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Analysis Funding Models

Indiegogo uses two funding models - fixed and flexible. It supports campaigns in many countries and uses Stripe as its payment partner. Google Analytics and AdWords are used for tracking, while Facebook Pixel integration allows campaigns to be promoted on Facebook. Indiegogo offers newsletter placements, homepage placements, and secret perks to help campaigns succeed. Its ability to continue campaigns indefinitely and collaborate with social media platforms have contributed to its success in crowdfunding.

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68 views3 pages

Analysis Funding Models

Indiegogo uses two funding models - fixed and flexible. It supports campaigns in many countries and uses Stripe as its payment partner. Google Analytics and AdWords are used for tracking, while Facebook Pixel integration allows campaigns to be promoted on Facebook. Indiegogo offers newsletter placements, homepage placements, and secret perks to help campaigns succeed. Its ability to continue campaigns indefinitely and collaborate with social media platforms have contributed to its success in crowdfunding.

Uploaded by

Narinder
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Running head: INDIEGOGO 1

Analysis
• Funding Models
There are two funding models of fixed and flexible.
Fixed Model
Here the company does not charge any amount in the campaign. The company do not charge
any fee here.
Flexible Model: Here the platform, charge the fee and there is extra charges in the campaigns.
Indiegogo uses both model for funding flexible and fixed. Although there is no differentiation in
both but the mostly campaigns are in flexible models.
• Support Countries
The campaigns of Indiegogo is available in many countries like Sweden, UK, USA, China and
many others. The available countries have direct access with the payments and support.
• Payment partner
It had an access with the PayPal for the payment but now has a payment partner with strips.
Strips is a speedy payment partner where you can easily transfer payment for anything. But the
drawback of strips is that it limited and restricted in some aspects according to other fintech
applications.
• Marketing & Promotion
The marketing & promotion techniques of Indiegogo has quite different features according to its
competitors.
• Google Analytics
Google Analytics is the standard tool for the Indiegogo when it takes it for the campaign setup. It
has an integration with the analytics built in some areas its not efficient in the working that’s
why there is lack of customers’ support. On the contrary, its competitor has an efficient
integrated system which results in customers’ equity and preference.
• Google AdWords Tracking
It is considered for the advertisements and promotion activities. Google AdWords is used for
tracking the advertisements. Indiegogo lets the customers to add their tracking code but its
competitors do not. This creates the easiness for customer to track his/her id.
INDIEGOGO 2

• Facebook Pixel
However, Facebook is the largest platform where you can easily have an access of crowd
funding. Indiegogo allows the pixels of Facebook but its competitors. Indiegogo has a
competitive advantage in its industry because of having access of social media platform and that
creates the customers’ preferences towards Indiegogo.
• Tracking Links
Within the past years Indiegogo has a platform for tracking links where the customer can track

his/her link within the dashboard of platform. This marketing technique has created the extra

perk for the Indiegogo.

• Promotional Opportunities
Indiegogo has 2 major promotional opportunities. it offers two opportunities; newsletter and
placement, homepage placement. These promotional efforts from Indiegogo can create a lot of
sales – more likely in the higher ranking.
• Information of Product
At Indiegogo, you are allowed to make unique products while making your profits. Supporters
are able to choose different product preferences as they go through the exit process. On the
contrary, the competitor pf Indiegogo does not allow to make your own product. That’s why the
Indiegogo has good market capitalization and customer choice.
• Post Campaign Funding
In Indiegogo, your campaign can be converted to an In Demand campaign where the duration of
the campaign and financial objectives no longer work - it actually turns your Indiegogo page into
a previous order page for your product.
At Kick starter, there is no element of funding after the campaign. Instead, kick starter lets you
add a button at the top of your Kick starter page called Spotlight. It is recommended that you
launch the Indiegogo in Demand campaign as soon as your Kick starter campaign ends and
direct your Kick starter Spotlight to your In Demand campaign. It is important to note that In
Demand raises their revenue from 5% to 8% if your campaign comes from Kick starter as a way
to inspire you to present Indiegogo.
Why Indiegogo is successful in the market
However the main reason of the successful of Indiegogo is because of its collaboration with
Facebook pixels and its competitor does not use this. It is analyzed that Indiegogo is creating the
customer trust by making the collaboration with the Facebook and other social media
applications. Secret perks are not a new feature of Indiegogo but are still authentic to the
platform. Which lets you to create a "private" profit that is only visible when someone clicks on
a unique link created by Indiegogo. These are one of the main key success factors of Indiegogo.
INDIEGOGO 3

The crowdfundinmg was measuired in the market where the both companies had been analysed
their starting camopaigns Normadic(kickstart) and Hogatlare(Indiegogo) where the
crowdfdunding was higher of indiegogo because of its more customer preferences.

crowdfunding

Nomadic

Högatlare

$0 $50,000 $100,000 $150,000 $200,000 $250,000

crowdfunding

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