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India S Globalised Cricket Regime - The Indian Premier League

The document discusses the rise of the Indian Premier League (IPL) and its impact on cricket globally and within India. It notes that IPL has shifted some control over cricket from the ICC to the BCCI. Further, the liberalization of broadcasting policies in 1991 ended Doordarshan's monopoly, allowing private broadcasters like ESPN and Zee Sports to air cricket. This helped make cricket a major global media event. IPL capitalized on cricket's popularity in India and the large Indian population to become a highly successful franchise-style cricket league.

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56 views1 page

India S Globalised Cricket Regime - The Indian Premier League

The document discusses the rise of the Indian Premier League (IPL) and its impact on cricket globally and within India. It notes that IPL has shifted some control over cricket from the ICC to the BCCI. Further, the liberalization of broadcasting policies in 1991 ended Doordarshan's monopoly, allowing private broadcasters like ESPN and Zee Sports to air cricket. This helped make cricket a major global media event. IPL capitalized on cricket's popularity in India and the large Indian population to become a highly successful franchise-style cricket league.

Uploaded by

priyanka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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72 NALSAR Law Review [Vol.7 : No.

Internationally IPL is marked as the rise of the non-Western nations


primarily India. This changing scenario has also shifted the control and
regulation of cricket from ICC TO BCCI.12Even then BCCI runs cricket
as a private venture least accountable towards the public, players and
with no transparency. Now BCCI is an unruly horse wielding enormous
power economically as well as politically and enjoys monopoly status in
every sense. Simultaneously BCCI could be compared to Black Hole
which would eventually bring cricket to nothingness due to the
prevailing corruption and irregularities within.13

India‟s Globalised Cricket Regime – the Indian Premier League

IPL was the brainchild of Lalit Modi, unveiled in the year 2008
in lines with the European Premier League. It was the first franchisee
based Twenty 20 cricket competition. It was created at a time when
cricket started losing its popularity after World Cup 2007 when India
could not even make it up to the final ten teams. Lalit Modi, the
protagonist of IPL foresaw that IPL would be a great success taking into
account the emerging Indian economy and the multibillion population of
India. With IPL cricket became a media enterprise-corporatized and
catered to fit the needs of sponsors, media corporations and other
stakeholders rather than the fans that are also sold as consumers in the
commodification process of cricket.14

The major breakthrough in cricket in India was the opening up of


market and liberalization policies of Narasimha Rao government in
1991. 15 It eventually had put an end to the monopoly of state run
Doordarshan in broadcasting the game. This deregulation and subsequent
entry of ESPN, Zee sports etc made cricket a global media event having
high television rating point.16In fact it is ―Perfect Television Sport‖ as
Twenty 20 cricket has grown into one of the world sports‘ foremost properties. ShakyaMitra.―India‘s
Foray into World‘s Sports Business‖. Sport in Society 13.9 (2010): 1314-1333
12 Amit Gupta. ―The Globalization of Sports, the Rise of Non-Western Nations, and the Impact on
International Sporting Events‖. The International Journal of the History of Sports 26.12 (2009): 1779-
1790, Amit Gupta. ―India and the IPL: Cricket‘s Globalized Empire‖. The Round Table 98.401 (2009):
201-211
13 P. Sainath. ―BCCI: Billionaires Control Cricket in India‖. The Hindu 17 Jan. 2012
14 Shakya Mitra. ―The IPL: India‘s Foray into World‘s Sports Business‖. Sport in Society 13.9 (2010):
1314-1333
15 M. K. Raghavendra. ―Paan Singh Tomar- the Nation and the Sportsperson‖. Economic and Political
Weekly28.17 (2012): 20-22
16 The commercial success of the game could be gauged from the fact that in 2008, the IPL captured 9.5%
of the Indian television market compared to soap operas and reality shows that made up 5% of the
market reflecting the affection of South Asians for the game. David Rowe and Callum Gilmour.―Global

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