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Final Bus. Plan

Your Perfect Blend Coffee is a new coffee shop opening in Puerto Princesa City. It aims to provide high quality coffee and pastries while creating a comfortable environment for customers. The shop will be equally owned by two partnerships and managed by the owners. It plans to target local residents and tourists by offering specialty coffee, pastries, and free reading materials. The keys to success will be maintaining product quality, excellent service, effective marketing, and strong management of costs and operations.

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danilo miguel
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132 views6 pages

Final Bus. Plan

Your Perfect Blend Coffee is a new coffee shop opening in Puerto Princesa City. It aims to provide high quality coffee and pastries while creating a comfortable environment for customers. The shop will be equally owned by two partnerships and managed by the owners. It plans to target local residents and tourists by offering specialty coffee, pastries, and free reading materials. The keys to success will be maintaining product quality, excellent service, effective marketing, and strong management of costs and operations.

Uploaded by

danilo miguel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Name: Your Perfect Blend Coffee

I. Executive Summary

A. Introduction

Your perfect blend coffee shop retailer and offering services establishment located
in Puerto Princesa City. The company plans to build the business to determine to
become a daily necessity for local coffee addicts, a place to dream of as you try to
escape the daily stresses of life and just a comfortable place to meet your friends or
to read a book, all in one.

With the high-quality of coffee and great service, your perfect blend coffee, will
capitalize on its proximity to the residence area to build a core group of repeat
customers.

Your perfect Blend Coffee shop will offer its customers the best prepared coffee in
the area that will be complimented with pastries, as well as free books that its
patrons can read to enjoy their visit.

The company is expected to grow sales. As perfect blend coffee shop will strive to
maintain the sales growth in every a month.

The Company

The company is incorporated in Puerto Princesa City. It is equally owned by its two
partnerships J3 organization and the D2 namely Mr. Danilo and Miss Daisy Ayuban in
sales marketing, and management and Miss Jana Mae Datiles, Joyce Ann Flores, and
Mr. Jaysar Barone.

The company will be managed by the owner.


Product and Services

Your perfect blend coffee offers a broad range of coffee with different flavors that in fluency
Korean high quality of coffee and imported coffee bean. And your perfect blend coffee shop,
serves pastries that you could be pair to its coffee they order.

The menu offerings will be supplemented by free books and magazines that
customers can read inside the coffee shop.

The Market

The coffee industry in Baguio City has always the number. The cool climate in the area makes
the people a coffee lover suited throughout the year, your perfect blend coffee shop wants to
establish tourist costumer. But its business and market concentrate on local residents in the area
as the main dominant target market.

Mission

Your perfect blend coffee aims to offer high quality of coffee and pastries at a competitive price
to meet the demand to higher income from the local market area residence and tourist.

Your perfect blend coffee will make its best effort to create a unique place where
customers can socialize with each other in a comfortable and relaxing environment
while enjoying the best brewed coffee or a pastries in town, while reading. We will
be in the business of helping our customers to relieve their daily stresses by
providing piece of mind through great ambience, convenient location, friendly
customer service, and products of consistently high quality.

Your perfect blend coffee shop will invest its profits to increase the employee
satisfaction while providing stable return to its shareholders
Your perfect blend coffee objectives for the first year of operations are:

 Become selected as the “Best New Coffee in the area” by the local
agencies guide.
 Turn in profits from the first month of operations.
 Maintain sales growth every a month

2. Keys to Success

The keys to success will be:

1. Product quality: Food, coffee-based beverages, and entertainment are our products.


They must be of the high quality and value.

2. Service: Our patrons are paying to have a good time. Their experience will suffer if
service is not of the highest caliber. Each member of the staff will be courteous, efficient,
and attentive.

3. Marketing: We will need to target our audience early and often.


4. Management: We will need to have a firm grasp on food, beverage, and labor
costs. The dining/entertainment/coffeehouse experience must be delivered in a
fashion that will not only inspire repeat business, but encourage word-of-mouth
recommendations to others. Proper inventory, employee management, and quality
control is key.

II. Company Summary

 Store design that will be both visually attractive to customers, and


designed for fast and efficient operations.
 Employee training to insure the best coffee preparation techniques.

 Marketing strategies aimed to build a solid base of loyal customers, as


well as maximizing the sales of high margin products, such as cookies,
cake and breads.

A. Company ownership

Your perfect blend coffee shop in the city of Baguio. It is equally owned by the two
partnership namely J3 and D2 which expertise in sales marketing
B. Start-up company

Your perfect bend coffee shop. Financing will come from the partners’ capital in a 5
years of investment profit.

III. Products

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