The Report talks about how the effectiveness of the advertisement is measure using regression analysis on SPSS, and what are the key primary data sources that led to establish relationship between advertisement and other parameters
The Report talks about how the effectiveness of the advertisement is measure using regression analysis on SPSS, and what are the key primary data sources that led to establish relationship between advertisement and other parameters
The Report talks about how the effectiveness of the advertisement is measure using regression analysis on SPSS, and what are the key primary data sources that led to establish relationship between advertisement and other parameters
The Report talks about how the effectiveness of the advertisement is measure using regression analysis on SPSS, and what are the key primary data sources that led to establish relationship between advertisement and other parameters
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GROUP ASSIGNMENT (BRM)
Title of the Paper:
The Impact of Social Media on the Academic Development of School Students Authors: Tarek A. El-Badawy & Yasmin Hashem Year of Publication: January 4, 2015 Journal Name: International Journal of Business Administration Problem Statement: To find out whether social media platforms such as Web-blogs, micro-sharing platforms, livestreams, social networks, etc., impact students' academic performance. Research Questions: 1. How frequently do students use social media and whether it affects their academic performance? 2. If yes, is the effect on their academic performance positive or negative? Summary of the literature: Social media and its uses: Here we have tried to find what does social media defined as and what are its uses to the Audience. We found that some believe it as a directory to find their friends while some find the teens are starting to lose their interest in Facebook and are using more twitter, snapchat and Instagram. It is also highlighted that the time they spend on social media, what they call ‘entertainment media’ is “more than twice the average amount of time spent in school each year.” Some also believe that the technology provides a platform for innovation and acts as platform for interaction that are very essential parts of how humans learn. Wim Veen's latest term, "Homo Zappiens," which refers to the new generation's learners and their learning styles. This new approach is known as "meta-cognitive skills," which means they learn without the need for guidance, and it is also known as "discover-based learning." They also state that the younger generation has an ambiguous relationship with technology. The research theory called “signalling Theory” is also talked about which states about how individuals dwell relationships and trust in the people on social media. Social Media’s effect on Academic performance: It has been highlighted that there can be both positive and negative impact of social media. It can be used in many harmful ways as it can also be used in many positive developing ways. The negative uses include accessing of inappropriate contents, and disrespect of privacy with cyberbullying and harassment. Interviewing teachers on the effect, it can light that 70 % of them believe it has negative effects including impact on writing skills due to slangs. The rest
believed it has both effects. There are also couple of benefits of using the social media such as it helps individual understand each other, share knowledge, and group activities. For middle schoolers they divided the social media friends into categories as reciprocal friends and non-reciprocal friends. A new term was introduced as “interprofessional education” meaning learning as different individuals come on a same place to share knowledge. Some also has a conclusion that the social media has no effect, and some believe it has drawbacks but provides many interfaces and platforms for creating opportunity. It can be concluded that because of its distracting nature, social media encourages procrastination. It would take a social media user much longer to complete a task than it would take a focused person. The second negative effect of procrastination is a lack of motivation, as using social media while studying creates a negative attitude about their individual work at school.
Summary of hypotheses conceptualization:
For the first analysis, the null hypothesis taken was, "the frequency of using social media, impacts the students overall grade average in school". Here the number of hours students use social media were compared with the grades that students received to see if there is any correlation. For the second analysis, the null hypothesis taken was, "the usage of social media, effects the number of hours the students study daily". Here the number of hours students use social media were compared with the number of hours the students studied daily to see if there is any correlation.
Potential Application of the Research Findings:
Impact of Social Media usage on Physical Health of the students; In the research it was observed that majority (67%) of the students use social media from 1 – 6 hours, though there is no direct impact on their academics, but this can be used to point out on how the over usage and keeping your eyes glued to the screens had exposed the students to physical diseases like Obesity, Depression, Weakened Eyes, Malnourishment, etc. Identify the Source of Opportunities for EdTech. Firms and Start-ups; This research finding can be used to pinpoint the exact study materials and guidance that the students are looking for over the social media platforms, for instance people who visit the platforms to solve mathematics related problems, this provides the EdTech. Start-ups or firms to prepare the materials accordingly and design the product according to the needs of the students.
The sample consisted of 110 male and female students aged between 12 and 19, which are in grades 7 to 12. Out of the sample 68% are females & 32% are males. A Likert Scale was used where the respondents were asked to rate them from 1-6, according to the level they use the platform most. Questions are regarding the number of hours they use social media per day and for what purpose they use social media for.
The data is analysed by grouping the students with similar answers together and applying the cross-tabulation method to measure the impact and effect of two things, first the frequency of the student's usage of social media daily, against their overall grade average, and the number of hours they spend daily on studying with the hours spent on social media. Summary of the Results Chi square tests are done to know whether there is significant relation between overall grades, frequency of using social media and studying hours daily. The first Null Hypothesis used is ‘the frequency of using social media, impacts the students overall grade average in school’. A significance level of 5% is taken. 74.3% cells have an expected value less than 5 which should not exceed 20%. So, in this case the ‘Likelihood Ratio’ is considered, which has a significant level of 0.000, which is less than 0.05, therefore the null hypothesis is rejected. The second null hypothesis is ‘the usage of social media, effects the number of ours the students study daily”. There is a violation regarding the expected count (64%), so the ‘Likelihood Ratio’ will be considered, and the significant level is 0.000, therefore, the null
hypothesis will be rejected. The students use of social media does not affect the number of hours they study daily. As both the Null hypothesis are rejected, we can say that “there is no significant relationship between using social media and the student’s academic performance.”
What is Addressed? The research paper seeks to determine whether there has been any impact of the advent and proliferation of social media on the academic performance of the students aged between 12 to 19 years of age.
Potential Shortcomings of the paper
Physical exercise is directly correlated to better cognitive development according to multiple studies. That aspect of learning has not been assessed in this study. Also, certain skills which are essential in growing individuals, are only learnt through peer learning and physical interactions, such as group think, body language nuances, posture, group dynamics, etc., which have not been taken into consideration. Cheating is one of the aspects that was not emphasised in this paper. With developing interest in social media, students are coming up with new ways of cheating as they start sharing their assignments, or submissions online. The ease of searching for the solutions of tough questions online also may encourage cheating and might not incentivise students to work hard towards finding the solution for a particularly difficult problem, because there shall always be an easier way out, and there is a real danger of this becoming a habit/ dependency. Social Media, due to its built in “rewards system” has caused the attention spans of people to significantly reduce according to many studies. This study fails to measure the long-term impact that social media shall have on the learning habits of young adults, and their subsequent academic impact. Peer learning is emphasised in the paper but the negative effects of peer pressure could have been elaborated further, as it has been seen that students get influenced by other’s life and take their decisions accordingly and do not use their own instincts to make decisions. This is snatching away decision making capabilities of the students as they get prone to being influenced by peer pressure. And when students are unable to meet the set standards of their fellow mates, they end up anxious, stressed, start indulging in wrong habits or even suicides. The article briefly mentions cyberbullying, online harassment and misunderstanding the importance of privacy etc but does not elaborate on such negative aspects of social media. As it is widely known that teenagers are often involved in cyberbullying which in return has a negative effect on the concerned individual as it jeopardises their whole life along with
academics. Such activities have traumatic effects on the minds of the one to whom these are directed leaving them depressed, anti-social and unable to do well in studies.
Alternative Theory/ Data Collection/ Sampling/ Data Analysis Tool:
Alternative Sampling Technique: Stratified sampling should have been used to cover as many strata of the nation as possible to give a better understanding of the effects of social media as we move across various regions. Also, research is needed to find out the long-term impact that social media has on learning abilities and academics. The sample size is too small and non-stratified to provide a broader consensus. Also, the sample demographics were 68% females and 32% males, which may also account for some bias in the study, which needs to be accounted for.
