Question Bank

April 2021
Name of the Ms.Pooja Tripathi
faculty
Name of the Digital Marketing
Subject
Subject Code BBA 304
S.No. Question
_________________________Programs on digital Option 1
1 platform
A concept where middlemen hold data or.
turn customers into sales people Reintermediation
2 information
Different to benefit
channels customers
or content andgrouped
can be suppliers.
at a Reintermediation
The proactive consumer
3 A fee reduced pricedownload
for a single comparedortoviewing
pay persession
view at a Subscriptionin the
who participates
4 higher relative price than the subscription service: Subscription
design of
5 Prosumer are products/services.
Integrated Internet
6 The integration of IIMC focusses
multiple on
marketing strategies to OverallMarketing
online marketing
7 IIMC approach
form a cohesive online stands forfor your business Communications
8 as: Strategic Marketing +
Sequence+ Navigation
9 Ease of use of website is possible with Page Layout + Interaction
10 CRAB is an abbreviation for: chunky,Navigation
relevant, accurate
11 CRAB stands for and brief of
Integration
12 Website
Which integration
of the followingrequire all except:
is website design Communications
13 objectives: High quality content.
14 Hofacker’s model does not include Exposure
15 ALEA model does not include: Exposure

16 Support after making purchase on digital platform? Security guarantee

17 Which digital tactic supports decision online ? Security guarantee
Which digital tool can be used for increasing
18 findability of your ? Search engines
Which digital tool can be used for spreading
19 awareness? Search engines

Is gap between products

available with consumers
20 Need recognition and offered in market

21 Consumer Decision process include all except: Pre Purchase behavior

22 Online value preposition includes: Convenience
23 Motivation for B2B: Cost efficiency

24 Motivation for B2C is all except: Selling

25 Sales staff contact experience is part of: Processes
Which of the following is not part of e-Marketing
26 Plan: Situation analysis
Awareness about the
27 The star rating of a product on an online website. brand
 The main objective of digital marketing is to Pull maximum traffic on
28 _________ website
29 Multivariate Testing is part of Website Developing

30 Development of website ensures matching Purpose & Usability

31 Stage at which Consumer introspects its purchase . Post Purchase Behavior

Customer is _________, If customer’s expectations
32 and products performance matches satisfied
Stage in which purchase intention is transformed in
33 to purchase decision is called Need recognition
Stage at which consumer feels gap between
existing products and products offered in market is
34 called: Purchase decision
Magazines, direct mail and newspapers are Traditional Mode of
35 considered as marketing
Which triggers positive or negative emotions leads
36 to purchase motivation Emotional appeal
Customers in growth stage of life cycle of
37 products are classified as Innovators
Considering non-personal communication
channels, magazines, direct mail and newspapers
38 are considered as online media

Different feature stories

appealing to different
39 What is reflected in web design through ______. members

Many consumer products are a key difference Referencing needs of

between B2C and B2B marketing which is companies of different
40 reflected in web design through ______. sizes
Which goal of a business-to-business website
involves an interactive dialogue with a virtual
41 salesperson? sizzle
which goal of a business-to-business website
involves gaining permission from a website visitor
42 and other communications channels? sizzle

Which are the most important functions of

43 websites? Having free reports
What are ways to promote a business with social Promote your company,
44 media? services, and products
 A.customers recognize
your logo and marketing
45 What is main objective of branding? materials

The possibility of website visitors following

46 through on contacting you is Offer a 1-800-#
Make a website thing to
do a website interactive
Which is keeping someone on your website and such as quizzes,
47 encouraging them to come back? downloads, etc

48 SEO stand for? Site Engine Optimization

Marketing that moves away from a transaction-

based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or
mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in
49 real-time is known as: Digital marketing.
Which of the following is not a type of digital
50 marketing activity? . e-marketing.
________ is the process of marketing
accomplished or facilitated via the use of internet
51 technologies (e.g. web, email, intranet, extranets). Internet marketing
This form of advert delivered on social platforms
and social gaming websites and apps, across all
52 device types is known as: mobile marketing

The rise of ___________ has led marketing to

evolve away from a hierarchical one-sided mass
communication model towards more participatory
technologies (e.g. social channels and online
53 communities). Web 1.0
An advertising model in which advertisers bid on
keywords or phrases relevant to their target market,
with sponsored/paid search engine listings to drive Search Engine
54 traffic to a website is called: Optimisation (SEO).
____________ is the set of practices that enables
organisations to communicate and engage
interactively with their audiences through any
55 mobile device or network. Mobile marketing

The process of outsourcing a task or group of tasks

56 to a generally large group of people is known as: Social media marketing
 Current changes in behaviors clearly show that
______ is taking over more and more of consumer
57 online searches. social media
This is a form of targeted advertising, on websites,
with advertisements selected and served by
automated systems based on the content displayed
58 to the user. Contextual advertising.
A. Intermediaries and Middlemen are same.
B. Price comparision sites are intermediaries. A is Correct
Which of the following refers to unsolicited
60 electronic messages? Opt-in email.
___________ occurs when a website's structure
and content is improved to maximise its listing in
organic search engine results pages using relevant
61 keywords or search phrases. Paid inclusion

Fees paid by advertisers to online companies that

refer qualified potential customers or provide
consumer information where the consumer opts in
to being contacted by a marketer. This is referred to
62 as: lead generation

The best way to improve search engine ranking is

63 with Video
Which of the following is a type of digital
64 marketing activity? Email marketing.
Which of the following is a traditional forms of
65 marketing? radio

Digital marketing is any

form of marketing
products or services that
involves electronic
66 What is not true about digital marketing? devices.

Marketing that moves away from a transaction-

based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or
mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in
67 real-time is known as: Direct Marketing
68 Digital marketing includes_____________. Blogging

Website`s front - or home page should A lengthy description of

69 include_____________ the organization
 This is the process of marketing accomplished or
facilitated through the application of electronic
devices, appliances, tools, techniques, technologies
70 and or systems: Direct Marketing

The 4Ps of marketing as defined by Philip Kottler Price, Product, Place, and
71 are: Promotion
Tools to execute
72 4Ps in marketing is not: strategies.

LinkedIn works best for

73 Which one of the following statements is true? B2B organizations

74 Who introduced internet? Vinton Cerf

75 Sputnik satellite was launched in year: 1957
Which mode of marketing has ability to make
76 message viral? Traditional marketing
A Traditional marketing based on company-based
goal.
B Digital marketing based on media-based goal
77 Both A& B Correct
Competitors, intermediaries, suppliers and market
78 place are part of: Micro environment

“Starbucks creates a user-friendly experience

through a myriad of special features on its
Facebook page, including special contests, a store
locator, international links, and job postings.” Its an
79 example of: B2B Marketing
80 Quick Resto is example of B2B Marketing
81 What is not objective of digital marketing? Sell
Which one of the following is not product attribute
82 on digital platform? Mass customization
Which one of the following is not branding
83 strategies on digital platform? Interaction

84 Factors not affecting costs online: Service

85 E-Marketing and E-Commerce are subset of: E business
86 Tactical e-tools include web site
__________is communicated through your Online
87 Value Propositions (OVPs). Speak
Which of the following marketing mix specific to
88 digital platform? 7Ps`
89 Which of the marketing mix are customer oriented? 7Ps`
90 Who developed 7Ps? Pepper & Rogger
91 Who developed 5 Is? Pepper & Rogger
92 Lautenborn introduced : 7Ps`
Digital Value and Brand experience is given
93 through: Place

94 Product extension does not include: Credibility

95 Factors creating Pricing pressure: Commoditization
96 Sales staff contact experience is part of: Processes

97 Motivation for B2C to come online is all except: Comparison

98 Motivation for B2B: Cost efficiency
99 Online value preposition includes: Convenience

100 Consumer Decision process include all except: Pre Purchase behavior

x
ank
1
ooja Tripathi
al Marketing
BBA 304
Option 2 Option 3 Option 4
Infomediation Channel confluence Affiliate
Infomediation Channel confluence Affiliate
The proactive
Pay Proactive
The per view Bundling
consumer who Ad supported content
Pay per who
consumers viewtalk influences
Bundling other Ad supported content
ill about your
Overall,
Interactive brand Both
offline
Internet customers
online and None of the above
Marketing
Marketing offline
Integrated Internet None of the above
Communications
Structure+ Marketing
Integrated
StructureChannel
digital
+ None of the above
Sequence+
Interactive Marketing marketing
Navigation + Page Navigation + Page Digital Marketing
Navigation + Page
Layout + Integration layout + Interaction Layout + Integration
Copywriting
Chunky, Structuring
relevant, Chunky, relevant, Page layout
attractive and best
Integration of Buying attractive, and of
Integration brief None of the above
Integration of
modes. Databases
Yielding and intermediaries
Ease of use acceptance
Emotional All of the above
Yielding and
Retention responses acceptance
Attention Learning Emotional responses

Service promise Discount FAQs

Service promise Discount All of the above

Product Code Both A & B None of the above

Portals Featured products All of the above

Can be elicited by Can elicit

marketing automatically All of the above
Post Purchase
Behavior Purchase Peer Pressure
Choice Cost Reduction All of the above
Selling Both A&B None of the above
Mix-mode
Saving time shopping Comparison
Physical evidence Product None of the above

Engagement Tactics Objectives

Awareness about the Experience the
product product Both a&c
 Promote the goods
and services Convenience Engagement
Website Testing Both A & B None of the above
Usability & Aesthetics and Purpose, Aesthetics
Aesthetics Purpose and Usability

Post Puchase service Both A & B None of the above

dissatisfied C.delighted None of these

Information search Purchase decision both b and c

Information search Need recognition Both b and c

Traditional mode of
communication Both A & B None of these

Rational appeal moral appeal Irrational appeal

Middle majority
Early adopters customers Laggards

print media broadcast media display media

Different
Content referencing navigation options Status of the business
the needs of appealing to in the purchase
companies different members decision process
The status of the
business in the Different feature Different navigation
purchase decision stories appealing to options appealing to
process different members different members

sell speak save

sell speak save

Capturing email
Services your addresses of Information on every
company provides visitors page
Provide many Offer a lot of Potential clients to
contacts as possible helpful visit your website
earn trust from your Promotional
customers materials that match a unique tag line
”take away” with
your contact
Tell them to call you information Offer testimonials

Make it difficult to Pack a lot of graphics

A lot of text to read locate and photos
Search Engine Site Efficiency
Optimization Optimization none of these

Interactive
marketing. Direct marketing. Electronic marketing

Social marketing. Print advert. Internet marketing.

Search marketing e-marketing Mobile marketing

social media
advertising internet advertising web platform.

website Social media Pay Per Click (PPC).

Digital Asset
Contextual Optimisation
Advertising. (DAO). Pay Per Click (PPC).

Social web Social media

marketing. Internet marketing marketing

Internet advertising Crowd sourcing e-marketing

 mobile internet blog

Interactive Internet
marketing. advertising. Direct marketing.
Both A& B are None of the above is
B is Correct Correct correct

Consent marketing. Spam. Opt-out email.

Site optimisation Contextual search Pay per click

social media
search. rich media. marketing.
Having at least 500
words of text per Using a lot of
A blog page graphics per page
Social web
marketing. C.Viral marketing. All of the above

TV billboard All of the above

Digital marketing is
often referred to as
Digital marketing Digital Marketing online marketing,
requires creativity & is not integrated internet marketing or
ideas with marketing. web marketing.

Interactive
Marketing Indirect Marketing Electronic marketing
Podcasting Print advert. Both A and B
Logos depicting
awards the site`s
designers have Links to other
received websites None of the above
 Digital Marketing
is not integrated
Interactive marketing with marketing. Internet marketing
Price, Product,
Price, Performance, Place, and PR, Product, Place,
Place, and Promotion Positioning and Person
Marketing Mix
Marketing Strategies tool Checklist of decisions

Facebook is
Pinterest is great for excellent for
driving traffic to your businesses that
product catalog on operate in the
your website consumer market All of the above
Joseph Carl Robert
Licklider Lewis Phillip None of the above
1958 1963 1966

Digital Marketing Both A&B None of the above

Only A correct Only B correct Both are in correct

Macro environment Both A&B None of the above

B2C Marketing Both A&B None of the above

B2C Marketing Both A&B None of the above
Save Shop Serve

Personalization Communication all of the above

Engagement Advocate Co-creation

High Distribution Maintenance &
cost Packaging Development
Digital Marketing Macro marketing None of the above
opt-in e-mail banner ads all of the above

Sizzle Save Serve

5Is 4Cs 7Ps

 5Is 4Cs 7Ps
Booms and Bitner McCarthy Philip kotler
Booms and Bitner McCarthy Philip kotler
5Is 4Cs 7Ps

Product Price Physical evidence

Perception of quality Visibility Service

Transparency Globalization All of the above
Physical evidence Product None of the above
Mix-mode
Saving time shopping Selling
Selling Both A&B None of the above
Choice Cost Reduction All of the above
Post Purchase
Behavior Purchase Peer Pressure