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    Bilal Hussain Subzwari 20192-25121 MAN-101 M-9519

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    Bilal Subzwari
    Burger King is a global fast food hamburger restaurant chain with over 11,000 locations worldwide. It faces competition from newer "quick casual" restaurants that offer healthier options at slightly higher prices, appealing particularly to younger customers. Burger King's new CEO John Chidsey understands the need to compete aggressively to survive. He will have to balance traditional challenges like efficiency with contemporary issues like health and sustainability through comprehensive management strategies that apply multiple concepts collectively.

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    Bilal Hussain Subzwari 20192-25121 MAN-101 M-9519

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    Bilal Subzwari
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    Burger King is a global fast food hamburger restaurant chain with over 11,000 locations worldwide. It faces competition from newer "quick casual" restaurants that offer healthier options at slightly higher prices, appealing particularly to younger customers. Burger King's new CEO John Chidsey understands the need to compete aggressively to survive. He will have to balance traditional challenges like efficiency with contemporary issues like health and sustainability through comprehensive management strategies that apply multiple concepts collectively.

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    Burger King is a global fast food hamburger restaurant chain with over 11,000 locations worldwide. It faces competition from newer "quick casual" restaurants that offer healthier options at slightly higher prices, appealing particularly to younger customers. Burger King's new CEO John Chidsey understands the need to compete aggressively to survive. He will have to balance traditional challenges like efficiency with contemporary issues like health and sustainability through comprehensive management strategies that apply multiple concepts collectively.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    91 views3 pages

    Bilal Hussain Subzwari 20192-25121 MAN-101 M-9519

    Uploaded by

    Bilal Subzwari
    Burger King is a global fast food hamburger restaurant chain with over 11,000 locations worldwide. It faces competition from newer "quick casual" restaurants that offer healthier options at slightly higher prices, appealing particularly to younger customers. Burger King's new CEO John Chidsey understands the need to compete aggressively to survive. He will have to balance traditional challenges like efficiency with contemporary issues like health and sustainability through comprehensive management strategies that apply multiple concepts collectively.

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    © All Rights Reserved
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    BILAL HUSSAIN SUBZWARI

    20192-25121
    MAN-101
    M-9519

    BURGER KING IS A FAST-FOOD HAMBURGER RESTAURANT.


    Recent reports indicate that the company owns or franchises a total of 11,129 restaurants in 65
    different countries. Burger King restaurants feature flame-broiled hamburgers, chicken, and
    other specialty sandwiches. Overall, the menu consists of hamburgers, cheeseburgers, and
    chicken and fish sandwiches. The menu also includes french fries, onion rings, salads, and
    desserts. Burger King is also known for its array of breakfast items. Burger King and other fast-
    food companies are facing new competition from unlikely rivals.
    Specifically, “quick casual” restaurants, including Subway Sandwiches, Chipotle Mexican Grill,
    Cosi, and Panera Bread, are offering healthier food at higher prices. This combination has helped
    restaurants in this category steal away traditional fast-food customers. Although executives in the
    fast-food industry initially believed that these new restaurants were attracting only older
    customers who could afford to pay higher prices, recent research reveals the quick casual
    concept appeals to individuals between 18 and 34 years old, a key demographic for the fast-food
    industry.
    One way Burger King management is trying to better compete is to operate the company in a
    way that is consistent with concerns of customers in a modern society. For example, Burger King
    attacked this new competition by adding its own healthier food offerings. The Chicken Whopper
    and a new Veggie Burger are examples of healthier alternatives.
    More recently, the company is offering other more socially conscious choices to customers. For
    example, in what animal welfare advocates are describing as a “historic advance,’’ Burger King,
    the world’s second-largest hamburger chain, has begun buying eggs and pork from suppliers that
    do not confine their animals in cages and crates.
    John Chidsey was recently named CEO of Burger King. Chidsey understands that Burger King
    must compete ferociously to survive. Some of his future challenges will be more traditional, like
    building and maintaining store efficiency, while others will reflect more contemporary issues,
    such as managing the caloric content of the Burger King menu, and dealing with illegal
    immigrants. For sure, Chidsey will have to meet these challenges by managing comprehensively,
    applying various management concepts collectively to management problems. For Burger King
    to be successful, Chidsey will have to successfully apply his comprehensive management skill.

    Exploring Your Management Skill


    FOR EACH STATEMENT CIRCLE:
    • “Y” if you would give the advice to Chidsey.
    • “N” if you would NOT give the advice to Chidsey.
    • “NI” if you have no idea whether you would give the advice to Chidsey.

    1. Keep in mind that there is probably “one best” way to do restaurant jobs.
    Y, N, NI

    2. Use motion study principles to manage lower-level jobs in restaurants, such as cooks, but
    not upper-level jobs, such as vice president of marketing.
    Y, N, NI

    3. Divide work among Burger King workers so that they can focus on special portions of
    tasks.
    Y, N, NI

    4. Not apply insights of the classical approach to management in concert with insights from
    the behavioral approach.
    Y, N, NI

    5. Focus on understanding how to increase production at Burger King through an


    understanding of people.
    Y, N, NI

    6. Continually focus on building experience in determining what action to take at Burger


    King, depending on what events occur.
    Y, N, NI

    8. See Burger King as a series of interdependent parts functioning as a whole.


    Y, N, NI

    9. Build an understanding of Burger King as a closed system.


    Y, N, NI

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