©

Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

The ‘Webinar Promo + Follow Up’ Email Sequence
EMAIL #1

SUBJECTS TO CHOOSE FROM:

Have you ever wanted to [get some benefit]?

Free webinar: How to [get some benefit]…
Free [type of/topic] webinar for the first [number of people] who act now…

EMAIL BODY:

Hi [Firstname],

What are you doing [on date] at [time]?

If you’re [looking to achieve major thing your webinar will teach], you’ll be joining us on the
free webinar, “[title of the webinar].”

Here’s why…

Every day, [large number of people – dozens/hundreds/thousands/millions] of people try to

[get some desired outcome]. And every day, most of them fail. Maybe not at first, but
eventually a majority of them will [get some bad result].

Maybe you can relate…

When you first start [trying to accomplish something or get some benefit], you’re [insert how
the typical person feels – motivated, excited, hopeful, etc.]. And for a while, things go really
well.

You [get some small sign of success or a good outcome]. You [get some other sign of success or
a good outcome]. If you’re lucky, you may even [get some bigger type of success or good
outcome].

You’re riding high at this point, right? You’re feeling [insert how they’re feeling – enthusiastic,
ecstatic, excited, like nothing can stop you, etc.].

And then it happens…

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

[The reader might see some sign that things aren’t working as well as they should be. For
example, if this is about weight loss, you might say “One day you notice the scale isn’t budging
any longer. Maybe it even starts creeping upward.”]

So what do you do?

You redouble your efforts. You [take some specific, big steps].

But it doesn’t help. You end up [back where you started/not getting any good results].

Now here’s the thing you need to understand…

It’s NOT your fault!

The real problem is that [insert what the problem is – something that isn’t the reader’s fault].
And once you understand this and use a workaround, then you’ll [start getting the desired
results].

Question is, how do you [use that workaround/achieve those results]?

That’s exactly what you’ll find out when you attend the free [name of] webinar.

Here’s what you’ll learn:

• You’ll find out how to [get a benefit] – even if [you don’t have some common
prerequisite or characteristic].

• You’ll discover a powerful way to [get a benefit] – and you’ll wish you had known about
this years ago!

• You’ll find out what [experts/authorities in the niche] do when they want to [get a
benefit] – and how [you can do the same thing to get great results].

• Plus much, much more – in just [amount of time the webinar runs, such as “45
minutes”] you’ll get a crash course in [getting a desired outcome]. You’ll even get an
opportunity to ask questions at the end of the session. By the time we’re done, you’ll
know exactly how to [get a great result].

Best of all, this webinar is absolutely free. So keep your wallet closed, and just click this link to
sign up now:

[registration link]

But do it now, because there are only [number] of seats available and they’re bound to go fast!

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

[sign off]

P.S. Registering for this free event also lets you watch the webinar replay later on, as many
times as you want. You won’t want to miss out on discovering the secrets of [topic], so register
now for free at:

[registration link]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

EMAIL #2
(Send 1hr before the webinar starts)

SUBJECT:

[Firstname], we’re going live in 1 hour...

EMAIL BODY:

Hey [Firstname],

We’re going live in just 1 hour from now!

During this powerful [45 minute/1 hour/2 hour] online event, I’ll be teaching you exactly how
to:

• [Major benefit #1]

• [Major benefit #2]
• [Major benefit #3]

To register for the event (and get access to the replay if we decide to release it) simply click
here => [registration link]

See you soon on the webinar!

[Your Name]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

EMAIL #3
(Send 1hr after the webinar ends)

SUBJECT:

[Firstname], time-sensitive webinar follow-up...

EMAIL BODY:

Hey [Firstname],

WOW!

Thanks for helping to make [today’s/tonight's] webinar such an amazing event!

I hope you got tons of value from it, including:

• [Major benefit #1]

• [Major benefit #2]
• [Major benefit #3]

As you know we had a very special offer for [Product Name], and I wanted to make sure you got
the link to check it out before the offer is removed for good...

[Insert link to offer]

If you want to [major benefit #1 your product gives], eliminate [major problem your product
solves], and discover how to [major benefit #2 your product gives] then now is the time to grab
this very special offer while you still can...

[Insert link to offer]

Thanks again for making [today’s/tonight's] webinar such a wonderful event and I can’t wait to
hear about your success!

[sign off]

P. S. Don’t forget that this Special Offer is only available for the next 24 hours. If you want to
get [major benefit your product gives] then act fast before it’s too late!

[Insert link to offer]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

EMAIL #4
(Send 6 hours after the webinar ends)

SUBJECT:

[Firstname], your REPLAY is ready!

EMAIL BODY:

Hey [Firstname],

The reply from [yesterday’s/last night’s] webinar is now ready...

[Link to replay]

And don’t forget... there’s still time to save [$X] and get my [special offer you made on the
webinar].

So if you want to [major benefit #1 your product gives], eliminate [major problem your product
solves], and discover how to [major benefit #2 your product gives] then grab this very special
offer before it’s gone for good...

Grab it here => [Link to offer]

And don’t forget, you’re covered by my 30 Day Money Back Guarantee, so you can check it out
risk free and see the incredible results for yourself.

Take a look here => [Link to offer]

[sign off]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com

EMAIL #5
(Send 12 hours after the webinar ends)

SUBJECT:

Gone for good in a few hours?

EMAIL BODY:

Hey [Firstname],

I just wanted to send you a quick reminder to watch my latest webinar before it’s gone for
good.

The free replay for [Webinar Name] and the special discount offer for [Product Name] will be
removed at [time and date the offer will be removed].

After that, you won’t be able to check out the replay OR get the special offer and ALL the
bonuses.

Watch the REPLAY here: [Replay Link]

Get the SPECIAL OFFER here: [Offer Link]

I look forward to hearing about your results!

[sign off]

P.S. – Don’t forget...

If you want to [major benefit #1 your product gives], eliminate [major problem your product
solves], and discover how to [major benefit #2 your product gives] then [Product Name] is the
fastest way to help you achieve all this... plus more!

Grab it here while you still can => [Link to offer]

© Xander Sharp. All rights reserved. | TheFunnelMarketingKit.com