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    Module Six SWOT Activity

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    Michele Allen
    The document discusses completing a SWOT analysis activity and quiz. It explains that increased price of raw materials is a threat, not a weakness, since it is out of the writer's control. Threats may be overlooked the most by marketers since they are not obvious, which could negatively impact business through loss of sales or increased costs.

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    Module Six SWOT Activity

    Uploaded by

    Michele Allen
    14 views1 page
    The document discusses completing a SWOT analysis activity and quiz. It explains that increased price of raw materials is a threat, not a weakness, since it is out of the writer's control. Threats may be overlooked the most by marketers since they are not obvious, which could negatively impact business through loss of sales or increased costs.

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    SWOT Analysis

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    The document discusses completing a SWOT analysis activity and quiz. It explains that increased price of raw materials is a threat, not a weakness, since it is out of the writer's control. Threats may be overlooked the most by marketers since they are not obvious, which could negatively impact business through loss of sales or increased costs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    14 views1 page

    Module Six SWOT Activity

    Uploaded by

    Michele Allen
    The document discusses completing a SWOT analysis activity and quiz. It explains that increased price of raw materials is a threat, not a weakness, since it is out of the writer's control. Threats may be overlooked the most by marketers since they are not obvious, which could negatively impact business through loss of sales or increased costs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Module Six SWOT Activity

    I completed both the SWOT Analysis Interactive and the quiz.

    The categories that gave me pause was the threats and weaknesses. When it came to the item
    “Increased price of raw materials” I thought it was a weakness due to it impacting the cost of
    material. Since it is something that is a beyond my control and is an outside factor, it is actually a
    threat

    I have learned that weaknesses are items that I have the control to change and threats are external
    issues that I can not control.

    The SWOT analysis category I think marketers may overlook the most would be the threats.
    Threats may not be obvious which makes them difficult to identify.

    One of the potential negative impacts of overlooking threats is that it may financially impact the
    business in loss of sales or increase in cost of labor and/or materials. Another potential negative
    impact is the inability to turn a threat into a strength such as finding the same material with a
    different supplier at a cheaper rate.

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