ABOUT

PROFILE
A US$ 29 billion corporation, the Aditya Birla Group is in the League of Fortune
500. It is anchored by an extraordinary force of 130,600 employees, belonging to
40 different nationalities. In the year 2009, the Group was ranked among the top
six great places for leaders in the Asia-Pacific region, in a study conducted by
Hewitt Associates, RBL Group and Fortune magazine. In India, the Group has
been adjudged the best employer in India and among the top 20 in Asia by the
Hewitt-Economic Times and Wall Street Journal Study 2007.

Over 60 per cent of the Group's revenues flow from its overseas operations. The
Group operates in 27 countries – Australia, Bahrain, Bangladesh, Brazil, Canada,
China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Korea, Laos,
Luxembourg, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Switzerland,
Thailand, UAE, UK, USA and Vietnam.

Globally, the Aditya Birla Group is:

:: A metals powerhouse, among the world's most cost-efficient aluminium and
copper producers. Hindalco-Novelis is the largest aluminium rolling company.
It is one of the three biggest producers of primary aluminium in Asia, with the
largest single location copper smelter
:: No.1 in viscose staple fibre
:: The fourth-largest producer of insulators
:: The fourth-largest producer of carbon black
:: The fifth-largest producer of acrylic fibre
:: The ninth-largest cement producer
:: Among the best energy-efficient fertiliser plants
In India:
:: One of the leading cement producers
:: The top fashion (branded apparel) and lifestyle player
:: The second-largest producer of viscose filament yarn
:: The second-largest in the chlor-alkali sector
:: Among the top four mobile telephony companies
:: Among top 10 Indian BPO companies by revenue size
:: A leading player in life insurance and asset management
:: Among the top three supermarket chains in the retail business

Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where
success does not come in the way of the need to keep learning afresh, to keep
experimenting.

Beyond business
Transcending business for over 50 years now, the Group has been and continues to
be involved in meaningful welfare-driven initiatives that distinctly impact the
quality of life of the weaker sections of society in India, South-East Asia and
Egypt.

In India, the Group's social projects span 2,500 villages. It reaches out to seven
million people annually through the Aditya Birla Centre for Community Initiatives
and Rural Development, spearheaded by Mrs. Rajashree Birla. Its focus is
healthcare, education, sustainable livelihood, infrastructure and espousing social
causes.

The Group runs 42 schools, which provide quality education to over 45,000
children in India's interiors. Of these, over 18,000 children receive free education.
An additional 8,000 students receive merit scholarships. Likewise at its 18
hospitals in India, more than a million patients are given extremely subsidised
medical care. To embed corporate social responsibility as a way of life in
organisations, the Group has set up the FICCI – Aditya Birla CSR Centre for
Excellence, in Delhi.

The Group transcends the conventional barriers of business and reaches out to the
marginalised because of its conviction of bringing in a more equitable society.
Group companies

:: Grasim Industries Ltd.

:: Hindalco Industries Ltd.

:: Aditya Birla Nuvo Ltd.

:: UltraTech Cement Ltd.

Indian companies

:: Aditya Birla Minacs Worldwide Limited

:: Essel Mining & Industries Ltd

:: Idea Cellular Ltd.

:: Aditya Birla Insulators

:: Aditya Birla Retail Limited

:: Aditya Birla Chemicals (India) Limited

International companies

Thailand

:: Thai Rayon

:: Indo Thai Synthetics

:: Thai Acrylic Fibre

:: Thai Carbon Black

:: Aditya Birla Chemicals (Thailand) Ltd.

:: Thai Peroxide

Philippines

:: Indo Phil Group of companies

:: Pan Century Surfactants Inc.

Indonesia

:: PT Indo Bharat Rayon

:: PT Elegant Textile Industry

:: PT Sunrise Bumi Textiles

:: PT Indo Liberty Textiles

:: PT Indo Raya Kimia

Egypt

:: Alexandria Carbon Black Company S.A.E

:: Alexandria Fiber Company S.A.E

China

:: Liaoning Birla Carbon

:: Birla Jingwei Fibres Company Limited

:: Aditya Birla Grasun Chemicals (Fangchenggang) Ltd.

Canada

:: A.V. Group

Australia
:: Aditya Birla Minerals Ltd.

Laos

:: Birla Laos Pulp & Plantations Company Limited

North and South America, Europe and Asia

:: Novelis Inc.

Singapore

:: Swiss Singapore Overseas Enterprises Pte Ltd. (SSOE)

Joint ventures

:: Birla Sun Life Insurance Company

:: Birla Sun Life Asset Management Company

:: Aditya Birla Money Mart Limited

:: Tanfac Industries Limited

FOUNDER
The roots of the Aditya Birla Group date back to the 19th century in the picturesque town
of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started
trading in cotton, laying the foundation for the House of Birlas.
Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the
early part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up
industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals.
As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom
struggle. He represented India at the first and second round-table conference in London,
along with Gandhiji. It was at "Birla House" in Delhi that the luminaries of the Indian
freedom struggle often met to plot the downfall of the British Raj.

Ghanshyamdas Birla found no contradiction in pursuing business goals with the

dedication of a saint, emerging as one of the foremost industrialists of pre-independence
India. The principles by which he lived were soaked up by his
grandson, Aditya Vikram Birla, our Group's legendary leader.

Aditya Vikram Birla: putting India on the world map

A formidable force in Indian industry, Mr. Aditya Birla dared to

dream of setting up a global business empire at the age of 24. He
was the first to put Indian business on the world map, as far back as
1969, long before globalisation became a buzzword in India.

In the then vibrant and free market South East Asian countries, he
ventured to set up world-class production bases. He had foreseen
the winds of change and staked the future of his business on a competitive, free market
driven economy order. He put Indian business on the globe, 22 years before economic
liberalisation was formally introduced by the former Prime Minister, Mr. Narasimha Rao
and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies
outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.

Interestingly, for Mr. Aditya Birla, globalisation meant more than just geographic reach.
He believed that a business could be global even whilst being based in India. Therefore,
back in his home-territory, he drove single-mindedly to put together the building blocks
to make our Indian business a global force.

Under his stewardship, his companies rose to be the world's largest producer of viscose
staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the
sixth largest producer of carbon black. In India, they attained the status of the largest
single producer of viscose filament yarn, apart from being a producer of cement, grey
cement and rayon grade pulp. The Group is also the largest producer of aluminium in the
private sector, the lowest first cost producers in the world and the only producer of linen
in the textile industry in India.

At the time of his untimely demise, the Group's revenues crossed Rs.8,000 crore globally,
with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an
employee strength of 75,000 and a shareholder community of 600,000.

Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the Group has
sustained and established a leadership position in its key businesses through continuous
value-creation. Spearheaded by Grasim, Hindalco, Aditya Birla Nuvo, Indo Gulf
Fertilisers and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt,
the Aditya Birla Group is a leader in a swathe of products — viscose staple fibre,
aluminium, cement, copper, carbon black, palm oil, insulators, garments. And with
successful forays into financial services, telecom, software and BPO, the Group is today
one of Asia's most diversified business groups.

Mr. Kumar Mangalam Birla

Chairman, The Aditya Birla Group
Mr. Kumar Mangalam Birla is Chairman of the US$ 28 billion Aditya Birla Group and
India’s first truly multinational corporation. An iconic figure, Mr. Birla holds several key
positions on various regulatory and professional boards. He is a director of the Central
Board of Directors of the Reserve Bank of India and chairman of the Staff Sub-
Committee of the Central Board of the Reserve Bank of India. He serves on the Prime
Minister of India’s Advisory Council on Trade and Industry. He is the chairman of the
Board of Trade constituted by the Union Minister of Commerce & Industry, also
chairman of the Ministry of Company Affairs’ Advisory Committee.

Additionally, he is on the National Council of the Confederation of Indian Industry (CII);

the Apex Advisory Council of the Associated Chambers of Commerce and Industry of
India, New Delhi and the Advisory Council for the Centre for Corporate Governance.

Several accolades have been showered on Mr. Birla such as the Asia Pacific Global HR
Excellence – Exemplary Leader Award and NDTV’s “Global Indian Leader of the year”,
and “Most Socially Responsible Leader” by Outlook Business Magazine – all in 2007.
Earlier, the Lakshmipat Singhania – IIM, Lucknow National Leadership Award – 2006,
Business Leader, was conferred on Mr. Birla by the Prime Minister. Mr. Birla also has
been named the World Economic Forum’s “Young Global Leader“, “Ernst & Young
Entrepreneur of the year", the Economic Times – “Business Leader of the year”, Business
India’s "Business Man of the year”, Business Today’s “Young Super Performer in the
CEO Category”, NITIE’s “Business Visionary”, and the Bombay Management
Association’s “Management Man of the year”.

A chartered accountant, Mr. Birla earned an MBA from the London Business School,
where he is also an Honorary Fellow. Mr. Kumar Mangalam Birla and his wife, Mrs.
Neerja Birla, have three children, Ananyashree, Aryaman Vikram and Advaitesha.

LEADERSHIP TEAM
Our leadership team provides strategic direction to Group companies. The team
comprises:

Mr. Kumar Mangalam   Mr. Pranab Barua

Birla Textiles and
Chairman, Aditya Birla Apparels
Group

Mrs. Rajashree Birla   Mr. Rajiv Dube

Chairperson, The Group Corporate
Aditya Birla Centre for Services
Community Initiatives
and Rural Development

Mr. Ajay Srinivasan   Dr. Rakesh Jain

Financial Services Aditya Birla Nuvo

Mr. Askaran Agarwala   Mr. Ravi Kastia

Birla Group Trusts & Mining & Trading
Special Community
Projects

Dr. Bharat Singh   Mr. Sanjeev Aga

Business Review Telecom
Council (Services
business)
Mr. D.D. Rathi   Dr. Santrupt B
Business Review Misra
Council (Services Carbon Black
business) Business and
Group HR

Mr. Debu Bhattacharya   Mr. Shailendra

Metals Jain
Chairman,
Business Review
Council
(Manufacturing
business)

Mr. K. K. Maheshwari   Mr. Vikram Rao

Pulp & Fibre Acrylic Fibre and
Overseas Spinning
Business

Mr. Lalit Naik   Mr. Thomas

Chemicals Varghese
Retail

Mr. O. P. Puranmalka    
Cement
MARKETING RESEARCH

Marketing research can be broken down into two distinct words- Marketing and
Research. We have to understand each of the two components Marketing and
Research to know what Marketing Research is all about. Marketing is essentially a
sum total of two entities, viz. the target market and the marketing mix for the
market, which in turn is related to actions regarding the four P’s viz. Product,
Price, Place and Promotion. Thus, marketing is some human activity directed at
satisfying needs and wants through exchange process and a modern marketing
system cannot exist without efficient producers and affluent consumers.

Research is an activity solving problem. It is an endeavor to discover, and develop

knowledge aiming for progress. The testing validity of existing phenomena cannot
be possible but for research. Research is, “the manipulation of things, concepts or
symbols for the purpose of generalizing to extend, correct or verify knowledge,
whether that a process involving a series of steps to collect and analyze the
information needed for decision in the desired filed of enquiry. If it is in the field
of sociology it is termed as Social research and if it is in the filed of marketing it is
known as Marketing Research.

According to Philip Kotler, “Marketing research is the systematic design,

collection, analysis and reporting of data, and finding a solution relevant to specific
marketing situation facing the company”. Marketing research is undertaken to
guide managers in their analysis, planning, implementation and control of
programmes to satisfy customers and organizational goals.

In the words of Blankership and Doyle, “Marketing Research is the collection and
implementation of facts that help marketing management to get products more
efficiently into the heads of the customer. Marketing research encompasses all the
information pertinent to this task, all the appropriate techniques.

American Marketing Association defines marketing research as, “the systematic

gathering, recording, and analysis of data about problems relating to the marketing
of goods and services”.

Green and Tull have defined marketing research as “the systematic and objective
search for and analysis of information relevant to the identification and solution of
any problem in the field of marketing”.

Marketing research can be broken down into two distinct words- Marketing and
Research. We have to understand each of the two components Marketing and
Research to know what Marketing Research is all about. Marketing is essentially a
sum total of two entities, viz. the target market and the marketing mix for the
market, which in turn is related to actions regarding the four P’s viz. Product,
Price, Place and Promotion. Thus, marketing is some human activity directed at
satisfying needs and wants through exchange process and a modern marketing
system cannot exist without efficient producers and affluent consumers.

Research is an activity solving problem. It is an endeavor to discover, and develop

knowledge aiming for progress. The testing validity of existing phenomena cannot
be possible but for research. Research is, “the manipulation of things, concepts or
symbols for the purpose of generalizing to extend, correct or verify knowledge,
whether that a process involving a series of steps to collect and analyze the
information needed for decision in the desired filed of enquiry. If it is in the field
of sociology it is termed as Social research and if it is in the filed of marketing it is
known as Marketing Research.

From the above definitions, following fundamental characteristics of marketing

research can be derived:-

 Marketing Research is an objective and systematized body of knowledge.

 It involves collection, recording, analysis, interpretation and reporting of
some relevant information.
 Provides more efficient marketing of goods and services to consumers. It is
concerned with problems relating to products, markets and methods of sales
and distribution.
 Deals with present and potential consumers as well as the changing
marketing environment.
 Provides regular and reliable information about the product, its market and
the potential consumer to the management so as to chalk out appropriate
marketing strategy.
 There can be both intra and extra resources for collecting information.
  It provides information for decision making and to develop new knowledge.
 Marketing research is an attempt to find justified solutions to marketing
problems.

FACT FILE
The world's largest aluminium rolling company

World leader in viscose staple fibre

One of the three biggest producers of primary aluminium in Asia

One of the leading cement producers in India and the ninth-largest globally

Fourth-largest producer of carbon black in the world

Fourth-largest producer of insulators in the world

World's fifth-largest producer of acrylic fibre

PRODUCTS

Company Key products

Companies in India

Grasim Industries Limited Cement, viscose staple fibre, rayon grade pulp,
ready mix concrete, chemicals, textiles

UltraTech Cement Limited* Cement, ready mix concrete

Hindalco Industries Limited Aluminium, copper

Novelis Inc.* Aluminium rolled products, cans, primary metal,

recycling

Aditya Birla Minerals Limited* Australia – copper mines

Aditya Birla Chemicals (India) Limited* Caustic soda

Hindalco-Almex Aerospace Limited** Aerospace alloy

Utkal Alumina International Limited* Alumina

Dahej Harbour & Infrastructure Limited* Handling of captive cargo (copper unit) and
commercial cargo
Aditya Birla Science and Technology R&D
Company Limited

Tubed Coal Mines Limited* Mining

Mahan Coal Limited** Mining

Aditya Birla Nuvo Limited Branded garments, viscose filament yarn, carbon
black, agribusiness, insulators, textiles

Birla Sun Life Insurance Company Life insurance

Limited**

Birla Sun Life Asset Management Company Asset management

Limited**

Aditya Birla Finance Limited* Non-banking financial services

Aditya Birla Money Mart Limited* Distribution and wealth management

Aditya Birla Money Limited* Broking

Aditya Birla Insurance Brokers (erstwhile General insurance advisory and broking
Birla Insurance Advisory and Broking
Services Limited*)

Aditya Birla Capital Advisors Private Private equity investment, advisory and
Limited* management services

Idea Cellular Limited** Cellular services

Aditya Birla Minacs Worldwide Limited* IT-ITeS

Madura Fashion & Lifestyle Branded apparel retailing

Essel Mining Iron ore mining, noble ferro alloys and wind
power generation

Aditya Birla Retail Limited FMCG products, fruits, vegetables, groceries,

frozen food, bakery, homecare and pharmacy

Joint ventures

Birla – Sun Life Joint Ventures Financial services

Tanfac Industries Fluorine chemicals

Aditya Birla Grasun Chemicals Food grade phosphoric acid
(Fangchenggang) Limited

Thai Peroxide Company Limited Hydrogen peroxide

Hindalco – Almex Aerospace Limited Aerospace alloys

Mahan Coal Limited Mining

Hydromine Bauxite / alumina

Companies overseas

Novelis Inc. Aluminium flat rolled products (sheet and foil)

and recycling. Also bauxite mining, power
generation and aluminium smelting

Thai Rayon Viscose staple fibre (VSF)

Indo Thai Synthetics Spun yarns of 100 per cent rayon, PES and blends

Thai Acrylic Fibre Acrylic fibre

Thai Carbon Black Carbon black

Aditya Birla Chemicals (Thailand) Limited Chlor-alkali products, epichlorohydrin, epoxy

resins, sodium phosphates, speciality phosphates,
sodium sulphite, sodium metabisulphite

Thai Peroxide Hydrogen peroxide

Birla Lao Pulp and Plantations Company Pulp wood plantations and dissolving pulp plant
Limited

Indo Phil Textile Mills Yarns

Indo Phil Cotton Mills Yarns

Indo Phil Acrylic Mfg. Corp. Yarns

Pan Century Surfactants Fatty alcohols, fatty acids, glycerine

PT Indo Bharat Rayon VSF

PT Elegant Textile Industry Yarns

PT Sunrise Bumi Textiles Yarns

PT Indo Liberty Textiles Yarns

PT Indo Raya Kimia Carbon di-sulphide

Swiss Singapore Overseas Trans-national bulk commodity trading solutions

Enterprises Pte Limited provider

Alexandria Carbon Black Carbon black

Alexandria Fiber Acrylic fibre

Liaoning Birla Carbon Co. Limited Carbon black

Birla Jingwei Fibres Co. Limited VSF

Aditya Birla Grasun (Fangchenggang) Food grade phosphoric acid

Limited

AV Cell Inc. Softwood/hardwood dissolving grade pulp (for

VSF manufacture)

AV Nackawic Inc. Hardwood dissolving grade pulp (for VSF

manufacture)

Aditya Birla Minerals Limited Copper mines

The Aditya Birla Group, India's first multinational corporation, traces its origins
back to the tiny village of Pilani in the Rajasthan desert, where Seth Shiv Narayan
Birla started cotton trading operations in 1857. Today, the Group's footprint
extends to 27 countries and its revenues are US$ 29 billion. We retrace the
highlights of this remarkable journey, starting from the present:

2010
:: Ultratech's 'Concern for Health' project awarded the Asian Corporate Social
Responsibility Award by the Asian Institute of Management Centre for
Corporate Social Responsibility.
:: Hindalco ranked ninth across industries on Forbes Asia's Fab 50 companies list
of Asia's 50 most valued companies.
:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community
Initiatives and Rural Development receives 'Hello Hall of Fame' award for
'Exemplary Philanthropist of the year' from Worldwide Media Goup's 'Hello'
celebrity journal.
:: Indian Rayon, Veraval (a division of Aditya Birla Nuvo) is awarded The Rajiv
Gandhi Environment Award for Clean Technologies by The Ministry of
Environment and Forests, Government of India.
:: Mr. Kumar Mangalam Birla, Chairman of the Group, presented the All India
Management Association (AIMA) Managing India Award 2010 for ' Business
Leader of the Year'. AIMA confers these awards to persons who are
“exemplary leaders who have made a fundamental difference”.
:: Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives
and Rural Development, awarded the Global Golden Peacock Life Time
Achievement Award for Community Development for the year 2010 for
"Outstanding Contribution Towards Community Development and Social Welfare".
:: Hindalco and Birla White declared winners in the Golden Peacock Awards for
Corporate Social Responsibility 2010 by an eminent international jury, headed by
Justice P.M. Bhagwati, the erstwhile Chief Justice of India.
:: The Aditya Birla Centre for Community Initiatives and Rural Development team up
with Columbia University's research centre, the Columbia Global Centers' Earth
Institute in Mumbai, to become its principal partner. The Earth Institute's goal is to
help achieve sustainable development primarily by expanding people's understanding
of the earth as one integrated system.

2009
:: Grasim's pulp and fibre division wins the highly prestigious Asian CSR Award.
The Asian CSR Awards, Asia's Premier CSR Awards program, is a project of
 the Asian Institute of Management, Manila.
:: The Ministry of Labor and Social Welfare, Government of Thailand confers
“The Best Labor Relations and Welfare Award, 2009” on Indo Thai Synthetic
Company Limited.
:: Birla Sun Life Mutual Fund named "The Asset Management Company of the
Year, India", by the Hong Kong based magazine, The Asset, in the country
awards category of their "Triple A Investment Performance Awards 2009".
:: CNBC TV18 Crisil recognises Birla Sun Life Mutual Fund as "The Mutual
Fund House of the Year" in 2008 and 2009 (for 2007 and 2008), creating
history as the only fund house to have won this recognition in two consecutive
years.
:: The Birla Sun Life Equity-Linked FMP wins the "Best Local Currency
Structured Product-India" at the Triple A Investment Performance Awards
2009.
:: Birla Sun Life Mutual Fund named the best "Onshore Fund House — India" by
Hong Kong based magazine, The Asian Investor, at the Investment
Performance Awards 2009.
:: Rajiv Gandhi Award for Eminence in Social Field, 2009 conferred on Mrs.
Rajashree Birla by Mr. Jyotiraditya Scindia (Union Minister of State,
Commerce & Industry) on 19 August 2009. The award recognises Mrs. Birla's
pathbreaking work among the poor, more so in India's villages, carried out
through the Aditya Birla Centre for Community Initiatives and Rural
Development.
:: Idea Cellular wins the Economic Times' "Emerging Company of the Year
Award for 2009".
:: Vikram Cement and Aditya Cement wins the Federation of Indian Mineral and
Industries' "Social Awareness Award for the year 2008-09".
:: Reader's Digest Pegasus Star Award conferred on Hindalco in recognition of
work that truly exemplifies the highest values of society and corporate
leadership for social responsibility and sustainable development initiatives.
Mrs. Rajashree Birla who spearheads all the Group's social projects received
this much coveted award on behalf of Hindalco from Mr. Arun Jaitley, MP,
Rajya Sabha, on 21 January 2009 in Delhi.

2008
:: The President of India, Mrs. Pratibha Patil confers the much coveted Rotary
International Polio Eradication Champion Award on Mrs. Rajashree Birla in an
elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman,
 select Rotarians and WHO officials.

2007
:: The Aditya Birla Group honoured with the India Today Group's Readers
Digest Gold award in recognition of the work that truly exemplifies the highest
values of society as well as those of Reader's Digest. The award was received
by Mrs. Rajashree Birla, Chairperson, Aditya Birla Center for Community
Initiatives and Rural Development, at the Pegasus Corporate Social
Responsibility Awards 2007 function.
:: Hindalco awarded the CII - Sorabji Green Business Centre "National Award
for Excellence in Water Management 2007".
:: In May 2007, Novelis becomes a Hindalco subsidiary with the completion of
the acquisition process. The transaction makes Hindalco the world's largest
aluminum rolling company and one of the biggest producers of primary
aluminum in Asia, as well as being India's leading copper producer.

2006
:: Hindalco enters into a joint venture with Almex USA Inc.
:: TransWorks Information Services announces success of bid to acquire Minacs
Worldwide.
:: Grasim Industries Limited, India; Thai Rayon Public Company Limited,
Thailand; and P.T. Indo Bharat Rayon, Indonesia, form a JV with Hubei Jing
Wei Chemical Fibre Company, China, for VSF.
:: Hindalco awarded the Greentech Safety Silver Award for its outstanding safety
performance during 2005-06.

2005
:: Indian Rayon re-christened as Aditya Birla Nuvo.
:: Aditya Birla Group to set up a world-class aluminium project in Orissa.
:: The Aditya Birla Group signs a framework agreement to acquire St Anne
Nackawic Pulp Mill, Canada.

2004
:: Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman.
:: Completion of the implementation process to demerge the cement business of
L&T and completion of open offer by Grasim, with the latter acquiring
 controlling stake in the newly formed company UltraTech.
:: Grasim, Nagda, receives the FICCI Annual Award 2003-2004 in recognition of
corporate initiaitve in rural development.
:: Aditya Birla Chemicals (India) Limited, Rehla, Jharkhand, receives the
FICCI Annual Award 2003-2004 in recognition of corporate initiative in
family welfare.
:: Hindalco recieves India CFO Award 2004 for excellence in finance in a large
corporate.
:: Scheme of Arrangement announced to merge Indal with Hindalco.
:: Indian Rayon completes its brownfield expansion of 40,000tpa at Hi-Tech
Carbon, Gummidipundi, taking total capacity to 1,60,000tpa.
:: Deming Award for Indo Gulf.
:: Indal won FICCI Award 2002-2003 for 'Corporate Initiative in Rural
Development'.

2003
:: Mr. Kumar Mangalam Birla, Chairman of the Group, selected as Business
India's Businessman of the Year - 2003.
:: Mr. Kumar Mangalam Birla selected as The Economic Times' Business Leader
of the year.
:: The Group is ranked 16th in India's first ever survey of 'Great places to work
in', published in Business World magazine. The Group's joint venture concern,
Birla Sun Life Insurance, is ranked 9th in the same study.
:: The Group is ranked 20th in a study on the 'Best Employers in India',
conducted by Hewitt Associates and Business Today.
:: Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation
Programme". The Asian CSR Awards are Asia's premier awards programme
on corporate social responsibility.
:: The Group acquires the Mount Gordon Copper mines in Australia, another
strategic step in becoming a globally competitive copper player.

:: Indian Rayon acquires TransWorks, a leading Indian ITES / BPO company.

:: The board of engineering major Larsen & Toubro Ltd (L&T) decides to
demerge its cement business into a separate cement company (CemCo), in
which L&T will retain 20 per cent of its equity with the balance to be
 distributed to their shareholders in proportion to their shareholding in L&T. As
a consequence, Grasim to acquire an 8.5 per cent equity stake from L&T and
then make an open offer for 30 per cent of the equity of CemCo, to acquire
management control of CemCo.
:: The Group divests its entire 37.38 per cent equity stake in Mangalore
Refineries and Petrochemicals Ltd (MRPL) to the Oil and Natural Gas
Corporation (ONGC).
:: Birla Copper acquires the Nifty Copper Mines in Australia, as part of a
strategic plan to make the company an integrated copper producer, and source
raw material for its copper smelter at Dahej, Gujarat.
:: Indian Rayon formally launches its insulators joint venture with NGK
Insulators Ltd., Japan, christening it as "Birla NGK Insulators Private Limited.
:: Birla Copper, a strategic business unit of Hindalco, is accorded London Metal
Exchange (LME) registration. Its copper cathodes are approved as 'Grade A'
copper brand by LME.

2002
:: The Grasim board approves an open offer for purchase of up to 20 per cent of
the equity of L&T, in accordance with the provisions and guidelines issued by
the Securities & Exchange Board of India Regulations, 1997.
:: Grasim increases stake in L&T to 14.15 per cent (351.84 lakh shares).
:: Landmark corporate restructuring of Hindalco and Indo Gulf. The fertiliser
business of Indo Gulf to be demerged into a separate company called Indo Gulf
Fertilisers. Indo Gulf's copper business to be merged with Hindalco, creating a
non-ferrous metals powerhouse.
:: Grasim divests its Gwalior unit to Melodeon Exports Limited, and consolidated
textile operations at a single location in Bhiwani, MP, which will manufacture
both 'Grasim' and 'Graviera' brands.
:: PSI Data Systems acquires Birla Technologies Ltd, bringing the Group IT
services business under one umbrella.

:: Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its
position in the foil and packaging sectors. Subsequently AFL is merged with
Indal.
:: The Group receives The Economic Times' "Corporate Citizen" of the year
award.
2001
:: Grasim acquires 2.50 crore shares – representing just over 10 per cent of the
equity – in L&T from Reliance Industries Ltd.
:: Birla Consultancy & Software Services spun off; becomes a separate entity
called Birla Technologies Ltd.
:: Indian Rayon acquires a stake in PSI Data Systems, in one of the largest cash
transactions in the Indian technology sector.
:: Grasim closes its pulp plant at Mavoor as a part of its restructuring initiatives.

2000
:: Indian Rayon acquires Madura Garments and selected overseas brand rights,
taking the Group to the top of the league in the branded apparels sector.
:: The Group forays into e-business through a strategic alliance of its software
arm, Birla Software and Consultancy Services (BCSS), with Lawson Software
(USA).
:: 'Gyanodaya', the Institute of Management Learning of the Aditya Birla Group,
inaugurated.
:: Hindalco acquires Indal. The Indal board is reconstituted. Mr Kumar
Mangalam Birla became Indal's new chairman. The Group holding went up to
74.6 per cent, and further increased to 96 per cent in FY03.
:: The Insurance Regulatory Development Authority (IRDA) grants registration
in principle to Birla Sun Life Insurance Company.
:: Indian Rayon acquires major world rights for international apparel brands
Louis Philippe, Allen Solly and Peter England.
:: The Group announces its intention to launch a 450 MW 'Green Power Project'
in Karnataka .
:: The merger of Birla AT&T and Tata Cellular is completed.

1999
:: A joint venture with financial services major Sun Life of Canada is inked, as
part of the overall restructuring of the Group's financial services business.

1998
:: The Group forms a 50:50 joint venture company with Tembec Inc.
of Canada, called A.V. Cell Inc., to supply pulp for the Group's
VSF operations.
:: Grasim acquires Dharani Cement and Shree Digvijay Cement to
consolidate the Group's leadership position in cement.
:: The cement businesses of Indian Rayon and Grasim are
consolidated into a single division of Grasim – the biggest
restructuring ever by any corporate entity in India.
:: The Group forays into copper with the commissioning of Indo
Gulf's copper smelter – the largest of its kind in India.
:: Thai Organic Chemicals begins commercial operations of chlor-
alkali and epichlorohydrin.

Balance Sheet of Aditya

------------------- in Rs. Cr. -------------------
Birla
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
 12 mths 12 mths 12 mths 12 mths 12 mths

Sources Of Funds
Total Share Capital 59.89 93.31 95.01 95.01 103.11
Equity Share Capital 59.89 93.31 95.01 95.01 103.01
Share Application Money 23.61 0.00 377.41 377.41 142.07
Preference Share Capital 0.00 0.00 0.00 0.00 0.10
Reserves 2,124.11 3,031.24 3,551.32 3,649.24 4,416.33
Revaluation Reserves 0.00 0.00 0.00 0.00 0.00
Networth 2,207.61 3,124.55 4,023.74 4,121.66 4,661.51
Secured Loans 1,084.21 2,071.62 1,856.72 2,217.07 2,067.38
Unsecured Loans 479.36 760.21 886.70 2,282.14 1,568.27
Total Debt 1,563.57 2,831.83 2,743.42 4,499.21 3,635.65
Total Liabilities 3,771.18 5,956.38 6,767.16 8,620.87 8,297.16
Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

12 mths 12 mths 12 mths 12 mths 12 mths

Application Of Funds
Gross Block 2,461.81 2,653.15 3,111.78 3,290.16 3,564.71
Less: Accum. Depreciation 1,448.74 1,548.90 1,680.89 1,813.95 2,012.49
Net Block 1,013.07 1,104.25 1,430.89 1,476.21 1,552.22
Capital Work in Progress 122.45 203.88 70.73 128.78 263.06
Investments 1,675.79 3,849.39 4,054.17 5,712.39 5,435.85
Inventories 526.33 475.26 776.60 747.60 876.34
Sundry Debtors 474.78 595.99 760.98 887.23 693.33
Cash and Bank Balance 18.84 21.71 56.19 36.05 13.18
Total Current Assets 1,019.95 1,092.96 1,593.77 1,670.88 1,582.85
Loans and Advances 619.99 358.40 502.11 557.70 684.40
Fixed Deposits 1.48 1.03 40.96 53.76 1.13
Total CA, Loans & Advances 1,641.42 1,452.39 2,136.84 2,282.34 2,268.38
Deffered Credit 0.00 0.00 0.00 0.00 0.00
Current Liabilities 607.63 593.88 791.99 882.41 1,104.09
Provisions 73.92 59.65 133.48 96.44 118.26
Total CL & Provisions 681.55 653.53 925.47 978.85 1,222.35
Net Current Assets 959.87 798.86 1,211.37 1,303.49 1,046.03
Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00
Total Assets 3,771.18 5,956.38 6,767.16 8,620.87 8,297.16

Contingent Liabilities 584.65 333.46 810.00 991.33 809.65

Book Value (Rs) 364.67 334.87 383.79 394.09 438.73
Aditya Birla  

Profit & Loss account ------------------- in Rs. Cr. -------------------

  Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

  12 mths 12 mths 12 mths 12 mths 12 mths

Income

2,786.3
Sales Turnover 3,577.89 4,145.75 4,997.21 4,981.85
9

Excise Duty 140.60 157.13 212.80 211.08 160.40

2,645.7
Net Sales 3,420.76 3,932.95 4,786.13 4,821.45
9

Other Income 31.31 73.15 69.94 60.24 -64.69

Stock Adjustments 43.58 45.19 83.17 17.89 -3.16

2,720.6
Total Income 3,539.10 4,086.06 4,864.26 4,753.60
8

Expenditure

1,511.1
Raw Materials 1,917.13 2,236.86 2,749.62 2,577.99
1

Power & Fuel Cost 187.56 333.75 359.66 537.38 431.57

Employee Cost 164.03 193.22 258.20 287.91 347.63

Other Manufacturing Expenses 104.06 103.46 115.89 115.43 117.12

Selling and Admin Expenses 250.28 293.61 367.72 463.92 493.13

Miscellaneous Expenses 62.03 80.49 93.03 85.18 91.26

Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00

2,279.0
Total Expenses 2,921.66 3,431.36 4,239.44 4,058.70
7

  Mar '06 Mar '07 Mar '08 Mar '09 Mar '10
  12 mths 12 mths 12 mths 12 mths 12 mths

Operating Profit 410.30 544.29 584.76 564.58 759.59

PBDIT 441.61 617.44 654.70 624.82 694.90

Interest 68.55 195.40 204.47 290.64 334.10

PBDT 373.06 422.04 450.23 334.18 360.80

Depreciation 111.81 120.32 141.10 165.96 180.10

Other Written Off 0.00 0.00 0.00 0.00 0.00

Profit Before Tax 261.25 301.72 309.13 168.22 180.70

Extra-ordinary items 15.99 40.62 41.18 29.23 4.25

PBT (Post Extra-ord Items) 277.24 342.34 350.31 197.45 184.95

Tax 90.31 117.37 107.24 60.02 41.15

Reported Net Profit 186.93 224.97 243.07 137.43 283.40

Total Value Addition 767.96 1,004.53 1,194.50 1,489.82 1,480.71

Preference Dividend 0.00 0.00 0.00 0.00 0.00

Equity Dividend 41.75 51.32 54.63 38.00 51.51

Corporate Dividend Tax 5.86 7.20 9.28 4.43 7.95

Per share data (annualised)

Shares in issue (lakhs) 598.90 933.05 950.08 950.09 1,030.10

Earning Per Share (Rs) 31.21 24.11 25.58 14.46 27.51

Equity Dividend (%) 50.00 55.00 57.50 40.00 50.00

Book Value (Rs) 364.67 334.87 383.79 394.09 438.73

Aditya Birla  

Cash Flow ------------------- in Rs. Cr. -------------------

  Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

  12 mths 12 mths 12 mths 12 mths 12 mths

Net Profit Before Tax 271.75 311.08 314.56 162.30 320.30

Net Cash From Operating Activities -7.67 496.35 278.71 444.61 1062.60

Net Cash (used in)/from

-663.14 -2245.72 -572.76 -1889.26 -142.67
Investing Activities

Net Cash (used in)/from Financing

675.56 1751.79 366.46 1437.31 -996.86
Activities

Net (decrease)/increase In Cash and

4.75 2.42 72.41 -7.34 -76.93
Cash Equivalents

Opening Cash & Cash Equivalents 15.57 20.32 24.74 97.15 91.24

Closing Cash & Cash Equivalents 20.32 22.74 97.15 89.81 14.31
 CONCLUSION

 The consumer is influenced by both the intrinsic and extrinsic factors.

Intrinsically, his needs, motives, perceptions, and attitudes tend to influence
what he purchases and where he purchases.

 However, extrinsic influences such as family, social class, the culture, and
economic factors will also affect his behavior.

 With the understanding of these elements marketers would be well placed to

devise their marketing mix in accordance with their respective.

 We are the student in the marketing field so it is very important to

understand the consumer behavior deeply as in future in corporate world it
will surely helps us.