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Design Tutorial 2021

The document discusses key design principles including balance, emphasis, movement, pattern, repetition, proportion, rhythm, unity, lines, colour, shape, texture, and typography. It provides brief definitions and explanations of each principle and element, noting how they are used individually and together to create effective visual designs that guide the viewer's eye and communicate clearly. Repetition, proportion, and emphasis are mentioned as techniques for making ideas evident and prominent through size, placement, and duplication of elements. Unity depicts the cohesion between design components in conveying a unified message.

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aminu
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43 views15 pages

Design Tutorial 2021

The document discusses key design principles including balance, emphasis, movement, pattern, repetition, proportion, rhythm, unity, lines, colour, shape, texture, and typography. It provides brief definitions and explanations of each principle and element, noting how they are used individually and together to create effective visual designs that guide the viewer's eye and communicate clearly. Repetition, proportion, and emphasis are mentioned as techniques for making ideas evident and prominent through size, placement, and duplication of elements. Unity depicts the cohesion between design components in conveying a unified message.

Uploaded by

aminu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MOVEMENT

D
TEXTURE
BALANCE

E
COLOUR
REPETITION

S
RHYTHM
TYPOGRAPHY

I
PATTERN PROPORTION

G
UNITY

VARIETY

N
EMPHASIS
LINE

SHAPE

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac
01
BALANCE
This is achieved when the visual weight
of colours, objects, space, and texts are
distributed evenly.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
02
EMPHASIS
This is a tool used to grab the viewer’s eyes, making
certain parts of a design to stand out compared to
other elements.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
03
MOVEMENT
This is the way a viewer’s eyes navigate a design. It
usually goes from the very important to the less
important. Effective movement is achieved via
emphasis and other design principles.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
04
PATTERN
This refers to repetition of design elements
all over a design.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
05
REPETITION
This makes an idea evident. It makes the design active.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
06
PROPORTION
This refers to the size of design elements in relation
to one another. Important elements are usually
larger than the less important. This speaks of HIERARCHY.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
07
RHYTHM
This is when movements flow in repeatable patterns.
It used to create different emotions.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
09
UNITY
This depicts unison between design elements and
their ability to communicate a clear message
through a design.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignPrinciples
01
LINES
They can be rough, continuous, broken, thick, thin,
wavy, jagged, diagonal, horizontal or vertical. They
also aid emphasis and can be formed into shapes
and frames.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignElements
02
COLOUR
This is a very powerful but dangerous element.
Colours are used to create emphasis, rhythm and
balance.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignElements
03
SHAPE
A shape is any enclosed object created by lines.
They can be either geometric - perfect shapes or
organic - shapes of nature

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignElements
04
TEXTURE
This serves as a connection between us and our
environment. It is a surface look or feel of an object,
it can be felt by roughness, smoothness or depth.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignElements
05
TYPO-
GRAPHY
This refers to your choice of font(s) when making a
design. The fonts should agree with the tone of the
design and should be able to express the feeling of
the design.

Nwachukwu Isaac
Graphics Designer
@thenwachukwuisaac #DesignElements
Nwachukwu Isaac
Graphics Designer

CONTACT:
W N (+234) 810 120 7919 I thenwachukwuisaac

E [email protected]

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