The Styled Shoot Guide: Beba Vowels
The Styled Shoot Guide: Beba Vowels
SHOOT GUIDE
BEBA VOWELS
table
of
CONTENTSI. THE REASONING
II. FIND INSPIRATION
III. INSPIRATION IDEAS
IV. MOOD BOARD
V. VENDORS
VI. COUPLES
VII. DRESS AND TUX
VIII. FLORALS
IX. HMUA
X. RENTALS
XI. INVITATIONS
XII. COMMUNICATION
XIII. TIMELINES
XIV. VENDOR LISTS
XV. GALLERIES
XVI. INVITING
XVII. AFTER THE SHOOT
XVIII. GO CREATE!
THE REASONING
With that being said, I couldn't leave everyone hanging. Which is why I am so stoked to
share how a photographer like yourself can style their OWN shoots without a styling or
planning background. Just like I did!! Like everything you do in life; the more you practice, the
more you learn. I have learned so many things throughout all the planning struggles and I am
going to do everything I can so you guys don't have to deal with any bumps in the road!
What inspired me
When hosting my first styled shoot, I had just started photography and was trying to book
more. I had constantly heard "put out there what you want to come in" and I was only
posting engagement sessions. So, I quickly realized I needed to get wedding content to post!
I was second shooting a ton, but wanted my OWN work to post! So, I found a venue that I
already had a good connection with, found a cute couple on instagram, reached out to a
few bridal shops, and got to work! When doing so, I realized I wanted to make a little bit of
money! I posted on instagram and local facebook groups saying what exactly it was and I
was selling spots for $75. I think I profited around $700(?) for that shoot! It was a ton of work
but I had the right motivation! After that, I started the retreat series and they got bigger and
bigger each time!
For the latest retreat, I found inspiration elsewhere. The photo above is the exact shoot I am
going to be talking about. Rue De Seine, a well-known, boho wedding gown company,
released their newest collection a few months before this retreat and when I saw this dress, I
knew I had to shoot it. So, I got it, and based the entire shoots inspiration around this dress
and the detail within it. This is a perfect example that your inspiration can be ANYTHING, if
you want to create something, DO IT!!! Just be sure you have a reasoning or else it may not
end up as you had imagined.
WHAT IS YOUR 'WHY'?
- I WANT MORE CONTENT : This is great! Just be sure you have an idea of what you
want to create. Look at your feed or portfolio, what do you wish you had more of? What
type of content has preformed the best for you in the past?
- I WANT TO GET CREATIVE : Another amazing reason! If you saw someone else do
something, make it your own & do not copy. Styled shoots are a great place to practice
new techniques and challenge yourself!
- I REALLY WANT TO WORK WITH A SPECIFIC VENDOR : Another great one! Want to
create a career-long connection with this vendor? Even better. Invite them into the
planning process with you!
- I REALLY WANT TO BOOK MORE IN A SPECIFIC PLACE : This may be scary, but it is so
fun & not as hard as you may think! Styled shoots are a great way to break into a new
market!
- So so so much more! If you don't have a reason, think about these and see if any jump
out at ya!
MOOD BOARD
If you don't want to use Pinterest and don't want to have them
hassle with joining a board, there is an awesome site called
gomoodboard where you can create mood boards for free! It's
awesome and I use it for every styled shoot!
MOOD BOARD
Here is an example of a mood board that I created for a styled shoot! It ended up not
happening, but this is what it looked like! :)
TUX/SUIT TAB
MOOD BOARD
HAIR TAB
VENDORS
Alright, now that you've found your inspiration and have
your mood board, it's time to start figuring out the
vendors! This is always so fun. YOU get to put together
a dream team and in doing so, make amazing
connections!
2. Follow them on instagram if you aren't already! Find out about them & show that you care about their
life. Comment on their photos, reply to their stories etc!
3. If they are local, ask to hang out! What does 30 minutes at the coffee shop hurt? It helps them realize
that you are a real human and will make them more comfortable with you!
4. If it is a long drive for them to the shoot & you have it in your budget, offer to pay for their gas or get
them a hotel room! If you are staying somewhere, maybe find an airbnb with 2 rooms and offer them
to crash at your place!
5. Get a contract! There are so many free ones online for models! Let them know how serious this is to
you, but don't scare them away.
6. Be a kind human, don't be a robot behind a screen! Talk to them like they are too!
HOW TO FIND COUPLES
If you are shooting in an area that you aren't from, or don't have connections in, there are a few
different ways to easily find couples! My favorite way is to reach out to photographers in that area!!
So easy & in shooting them, you are making connections with a new photographer! Another pro
with this is that they most likely will not back out because they may have had this happen to them!
For example if you are shooting in Phoenix, an easy way to find them is just by searching "Arizona
Wedding Photographer" or "Phoenix Photographer" and I am sure at least 15 people will pop up. And
the chances of them having a significant other is 50/50! If they can't, they may give you
recommendations for people in the area as well!
Another of mine is to look up hair stylist in that area and finding the girls from their page. I know,
this sounds very stalker-ish but, I mean, if a girl has good hair she probably is cute and has a
significant other, right?! An example of this, there is a Style Lounge in San Diego, I sometimes go to
their page, and just click on the girls or guys' profiles that they tag, see if they have a significant
other, and reach out!
The most obvious one is just location searching! On instagrams search bar, there is an option to
search locations only. So if you are looking to do a shoot in Oregon, type Portland and there will be
tons of couples! That goes for every location! Try to not search super touristy spots, as those posts
are probably people just visiting. But trying coffee shops in the area, beaches, thrift shops, hikes,
bars, or some place that local people would go, take a photo, and tag it! Coffee shops are a huge
one!! They are so popular!
An example for Southern California with that would be searching The Goods Carlsbad,
Revolutionary Roasters, Laguna Beach, Point Dume, Sunset Cliffs, Malibu Farm. Some places I
wouldn't** search are Disney Land, Hollywood, Balboa Park, etc. Those are all very touristy and you
probably won't have the best luck.
COUPLES CONT.
Another amazing way is to join Facebook groups! Some
of my favorites are Dirtybootsandmessyhair Community &
Weddings & Wanderlust - Adventure Photographers. Post
in those facebook groups where you are going and if
there is anyone in there interested in modeling or know of
someone! I personally have never done this, but I see
people do it all the time & have great success!!
Also keep in mind that most people have jobs! So, if you are able
to do a shoot on a weekend, or in the evening that may give you
a better chance of finding someone!
Don't skimp on the details either. People want to know what they
are getting into before they fully commit. But again, don't be a
robot. Casually explain it to them so they get the information, but
it doesn't sound like a business deal.
If for some reason you can't go in person, I like to call before emailing. These are most likely big
companies who get a ton of emails that get passed by. Call, and do the same thing that you
would do as if you are in person. Tell them you would be more than happy to send over the
mood board as well! There is a good chance that they will tell you to email them with all the
details, don't get discouraged! That may just mean that they have a specific person to take care of
stuff like this! When emailing them, be sure to mention how good it was to chat with *NAME* on
the phone today & you can't wait to work together! It puts you in a great position!!
I also like to offer to pay for shipping costs if they have to ship it, it shows that you care about
this shoot a lot!! A few bridal shops charge a cleaning fee, as well! Completely understandable and
something to keep an open mind about! Usually it is anywhere from $50-200.
I also treat the bridal shops as I do the couple, I keep them updated and excited! I reply to their
stories and comment on their posts. It keeps you on their radar so they don't forget! If they are
shipping something, I always follow up a few days before the ship date and ask if there is anything
they need from me!
You can also order a dress from Amazon, Lulus, etc. or there are photographers who rent out
dresses. Or if the couple is already married & you love their dress, they may want to play dress up
again! I have done this and it's worked out so perfectly & easily! It makes it more fun for the
couple as well!
DRESS & TUX CONT.
Tuxes can be super super easy!!! I have an awesome
connection with a company called Friar Tux. They
are amazing and after doing so many shoots with
them, it just takes 1 email to get my vision across!
Tux shops are usually bigger than bridal shops and
you'll probably have a better chance at getting one if
you email them vs going into a store.
The same thing with the dress, tell them your vision,
ideas for the tux, have the measurements for the guy,
and send over the mood board and dress if you have
that secured already.
For the dresses, I love working with a company in Denver, so I always text her when I ship them
back with the tracking number. I make her aware of anything that may have happened and I am
more than happy to pay an extra cleaning fee if need be. For example, the photo above, the
model was so short and the dress got wet and sandy, I spot cleaned it as much as I could before I
had to ship it back. They were so grateful I let them know so they could expect it to be out of the
shop for a few days getting cleaned.
If you are shooting somewhere that has sand, cactus, dirt, or anything that may get it dirty; try to
limit the amount of movement you do and help the model pick up and carry the dress when she
walks somewhere. Also communicate to her that she needs to take good care of it!
FLORALS
I love to give little direction and let the florists do their thing!
I think florists are so so talented and have so much creativity inside them that they don't always
get to do with weddings. Watching what they come up with is always a blast! I send them the
mood board, point out specific things I love from their work, and tell them to do their creative
thing! Since mosts florists are very creative, I have actually never had a florist tell me they don't
want to collaborate. I make it as simple for them as possible in a couple different ways.
I always offer to pay for the cost-of florals and give them a budget. What that means is, I'll pay
for the flowers themselves, their wholesale price. I don't pay for their services & time. Since they
would be out that money, it only makes sense to me to offer to pay that. Then I also give them a
budget to go along with that. For example if I just need one bouquet, I'll tell the florist my vision,
I'll show her the couple, the dress, and inspiration! Then I'll say something along the lines of "I
absolutely love what you did with this!!! Maybe something inspired by this? *insert picture* But,
seriously I love EVERYTHING you do and know you'll create some magic! I am thinking just 1
bouquet. Obviously, I'll pay for the cost of florals! I have a budget of $75, does that sound OK?" In
that message I gave them a tiny bit of direction I want to go in, but let them know I trust them
with whatever they do! Then I stated I'll pay for the cost of and this is my budget!
Once it gets about 2 weeks out from the shoot, I follow up and ask how they would like for me
to send them the money, I do that and then ask what is easiest for them to get the bouquet to me!
I ALWAYS offer to pick everything up! But, also invite them to the shoot if they want to come
along! Some florists like to get BTS. Some like to take photos themselves and if you aren't
comfortable with them bringing a camera, communicate that beforehand! Let them know kindly
that that is a part of the collaboration and you'll be sending them a full gallery!
When I pick up the florals I am always sure to ask them which is the front of the bouquet if it isn't
obvious. And then I hug them, tell them how thankful I am for them & hype up their work as much
as I can!! They put a lot of work into their craft and deserve to get sweet words, just as we want
from them when we deliver the galleries, right?
I always ask if they want the bouquet back at the end of the shoot. Some pieces may be able to
be reused and that could be valuable to them! All in all, treat the florists the same you would any
other vendor!! Make amazing connections & create a good experience with them!
HAIR AND
MAKEUP ARTISTS
These are probably the most simple! The hair and makeup artist community is UNREAL!
Seriously, every hair and makeup artist I have met have all been the sweetest girls who are
just so ready to CREATE!
I personally am terrible at makeup, and don't know anything about it. So, I like to reach out
to a hair stylist first. I have a few people that I absolutely love that have very different
styles. You should recognize that and see what their work really is about before reaching
out to just anyone. For example, if your inspiration for a shoot is very classy and you are
wanting a more formal up do, maybe don't reach out to someone who specializes in braids
and loose styles! A super simple way to find these people are just by searching "*TOWN*
Hair Stylist". That is how I found @kaelynchristine.hair who is one of my favorite people to
work with!
After you find the hair stylist, if you don't already have a makeup person, I would just ask
the hair stylist if she has anyone she loves working with! 9 times out of 10 they will say yes
and either just bring someone along, or send you a list of people to reach out to! Then they
can carpool and there is a less likely chance that one or the other will back out too.
When reaching out, I personally do this specific vendor over the DM's. I feel that it is a
quick and easy way to be in contact and has always worked great with me! I can't find any
messages that I sent to these vendors to screenshot and share, so the excerpt below is
what I would say!
Just like the other vendors, I reach out to people that I think do amazing work and
introduce myself, ask if they'd be interested! If they are, I send over the mood boards
but let them know I'll be stoked with whatever direction they take it in! These people
are always so fun to work with!! Usually they ask me for direction on a color scheme.
When they do that, I chat with the florist on what she is planning to do so that if I
decide to use the bouquet with the flat lay, it all goes good together!
I do not pay this vendor! I have never had someone ask to cover shipping either since it
is usually less than $10. But, if you are trying to make a good connection with a certain
business and you have the budget to do so, go ahead!! Again, this is just what I like to
do :)
When I receive it in the mail, I usually either voice message them, or send them a video
/ picture so they know just how much I appreciate their hard work and dedication to
my shoot!! I've said it a million times, and I'll keep saying it -- create amazing
connections with these vendors!
COMMUNICATION
Be sure you fully communicate with each of the vendors. It needs to be clear what is
expected of them, what their position is in the shoot (so they don't overstep on
anything!), what the date and time are. I like to do this all in a very nice and inviting
way. It would seem a little intense to be say "This is your job, I expect you to do it, and
be good. You need to be there at 4:00 and if you are late then the whole shoot will fall
a part." LOL. Don't be that person!! But make it clear. If you are bringing on someone to
do hair, then the invitation person shouldn't have a say in what she does, if that makes
sense! They have one job!
Also be super communicative on when you need the products by. If the shoot is on
Saturday, the dress should probably try to arrive by Thursday at the latest, just incase
there are some shipping delays. Same with the invites, or anything else being shipped in.
I always let the people know that I like to get things in a little early just to be sure it is
there for the shoot! For any of the day-of people, I like to plan to be early. The real
reason for that is because I am late to like 90% of things, haha! So for example, the hair
and makeup artist -- I'll ask each one how long it will take them. Let's pretend it will
take them each an hour, then the bride will need to get dressed and go to the
bathroom, grab a bite to eat maybe, so let's say 30 minutes for that. Two hours and 30
minutes total, so I'll tell the hair and makeup artist to get there 3 hours before the shoot.
I don't say anything like "to be safe" because if someone told me that, I'd take that as
"perfect, time for starbucks!" So, let the vendors know. Be communicative and be on
call the day of & ready to be needed!
TIMELINES
I touched on this subject a bit in the
last page. But, it is important
enough to have its own page! Make
a timeline!!! When are you wanting
to shoot? Work backwards from
that. I know for me that I love to
shoot at sunset, so if the sunset is at
5PM, then we will need to be at the
location by 3:30, let's say it takes 30
minutes to drive there from where
the couple is going to be getting
ready, so we need to leave by 2:45
(account for the time it takes to find
parking, get out of the car, maybe
traffic? who knows!) You put a ton
of work into this shoot, don't let it
not happen because there wasn't a
solid timeline! I don't need to go
into too much detail, but account
for 10-15 extra minutes for each
event throughout the day! You
would rather have too much time
than not enough!! Once you have
fully created the timeline, send it off
to everyone involved the day of!
The first step being the vendor list. Have one, send it,
use it, tag them, all the things! You should make it
before the shoot and send it to everyone so they can
tag any vendors in the BTS they take and so they can
have an idea of who all is going to be there! Plus, then
you don't have to worry about sending it afterwards.
I have made many mistakes within vendor lists so learn from me with these. Don't forget
anyone!!! Seriously, that is the absolute worst feeling, when you forget someone and they
point it out to you. Make the list, let it sit for a couple days; think, think, think, and double,
triple check before you send it out to be sure you aren't missing anyone.
Second thing is to make sure everyones names are spelled right. I sent out a vendor list
one time and one of the girls names was spelled wrong. So she basically got no credit
from all the posts since her name wasn't clickable. DOUBLE, TRIPLE CHECK!!! Just be sure
that you are correct on everything before you send it out. If you do make a mistake in
some way, that's ok. We are all human and people are very understanding. Just let all the
parties involved know so they can also fix it on their end!
vendor list from my latest shoot I make it a point to put this vendor list in
every single one of my captions (or in the
Photo: @bebavowels comments). These vendors put a ton of
Couple: @mersadiolson & their heart and creativity into this shoot and
@jayo1son deserve to be recognized! I also do this for
Dress: @vagabond_bridal weddings as well. Along with sharing this
Dress Boutique: on instagram, I also do this for blog posts
@aandbe_bridalshop and facebook posts. In addition to posting
@aandbe_denver this in the caption, I also tag them in the
Florals: @wyld_blooms photo. This makes it show up on their
Hair: @kaelynchristine.hair profile, and you never know who may be
Makeup: @mualaciexo scrolling their tagged photos and need a
Suit: @stitchandtie photographer ;)
Invitation suite: @truthpapers
Retreat: @roamersretreats Tag your vendors people!!!!
SEIRELLAG
I personally deliver a gallery every
single time I shoot. No matter if it's
free, a styled shoot, a workshop I
attended, anything! I know how
hard every one works to put on
these shoots and they all deserve
the photos! ESPECIALLY if you are
the only photographer there, they
probably are going to want a little
more than just a few sneaks on
instagram.
When I send it off to all the vendors + models, I give one big
final thank you. I let them know in the group email thread that
it wouldn't have been possible without them and I hope to
work together again soon. Then I attach the vendor list one
last time for easy access!
INVITING OTHER PHOTOGRAPHERS
OK, I am not going to get to deep into this topic. This could easily be a 50+ page guide.
But, I did want to touch on it because a lot of photographers associate styled shoots
with multiple photographers being there. It doesn't have to be though! Which is why I
wanted to talk on this. This is YOUR styled shoot. You can do whatever you want with
it. If you want this to be completely yours and yours only. That way you can promote
this all on your own, couples will see this shoot and think of you and you only! You can
be as creative and as crazy as you want with the couple without having to worry about
if other people are getting the shots they want! Or, you can invite a few friends! If you
do -- be sure you have a contract so you aren't held liable if anyone get's hurt. There
are some online for free, I suggest getting it checked by a lawyer beforehand. Be
conscious on how many people you invite though. Having 20 cameras on one couple
can be VERY overwhelming and not everyone (including you!) will be able to get the
shots they want. I am sure a ton of photographers would love to come for free, but
don't sell yourself short. If you do invite people, considering charging them. Or if you
don't want it to be like that, you can ask them to pitch in for the costs that come from
the different vendors. You don't want to leave the shoot feeling like you just fully
funded a styled shoot for other people and you didn't get the shots you wanted. Trust
me, I have been there. It's not fun. Just really weigh what is most value-able to you! If
you do decide to invite other people, I have found that starting a facebook group with
all the information is the best way to go. Instagram DM's can get lost and messy!
Just as I have preached throughout this
entire guide -- keep the connections
going. If you had an amazing experience
with some vendors, add them to your
vendor list! Let them know you did, and
maybe they'll add you to theirs! Imagine
if you did a full wedding with all the
vendors from the styled shoots!? Magic,
right?
xoxo beba