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Presentation of SEO

SEO was created in 1991 when the first website launched and search engines were developed to provide structure and accessibility to the growing number of websites. SEO involves optimizing a website to increase its visibility in organic search results. There are different types of SEO strategies including white-hat SEO, which follows Google's guidelines, black-hat SEO, which uses spammy techniques, and grey-hat SEO, which uses some questionable approaches. On-page optimization focuses on internal elements like content and tags, while off-page optimization involves external factors like links and reviews.

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Akash chandel
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613 views11 pages

Presentation of SEO

SEO was created in 1991 when the first website launched and search engines were developed to provide structure and accessibility to the growing number of websites. SEO involves optimizing a website to increase its visibility in organic search results. There are different types of SEO strategies including white-hat SEO, which follows Google's guidelines, black-hat SEO, which uses spammy techniques, and grey-hat SEO, which uses some questionable approaches. On-page optimization focuses on internal elements like content and tags, while off-page optimization involves external factors like links and reviews.

Uploaded by

Akash chandel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEO PRESENTATION

SEO
SEO was born in 1991. Around this time, the world's first website was launched, and one quickly
turned into many as websites crowded the internet. So, there was a huge need for structure and
accessibility, and the world's first search engines were created.
DEFINE SEO
he practice of increasing the quantity and quality of traffic to your website through
organic search engine results.”

SEO helps to increase the visibility of the business. 93% of online experiences
begin with search engines.
DIFFERENT TYPES OF SEO
White-Hat SEO...
Black-Hat SEO. ...
Grey-Hat SEO. ...
Negative SEO. ...
On-Page SEO. ...
Technical SEO. ...
Off-Page SEO.
WHITE HAT SEO
White-hat SEO refers to all the optimization techniques which abides by
Google’s search engine guidelines. Although one needs to be patient to
see results, they are sustainable and create genuine goodwill around
your brand. Besides, there is no risk of your site getting banned or
bumped down in the search results if there is a new algorithm change
BLACK HAT SEO
Black-hat SEO is the exact opposite of white-hat SEO in that it finds and takes
advantage of any loopholes or weaknesses in Google’s search algorithm to rank
better on its SERPs. It does not stick to the search engine’s list of SEO dos and
don’ts and resorts to spammy or paid link building methods, keyword stuffing,
showing different content to bots/crawlers and humans (called cloaking), etc. to
get ahead
GREY HAT SEO
Grey-hat SEO tactics are often used by SEO agencies due to pressure to see
quick results from a client and fall in between white and black hat SEO in
terms of approach. Although Google’s webmaster guidelines do not explicitly
say that such methods are prohibited, they are still frowned upon and can
lead to undesired search outcomes.
NEGATIVE SEO
Among the different types of SEO, this is by far the most detestable and
unethical. Negative SEO is done with the intention of making your
competitor’s search rankings suffer so that you yourself can take their place or
benefit from it.
ON PAGE SEO
All the measures you take to make your web page rank higher on search engines falls
under this umbrella. On-Page SEO includes authoring high-quality content with the sole
purpose of it proving helpful to your website visitors, adding meta tags to help Google
bots better understand your content, using HTML tags to highlight headings and other
content elements and ensuring there are no broken links or duplicate content/pages.
TECHNICAL SEO
Technical SEO is largely to help Google bots successfully crawl, interpret and
index all the pages of your site for future use. Creating a thorough XML
sitemap, making your site mobile-friendly, adding structured data to help web
crawlers sort and categorize your pages based on the type of content they
carry are just some of the techniques used
OFF PAGE SEO
Off-page SEO refers to everything you do outside of your site to fare
better and feature higher up in Google’s SERPs. It includes working on
external ranking factors like building links from trusted sites in the same
domain as you, successful social media marketing, having customers give
you a positive review on various online forums, etc

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