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Business Statistics Basic Concepts

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Business

Statistics
Basic
Concepts
Business Statistics
Course
Basic Concepts
Outline

Introduction
on Business
Statistic Sarah Faisal Ahmed, Ph.D
Basic
Concepts
Masters of Business Administration
School of Management Studies
University of Khartoum

February 20, 2021

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Outline

Business
Statistics
Basic
Concepts

Course
Outline 1 Course Outline
Introduction
on Business
Statistic

Basic 2 Introduction on Business Statistic


Concepts

3 Basic Concepts

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Course Outline

Business
Statistics
Basic General Information
Concepts

Course Title: Business Statistics.


Course
Outline Course Code: Mgmt513.
Introduction
on Business
Credit Hours: 3 Hours.
Statistic
Class Time: Monday, Tuesday 4-6
Basic
Concepts
Instructor: Sara Faisal Ahmed
Office: Department of Statistics, Faculty of
Mathematical Science.
Office Hours: Monday, 8-12 am, or by appointment.
Email: [email protected],
[email protected]

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Course Outline

Business
Statistics
Basic
Concepts

Course
Course Description
Outline

Introduction
The business statistics course is designed to provide
on Business
Statistic
graduate students with statistical tools to help them to
Basic
render efficient business decision under certain and
Concepts uncertain business environment. Moreover it enhances
graduate students research capabilities. This course include
the following topics: descriptive statistics, probability,
probability distributions, correlation and regression analysis.

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Course Outline

Business
Statistics
Basic
Concepts

Course Course Materials


Outline

Introduction
The classes will be based on lecture notes and following
on Business
Statistic
Suggested references:
Basic Douglas A. Lind - Statistical Techniques in Business
Concepts
and Economics- (15 edition) McGraw Hill Irwin 2011
Allan Bluman - Elementary Statistics a Step by Step
Approach, (8 edition) 2011

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Course Outline

Business
Statistics
Basic
Concepts

Course
Outline
Assessment Methods
Introduction
on Business
Statistic Exercises - 15
Basic
Concepts Midterm - 25
Final exam - 60

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Course Outline

Business
Statistics 1 Introduction on Business Statistic
Basic
Concepts
2 Descriptive Statistics
2.1 Tables and Graphical presentations
2.2 Numerical Summaries
Course
Outline 2.2.1Measures of Central Tendency
Introduction
2.2.2Measures of Variation
on Business 2.2.3Measures of Position
Statistic
3 Probability
Basic
Concepts 3.1 Probability Rules
3.2 Conditional Probability
3.3 Probability Functions
4 Probability Distributions
4.1 Discrete Distribution
4.2 Continuous Distribution
5 Sampling Methods and the Central Limit Theorem
6 Correlation
7 Regression analysis
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Course Outline

Business
Statistics
Basic Course Outcomes
Concepts
Based on satisfactory completion of this course, a student
Course should be able to:
Outline

Introduction
1 Create and interpret summaries of data using tables
on Business
Statistic
and graphs in business applications;
Basic 2 Calculate and apply measures of location and
Concepts
dispersion of grouped and ungrouped data;
3 Perform basic probability computations;
4 Apply discrete and continuous probability distributions
to business applications;
5 Interpret results of bivariate and multivariate regression
and correlation analysis.

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Lecture Objectives

Business
Statistics
Basic
Concepts

Course
Outline
Demonstrate Knowledge of statistical terms.
Introduction
on Business
Statistic
Differentiate between the two branches of statistics.
Basic Identify types of data.
Concepts
Distinguish between nominal, ordinal, interval, and ratio
levels of measurement.

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Why we study statistics?

Business
Statistics
Basic
Concepts Data are collected everywhere and require statistical
knowledge to make the information useful. No matter what
Course your career, you will need a knowledge of statistics to
Outline
understand the world and to be conversant in your career.
Introduction
on Business An understanding of statistics and statistical method will
Statistic
help you make more effective personal and professional
Basic
Concepts decisions.
To be able read and understand the various statistical
studies.
To conduct research in your field, since statistical
procedures are basic to research.
To become better consumers and citizens.

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Statistical Fields

Business
Statistics Statistics is used in almost all fields of human endeavor, for
Basic
Concepts example:
In public health, an administrator might be concerned
Course
Outline
with the number of residents who contract a new strain
Introduction
of flu virus during a certain year.
on Business
Statistic In sports, for example, a statistician may keep records
Basic of the number of yards a running back gains during a
Concepts
football game.
In education, a researcher might want to know if new
methods of teaching are better than old ones.
In business, a manager might want to support a story of
a company’s business, such as what makes us
profitable, how will our customers respond to a change
in marketing.
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Business Statistics

Business
Statistics
Basic
Concepts

Course
Outline Business Statistics
Introduction
on Business Business Statistics is the science of intelligent decision
Statistic
making in the face of uncertainty and is used in many
Basic
Concepts disciplines, such as financial analysis, econometrics,
auditing, production and operations, and marketing
research.

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Definitions

Business
Statistics
Basic
Concepts

Statistics
Course
Outline Statistics is the science of collecting, organizing, presenting,
Introduction analyzing, and interpreting data to assist in making more
on Business
Statistic effective decisions.
Basic
Concepts Methodological steps for statistical analysis in scientific
research

DataCollection → DataDescription → DataAnalysis →


DrawConclusion

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Descriptive and Inferential Statistics

Business
Statistics Statistics is divided into two main branches:
Basic
Concepts
Descriptive Statistics
Course Descriptive statistics is the methods of organizing,
Outline
summarizing, and presenting data in an informative way.
Introduction
on Business
Statistic

Basic
Inferential Statistics
Concepts
Inferential statistics is consist of generalizing from samples
to populations, performing estimations and hypothesis tests,
determining relationships among variables, and making
predictions.

An area of inferential statistics called hypothesis testing is


a decision-making process for evaluating claims about a
population, based on information obtained from samples.
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Population and Sample

Business
Statistics Population
Basic
Concepts
Consists of all subjects (human or otherwise) that being
studied.
Course
Outline

Introduction Sample
on Business
Statistic

Basic
Sample is a group of subjects selected from a population.
Concepts

Population

Sample

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Statistic and Parameter

Business
Statistics
Basic
Concepts

Statistic
Course
Outline
A statistic is a characteristic or measure obtained by using
Introduction
on Business the data values from a sample. (not to be confused with
Statistic
Statistics)
Basic
Concepts

Parameter
A parameter is a characteristic or measure obtained by
using all the data values from a specific population.

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Population vs Sample

Business
Statistics
Basic
Concepts

Course The population includes all objects of interest where the


Outline

Introduction
sample is only a portion of the population.
on Business
Statistic Parameters are associated with populations and
Basic statistics with samples.
Concepts
Parameters are usually denoted using Greek letters
(µ, σ) while statistics are usually denoted using Roman
letters (x,s).

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Data and Variable

Business
Statistics
Basic
Concepts
Data
Course
The values (measurements or observations) that the
Outline
variable can assume.
Introduction
on Business Data can be used in different ways, depending on how data
Statistic
are used.
Basic
Concepts
Variable
Is a characteristic or attribute that can assume different
values.
If the values are determined by chance it called random
variable.

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Qualitative and Quantitative

Business
Statistics
Basic
Concepts Variables can be classified as:
1 Qualitative variables
Course
Outline 2 Quantitative variables
Introduction
on Business
Statistic

Basic
Concepts
Qualitative
which are variables that can be placed into distinct
categories, according to some characteristic or attribute.
Examples of qualitative variables are gender, type of
automobile owned, and eye color.

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Qualitative and Quantitative

Business
Statistics
Basic
Concepts

Quantitative
Course
Outline which are numerical and can be ordered or ranked.
Introduction
on Business
Examples of quantitative variables are the balance in your
Statistic
checking account, and the life of an automobile battery
Basic
Concepts (such as 42 months).

Quantitative variables can be classified into two groups:


1 Discrete variables
2 Continuous variables

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Qualitative and Quantitative

Business
Statistics Discrete variables
Basic
Concepts
assume values that can be counted, for example number of
children in a family, the number of bedrooms in a house (1,
Course
Outline 2, 3, 4, etc.) and the number of students in each section of a
Introduction statistics course (25 in section A, 42 in section B, and 18 in
on Business
Statistic section C).
Basic
Concepts

Continuous variables
can assume an infinite number of values between any two
specific values. They are obtained by measuring. They
often include fractions and decimals, for example
temperature, Grade point average (GPA) and weight.
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Qualitative and Quantitative

Business
Statistics
Basic
Concepts

Course
Outline

Introduction
on Business
Statistic

Basic
Concepts

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Measurement Scales

Business
Statistics
Basic
Concepts
The nominal level of measurement
Course Classifies data into mutually exclusive (non overlapping)
Outline

Introduction
categories in which no order or ranking can be imposed on
on Business the data, for example gender.
Statistic

Basic
Concepts
The ordinal level of measurement
Classifies data into categories that can be ranked.
however, precise differences between the ranks do not exist,
for example student grade (A, B, C,D and F) and any
variable with labels (high, medium, low).

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Measurement Scales

Business
Statistics
Basic
Concepts
The interval level of measurement
Course Ranks data, and precise differences between units of
Outline

Introduction
measure do exist; however, there is no meaningful zero, for
on Business example temperature and scale IQ.
Statistic

Basic
Concepts
The ratio level of measurement
Possesses all the characteristics of interval measurement,
and there exists a true zero. In addition, true ratios exist
when the same variable is measured on two different
members of the population, for example height, weight.

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Business
Statistics
Basic
Concepts

Course
Outline

Introduction
on Business
Statistic

Basic
Concepts

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Data collections

Business
Statistics
Basic
Concepts

Course
Outline

Introduction
Data can be collected in a variety of ways with some
on Business considerations: large staff attempting to collect this
Statistic

Basic
information, budget and time. One of the most common
Concepts methods is through the use of surveys, Three of the most
common methods are:

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Data collections

Business
Statistics
Basic
Concepts

Course
Outline The telephone survey, its has an advantage over
Introduction
on Business
personal interview surveys in that they are less costly.
Statistic Also, people may be more candid in their opinions
Basic
Concepts since there is no face to-face contact. A major
drawback to the telephone survey is that some people
in the population will not have phones.

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Data collections

Business
Statistics
Basic
Concepts

Course
Outline
The mailed questionnaire, it less expensive to
Introduction conduct. Also, respondents can remain anonymous if
on Business
Statistic they desire. Disadvantages of mailed questionnaire
Basic surveys include a low number of responses and
Concepts
inappropriate answers to questions. Another drawback
is that some people may have difficulty reading or
understanding the questions.

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Data collections

Business
Statistics
Basic
Concepts

Course The personal interview, the advantage of obtaining


Outline
in-depth responses to questions from the person being
Introduction
on Business interviewed. Disadvantage is that interviewers must be
Statistic
trained in asking questions, which makes it more costly
Basic
Concepts than the other two survey methods and the interviewer
may be biased in his or her selection of respondents.
Other ways, such as surveying records or direct observation
of situations.

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