other domestic
    activities like cleaning the house, washing clothes, etc. Once the heating
    process is completed, it will switch off automatically as per the pre-set
    time.
     Child safety lock – Keep your children away from the microwave ovens as
    they may experience burns. But it is not possible all the time to safeguard
    when you are busy with the household chores. So, having a child safety lock
    option will protect them from unnecessary accidents by not allowing them
    to open or change the cooking setting.
     Control Panel – Some of the microwave ovens have single touch control
    while some others have mechanical buttons for operation. These controls
    help you adjust the temperature, set the time and select any pre-set
    programs.
     Removable Racks – Some brands provide removable racks which help to
    cook two dishes simultaneously.
     Keep Warm – This feature helps to maintain a low temperature for a longer
    period of time or until you serve it. It is helpful for bread and the main
    course.
     Sensor Functions – This feature enables the microwave to analyze the time
    required for cooking and adjusts accordingly.

    2.Price

    Microwave Ovens under Rs. 10,000


    You can get a great quality Solo Microwave in this price range, which offers basic functionality of
    reheating food and defrosting, along with auto cook menu options and energy saving modes. This
    entry level microwave model is great for first-time users for uniform heating.
    2. Microwave Ovens under Rs. 25,000
    Get yourself a Convection Microwave in this price range that offers advanced functions like multi-
    stage cooking, auto cooking options, no-oil cooking, and better display functions in a stainless-steel
    cavity. The convection model uses hot air circulation to cook, heat and bake food, which results in
    better flavor and moisture retention.
    3.Microwave Ovens under Rs. 40,000
    Get the most premium quality Microwave Oven and Grill and Convection Microwave in this price
    range, offering a bigger capacity, inverter technology, steaming and charcoal cooking options, and
    faster cooking on scratch-free surfaces. In this budget, you can cook, bake, heat and grill too. Food
    cooks faster and tastes better with the help of multi-cooking modes.
    https://www.reliancedigital.in/microwave-ovens/c/S101618
    List of Top 10 microwave ovens In India Updated on 11 October 2020
    (https://www.digit.in/top-products/top-10-microwave-ovens-in-india-47.html)

    Product Name Seller Price


    IFB 30SC4 30-L Convection flipkart ₹12990
    Microwave Oven
    Onida MO23CWS11S 23-L flipkart ₹10199
    Convection Microwave Ov
    Godrej GME 30CR1BIM 30 L amazon ₹12999
    Convection Microwave
    IFB 30SRC2 30 L Convection flipkart ₹15950
    Microwave Oven
    IFB 20BC4 20 L Convection flipkart ₹10599
    Microwave Oven
    LG MC2883SMP 28 L Convection flipkart ₹11999
    Microwave
    Godrej GME 20CM1 MJZ 20 L amazon ₹9999
    Convection Microwave
    IFB 23SC3 23 L Convection flipkart ₹9999
    Microwave Oven
    LG MC2844SPB 28 L Convection flipkart ₹13690
    Microwave Oven
    IFB 25SC4 25 L Convection amazon ₹12298
    Microwave Oven

    II. Promotion and Distribution


    1.Promotion
    -Discount at festival time
    -Product placement
    -Advertising in cuisine book, magazines and television program
    -Organizing India food cooking classes by using our product.
    -Incorporate the use of this microwave oven in a popular cooking show

    that’s being aired in major cities in India, if not all over the country

    -Offering Indian menu recipe books to customer


    -Inviting some well-known Indian chefs to provide post-sale cooking experience by microwave oven
    to women.
    -Entice the idea in making a promotional ad that everyone can use

    microwave to cook good food effortless, which even can man prepare

    his own food

    - Demonstrate microwave utilization in major malls or widely known

    appliance stores, capitalizing to the product’s special feature


    2. Distribution channel
    Focus on the top 16 Indian cities to promote through new retailing activities.

    Urban Market
    Electronic specialty store, Malls and Department Stores

    Give a brand shelf space


    Rural Market

    Direct selling

    +Electricity shop:

    Company’s shop

    Special electricity shops

    +Multi-brand Stores

    Exclusive Stores

    Online Stores

    Other Distribution Channels

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