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Tutorial - 5

This document provides a SWOT analysis exercise for McDonald's Malaysia and structured questions on business organization and management topics. It asks the reader to distinguish between a policy, rule, and standard operating procedure with examples. It also discusses stability and combination corporate strategies and the decisions managers would make using them. Finally, it covers the advantages and disadvantages of global and multi-domestic strategies and when each should be used. True/false questions at the end test understanding of strategic management, planning, and SWOT analysis concepts.

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KEL VIN LAM
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54 views

Tutorial - 5

This document provides a SWOT analysis exercise for McDonald's Malaysia and structured questions on business organization and management topics. It asks the reader to distinguish between a policy, rule, and standard operating procedure with examples. It also discusses stability and combination corporate strategies and the decisions managers would make using them. Finally, it covers the advantages and disadvantages of global and multi-domestic strategies and when each should be used. True/false questions at the end test understanding of strategic management, planning, and SWOT analysis concepts.

Uploaded by

KEL VIN LAM
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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ABDM 3513 BUSINESS ORGANISATION & MANAGEMENT

TUTORIAL 5

Small Group Breakout Exercise

Conduct a SWOT analysis for McDonald Malaysia. Support your analysis with related
examples.

Structured Questions
1 Distinguish between a policy, a rule, and a standard operating procedure of an
organization and give one example of each of these types of standing plans that would be
used in a business.

Policy is a broad scope general guide to action. Policy is based on an organization overall
goals and strategic plans. Policy define the boundaries to frame up decisions making.
Example of policy is information technology usage policy which limit employees to use
company IT resources for official uses or to make profit to the organization.

Rule is a set regulations or principles that determine how the actions should be carried
out. Rules may change or applied to a specific set of setting based on real life scenario.
Rule did not have a fixed specific boundaries. Example of rules are do not litter, no
smoking in the office area, food and beverages are allowed in the office except at the
office pantry.
A standard Operating Procedure (SOP) is a set of special procedure that is set of special
procedure that is specifically designed to achieve a certain goals suring certain times.
Example of standard operating procedure is procedure for issuing refunds for customers,
and procedures to minimizing the spread of COVID-19 pandemic viruses.

2 Managers can use four major corporate-level strategies in order to help their organization
to increase its sales and profits. Discuss any two of these strategies and explain the
decisions that a manager would have to make in a business in order to design a program
that used these two strategies.

Stability Strategy - company finds that it should continue in the existing business and is
doing reasonably well in that business but no scope for significant growth, the stability is
the strategy to be adopted. The company is doing fairly well or perceives itself as
successful and expects the same in the future.

Combination Strategy - When an organization adopts a mix of stability, expansion and


retrenchment either simultaneously or sequentially for the purpose of improving its
performance, it is said to follow the combination generic strategy. With combination
strategies, the strategists consciously apply several generic strategies to different parts of
the firm or to different future periods. When the organization is large and faces a fast
changing complex environment.

3 Discuss the advantages and disadvantages of a Global strategy and a Multi-domestic


strategy for a business. When should each of these strategies be used or not used?

Advantage Global strategy


Expand Your Target Customer - The U.S. economy is big enough to accommodate
thousands of small businesses, but that doesn’t mean that you shouldn’t be looking for
ways to extend your reach to a new group of consumers

Disadvantage Global strategy


Challenges of Foreign Culture - can help your company attract a new customer base, the
drawback of this strategy is that cultural differences in other countries can derail your
marketing efforts.
True/False Questions

1. The set of decisions that managers make to assist the organization in the attainment of its
goals is called the strategy of the organization.
True

2. Planning is a goal-making but not a strategy-making process.


False

3. The last step in the planning process is to determine the organization's mission and goals.
False

4. A broad statement of the organization's purpose, its products, and its customers is called a
mission statement.
True

5. Planning takes place at the corporate level and the business level of the organization, but
not at the functional level of the organization.
False

6. The divisions of the organization exist at the business level of the organization
True.

7. The corporate-level plan of an organization contains the decisions that are related to the
organization's mission, goals, strategy, and structure.
True.

8. Another name for a department of an organization is a function.


True.

9. Functional goals and strategies need not be consistent with divisional goals and strategies.
False

10. In the typical organization, corporate-level planning is the primary responsibility of


firstline supervisors
False

11. In the typical organization, top managers are primarily responsible for planning that takes
place at the business level of the organization.
False

12. Standing plans are useful in situations that involve programmed decisions.
True
13. A general guide to action within an organization is called an SOP of the organization.
False

14. A written set of instructions that describes the series of actions that a manager should take
in a specific situation is called an SOP of the organization.
True

15. A written procedure that requires any employee who receives a gift worth more than $25
from a customer to report that gift to his or her organization is called a rule.
False

16. Single-use plans are intended to be used primarily in programmed decision-making


situations.
False

17. According to Fayol, managers should stay committed to a static plan instead of to a
flexible plan.
False

18. Another name for contingency planning is scenario planning.


True

19. The first step in defining an organization's mission is to define its business.
True

20. Managerial goals should be both challenging and realistic.


True

21. SWOT analysis is the last step in the strategy formulation process.
False

22. The last step in a SWOT analysis is to identify the organization's internal strengths and
internal weaknesses.
False

23. With a Multi-domestic strategy, managers decide to sell the same product with the same
marketing approach in all of the countries in which the product is sold.
False

24. With a global strategy, managers decide to customize a product and its marketing strategy
to fit the different needs of the target market in each of the countries in which the product
is sold.
False
25. The advantages and disadvantages of a global strategy are the same as those of a
Multidomestic strategy.
False

26 Managers of XYZ Company attempt to give the organization a competitive advantage by


driving production costs to as low a level as possible. We say that the organization is
pursuing a differentiation strategy.
False

27. According to Michael Porter's theory, it is very possible for managers to pursue both a
low-cost strategy and a differentiation strategy at the same time.
False

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