Pivot Tables 101
Pivot Tables 101
Handout
Pivot Tables are an effective, flexible tool that allows you to view
and validate your data after uploading it into Datorama.
Lets review how you can perform the following actions in 5 steps:
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1a. From the Pivot Tables sub-tab under the Analyze & Act tab,
you can access and edit the Pivot Tables that exist in your Workspace,
or create new Pivot Tables -
1b. Or, if you wish to generate your Pivot Table based on a Data Stream in
your Workspace, you can do so from the Data Streams List under the
Connect & Mix tab, by selecting the Data Stream and clicking on
Pivot Table
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Your Pivot Table will automatically be created for a Time Range for which the
selected Data Stream contains Data. It will contain a selection of Dimensions
and Measurements from the selected Data Stream, and it will automatically
be filtered to contain data from the selected Data Stream only:
2a. You can modify the date range to reflect the dates for which you are
validating data using the Date Picker –
2b. To modify the Dimensions and Measurements included in the Pivot Table,
simply click on Settings, then add or remove Dimensions and
Measurements as needed. In this case, let’s include the Dimensions
Campaign Name and Media Buy Name, and the Measurements Clicks
and Impressions:
2c. In order to modify the Filters applied to the Pivot Table, refer to the
Filters tab – for example, lets add a Filter for a Campaign Name by clicking
on Add Filter:
Next, let’s select Campaign Name as the Dimension we wish to filter,
and enter the Campaign Name Value for which we wish to filter the Pivot Table.
Click on Save to apply the filter:
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3a. In order to validate our data, it is important that we look at the same
Date Range and Filter Values in our source data as in our Pivot Table.
Let’s filter our source data file for the year 2016, and for the Campaign Name
for which we filtered our Pivot Table,
‘2017_Q1_COMPANYNAME_CA_RTNR_US_Brand_Sizmek_NYC_USA’:
3b. Now, let’s compare the totals in the source file with the totals in our
Pivot Table – first for Clicks:
3c. Now, let’s compare Impressions
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Once we’re done using our Pivot Table to validate our data,
we can give it a name and Save it –
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We can even export our Pivot Table in a number of ways:
Now that you’ve gotten the hang of creating, customizing, and exporting Pivot
Tables: you’ll be able to validate your data right after uploading it to the
Platform, create sense-checks to use for future data uploads, and even export
and share standardized views of your data.