READY MEALS IN SINGAPORE - DATAGRAPHICS

Country Report | Nov 2020

Market Sizes

Sales of Ready Meals Sales Performance of Ready Meals

Retail Value RSP - SGD million - Current - 2006-2025 % Y-O-Y Retail Value RSP Growth 2006-2025

49 Forecast
12.2% Forecast
50 15%

40
10%

30
5%

20

0%
10

0 -5%
2006 2020 2025 2006 2020 2025

Sales of Ready Meals by Category Sales of Chilled Ready Meals

Retail Value RSP - SGD million - Current - 2020 Growth Performance Retail Value RSP - SGD million - Current - 2006-2025
Click on a Category to update Sales Chart

Shelf Stable Ready Meals Forecast

35.0 4 20%

Chilled Lunch Kits 15%

-
Chilled Pizza 3
10%
-

Y-O-Y Growth
Chilled Ready Meals 5%
3.2
2
Dinner Mixes 0%
-
Dried Ready Meals -5%
4.0 1
Frozen Pizza -10%
3.0
Frozen Ready Meals 0 -15%
3.6 2006 2020 2025
Prepared Salads
-
-5% 10% 25%

READY MEALS 48.8 CURRENT % CAGR % CAGR

YEAR % 2015-2020 2020-2025
GROWTH

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Distribution

Channel Distribution for Ready Meals

Retail Value RSP 2020 and Percentage Point Growth - 2015-2020

9.9% Convenience Stores

0.8% Forecourt Retailers

80.7% Modern Grocery Retailers
13.4% Hypermarkets

56.6% Supermarkets
91.1% Store-Based Retailing 91.1% Grocery Retailers

9.5% Independent Small Grocers

4.9% Vending 10.4% Traditional Grocery Retailers
8.9% Non-Store Retailing 0.9% Other Grocery Retailers
4% E-Commerce

Increasing Decreasing No change

Competitive Landscape

Company Shares of Ready Meals Brand Shares of Ready Meals

% Share (NBO) - Retail Value RSP - 2020 % Share (LBN) - Retail Value RSP - 2020

China Processed Food Imp... 19.8% Narcissus 19.8%

Yeo Hiap Seng Ltd 14.0% Yeo's 14.0%
Clouet Trading Pte Ltd 8.9% Ayam 8.9%
JR Group 5.7% Chef-in-Box 5.7%
Nestlé Singapore Pte Ltd 4.4% Maggi 4.4%
Oetker International (As... 3.3% Dr Oetker 3.3%
Auric Pacific Group Ltd 3.0% Sunshine 3.0%
Dairy Farm International... 2.9% 7-Select 2.9%
Charoen Pokphand Intertr... 1.7% CP 1.7%
San Remo Macaroni Co Pty... 1.5% San Remo 1.5%
Amoy Canning Corp (S) Lt... 0.2% Amocan 0.2%
Other Private Label Other Private Label
Others 34.6% Others 34.6%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Ready Meals
% Share (NBO) - Retail Value RSP - 2010-2020

Nestlé Singapore

Intertrade (S) Pte

China Processed

Clouet Trading
Food Import &

Yeo Hiap Seng

International

International
Export Co Ltd

Auric Pacific

Holdings Ltd
Dairy Farm

Pokphand
Group Ltd
(Asia) Ltd
JR Group

Charoen

Others
Pte Ltd

Pte Ltd

Oetker
Ltd

Ltd
40%

35%

30%

25%

20%

15%

10%

5%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - SGD million 2020 - % CAGR 2015-2020 % Y-O-Y Growth (NBO) 2010-2020
Click on company to compare against market China Processed Food Import & Export Co Ltd

20 15%

OTHERS

15 10%

10 CHINA PROCESSED FOOD IMPORT & EXPORT CO LTD 5%

YEO HIAP SENG LTD

5 0%
CLOUET TRADING PTE LTD

JR GROUP
NESTLÉ SINGAPORE PTE LTD
CHAROEN POKPHAND INTERTRADE (S) PTE LTD
0 -5%
-15% -10% -5% 0% 5% 10% 15% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Ready Meals China Processed Food Import &

Export Co Ltd

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Market Concentration of Ready Meals by Company Private Label in Ready Meals
% Share (NBO) - Retail Value RSP - 2010-2020 % Share (NBO) - Retail Value RSP - 2010-2020

60% 1.4%

1.2%
50%

1%
40%

0.8%
30%
0.6%

20%
0.4%

10%
0.2%

0% 0%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Top 3 Companies Others Packaged Food Ready Meals Others

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