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    Swot and Targets

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    api-394443105
    The document discusses conducting a SWOT analysis for an artist's marketing strategy. It provides examples of strengths, weaknesses, opportunities, and threats to consider for Snoop Dogg, including his successful career spanning decades, collaborations, brand perception, and financial status. Key issues in the music industry discussed include the impact of streaming, COVID restrictions, competition, and self-publishing. The document outlines setting SMART goals for increasing social media followers and achieving a top 10 UK hit by certain dates to guide the marketing strategy.

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    Download as PDF, TXT or read online from Scribd

    Swot and Targets

    Uploaded by

    api-394443105
    909 views9 pages
    The document discusses conducting a SWOT analysis for an artist's marketing strategy. It provides examples of strengths, weaknesses, opportunities, and threats to consider for Snoop Dogg, including his successful career spanning decades, collaborations, brand perception, and financial status. Key issues in the music industry discussed include the impact of streaming, COVID restrictions, competition, and self-publishing. The document outlines setting SMART goals for increasing social media followers and achieving a top 10 UK hit by certain dates to guide the marketing strategy.

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    The document discusses conducting a SWOT analysis for an artist's marketing strategy. It provides examples of strengths, weaknesses, opportunities, and threats to consider for Snoop Dogg, including his successful career spanning decades, collaborations, brand perception, and financial status. Key issues in the music industry discussed include the impact of streaming, COVID restrictions, competition, and self-publishing. The document outlines setting SMART goals for increasing social media followers and achieving a top 10 UK hit by certain dates to guide the marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    909 views9 pages

    Swot and Targets

    Uploaded by

    api-394443105
    The document discusses conducting a SWOT analysis for an artist's marketing strategy. It provides examples of strengths, weaknesses, opportunities, and threats to consider for Snoop Dogg, including his successful career spanning decades, collaborations, brand perception, and financial status. Key issues in the music industry discussed include the impact of streaming, COVID restrictions, competition, and self-publishing. The document outlines setting SMART goals for increasing social media followers and achieving a top 10 UK hit by certain dates to guide the marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Today's workshop

    SWOT, Targets and Strategy


    SWOT
    After analysing your research you are
    ready to conduct a SWOT analysis
    A SWOT analysis helps you understand internal and
    external factors that can make or break your success
    toward your marketing goal.

    Use this document to identify relevant issues


    surrounding your artist and the music industry
    In groups - discuss current issues surrounding
    the music industry
    e.g. streaming, covid restrictions and economics,
    access to live events, competition, self published
    artists
    Strengths &
    weakness
    Think about your research
    Popularity - Fans & Followers
    Market perception
    PR issues - managing the message
    Finances
    Current marketing strategy
    Success; awards, hits etc.

    This list is not exhaustive!


    Example
    Snoop Dogg
    Opportunities
    & Threats
    Identify ISSUES in the market and music
    industry
    How can you use the strengths to build opportunities
    How do the weaknesses pose threats?

    External threats: issues identified?


    Gaps in the market your artist could fill?
    Opportunities to engage a wider audience?
    Which platforms could be used or improve market reach or
    promote the artist/band?
    What financial issues should you consider?

    This list is not exhaustive!


    Example
    Snoop Dogg
    Summary & Conclusions le ogg
    Now that you have completed your SWOT
    mp D
    Summarise the key points to explain how you can use this for marketing ideas
    xa o p
    Ensure that you discuss key issues surrounding both your artist and the music E no
    industry in general S
    Snoop is a hugely successful multi award winning artist spanning 3 decades. He has partnered with numerous types of businesses to gain both wealth and PR.
    Most recently, he has elevated his volume of followers by collaborating with Just Eat, creating visibility to listeners & viewers of all ages around the UK and US.
    Snoop's strength in collaborating with other artists and businesses grows additional revenue through record sales, but also has a huge impact on his overall
    market penetration and builds on his impressive fan base. While he has a specific brand of product that is deemed as being inappropriate to younger audiences,
    some collaborations have helped in opening that market to a wider audience, for example working with artists like Katy Perry, Justin Timberlake and Pharrell
    Williams has targeted more mainstream listeners. However, the overarching issues surrounding his persona creates a fragile market perception and this is an
    area we must tackle.
    His current personal wealth and partnerships will create an opportunity to build upon his current marketing strategy in a large scale format and we will use this as
    a platform to build stronger connections to the industries he has recently tapped into, in order to build awareness in new markets.
    To tackle market perception, our main focus will be primarily targeting the younger generation through an innovative marketing & PR campaign to ensure Snoop
    is associated with a positive perception in households all around the UK, this target audience will be split into 2 categories, children under 12 and Teens.
    Other issues to consider; Covid lockdown and Snoop's previous border issues in the UK; this could prevent his appearance in the UK, in this event we could
    switch live concerts to live online events and focus more to live TV/Radio. Illegal downloading of music: this could prevent chart success which will require
    external support and monitoring, Competitors for chart success,; we will need to ensure that through our marketing campaign, we can dominate social media
    streams with engaging content.
    Currently many families face financial issues due to loss of of jobs and furlough decrease in salary over last 12 months, this may reduce success from typical
    revenue streams like, music downloads, ticket sales for live events (incl. travel costs), merchandising. Due to this price/value of product must be considered.
    Goals
    Identify your key marketing
    strategy Goals

    These must be SMART


    Goals 1. 15% Increase of Instagram and Facebook Followers by
    October 31st 2021

    2.
    example
    Achieve a top Ten UK hit with Snoop Dogg 's single Doggy
    Dogg Christmas by December 25th 2021

    Describe how these goals are


    Snoop Dogg
    SMART?

    Click here
    MUSIC VIDEO FOR CAMPAIGN

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