MMM Batch 7 (Mastermind

Mindset)
Basic Terminologies & Definitions

SEO (Search Engine Optimization)

It is the process of improving the quality of content by optimizing according to the user
intent and getting traffic to increase the website ranking and visibility in search Engine.

Yeh aik aisa process hai jis main hum google ki batai hue guidelines ko follow karty
huye apny content ko optimize krne ki koshish krte hain taa k zayada traffic hasil kr sky.

OFF-PAGE OPTIMIZATION
Off-page optimization is everything you can do to improve your organic search rankings
that does not involve your actual website. This includes anything you can do to create
high-quality backlinks and further drive your exposure.
Jo b actions hum apni site k ilawa krte hain (not on our site) Apni ranking barhane k
liye unhe Off-Page kahte hain.

ON-PAGE OPTIMIZATION

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 On-page optimization involves actions you take on your website to improve your
organic
search engine rankings and can include improving meta tags or optimizing your website
content.
SEO k liye Jo b steps hum apni site k uper karte hain apni ranking increase karne k liye
unhe On-page seo khty hain.

AFFILIATE
An affiliate website helps to promote the products and services sold on other websites
in
exchange for a commission.
AIsa platform jIs pay hum baqi logou ki services/products sell kar k commission hasil
karain.

AFFILIATE MARKETING
Promoting products & earning affiliate commission on these products by making a site
or
doing paid advertisement or social media marketing. (Example: Product Reviews Sites,
PPC Ads)

Baqi logou k products/services ko promote kar k ya sell krawa k hum comission hasil
krty

BLOG
The blog is a website which provides content on a regular basis through a content
management system like wordpress, Blogger etc.
Aik aisi site jis pay hum regularly content update karte rahain

EVENT BLOGGING
Making a site/blog on a very trending topic which is coming in few months and trying
to

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 take benefit in that time duration. For example Happy new year, EID, Worldcup etc
Jahan hum kisi specific event k baray main articles likhain.

CPA MARKETING
Cost Per Action Marketing is basically when you promote something (A Product, A
Membership, Book etc) and a Visitor takes any action you Earn a Commision.

Jahan comission apko kuch actions complete karane pay milti hai, maslan kuch sell
krwana, clicks laana etc

ADSENSE (GOOGLE ADSENSE)

A Google platform that allows websites to earn money by publishing Google network
ads
on their website.
Google ka aisa platform hai jiski wajah se hum google Ads apne platforms pay show
karwa k earning hasil kar skaty traffic k mutabiq

ORGANIC SEARCH
Organic search is un paid search results, Naturally generated traffic by typing search
queries in search Engine.

Jo b traffic natuarally aye usey organic search kehty, mean Ads pay agar paisey spend
nahi kry to.(like stalker)

KEYWORDS
Keywords are terms and phrases which user type in a search engine to find their
required
results.
The terms which people used to find their targeted content is also called search queries.
Wo words jo ap likh k Searching platforms pay search karte ho.

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 LATENT SEMANTIC INDEXING (LSI)
Google always try to discover the correlation in words. LSI helps to compare the
relation
between different terms and phrases.

LSI helps to boost the traffic on the website and also help to increase the visibility in
Search Engine.

You can say LSI keywords are similar to your original keyword.

For Example, ways to reduce weight is the main keyword, and LSI keywords of main
keywords are

Remidies to reduce weight

Ways to cut down fat

similar words or related words.

Example: Apple k sath agr ap fruits, juices, other fruits asi cheezy usy krogy to Google
ko idea hoga k ap Apple fruit ki baat kr rhy ho.
Apple k sath, mobile, laptops, technology asy words use krogy to Google ko idea ho
jayga k ap company ki baat kr rhy ho.

KEYWORD STUFFING
Messed up a web page content, meta information with the number of keywords are
called keyword stuffing.

Jab ap zaroort sy zyada keywords ghusaa do kisi jagah

LONG-TAIL KEYWORD
A long-tail keyword is a specific, targeted search phrase, usually containing three or
more
words. Using long-tail keywords is a great way of getting more qualified leads likely to
convert.
Aisey keywords jin main 3 ya us say zyadaa words hon.

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 COMPETETIVE ANALYSIS (COMPETITOR
ANALYSIS)
Conducting a competitive analysis means identifying your competitors and analyzing
their
businesses/sites Indepeth. This lets you learn from their successes and mistakes,
understand their strengths and weaknesses, and find gaps in the market that other
businesses or websites aren’t covering.

Mean post mortem karna, competitors ko cheer phaar k dekhna k wo kya karte hain.

CONTENT MARKETING
Content marketing describes the process of creating and distributing content used for
digital marketing campaigns.

Process jis main ap content ko create karte aur distribute krty hain.

SITE AUDIT
Site audits are exactly what they sound like—systematic reviews of your website’s
performance in terms of benchmarks like search ranking, traffic numbers, time users
spend on each page, external links viewers are using to get to your site, links visitors
are
clicking once they get to your site, etc.

Mean site ka post mortem, site ko cheer phaar k dakhna k kya cheezy sahi kaam kar rahi
aur kya sahi kaam nai kar rahi

like ranking, traffic numbers, time user spend on each page

CLICK-THROUGH RATE (CTR)

The percentage of the people who saw a search result, ad, or e-mail who then clicked
through to your website.

Un logo ki percentage jo apki Ad ya post daikh kar phir us py click karte hain apkay
platform k liye.

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 NOFOLLOW LINK
It is a link that instructs search engines not to crawl an outgoing link or give authority
to
the destination page.

Aise link jin main sites mention to hoti hai, par Google ko bata diya jata hai k hamare
mention karne say koi value nhi dani hai jise mention kia gya hai

DOFOLLOW LINK
It is a link that instructs search engines to crawl and pass authority to destination page.
Aise link, jis pay jis site ko mention kia jata hai usey value in other words authority b
deta hai Google.

CRAWLING
Crawling Is something like patrolling, Google or any other Search Engine send their
spiders or crawlers to websites to scan the page.
Crawling doesn’t mean that your page is indexed.

Mean jasosi krna, Google hAr time apki site ki jasoosi karta rehta k ap kya kya kar rahe
ho apni site py.

INDEX
You can say it is the name of the Search Engine database. It contains all the data and
information of websites.
Search engines ka aisa database jahan ssb sites ka data/information save ki jati hai.

INDEXING
The process in which Search Engine collecting the data of web pages in its own
database.
Through this database, the search engine will able to respond to the requested query of
the user.

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 Aisa proceess jis main Search Engines apki site ka data ikhata karta hai.

BLACK HAT SEO

This is a technique that is used to increase the website rank in a Search engine by
violating rules and regulations of Search Engine.
Black hat techniques are the tactics which are used to manipulate google. This is also
called unethical SEO techniques.

Aisey unethical kaam ya cheats karna jo Google k rules n regulation k khilaf hon r
GOOGLE hamain allow nahi karta hai apni websites ko rank karne k liye

WHITE HAT SEO

Techniques and strategies used to boost your website on Search Engine by following
policies and rules of a search engine also called ethical SEO.
White hat SEO is totally based on user satisfaction.
Mean ache bachay ki trah Google ki guidlines n policies follow karte huye apni rankings
increase krny ki try krna.

LINK BUILDING
Link Building is the main SEO term getting links from other websites to your domain is
called link building.

outbound links

internal links

Mean baqi sites sE link lena ya den.

BACKLINK
These are the links which a website gets from another website, and you can say inbound
links or incoming links.
Backlinks help to make authority, also known as a vote of confidence.

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 Any outside domain (external sites) referring to your website or domain providing you a
backlink.
Mean baqi sites sy link lana, jaise baqi log hamari tareef karain to hamari value barhti
hai.

Aisey e baqi sites hamain mention karain to hamari site ki authority barhati hai.

DEEP LINK
The link pointing to other than the home page is called deep links

Agr apk home page k ilawa kisi aur page ko link diya jaye to wo deep link hoga.
RECIPROCAL LINKS

RECIPROCAL LINKS
Reciprocal links build when two websites agree to link each other, they help to increase
the traffic of your website.
2 sites jAb aik dosre ko link dain matlab watta satta krna 😋
INTERNAL LINK
This is the type of hyper link which links to one page to another page within the same
domain.
It helps the user to navigate the website easily.
Jab ap apni e site pay aik page sy dosre page ko link datay hain.

LINK JUICE
Link juice refers to the value passed from one page or site to the other page or site.
Link dene se jo b value send ho rahi hoti hai ussey link juice kehte hain.

SITEMAPS

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 It is an XML file has a list of pages of a website with metadata information.
The sitemap will help Search Engine to crawl the website easily.
Yeh aisi file hoti jis pay apki site ki sab information hoti hai.

DISAVOW
Google offers a Disavow tool to instruct Google to ignore or avoid spammy links.
Laatalaqi, matlab ap google ko bata datay hain k in links (spammy) sy hamara koi lena
dena nahi hai.
I think jis tools ki Sir baat karre thay in main se aik ho.

REDIRECTS
Redirection is basically the process of moving forward one URL (Uniform Resource
Locator) to a different URL.
You can say this is the way to send SE (search Engine) and users to a different URL from
requested URL.

Aik link (URL) sy dusre link pay visitor ko move kar dena.

301 REDIRECT
It is the permanent redirection from one URL to the other URL.

Permanent redirect karna

302 REDIRECT
It’s a temporary redirection from one URL to the other URL
temporary redirect karna

404 ERROR
The error message that appears when a visitor tries to go to a web page that does not
exist.

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 Ap jis page ko open kar raye ho wo exist e nai karta ab matlab k delete hogaya.

ALT TAG
The alt tag is known as alternative text which describes the function of an image on the
page.
It is an HTML attribute in image tag to provide the alternate name of an image when
the web page cannot be displayed.

Image ko aik title dia jata hai jo image k function ko describe karta k pic kya hai.

ANCHOR TEXT
Anchor text is a clickable visible text, which links to another webpage or document.
<a href="http://www.example.com">Anchor Text</a>
Like you can check this text as an example
Aisa clickable text jis pay ap click kare to kisi new page ya site open krdy.. (mostly blue
color ka text hota )
Asan words main link jissey bolte

CANONICAL TAG
When you have Similar pages and URL, the duplicate content issue always arises, to
deal with this issue we used the canonical tag.
<link rel=”canonical” href=”http://www.example.com/” />

Jab apka same content different url say search kia ja sakta ho to ap canonical tag date
taa k google ko btaya ja sakay k ye duplicte content nahi balkay aik e content hai jisy
different url sy search kia ja rha hai.

For example: ap aik page ko https:/ aur http:/ dono link sy search kr sakte to wahan pay
apko ya tag dana paryaga.

CLOAKING
It is a tactic of SEO in which content presented to Search Engine crawlers is different
from the that presented to the user.

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 It is the unethical way to manipulate google algorithm, as a result of cloaking Search
Engine ban such type of sites from indexing.

Assa kaam jis main ap user ko alag content dikhate ho aur search engines ko koi aur
content dikhate ho.

ROBOTS.TXT
This is a robot exclusion protocol or robots.txt used to communicate with web bots or
crawlers.
You can restrict not to crawl and index specific pages, "Disallow: /" helps to explain the
robot that crawler should not index specific page.

Aisi file jo google k bots/crawlers sy communicate karty hain k kin pages ko visit krna
aur kin ko nhi krna.

BOUNCE RATE
Bounce rate is an approximate percentage of visits in which user leave your website
from the landing page without scrolling further.
Un logo ki percentage jo apki site pay to aye magar scrolling krni ki bajaye foran wapis
chalaygaye.

DWELL TIME
The actual time duration a person spent on a website before returning to SERPS (Search
Engine Result Pages)
Visitors kitna time website pay spend karte hain

BREAD CRUMBS
Navigational text path within the website to find where you are on the website is called
bread crumbs.
Just like map, apko batata hai k ap site pay kaha ho aur kaha jana hai.

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 GOOGLE ANALYTICS
Even if you are entirely new to the digital marketing world, you have most likely heard
about Google Analytics already. This analytics service is provided by Google, and it
helps
you track, analyze, and measure all types of revenues and costs of your website,
advertising campaigns, videos, social channels, etc.
Google ki aisi service jis main apko different analysis milty hain k apki site ki kya value
hai, ktni traffic, Ads analysis,

GOOGLE SEARCH CONSOLE (WEBMASTER

TOOLS)
Search Console is a free tool Google offers to webmasters. Within the tool are several
areas that include data on how a site is performing in search. Search Console differs
from Analytics – it does not measure traffic, it measures a site’s visibility on search
pages, and
indexability by Google crawler bots.
Aik aisa tool jis main pata chalta k apki site kya rankings, visibility etc

SOME ABBREVIATIONS USED IN SEO

1. DA- Domain Authority (Search Engine Domain Ranking Score developed by MOZ
tool)

2. PA- Page Authority (it is a metric also developed by MOZ tool to predict the ranking
ability of specific page in Search Engine)

3. TF- Trust flow (the score shows How many influential links connected to a website
developed by Majestic tool)

4. CF- Citation flow (the score shows the amount of link juice a site has also
developed by Majestic tool)

5. DR- Domain Rating (Score which measures the quantity and quality of backlinks
developed by AHREF tool )

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 6. UR- URL Rating ( UR score help to rate the backlink profile developed by AHREF)

7. KD- Keyword Difficulty ( KD is the score which helps to identify ranking difficulty)

8. KC- Keyword Competition (KC score is keyword competition according to the

competitors by LTP)

9. CPC- Cost per Click

10. SEM- Search Engine Marketing

11. SMM- Social Media Marketing

12. CTA- Call to Action

13. EMD- Exact Match Domain

14. OBL- Outbound Links

15. PBN- Private Blog Network

16. RD- Referring Domains

17. SERP- Search Engine Result Pages

18. TLD- Top Level Domain

19. CTR- Click Through Ratio

20. CMS- Content Management System

@ADEEL ZAFAR bhai ki kawishon ko renovate kiya

REGARDS HAMZA ABID

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