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Thanks for downloading the 17 Secrets for Getting More Views and Getting
Discovered on YouTube Checklist.

Use this Checklist to optimize your current and future YouTube videos.

These tips will help your videos get ranked better on YouTube, get discovered
and get more views!

Content is King
Remember that Content is King. These tactics will help get people to your
videos, BUT, to keep their attention and get them to take action, make sure
you are creating and sharing GREAT CONTENT in your videos!

Keyword List
In order to get the best results, make sure you have created your “Keyword
List" before implementing these steps. For tips on finding and creating a list
of your primary and secondary keywords and phrases visit
http://youtubeforchurches.com/.

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Here are the 17 Secrets:

1. Title: Create a Great Title and Use Keywords
2. Description: Optimize Your Description with Keywords and Links
3. Tags: Optimize Your Tags with Keywords
4. Ranking Factor: Incoming Links
5. Ranking Factor: Time Watched
6. Ranking Factor: Video Views
7. Ranking Factor: Likes and Dislikes
8. Ranking Factor: Video Embeds
9. Ranking Factor: Video Shares
10. Ranking Factor: Playlists Your Video is Added To
11. Ranking Factor: Subscribers
12. Ranking Factor: Video Responses
13. Encourage Comments
14. Category Choice
15. Transcribing Your Video for Higher Rank
16. Post Frequently
17. Using Related Videos to Your Advantage

1. Title: Create a Great Title and Use Keywords

• Create a great title that is: clear, provocative, attention-
getting and/or interesting. Your goal is to make it irresistible so
that I actually click on it and watch the video!
• Write it like a headline. TIP: Get ideas of how to write great
headlines looking at what is popular on: http://digg.com/,
http://popurls.com/, http://www.nytimes.com/most-popular.
• Use as many of your primary and secondary keyword phrases
as possible in the title.
• Remember, don’t “spam” by using unrelated keywords. If your
content has nothing to do with Justin Bieber or someone popular in
your niche, don’t try and use their name for more traffic and views.

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2. Description: Optimize Your Description with Keywords and Links

• Include as much quality content in the Video Description and
try to incorporate every single primary, secondary and related
keyword phrase that you can.
• There are 5,000 characters allowed. The words your say in your
video are not searchable but the content in your description is.
Include as much good text copy as possible.
• Include relevant links: Include links to your website and social
channels.

TIP: Make sure to include http:// in front of the link to make it

"clickable" in the YouTube description.

TIP: Put your best text “Above the Fold.” 5 lines of text are visible
without clicking “Show More” in the YouTube description. I
like to include a ‘Call to Action’ and a link to the most relevant
website to the video.

3. Tags: Optimize Your Tags with Keywords

• Include keywords and keyword phrases in the YouTube tags.
Key Question: What keywords and phrases do you want to be
discovered for?
• Use commas to separate your keywords and phrases. Example:
Las Vegas Church, Christianity, Pastor John Doe, Marriage Advice,
etc.

4. Ranking Factor: Incoming Links

• What are incoming links? Incoming links include links
from articles, blog posts, and websites.
• Social media incoming links. Incoming links can also come
from Facebook, Twitter and other social media sites.
• Incoming links help your video rank higher on YouTube and
Google Searches.

KEY: Post links to your videos on your website & blog and share
them on social media sites.

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5. Ranking Factor: Time Watched

• Remember that Content is King!
• One of the newer ranking factors YouTube is measuring is
"Audience Attention." You don't just want views on your videos,
but you also want people to watch as long as possible.

KEY: Your content needs to be engaging to hold your

audience's attention.

TIP: In your YouTube Account, go to your “Analytics” and study

your "Audience Retention." This will give you clues about
where your audience is dropping off and leaving your videos.

6. Ranking Factor: Video Views

 The total number of views helps determine your search rank.
Here are a few tips to get more views:
a. Share your videos on your social media channels.
b. Send an email to your list letting them know about the video.
c. Have friends and influencers share your video.
d. Buy Facebook, Google Adsense or other “Pay Per Click” ads that
link to your video.
e. Apply all the strategies in this checklist for maximum organic
search traffic.
f. Use Annotations to link to your other videos and related videos
to keep people watching your content.

TIP: Linking to other YouTube videos in your annotations

increases your ranking as well!

7. Ranking Factor: Likes and Dislikes and Favorites

 The total number of likes and dislikes helps determine your
search rank. They tell YouTube that people are watching and
interacting with your content.
Here are a few tips to get more video likes:
a. Ask people to link your video verbally and/or with YouTube
annotations.

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b. Include a call to "Like, Comment, Subscribe and Favorite" in

your intro and/or outro.
c. Remind them to LIKE your video when your share it on a social
site or in an email.

8. Ranking Factor: Video Embeds

 When your video is embedded on a website or blog, it helps
determine your search rank. Here are some tips for embedding
videos:
a. Embed your video on your website.
b. Embed your video in one of your blog posts.
c. Do a press release and embed your video within it.
d. Reach out to friends and guest post on their blogs and sites.

9. Ranking Factor: Video Shares

 When viewers click the "share button" and share your video
with others, it helps determine your search rank.
Here are some tips for getting viewers to share your video:
a. Ask people to share your video verbally or with YouTube
annotations.
b. Include a call to "Share Your Video" in your intro or outro.
c. Remind them to share your video with their friends when you
share it on social sites or in an email.

10. Ranking Factor: Playlists Your Video is Added To

 One of the ranking factors that helps your videos is when they
are added to "playlists."
Here are some tips for getting your videos added to playlists:
a. Create your own. Creatively organize and group your videos
into different playlists that have titles and descriptions
optimized with keywords.
b. Ask your viewers to create their own playlists.
c. Create helpful playlists of other people’s videos that your
audience would benefit from. Add value and pay it forward!

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11. Ranking Factor: Subscribers

 One of the ranking factors that will help your videos rank higher
is the total number of subscribers you have on your YouTube
channel.
Here are some tips for getting more subscribers:
a. Ask your viewers to subscribe to your channel.
b. Use intros, outros, channels design and annotations to ask your
viewers to subscribe.
c. Collaborate with others to "cross-promote" each other's
channels.

12. Ranking Factor: Video Responses

 One of the ranking factors that helps your videos rank higher, is
video responses.
Here are some tips for generating video responses:
a. Ask your viewers to respond to a question in the comments, or
with a video response.
b. Think of creative ways to engage viewers to participate with
your content through videos responses.

13. Encourage Comments and Respond to Comments

 YouTube loves interaction and audience engagement. The more
comments you can generate from your viewers, the better!
Here are some tips for getting more comments:
a. End your video with a question and ask your viewers to
respond below.
b. Get feedback. Ask your viewers what kind of videos they would
like you to create.
c. Add a “call to action” for commenting in your intro or outro.
d. Run a contest and require viewers to "comment, like and
favorite" the video in order to be entered into the contest.
NOTE: Seek legal advice before running any contests.
e. When people comment, respond. Your responses are counted
as well!

14. Category Choice

 Choose a category that applies to your video but try to choose one
that has less competition.
 Experiment with different relevant categories for your videos.

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15. Transcribing Your Video for Higher Rank

 Search engines cannot read what you are saying in your videos.
However, they will read a video that has been transcribed.
 Here is an article with my friend Tim Schmoyer that shares some tips
for transcribing and captioning your videos: The Easiest Ways to Create
Captions for Your YouTube Videos.
 Different Languages. Extend your reach by transcribing your video
into different languages.

16. Posting Frequently will Increase Your Ranking

 YouTube states that they favor channels that post regularly.

TIP: The take away is - post videos often!

TIP: Create a Video Content Schedule. Maybe you post the

weekend Message on Monday, a Video Blog Devotional on
Wednesday and Video Announcements on Friday. Plan it, than stick
to it!

17. Use Related Videos to Your Advantage

 What videos, YouTubers, Brands or Personalities would you want
to be associated with? One huge way to get traffic on YouTube is by
showing up in the "related videos."
 Create videos with similar titles and keywords to the videos you
want to be associated with.
 Quote the person or brand you want to be associated with, and use
their name in the title and keywords.

TIP: Consider interviewing or collaborating with the YouTubers

and/or Personalities that you want to be associated with, in order
to increase the association in YouTube's eyes.

More Strategies and Bonus Content:

These 17 strategies will JUMP-START your results on YouTube. If you are
interested in more content and strategies as well as free training videos, visit
http://youtubeforchurches.com/.

© 2014 seancannell.com - All Rights Reserved http://youtubeforchurches.com/

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LINK - Get a copy of YouTube for Churches on Amazon HERE.

In YouTube for Churches you will learn why it is CRITICAL that you and your
church should be on YouTube. You will learn YouTube basics for getting your
channel set up and optimizing your videos, as well as 10 advanced strategies
for connecting with your community, increasing video views, ranking your
website higher and CRUSHING IT overall with YouTube!

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About the Author:

Sean Cannell has launched multiple successful brands in the not-for-profit and
for-profit space and helps clients GET NOTICED and GET RESULTS in their
businesses.

He regularly speaks and consults with Churches, Entrepreneurs, Leaders and

Creatives about success in life and business, digital marketing, and KILLER
content creation.

Sean is married to Sonja Cannell and they live with two their Chihuahuas,
Sophie and Rosie, in Irvine, California.

Visit seancannell.com for FREE Resources to help you go Further, Faster in

Social Media, Video Production, Productivity and Leadership.

© 2014 seancannell.com - All Rights Reserved http://youtubeforchurches.com/