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The Daily Post:

Build your LinkedIn Audience
Every day

Written by:
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TABLE OF CONTENTS

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Chapter 1: My Content Story

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Chapter 2: Find Inspiration. Everywhere.

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Chapter 3: Build a Great Toolbox

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Chapter 4: Be Diligent About Your
Process

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Chapter 5: In Summary + Checklist

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About Justin
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Chapter One

My Content Story

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Zero to Thirty million

In the summer of 2018, I had a personal

goal to establish myself as a thought
leader in the sales leadership space.

I’d built a sales org from scratch to $30M in ARR, and I wanted to
share insights with other people who could benefit from my lessons
learned. 

Living in LA, I found myself in a notably smaller startup landscape

than San Francisco or New York. There are fewer tech companies
and big-name SaaS leaders here, and less funding.  I felt
geographically restricted as I searched for the best way to share my
stories and help sales leaders and startup founders. It sounds
simple in retrospect, but I struggled to find the path. 

Enter LinkedIn…
The ultimate networking platform for all things career wisdom and
knowledge sharing. I’d been on LinkedIn for years, but I’d never
taken advantage of its potential. 

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I began to take notice of people who were

starting to brand build on the platform,
and I saw them adding true value to the
communities they participated in.
I was a beneficiary myself.
Not only were they adding value, but they were also consistent. They
were showing up regularly, and I found myself looking forward to
their content.

It dawned on me that LinkedIn could be a good way to spread my

learnings far and wide, regardless of my location or time zone. So I
made a commitment to create content every single day.

I vividly remember the first week. Trying to create content each

morning over coffee, getting frustrated when I wasn’t inspired or had
a mental block. I’d create something that wasn’t exciting, relevant,
or helpful. I spent lots of time creating content. I didn’t love what I
came up with, and engagement was low. It was more difficult than I
imagined. I felt deflated a lot in the early days. 

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Determined, I committed to a daily ritual,
and I studied the thought leaders and
their content that inspired me in the first
place.

I searched LinkedIn for topics my network was asking for help with,
and I bought copywriting books for guidance on actually writing
about what I was thinking about. Writing did not come naturally to
me, and that part on its own was more difficult than I’d anticipated.
Copywriting books helped a lot. 

Over time, I got better at writing, but I struggled to create content 

fast enough to post each day, and that was my goal. So I began
looking for ways to find inspiring topics in my daily life. If you look
around, inspiration is literally all around you.  I honed in on some
simple processes that allowed me to create content quickly. And I
found myself enjoying the process more and more, once I’d made it
simple.


I arrived at a process that allows me to create a week’s worth of

content in a short sitting. These days, it takes me about an hour to
create 5 LinkedIn posts for the upcoming week. Sometimes it can
take a bit longer, depending on how  “in the zone” I get. My content
creation magic hour is Saturday morning over coffee. 

This eBook is all about how I come up with my content ideas and
turn them into posts.

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Chapter Two

Find Inspiration.
Everywhere.

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Find Inspiration. Everywhere.

1. Personal Experience

My wife and I have worked in the startup ecosystem since 2009. In a

decade of work, we've seen the good, the bad, and the ugly. When
we talk about our days, I inevitably find lessons and insights worth
sharing.

You probably wouldn't know it, but many of my posts are inspired by
something that went poorly. For content, I like to take bad situations
and transform them into lessons to help others avoid mistakes and
do better. 

Every stime you go through an experience at work that’s challenging,

or you learn from a mistake - it’s a content opportunity. Every time
you talk to a colleague who is working on a challenge, or who
leverages your help to get better, that’s an opportunity to craft a
post for the rest of your network to learn from too.

Make a note on your phone each time this happens. This is the
fastest and easiest way to capture content ideas. And they add up
fast. 

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Find Inspiration. Everywhere.

2. Curated Networks - Twitter

I LOVE Twitter. Each night, I scroll through Twitter for content ideas.
My goal is to find a post that prompts me to think about my own
business and career from a new perspective. My goal is not to post
someone else’s content as my own. Being a content thief is
egregious. Don’t do it, ever. Instead, leverage Twitter effectively to
come up with your very own great content.

Step 1:

Curate quality people in similar roles as you and experiencing similar

challenges. If you’re an AE in the tech space, fill it with other
salespeople at great tech companies. Take one evening and add as
many quality people in your space as you can find. And while you’re
at it, follow businesses, friends, and influencers in any relevant
industries or roles that might spark inspiration.

The key here is to follow accounts that will truly add value to your
feed. Aim for quality. 

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Find Inspiration. Everywhere.

2. Curated Networks - Twitter

Step 2:

Eliminate distractions. I spent an hour one day eliminating politics,

sports, and entertainment from my feed. If you want to keep
following that stuff, fine. But it makes it harder to find inspiration
when you’re sifting through noise. 

Step 3:

Make time to find content. Carve out 15 minutes a day to scroll

through Twitter for relevant and inspiring content. You’re not looking
for just anything, but one or two things that really speak to you, that
you can have a strong opinion about. I do this at night.

Step 4:

Capture notes. After I find a post that inspires me, I use the
screenshot function on my iPhone to take a picture, and then I use
the pencil icons below the screenshot to make a quick note. This
instantly gets stored in the “Screenshots” folder in your photos app.
And that is the first place I look each Saturday morning when time
to write. In the end, this is how it looks:

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Find Inspiration. Everywhere.

2. Curated Networks - Twitter

Step 1

I see Gary Vee’s post about “success not being about money.”

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Find Inspiration. Everywhere.

2. Curated Networks - Twitter

Step 2

This got me thinking about when I see reps go for money foolishly.
In my opinion, prioritizing money over more valuable things is
shortsighted. Raises are temporary (actual notes). What’s more
important than money? Company, mission, product, people, team,
commission plan, and equity. 

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Find Inspiration. Everywhere.

2. Curated Networks - Twitter

Step 3

I turned this into a short LinkedIn post capturing my take on the

topic. In the end, it’s totally different than what Gary posted, but the
inspiration came from his post. I made a quick note and then turned
it into a short post that generated 212,297 views, 1,206 reactions and
153 comments. 

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Find Inspiration. Everywhere.

2. Curated Networks - LinkedIn

The more I use LinkedIn, the better my feed gets. And like any social
platform, your feed is what you make of it. Over time, I’ve manicured
my feed to be chock-full of relevant content that sparks great
conversations and inspires my own content ideas every day. Here
are some of my favorite tips for building a valuable LinkedIn feed of
your own.

Step 1:

Connect with quality people. Like any social platform - your feed is
what you make it. Identify thought leaders in your industry and/or
role who are professionally aligned with your purpose. You can
simply “follow” people of interest, and you’ll automatically get their
updates in your feed.

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Find Inspiration. Everywhere.

2. Curated Networks - LinkedIn

Step 2:

Join groups. Find the right LinkedIn groups, and you’ve got hubs
where people are buzzing about topics you care about every single
day. Groups can be gold mines for content inspiration. Groups are
also great ways to see who, in the groups, participates actively. Their
content will begin to show up in your feed. More inspiration!

Step 3:

Follow hashtags. I love following hashtags because I can be very

targeted about the content I’m looking at. I use hashtags to find
content that I’m interested in, that isn’t as common as the stuff that
regularly populates in my feed. You can follow by segment (#smb,
#enterprise), by industry (#healthtech, #fintech), or for diversity
(#womenintech, #linkedinrockstars). 

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Chapter Three

Build a Great Toolbox

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Build a Great Toolbox

1. Pocket

Let’s face it. We’re all bombarded with information across all
mediums everyday. With so much stuff and fluff out there, how can
you find great articles that will serve as inspiration for your LinkedIn
content? 

Enter Pocket Chrome extension. Pocket is a great extension that lets

you instantly save articles to revisit later. I use this extension any
time that something prompts a great thought in my head. 

Sometimes, an article will speak to me right then and there, and I’ll
save it to my Pocket account to remind me to write about it on
Saturday morning.

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Build a Great Toolbox

1. Pocket

Here’s an example: 

Step 1:

I came across a Sales Hacker webinar featuring my friend, Amy

Volas, being shared on LinkedIn from their company account.

Step 2:

Instantly saved it to Pocket. 

Step 3:

The first sentence reads, “Choosing a place of work is one of the

biggest decisions you can make in your life”, which prompted me to
think, “How should people make that decision?” 

My answer:

Work somewhere with amazing people and build an incredible

network that will last a lifetime. 

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Build a Great Toolbox

1. Pocket
Step 4:

I wrote a quick post about it and generated 26,481 views, 269

reactions and 60 comments. Not bad for about 10-15 minutes of
work. 

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Build a Great Toolbox

2. Feedly RSS Reader

Pocket is a really great extension for saving articles that you come
across, but what about articles that you never see or don’t know
about?

That’s where Feedly RSS reader comes in for me. Feedly is a free,
simple RSS reader that I can set up to collect and display blog posts
from different websites.

I’ve hooked Feedly up to most of the popular blogs in tech, sales,

productivity, marketing, mental health, etc.

Any topic that I think is important, I create a feed, like this:

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Build a Great Toolbox

2. Feedly RSS Reader

You can instantly click into any article, and read it while staying
inside of Feedly, click the 3 small buttons in the top right, and save
it directly to Pocket, which is awesome. Like this:

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Build a Great Toolbox

2. Feedly RSS Reader

Oh, look. A podcast with me! (Shameless plug). I recommend using

Feedly each morning and adding more content that sparks
inspiration to Pocket to review and write posts about, on Saturday
morning. 

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Chapter Four

Be Diligent About
Your Process

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Be Diligent About Your Process

My Schedule

Ok. By now you’ve got your inspiration, and you’re on the lookout for
content ideas. You’ve built your toolbox to make curating, saving,
and note taking simple.

Now comes the difficult part: being diligent about your process.

This is the key when it comes to creating consistent content over

time. You can find all of the inspiration you want and have all of the
tools at your disposal, but in the end, following a process faithfully
is the secret to consistency. 

The easiest way to follow a process is to scope out what works for
you, personally.

Here’s what works for me, as an example. 

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Be Diligent About Your Process

My Schedule

Monday thru Friday 6:30 AM:

Look through Feedly and save 1-2 articles that inspire thought each
morning to Pocket. (15 minutes each morning)

Monday thru Friday 9:00 PM:

Scroll through Twitter and screenshot + notes 1-2 posts that inspire
thought. (15 minutes each night)

Ad Hoc:

Save any inspiring content you come across during the week using
Pocket, notes or voice memos. (10-15 minutes a day)

Saturday 7:30 AM:

Create 5 LinkedIn posts based on your personal experience or your

saved content from above. (60-90 minutes)

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Chapter Five

In Summary &
Checklist

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In Summary

Let’s Wrap It Up
Take notice of your experiences every day. So much of my content
comes from stuff that happens in my life. If you’re not having any
luck, ask friends and co-workers about challenges they’re facing. 

Choose your community wisely on LinkedIn and Twitter. Get rid of

distractions so you can focus on content creation.

Tip: Find additional sources of information. It can be books,

podcasts, Ted Talks, anything! Where do you hang out to feel
inspired?

Leverage tools on your mobile phone likes notes app and voice
memos to document in real time when inspiration hits.

Use chrome extensions like Pocket to save inspiring stories and

websites like Feedly RSS to explore and discover new, inspiring
articles. 

Once a week, dedicate some time to being creative. I like creating

content early in the morning over coffee. Maybe you’re a night
person? Do what works for you.

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In Summary

Let’s Wrap It Up
Put your own personal stamp on your content. Don’t try to emulate
or copy someone’s style. Make it your own. Then enjoy and watch
your network and engagement grow over time!

Let’s face it: consistent, daily content delivery on LinkedIn is about

finding good topics to write about. At first, I couldn’t find enough
good topics, but as I established this process, the opposite became
true. I now have so much content inspiration, I can’t often write
about everything I want to. That’s a good place to be in for a content
creator. 

I hope this guide to curating and creating content is helpful in your

journey to create more meaningful content on a more regular basis.

I’m currently working on a robust course called, The LinkedIn

Playbook, which I’ll be releasing later this year. It will be affordable
for the masses! If you want to pre-register and get 20% off when it
comes out, click below!

Pre-register

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Take Home Checklist

Capture Daily Thoughts

Create a folder in your notes app on your

mobile phone for daily thoughts

Create a folder in your voice memo app on

your mobile phone for daily thoughts

Consider leveraging a platform like Google

Drive, Evernote, or Notion.so to track your
thoughts




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Take Home Checklist

Upgrade Your Networks

Twitter

Add 50-100 relevant connections




Remove distractions


Schedule 15 minutes per day to browse




Use the screenshot function to snap a pick

& take notes


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Take Home Checklist

Upgrade Your Networks

LinkedIn

Add as many relevant connections as

possible each day



Join relevant groups to increase feed

relevancy



Follow relevant hashtags




Browse each morning




Screenshot on the computer (CMD+Shift+4)

to take snap a pic and record notes


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Take Home Checklist

Get the Right Tools

Pocket

Install pocket extension on chrome


Create tags to organize your saved articles


Review articles during content creation

time


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Take Home Checklist

Get the Right Tools

Feedly RSS Reader

Sign up for Feedly RSS reader




Bookmark the site




Add 5 blogs from 4 relevant topics like

sales or marketing



Browse each morning and save to Pocket


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About Me

I’m a revenue operator, executive mentor, and SMB SaaS advisor with
10+ years’ sales leadership experience. I equip founders and sales
leaders to drive scalable growth.

Prior to founding The Official Justin, I was the SVP of Sales at Los
Angeles based PatientPop, where I grew revenue from $0 to nearly
$60M in 4.5 years.

Before that, I was the 10th hire and 2nd salesperson at Zocdoc, a
healthcare technology company last valued at $1.8B.

I live with my wife, Jennifer, and our three dogs, Munchie, Branch,
and Doug, in Los Angeles.

You can visit me at my website: www.theofficialjustin.com or email

me at [email protected]

Cheers,
Justin

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