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Competitor Analysis: A) Direct Competitors: B) Indirect Competitors

The document provides a competitor analysis for a travel company called "Travel it". It identifies direct competitors like Find my adventure and Pakistan tours and travels, and indirect competitors as local travel agencies. It analyzes the competitors' strengths such as existing market presence and digital portals, and weaknesses like reliance on tour operators and lack of high security or language services. Finally, it profiles the target audience of competitors as adventurous individuals aged 18-60 primarily from Pakistan seeking quality travel experiences.

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Aiman Khan
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661 views2 pages

Competitor Analysis: A) Direct Competitors: B) Indirect Competitors

The document provides a competitor analysis for a travel company called "Travel it". It identifies direct competitors like Find my adventure and Pakistan tours and travels, and indirect competitors as local travel agencies. It analyzes the competitors' strengths such as existing market presence and digital portals, and weaknesses like reliance on tour operators and lack of high security or language services. Finally, it profiles the target audience of competitors as adventurous individuals aged 18-60 primarily from Pakistan seeking quality travel experiences.

Uploaded by

Aiman Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competitor Analysis

1. Competitors:
a) Direct Competitors:
Find my adventure, Pakistan tours and travels.
b) Indirect Competitors:
Local travel agencies.
2. Competitors Strength and Weakness analysis.
a) Strengths:
The strength the competitors have over ‘Travel it’ is that the competitors are prevailing in the market since a
while now and they have captured the market by gaining consumers and their trusts which is important in the
travel industry and because of their experiences they have networks around the country and they know how to
deal with different kind of complicated situations might be occur with the customers or the law and order
situations which can be an obstacle to carry a successful trip, so as a new venture it might be difficult for us to
gain that trust.
Another opportunity the competitors have on us is in the digital world where the competitors have strong
portals to cater their customers with high performances and on the social media they have influence on people
and have positive reviews from the audience which is helping them to gain more customers.

b) Weaknesses:
Every business have some drawbacks so does our competitors. The travel companies and portals are operating
through local travel agencies and tour operators for their tours and trips which makes them dependent on them
so according to our research if the tour operators do not provide services according to what was mentioned on
the site or lacks in performance it creates a bad image about the company because they were responsible to
cater them. According to social media reviews in few cases the operators cancelled the tours at the last
moment and the company switched to other which resulted in lacked in responsibility and disappointed the
customers. Moreover the local travel agencies the companies operate with cannot provide a high security
system as it’s expected from a company claiming to provide safe trips, when the required security is not there
it turns into a negative point for the traveler. Lastly, most of the foreigners cannot understand the local
language so to cater those tourists highly professional guides are needed to facilitate them and the competitor
companies are not providing it. So the weaknesses of the competitors are opportunities for Travel it because
we have all these services the competitors are not able to provide to the customers.

3. Competitor Target Audience Profiling


Demographics Psychographics Behavioral
Age: 18-60 Lifestyle: Adventurer, Corporate, Occasion: Vacations, Weekends,
Gender: Male, Female Creative, Socialite, Nature lover, Change in Climate.
Income: 18000+ Academic. User Status: Potential users.
Marital Status: Single, Married. Personality Traits: Openness, Customers Loyalty: Strong.
Occupation: Students, office Extraversion. Benefits Sought: Quality, service.
workers. Interests: Travelling, Health, Attitude: Positive, Enthusiast.
Location: Pakistan. Adventures.
Language: Urdu, English. Social class: Upper Class,
Upper Middle Class, Working
Class.

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