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Polaris Battery Labs: Case Summary

Polaris Battery Labs is an Oregon-based startup founded in 2012 to provide innovative lithium-ion battery services. There was significant growth potential given demand from electric vehicles and wearable technology. However, as a startup Polaris faced risks attracting clients, developing new battery technologies, negotiating deals, and raising funds. The company's core team of 4 aimed to overcome these challenges by focusing on the emerging wearable technology market, increasing production capacity, and planning how to obtain more financing.

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180 views2 pages

Polaris Battery Labs: Case Summary

Polaris Battery Labs is an Oregon-based startup founded in 2012 to provide innovative lithium-ion battery services. There was significant growth potential given demand from electric vehicles and wearable technology. However, as a startup Polaris faced risks attracting clients, developing new battery technologies, negotiating deals, and raising funds. The company's core team of 4 aimed to overcome these challenges by focusing on the emerging wearable technology market, increasing production capacity, and planning how to obtain more financing.

Uploaded by

Hassan
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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POLARIS BATTERY LABS

(A Startup Risk Management)

Case Summary :
The case “Polaris Battery Labs” is about an Oregon-based startup initiated in 2012 by Doug
Morris whose domain was to come up with innovative services in the field of lithium ion battery
and supplied to different companies. Due to its multiple uses, rechargeable lithium ion batteries
were in huge demand. A vast growth had been expected in this market due to its usage in
electric vehicles & wearable technology. Polaris had a significant growth opportunity in the
market due to its innovative services and proficiency in the industry but being a startup, the
company was exposed to a number of risks including attracting clients, producing new
proficiencies in the battery industry, getting the best deals, gathering funds etc. The company
had a competitive advantage as it didn’t demand from clients for their intellectual property and
offered them innovative services including creating a prototype, R&D, consulting, cell
development, match-making which many of its competitors were lacking.

The Dilemma :
As many clients of Polaris were a startup themselves, which indicated a huge risk of business
failure. There was also a challenge of raising money from those startups. Its other clients were
well-known firms who demanded the production of cells in bulk which Polaris was finding
difficult to deliver. This was a big challenge for Polaris as these firms were the potential
customers which Polaris didn’t want to lose. Polaris also had the risk of not getting the financial
benefits from the companies which was supported by Polaris and now they are commercializing
their technologies.

Main Characters :
Polaris core team included 4 members.

 Doug Morris (CEO)


 Dr. Curtiss Rem (Senior Scientist)
 Kellye Just (IT Manager)
 Nick Gurnon (Scientist)

Decision Points :
By assessing the associated risks in mind, the company made a strategic plan to overcome the
risks it is facing or about to face. The company decided to pay more attention on the Wearable
technology because it was the new emerging market of batteries. To overcome the difficulty of
delivering the products in bulk and meeting the requirements of potential customers
effectively, the company was focusing to increase its human resource and equipment to
increase the production capacity. The company was also planning to how to get more finances
because it could help the internal resources to function rapidly.

THE END

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