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VICE Shoutstream Product-Guide 2016

This document describes a Shout Stream video product that dynamically inserts video content into editorial streams on desktop and mobile. The video autoplays muted and pauses when scrolled out of view, then an end frame banner can display after completion. Targeting and delivery details are provided.

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Andres Nieto
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59 views6 pages

VICE Shoutstream Product-Guide 2016

This document describes a Shout Stream video product that dynamically inserts video content into editorial streams on desktop and mobile. The video autoplays muted and pauses when scrolled out of view, then an end frame banner can display after completion. Targeting and delivery details are provided.

Uploaded by

Andres Nieto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SHOUT STREAM

WATCH

FEATURES
• Places video directly into the editorial stream
• Interruptive and impactful - content and brand assets can be contextually
targeted to maximize relevance
• Tailored to hit branding and engagement goals, and disappears after
completion to maximize user experience

OBJECTIVE VIDEO VIEWS

PLATFORM DESKTOP TABLET MOBILE APP

METRICS VIEW-THROUGH RATE / CTR

CATEGORIES GAMING / ENTERTAINMENT / AUTO / TRAVEL

POSITION: Dynamically inserted into O&O editorial

ACTION: Outstream video experience delivered contextually

ASSETS: Video

DEMO LINK: Desktop / Mobile


SHOUT STREAM

Video content served


dynamically and contextually
into editorial stream Mobile placements served
full-width and muted on load

Video pauses when not in view

POSITION: Dynamically inserted into O&O editorial

ACTION: Outstream video experience delivered contextually

ASSETS: Video

DEMO LINK: Desktop / Mobile DESKTOP TABLET MOBILE


TECH SPECS
DESCRIPTION TARGETING & BEHAVIOR

1. Video starts as reader scrolls down MAIN VIDEO: Video File (1200x667 pixels MP4/MOV, 24 fps, approx. 1200kbps, stereo audio)
Max length 0:30 seconds.
2. Pauses when not in-view
3. Vanishes on completion
KEY MESSAGING: Any copy or branding assets appropriate to the campaign.
4. End frame banner can reveal after video completion
IMAGERY: .jpg, .png, .gif, .tiff, file format images scaled at 2x size for HiDPI/Retina Display
(375x667 > 750x1334)

3RD PARTY TRACKING: Click and impression tags accepted.

TARGETING & BEHAVIOR ADDITIONAL ASSETS

END FRAME BANNER: Mockups of end frame banner after video completion at a 16:9 

FREQUENCY: One impression per day per user.
aspect ratio. At least 853x480 in size.

VIDEO: Hosted video auto-plays muted. YouTube video is not permitted to auto-play.

USER INITIATION: Video is unmuted on user initiation


WIREFRAMES
DESKTOP
1. Video starts as reader scrolls down
2. Pauses when not in-view
3. Vanishes on completion
4. End frame banner can reveal after video completion
WIREFRAMES
MOBILE
1. Video starts as reader scrolls down
2. Pauses when not in-view
3. Vanishes on completion
4. End frame banner can reveal after video completion

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