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    Bain Case Workshop Guidance

    Uploaded by

    James Hoddell
    The document provides guidance for Bain case interviews. It outlines that behavioral questions will focus on interpersonal skills and personal attributes with examples of past experiences and potential future situations. It also discusses frameworks for market sizing questions, such as using a driver tree and estimating numbers realistically while identifying critical assumptions. Follow up questions may ask about risks, challenges, and opportunities to improve the market. A full case study example involves calculating breakeven sales to determine if a new brand launch is justified, discussing commercial opportunities and threats, and recommending next steps.

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    Bain Case Workshop Guidance

    Uploaded by

    James Hoddell
    548 views3 pages
    The document provides guidance for Bain case interviews. It outlines that behavioral questions will focus on interpersonal skills and personal attributes with examples of past experiences and potential future situations. It also discusses frameworks for market sizing questions, such as using a driver tree and estimating numbers realistically while identifying critical assumptions. Follow up questions may ask about risks, challenges, and opportunities to improve the market. A full case study example involves calculating breakeven sales to determine if a new brand launch is justified, discussing commercial opportunities and threats, and recommending next steps.

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    The document provides guidance for Bain case interviews. It outlines that behavioral questions will focus on interpersonal skills and personal attributes with examples of past experiences and potential future situations. It also discusses frameworks for market sizing questions, such as using a driver tree and estimating numbers realistically while identifying critical assumptions. Follow up questions may ask about risks, challenges, and opportunities to improve the market. A full case study example involves calculating breakeven sales to determine if a new brand launch is justified, discussing commercial opportunities and threats, and recommending next steps.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    548 views3 pages

    Bain Case Workshop Guidance

    Uploaded by

    James Hoddell
    The document provides guidance for Bain case interviews. It outlines that behavioral questions will focus on interpersonal skills and personal attributes with examples of past experiences and potential future situations. It also discusses frameworks for market sizing questions, such as using a driver tree and estimating numbers realistically while identifying critical assumptions. Follow up questions may ask about risks, challenges, and opportunities to improve the market. A full case study example involves calculating breakeven sales to determine if a new brand launch is justified, discussing commercial opportunities and threats, and recommending next steps.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    At a glance
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    The guidance suggests taking a pause to structure thoughts before the behavioural interview and market sizing case. A driver tree framework is suggested for market sizing to identify key drivers and assumptions and do a sensitivity analysis.

    Guy suggests using a driver tree framework to make up realistic numbers with justifications for estimates in market sizing. He also suggests identifying critical assumptions and how to clarify them further with sensitivity analysis.

    Follow up questions in market sizing could ask about key assumptions like number of seats available, occupancy rates, ticket prices, concerts per year. Questions could also ask how revenues could be improved, like increasing visitors, spend per visitor or creating new revenue streams.

    Bain Case Workshop Guidance

    take a short pause just to structure your thoughts and how youll go about it.

    Behavioural: 8 questions, all interpersonal skills and personal attributes. Questions will
    address your past experience, and also be forward looking (situations you may encounter as
    an AC at bain) – look at culture, values, ways of working.
    Market Sizing:

     Ask questions as you go along.


     Write down assumptions as you go along! CRUCIAL: interviewer may ask
    assumptions.
    Guy suggests a framework like this as a very good way of doing it – driver tree. Then can
    make numbers up realistically with justificaitons to provide estimates – to go further, worth
    to identify the critical numbers, how we might go further in clarifying these, and do some
    sensitivity analysis (ie if this changes, answer changes by…).

    Once you’ve got your answer, how might you triangulate it?? (to check its not a crazy
    number): if you’ve used bottom up, use top down etc.

    Follow up questions in market size questions I could get:

     (Commerical awareness – risks, challenges, improvement opportunities)


    Improvement opportunities/risks. E.g. what are they key assumptions (number of
    seats avaible, occupancy rates, ticket prices, number of concerts per year). E.g. how
    could a CEO aim to improve revenues: increase visitors (more frequent concerts),
    increase spend per visitor (food and drink packages), create new revenue streams
    (e.g. corporate venue hire, wedding venue hire)
    Full Case Study
    Much more simulating work they do.
    Key macro questions you need to think about (they’ll tell me/ill come up with)
    1. How many sales will they need to make the investment justifiable?
     How many units do they need to sell in order to break even (breakeven calculation
    remember is fixed costs divided by marginal profit per item, p-vc)?
     How many units will they sell? – driver tree, revenue and costs to discern brand
    profitability. Just come up with a very general framework
     Then they provide me with some useful data which I can use to go about answering
    the above question, finding price per item and cost per item.
     Once I have my breakeven number – is this a realistic target???

    2. Then talk about commercial issues again: opportunities and threats, how might challenges
    be mitigated: e.g. new brand might fail: so could understand conusmers to a better degree,
    surveys or using social media. E.g. might cannibalise existing product base, change brand
    meaning – use personalsied marketing, spin it off into new division of company like Next
    ‘Kids’. E.g. online site might not cater for young customers’ purchasing behaivour: run
    diagnosis etc.
    3. Overall, should they launch the new brand?::: YES or no. next steps.

    The risks, challenges, mitigation stuff is often missed out but is v good analysis.

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