Swot Analysis
Swot Analysis
STRENGTHS:
Our mission to give students an outlet to share their mental health concerns that is
different than what already exists is very unique and will help us promote the campaign.
Because we hope to use a chat-bot system with animity, students will be more inclined to
Because we are college students and our target audience is the same age as us, according
to the interpersonal context, we believe that students will be more inclined to want to
support our campaign and take part. Along with this, students are high self-monitors and
we believe that this will work out in our favor as they desire to be a part of the cause and
On our team, we all cohesively agree that we have struggled with mental health at some
point or are currently experiencing it. This will give us credibility to students on campus
who are unsure whether they should trust us, as we are well aware of the effects mental
health has on oneself. When we are not able to help in certain situations, we will have a
WEAKNESSES:
One weakness within our campaign that we have found is that our campaign is slowly
growing bigger. It could eventually lead to us biting off more than we can chew and not
being able to do everything that we are trying to achieve with our campaign that we want
out of our reach. We as a group are not professionals, and therefore people could
OPPORTUNITIES:
As a team, we have been exploring avenues to partner either with Active Minds as well
as counselors at the Wellness Center. This will give us access to professionals on campus
If the campaign has a positive impact and outcome, the campaign and it’s goals have the
possibility to keep growing and continue to help the Northwest community because we
will be using a chat-bot that gives students quicker access than what already exists on
campus.
Another long term effect we hope our campaign will one day reach is beginning the
process of stopping the stigma around mental health. Reaching out to counselors and
getting help will be normal, and students will not feel ashamed for needing help.
THREATS:
Liability is the most dangerous part to this campaign. Failure to report any signs that
Not receiving feedback that we request from NW students may interfere with our study
Internally, this campaign can put a lot of stress on the group members which can affect