Lesson 3 Assignment Create Personas
Lesson 3 Assignment Create Personas
Context
Personas are fictional characters that represent different mindsets, motivations, and behavior patterns of your
customer segments. Personas help you relate to your customers as people, rather than entities or numbers.
Read Student Handout: Personas to learn more.
Foundational Course in Entrepreneurship
Objective
Instructions:
1. Regroup in your teams of 5.
2. Identify the needs of your niche and early adopters.
3. Describe the person and their physical markers.
4. Describe their personality, goals, and desires.
5. Give them a unique and memorable name!
6. Draw your persona on a sheet of paper or any other format you choose.
7. Be as creative as possible.
8. Articulate your persona’s pains and gains, and discuss with other teams during the next session.
9. Take a look at few example personas given on page 2 to help you create yours.
10. You have 60 minutes to complete this assignment.
11. Once done, you need to submit the assignment as PDF on LearnWise