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    Group 2 - Activity #3 - Concept Paper

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    Angeline Maquiso Sumaoy
    Cartoffel is a food company that produces a potato-based snack called Karto Bites. Karto Bites are mashed potato balls stuffed with cheese cubes and baked instead of fried. This makes them a healthier snack alternative. Cartoffel aims to provide nutritious and convenient snacks. Karto Bites will help promote local potato farmers by sourcing ingredients locally. The snacks are packaged in biodegradable boxes, appealing to customers on-the-go. By offering affordable yet high-quality products through delivery services, Cartoffel seeks to become a leading snack brand and increase competition in the food market.

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    Group 2 - Activity #3 - Concept Paper

    Uploaded by

    Angeline Maquiso Sumaoy
    121 views2 pages
    Cartoffel is a food company that produces a potato-based snack called Karto Bites. Karto Bites are mashed potato balls stuffed with cheese cubes and baked instead of fried. This makes them a healthier snack alternative. Cartoffel aims to provide nutritious and convenient snacks. Karto Bites will help promote local potato farmers by sourcing ingredients locally. The snacks are packaged in biodegradable boxes, appealing to customers on-the-go. By offering affordable yet high-quality products through delivery services, Cartoffel seeks to become a leading snack brand and increase competition in the food market.

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    Group 2_Activity #3_Concept Paper (1)

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    Cartoffel is a food company that produces a potato-based snack called Karto Bites. Karto Bites are mashed potato balls stuffed with cheese cubes and baked instead of fried. This makes them a healthier snack alternative. Cartoffel aims to provide nutritious and convenient snacks. Karto Bites will help promote local potato farmers by sourcing ingredients locally. The snacks are packaged in biodegradable boxes, appealing to customers on-the-go. By offering affordable yet high-quality products through delivery services, Cartoffel seeks to become a leading snack brand and increase competition in the food market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    121 views2 pages

    Group 2 - Activity #3 - Concept Paper

    Uploaded by

    Angeline Maquiso Sumaoy
    Cartoffel is a food company that produces a potato-based snack called Karto Bites. Karto Bites are mashed potato balls stuffed with cheese cubes and baked instead of fried. This makes them a healthier snack alternative. Cartoffel aims to provide nutritious and convenient snacks. Karto Bites will help promote local potato farmers by sourcing ingredients locally. The snacks are packaged in biodegradable boxes, appealing to customers on-the-go. By offering affordable yet high-quality products through delivery services, Cartoffel seeks to become a leading snack brand and increase competition in the food market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    The Entrepreneurial Mind

    Activity #3: Concept Paper


    Group 2: Cartoffel

    I. Brief Description
    Cartoffel is a food company that produces a potato-based product, Karto Bites, by which
    potatoes are mashed and are molded into small balls stuffed with cheese cubes, then are baked or
    toasted, rather than fried; a snack that is suited for all ages. Our company, Cartoffel, was coined
    up by incorporating the word “cart” and “kartoffel” which is the deútsch word for “potatoes''.
    The product will surely capture the interest of consumers with much food competing these days,
    Cartoffel can still compete due to its affordability, quality and availability. The company aims to
    serve products that are both nutritious and on-the-go.

    II. Concept
    Filipinos are naturally hospitable and welcoming. In between the three meals of the day,
    snacking is done twice, the first being in the midmorning and the other in the afternoon.We
    Filipinos love to eat and food is the basis of our social life. As the popularity of the healthy
    lifestyle, and the trend of having health conscious diets grows, many are looking for a healthy
    and otherwise new alternative for them to enjoy snacks without feeling guilty of cheating on
    their diet.
    Cartoffel’s Karto Bites, otherwise known as “potato cheese balls”, is a healthy light
    hearted snack that uses potato as its main ingredient, which will be sourced locally as to promote
    and help our local farmers. The Karto Bites are also baked or toasted instead of fried, in contrast
    to present-day fast food, which is unhealthy due to the excessive amount of oil used. The snack
    bites are placed in biodegradable paper box containers with different sizes to hold the product,
    great for consumers who are on-the-go and can be eaten solo or may include any combination of
    sauces, such as ketchup, barbeque sauce, and garlic sauce.

    III. Benefits to Future Customers, Clients, and Market


    A. Future Customers
    Cartoffel aims to serve products that are both nutritious and on-the-go, in order to satisfy
    our consumers as they also serve as the promoters of the business. With good customer service,
    customers would likely buy or promote the business as a sign of customer loyalty. Satisfying
    their needs and listening to the suggestions, it would likely allow Cartoffel to expand to a diverse
    consumer base and be a strong competitor to other food businesses or companies that have
    similar products as ours.
    B. Clients
    Cartoffel creates value in our healthy and affordable snacks in purchasing them easily
    through the use of delivery service applications. By bringing consumers and delivery
    applications together, consumers benefit by purchasing the snack without having to travel far or
    leave their safe premises.
    C. Market
    The company positions itself as a contemporary alternative setting for social conventions
    and get-togethers that aim to stand as a household name for family bondings, friendly hangouts,
    and dates offering reasonably priced products. As Cartoffel is a rising food company with a fresh
    new twist on eating snacks, the establishment promotes increased efficiency and increases
    competition, this way it would capture a larger market share for our products due to our healthy
    and reasonably priced snacks. The company would also increase the productivity and motivation
    to the local suppliers, as the ingredients that would be used are sourced locally, helping them
    earn for their living.

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