Assignment Paper on:

Business Intelligence & Business Analytics

Submitted to:

Lecturer S.M Sayem

Faculty of Business Studies
Bangladesh University of Professionals

Submitted by:

Shadab Nihal (19231013)

Safayatullah Saad (19231057)
Arham Hasan Samin (19231109)
Syed Mahir Azad (B18231095)
Mahamudul Hasan Alif (19231111)

Session: 2019
Contents

Tools of BI & BA.................................................................................................................................. 3

Datapine ............................................................................................................................................. 3
Notable Features:............................................................................................................................ 3
SAS Business Intelligence ................................................................................................................... 3
Notable Features:............................................................................................................................ 3
CLEAR Analytics .................................................................................................................................. 3
Notable Features:............................................................................................................................ 3
MicroStrategy ..................................................................................................................................... 4
Notable Features:............................................................................................................................ 4
Innovations & Applications Of Business Analytics .......................................................................... 4
Innovations & Applications Of Business Intelligence ..................................................................... 5
Relevant Research Areas of BA & BI ................................................................................................. 5
Scope of BI ......................................................................................................................................... 6
Scope of BA ........................................................................................................................................ 6
Case on BA & BI .................................................................................................................................. 7
SIEMENS ............................................................................................................................................. 7
STARBUCKS Gets In On Business Intelligence ..................................................................................... 8
UBER’s Balancing Act In Fare-Setting ................................................................................................. 8
 Tools of BI & BA

Datapine
Datapine is a BI software that lets you connect your data from various sources and analyze
with advanced analytics features.
Notable Features:

 Intuitive drag-and-drop interface: Simply drag your KPIs into the interface and see how
your charts and graphs transform into a professional dashboard without any IT
involvement or advanced coding.
 Easy-to-use predictive analytics: Advanced analytics features, including predictive
analysis based on a forecast engine

SAS Business Intelligence

SAS Business Intelligence is a software solution offering numerous products and technologies
for data scientists, text analysists, data engineers, forecasting analysts, econometricians, and
optimization modelers, among others.
Notable Features:

 5 main subjects: SAS offers different BI products and technologies that are focused on
visual data exploration and easy analytics, interactive reporting and dashboards,
collaboration, and mobile apps.
 Data exploration supported by machine learning: SAS’ data exploration offers
automated analysis supported by machine learning compiled in interactive visualizations
that answer business questions such as: “Where do my customers come from?”

CLEAR Analytics

Clear Analytics is a tool that consolidates data from internal systems, cloud, accounting, CRM,
and allows you to drag-and-drop that data into Excel.
Notable Features:
 Sharing on mobile devices: You can use Power BI features such as Power Maps, Pivot and
Desktop, where you can share your insights also to mobile devices, including iWatch.
 Connected with Excel: It bolts right into Excel, where you can specify end users’ viewing
rights based on a user or role level, and manipulate formulas freely, whether you need to
perform basic or advanced analysis.

MicroStrategy

Micro Strategy is an enterprise analytics and mobility platform focused on hyper intelligence,
federated analytics, and cloud solutions.
Notable Features:

 Hyper intelligence pulls your data: Their hyper intelligence feature pulls the data from various
sources and puts them into relevant, zero-click insights, whether it is a card on a website or
integrated with a voice-over assistant.
 Mobile deployment: As mentioned, they also offer mobile deployment that enables users to
leverage existing reports, dashboards, and visualizations in real-time, from any location and device,
with the possibility for code-free app development and design.

Innovations & Applications of Business Analytics

1) Finance: BA is of utmost importance to the finance sector. Data Scientists are in high
demand in investment banking, portfolio management, financial planning, budgeting,
forecasting, etc.

2) Marketing: Studying buying patterns of consumer behaviour, analysing trends, help in

identifying the target audience, employing advertising techniques that can appeal to the
consumers etc.

3) HR Professionals: HR professionals can make use of data to find information about

educational background of high performing candidates, employee attrition rate, number
of years of service of employees, age, gender, etc.

4) CRM: Business Analytics helps one analyse the key performance indicators, which further
helps in decision making and make strategies to boost the relationship with the consumers.
5) Manufacturing: Business Analytics can help you in supply chain management, inventory
management, measure performance of targets, risk mitigation plans, improve efficiency in
the basis of product data, etc

6) Credit Card Companies: Credit card transactions of a customer can determine many
factors: financial health, lifestyle, preferences of purchases, behavioral trends, etc.
 Innovations & Applications Of Business Intelligence

1) Sales Intelligence: A key application of BI focuses on where your business meets the
customer. Customer negotiation is a crucial skill that every organization’s sales
department should foster.

2) Visualization: Business intelligence software utilizes a range of data analytic tools that are
designed to analyze and manage data related to your business operations. This data,
presented in the form of visualizations, allows the organization to monitor logistics, sales,
productivity and much more.

3) Performance management: With BI applications, organizations can monitor goal progress

based on pre-defined or customizable timeframes. The data-driven goals may include
project completion deadlines, target delivery time, or sales goals.

Relevant Research Areas of BA & BI

Business analytics is a relatively new term that is gaining popularity in both business and
academic circles like nothing else in recent history. In most general terms, business analytics
is the art and science of discovering insight – by using sophisticated mathematical, statistical,
machine learning, and network science methods along with a variety of data and expert
knowledge – to support better and faster/timely decision-making. Therefore, business
analytics can be thought of as an enabler for decision-making and problem solving.
Determining the evident success of the different tools of business analytics is a big part of the
relevant research papers. In this case, the following subject matters of Business Analytics are
hugely emphasized in the research institutions all around the world:

 The strategic decisions around the design and management of information systems.
 Forecasting and other applied econometrics are another great subject point revolving
around business analytics. Application areas include financial modeling and
forecasting, educational assessment, antitrust and regulation, and operations
management.
 Optimization of data analytics to improve business decisions are another standpoint to
study for research. Researchers focus on how to formulate and solve complex and large-
scale optimization models, building customized software packages and decision
support systems to do so, and incorporating risk management concerns, dynamic
environments, and competition into the decision framework.
 Business intelligence deals with high technological applications and devices for business
analysis and decision making and this is configured within business intelligence
dissertation topics. Business Intelligence research subjects comprise of issues ranging from
interpersonal communication skills to analysis of problems so that viable solution can be
delivered. The research subjects fixate on the following matters:

 Big Data and meta-fraud- using business intelligence concepts to establish theoretical
links.
 Use of business intelligence and exploration of the efficiency achieved in procurement
and logistics.
 The role of organizational culture in adoption of business intelligence operations and
its implementation of the relevant systems in the emerging businesses and growing
economies.
 Importance of mobile business intelligence systems in shaping the consumer behavior
and ethical considerations.

Scope of BI

Business intelligence’s growth in developed economies is much faster than in developing

economies. The current trend in Business Intelligence is in transition towards 3rd generation
BI tools that involve less IT involvement and allowing business owners to do their own business
intelligence analysis. The future of BI lies with the evolution of Embedded Analytics that is
poised to help organizations in every sector or industry in cementing ties with their customer
and suppliers.
This has a lot of scope in the coming years due to the fact that it involves analysis of data and
data is growing in uncontrolled manner which is now termed as Big Data. Which includes data
from Social media and twitter and Facebook etc. plus the unstructured data SMS, MP3, Video
clips, Youtube etc. (Barge)
All this gives us the power to derive value from information to drive intelligent business
decisions to gain a profitable business growth, cut wasteful expenditure, get customer insights
etc.
Scope of BA
Globally, big data analytics has become one of the most coveted technologies across industries
in recent years, especially for organizations as they shift to data-driven decision making. There
is an ever-increasing amount of data being generated every second that has the potential to
transform our corporate and social landscapes. By appropriately leveraging these data and
using the insights it generates, local organizations can refine the process of product
development, improve customer retention, or mine through the data to find new business
opportunities.

The possibilities with data analytics are endless, and to support the development of emerging
technologies, the government passed the Bangladesh Hi-Tech Park Act in 2010.
Subsequently, the Bangladesh Hi-Tech Park Authority (BHTPA) was established for creation,
management, operation and development of hi-tech parks across the country. Under the
Support to Development of Kaliakair Hitech Park Project, 4,981 youths have already received
ICT training. Furthermore, the BHTPA has trained around 6,500 youths in different areas of ICT.
Of them, around 4,700 trainees have already got jobs under the employment incentive
program. Under the Skills for Employment Investment Program (SEIP), a total of 1.25 million
youths will be trained by 2021. It is undeniable that there is a lot of effort from the government
to fill the skills gap, and a steady stream of data scientists and data analysts are being churned
out from training program aided by the government and development partners.

When eGeneration started building the data science team, we struggled to develop talent and
business process to gain real value from analytics. We partnered with academic institutions
and data analytics program to train our team, and today eGeneration is one of the few
companies in Bangladesh to have a sizeable team of skilled data scientists. As data science will
become mainstream and be increasingly adopted by companies in all industries across the
country, challenges of acquiring and benefiting from the scarce talent pool will become more
pertinent. (Ahsan, 2020)

Case on BA & BI

SIEMENS

The Siemens Congleton plant has been consistently ranked as the number one facility among
so many plants in the world- class Siemens | DT MC Group. Though it is not easy but Siemens
Congleton plant makes it look so, even while producing over a million variable-speed drives
annually and responding to fluctuating business demands with the flexibility few smaller
operations master. A vital component of this success is an enterprise portal which allows every
business user (via mobile or web) to access consistent, relevant data. Pyramid is the one
behind this “one-stop shop” – supporting established workflows and providing a reliable view
of operations from executive suites to the manufacturing floor. With Congleton requires a
solution because of its significant number of daily transactions, the amount and velocity of
data so that employees can take data-driven decisions at operational speed demand.
Now, instead of waiting for days to get access to the information, decision makers put their
data to use immediately with advanced analytics, data-rich visualizations, and collaboration
capabilities. As Senior Business Intelligence Developer, Steve Waters, explains, “Decision
makers are now able to analyze the precise areas that interest them, save views of that data
and then share them with colleagues for comments and reactions, or to prompt further
exploration and discovery of trends and exceptions.”

“The combination of Pyramid and Microsoft SQL Server Analysis Services provides decision-
makers with increased flexibility, autonomy, and responsiveness.” Access analytics on a
platform through a browser-not on a desktop-bound BI tool-that uses common business
terms, calculations, and processes, which means everyone is making decisions confidently

STARBUCKS Gets In On Business Intelligence

The Seattle-based coffee chain Starbucks is also a renowned user of BI technology. Through its
popular Loyalty Card program, Starbucks is able to collect individualized purchase data on
millions of customers. Using this information and business intelligence software, the large
coffee company can make predictions what purchases and offers an individual customer is
likely to be interested in. The company informs customers of the offers it believes they will want
to take advantage of via mobile devices. This system lets Starbucks draw existing customers
into its stores more frequently and increase its volume of sales. In this capacity, BI has a use
similar to traditional CRM systems. In fact, many businesses choose to combine BI and CRM
systems to get the most out of their data

UBER’s Balancing Act In Fare-Setting

Uber’s success in revolutionizing the transportation industry has plenty to do with its brilliant
use of data. using business intelligence and business analytics. Not only it matches passengers
and drivers, but its server calculates the prices based on various data. Factors like distance,
traffic condition, and supply/demand level are considered to set the fare that’s agreeable for
both drivers and users.
Conclusion: In the business world, the significance of IA & BI is growing everyday with the
course of time. In Bangladesh too, these tools have been used in wide spectrum all over the
industries in our country. But the development of these AI are unending so are the possibilities.
So it is really important for the entrepreneurs of our country to always keep the momentum
going for the development of IA and BI.
.