English 8 Q3 Week 2

Learning Area ENGLISH Grade Level 8
W2 Quarter Third Quarter Date
I. LESSON TITLE Propaganda Techniques

II. MOST ESSENTIAL LEARNING
MELC 12: Analyze intention of words or expressions used in propaganda techniques
COMPETENCIES (MELCs)
III. CONTENT/CORE CONTENT Enabling Competency:
 Recognize propaganda techniques used in a given text
Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
A. Introduction 30 minutes Social Media is the fastest means to encourage people to use a product or
wonder a fantastic place. See the pictures below and differentiate how the two
countries promote their place. Write 5 sentences on their differences in your
notebook.
Illustration Credit: Canva
In the illustrations given, the two countries used a technique to influence and
encourage an audience or attract tourists to visit their place by presenting beautiful
things about their place and using catchy language in order to produce an
emotional rather than a rational response to the information that is being presented.
Guess the name of the product/ service based on the given tagline.
Tagline Product
It’s finger lickin’ good
The quality you can trust
We find ways
We’ve got it all for you
Ang tulay ng Pilipino
Building champions in life
Para kanino ka bumabangon?
Pambansang litsong manok
In service of the Filipino
May pasobra dahil special ka
In this activity, we knew that advertisers use a propaganda technique by

creating a tagline that will catch our attention and will likely influence us to buy the
product or use their service.
B. Development 1 hour Learning Task 1: Match the advertisement in Column A with the advertisement
which is almost the same in Column B. Draw a line to connect them, then state their
similarities.
Illustration Credit: Canva
Propaganda
•Information that is used to promote or publicize a particular political cause or
point of view.
•Usually one-sided information intended to either to support or threaten a view
•Appeals to emotion rather than intellect
Basic Propaganda Techniques
1. Bandwagon
- persuading consumers by telling them that others are doing the same
thing
2. Testimonial
- when a product is sold by using words from famous people or
authority figures
- may also use some who aren’t famous but who claim to have used
the product successfully to obtain their goals.
3. Repetition
- when the product’s name is repeated at least four times in the ad
4. Emotional words
- words that will make a consumer feel strongly about someone or
something are used
5. Name Calling
- the use of names that evoke fear or hatred in the viewer
- It links a person, or idea, to a negative symbol.
- The most obvious type of name calling involved ―bad names.
Ex. Racist, dictator, communist, etc.
Source: SDO Tayabas LE
Learning Task 2: Identify what propaganda strategy is used in the following
advertisements.
___________________ ___________________
___________________ ___________________ ____________________
C. Engagement 1 hour and Learning Task 4: Study the poster below then, answer the questions given.
30 minutes
1. What does the picture depict?

2. Why do you think the frontliner is
used in the picture?
3. What is the message of this picture?
4. What propaganda strategy is used in
this poster?
5. Do you think the purpose of this
poster is achieved? Explain your
answer.
Learning Task 4: Poster-making

Based on the propaganda strategies presented, create a poster that will convince
everyone to be cautious with Covid-19. It will be graded based on the poster below.
Source: www.uen.org
D. Assimilation 40 mins. Read the questions carefully then write your answer on the spaces
provided.
 In the propaganda techniques presented, which do you think is the

most convincing strategy to use in persuading the consumers to buy a
product? Why?
________________________________________________________________________
________________________________________________________________________
 In the commercials you have watched in the television, which propaganda
technique is mostly used in advertisements? Do you think it’s effective to
convince the audience?
________________________________________________________________________
________________________________________________________________________
 How are you guided in choosing or buying a certain product knowing the
propaganda techniques used in the product?
________________________________________________________________________
________________________________________________________________________
V. ASSESSMENT 20 mins. INSTRUCTIONS: Choose the appropriate answer to the following questions.
1. Who usually use propaganda techniques?

a. Advertisers c. Politicians
b. Media d. All of the above
2. Which of the following is NOT a purpose of propaganda technique?
a. convince c. persuade
b. inform d. influence
3. Which propaganda strategy uses words like everyone, everybody, all or in
some cases nobody?
a. Testimonial c. Repetition
b. Bandwagon d. Name Calling
4. What propaganda strategy is used in this advertisement?
a. Testimonial
b. Emotional Words
c. Bandwagon
d. Name Calling
5. Is the propaganda used in the above picture effective? Why or why not?
______________________________________________________________
______________________________________________________________
______________________________________________________________
VI. REFLECTION Write your personal insights about the lesson using the prompts below.
I understand that ____________________________________________________.
I realize that _________________________________________________________.
I need to learn more about ___________________________________________.
Prepared by: Checked by:
Elaine C. Salayo- SDO Tayabas City
Michaella R. Rada – SDO Tayabas City Maria Madel C. Rubia-Head Teacher III

English 8 Q3 Week 2

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Learning Area ENGLISH Grade Level 8

W2 Quarter Third Quarter Date

I. LESSON TITLE Propaganda Techniques

Illustration Credit: Canva

In this activity, we knew that advertisers use a propaganda technique by

Basic Propaganda Techniques

_________ _ ____________

1. What does the picture depict?

Learning Task 4: Poster-making

 In the propaganda techniques presented, which do you think is the

1. Who usually use propaganda techniques?

Prepared by: Checked by:

Elaine C. Salayo- SDO Tayabas City

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