Change in Market and consumer mindset in telecommunication industry

because of Jio revolution using BCG Matrix

Shubhang Johari [1], Jyotirmay Sharma[2], Apoorv Agarwal[3] Pravinsha Bansal[4],

[1][2][3][4][5] ITM, Business School, Kharghar, Navi Mumbai - 410210

[1][email protected],[2][email protected]

[3] [email protected] [4] [email protected]

Abstract

Reliance Jio Infocomm Ltd (prominently known as Jio), is an Indian versatile organization
administrator dispatched monetarily on September 5, 2016. Claimed by Reliance Industries,
the passage of Jio upset the media transmission area. In this task, the example of overcoming
adversity of this ongoing contestant and the executive's standards received by the
organization was broken down based on explores and considers led in these fields. The
hierarchical structure, arranging and promoting procedure, sting and enlistment, SWOT
investigation, PEST examination, special system, the effect of Jio dispatch, Government
arrangements, contentions encompassing Reliance Jio, its endeavours, joint efforts, and future
ventures were additionally examined in detail.

Keywords: Jio, JioTelecom, Jio4G, BCG Matrix,

Introduction

Jio Infocomm Limited, prominently known as Jio, is an Indian telecom network service
provider owned by Reliance Industries, it works a public Long-Term Evolution (LTE)
network with inclusion over each of the 22 telecom circles. Jio doesn't provide 2G or 3G
service rather utilizes Voice over LTE (VoLTE) to give voice features on its network. The
launch of Reliance Jio has caused a revolution in the telecom business. Presently, Jio
professes to be the world's biggest data network organization, in light of portable information
utilization.

As indicated by the Telecom regulatory agency of India (TRAI), as of February 2019, there
are 1.17 billion telephone memberships in India, an expansion of about 140 million
memberships since August 2016.

The development is particularly articulated in country zones, where there are presently more
than 500 million remote memberships, approximately 80 million more than there were before
the organization officially started its activities. As more Indians gain telephone memberships,
more are approaching the online. A 2017 report by the Internet and Mobile Association of
India evaluated that very nearly 50 million Indians got web access between December 2016
and December 2017, permitting many of them to ride the web, send WhatsApp messages, and
transfer recordings for the first time.

Research Methodology

Jio Logo

Jio Logo Mirror Image [1]

The logo of Reliance Jio has a concealed symbol in it. At the point when you flip the Jio logo
around, it reads as 'oil'. The Jio logo appears to speak to the past and fate of Reliance. Oil is
the thing that had moved Reliance to turn into India's greatest organization in the twentieth
century. When flipped over into the 21st, it is presumably going to be Jio.

Technology

Jio High-Speed Internet administration is the fourth generation(4G) portable innovation that
Provides High internet service. It utilizes voice over LTE to give voice administration on this
platform. LTE indicates Long Term Evolution of telecom innovation that empowers High-
Definition voice and high-speed net access.

Network

In India's 22 circles Jio reserves spectrum range in 850 MHz and 1,800 MHz bands and
furthermore possesses pan-India authorized 2,300 MHz spectrum. Jio shares the range with
Reliance Communications. The sharing arrangement is for an 800 MHz band across seven
circles other than the 10 circles for which Jio as of now claims. In September 2016, Jio
marked a settlement with BSNL for intra-circle roaming which would empower clients of the
operators to utilize each other's 4G and 2G range in nationwide roaming mode. In February
2017, Jio collaborated with Samsung to work on LTE - Advanced Pro and 5G.

Traffic Charged

In India, Jio has brought a revolution in Data services. For the very first time, it was
happening that a service provider is charged for the data only and the voice calls are free for
its customers. It is a very new thing for the people of India. It also goes with the "Digital
India" initiative of the Indian Government. Reliance has a vision that data is no longer will be
considered as a luxury item and they convert it into a necessity that could be consumed in
abundance by the consumers and small business houses. It has aligned with the initiatives of
the Government as well by providing Digital Healthcare, Digital currency, Digital Education,
Jio drive, Affordable services, Digital entertainment, and social connectivity, etc.

BCG Matrix on Jio

Cash Cows

There are items which are being created by the organization for taking the main situation as
far as the incomes and deals. These items have appeal, and the association is effective in
creating high ROI-quantifiable profit from the deals. These items have a high piece of the
overall industry in a contrast with the development rate. For Jio, VoLTE, and Jio App Utility,
Jio TV are the treasure trove thing. These are highly sought after. These are accessible for
everybody, except the clients who need a Jio sim card. The paces of the VoLTE
administrations are low as a contrast with different organizations, hence, giving the corporate
serious edge over others.

Stars

These items are the rising things of the organization, which have future development
possibilities. These items have both a high piece of the pie and a high market development
rate, which pressurize the organization to keep up the consistent venture to guarantee that
these items can be treasure troves for the organization. 4G administrations B2C and B2B, and
LYF Mobile telephones, Google cell phones, Jio fiber set-top box, Reliance Jio Mart, Jio
postpaid arrangement, Jio 5G administration, Jio-fi switches, Jio fiber set-top box, Jio Saavn
are the star things for the Jio Company. It offers the administrations alongside the fringe
gadgets and texting, music, and streaming films.

Question Marks

There are a few items that don't have a comparable level of future development as a star or
cow troves. In any case, such things have a significant level of vulnerability, which acquires
them the question mark quadrant. These have a low degree of a piece of the pie yet high
market development rate. These items can likewise give budgetary influence to the
organization, yet failure for catching the piece of the overall industry makes them a weight.
For Jio, MSO administrations, Mi-fi administrations, Jio glasses, and are the question mark
for Jio Company. This helps the clients in benefiting the magnificent quality administrations
of the organization, however because of extreme rivalry around there, the organization is
endeavoring hard in the business.

Dogs

In this classification, each one of those things falls, which don't acquire the monetary profit
organization. These items are performing ineffectively regarding future development,
income, and deals possibilities. These things have a low piece of the overall industry and low
degree of the development rate, which make them weigh on the organization in the two
viewpoints. Jio Money Wallet, and Jio Security applications, are not that much acclaimed in
the business, the same number of clients want to utilize the renowned applications for a
similar reason.

Conclusion

Reliance Jio Infocomm Limited, known as Jio, is an Indian mobile network operator. Owned
by Reliance Industries and headquartered in Mumbai, Maharashtra, it operates a national LTE
network with coverage across all 22 telecom circles. Jio does not offer 2G or 3G service, and
instead uses voice LTE to supply voice service on its network. The launch of Reliance Jio has
caused a revolution within the telecom industry. Now, Jio claims to be the world’s largest
data network, supported mobile data consumption. In this process, endeavours were made to
get information and data from different investigates and studies directed in these fields. The
administration standards embraced by the organization were additionally examined and
concentrated is required in this venture. The dispatch of Reliance Jio has caused an upset in
the telecom business. Presently, Jio professes to be the world's biggest information
organization, given versatile information utilization.

References

[1] Jio Mirror Logo. (n.d.). [Jio Logo]. 7 Top Logo Designs and Their Hidden Meaning.
https://images.app.goo.gl/jQccsPJ5nibd5pH39

[2] Haq, N. (2017). Impact of reliance JIO on the Indian telecom industry. International Journal of
Engineering and Management Research (IJEMR), 7(3), 259-263.
[3] Curwen, P. (2018). Reliance Jio forces the Indian mobile market to restructure.  Digital Policy,
Regulation and Governance.

[4] Holla, R. (2017). A Study on SWOC Analysis of Reliance Jio. International Journal of Engineering
Research and Modern Education (IJERME), Impact Factor, 6.

[5] Kalyani, P. (2016). An Empirical Study on Reliance JIO Effect, Competitor’s Reaction and
Customer Perception on the JIO’S Pre-Launch Offer. Journal of Management Engineering and
Information Technology, 3(5), 18-36.