CHAPTER 1 QUIZ ANSWERS

 Question 1
1 out of 1 points
Which of the following is an example of a social technology online?
Selected Answer: MySpace
 Question 2
0 out of 1 points
How can becoming aware of one's own biases improve e-commerce decisions?
Selected Answer: It builds knowledge about the e-commerce domain.
 Question 3
0 out of 1 points
What is Peer-to-peer (P2P) file sharing?
Selected A software program where there's a connection between peers to share a
Answer:
file.
 Question 4
0 out of 1 points
Why does the study of pragmatics matter in e-commerce?
Selected Because the figurative and sarcastic language are often misunderstood
Answer:
online.
 Question 5
1 out of 1 points
Which of the following is an example of search company?
Selected Answer: Googl
e
 Question 6
1 out of 1 points
What was a primary reason the NSFNet network decided to transfer all its traffic to for-
profit corporations?
Selected NSF was pressured to allow commercial traffic, which put it in awkward
Answer:
position as a government sponsored entity.
 Question 7
1 out of 1 points
Why is the period between 1997 and 2000 often referred to as the dot-com bubble?
Selected Because many investors speculated in dot-com stocks irrationally, until
Answer:
the value of those stocks collapsed.
 Question 8
1 out of 1 points
What combined a handheld computing device and a portable phone?
Selected Answer: Smartphone
 Question 9
0 out of 1 points
Why was the ARPANET project created?
Selected To connect people with social technologies to enable quicker and more
Answer:
flexible communication.
 Question 10
1 out of 1 points
How can debiasing strategies help people make better decisions in e-commerce
initiatives?
Selected Answer: It limits or mitigates common biases that negatively impact decisions.
 Question 11
0 out of 1 points
What does a "flame war" refer to in virtual communities?
Selected A dispute between two people that know each other outside of the
Answer:
virtual community.
 Question 12
1 out of 1 points
What did the former head of technology at WebVan, Peter Relan, say was one reason
for WebVan's bankruptcy?
Selected They did not understand their target market well, advertising to price-
Answer:
sensitive audience when they offered a premium product.
 Question 13
1 out of 1 points
Which of the following is an example of a filesharing website?
Selected Answer: Dropbox
 Question 14
0 out of 1 points
When trying to mitigate communication errors, what is the first step?
Selected Answer: Check for understanding
 Question 15
1 out of 1 points
Why does the study of phonology matter in e-commerce?
Selected Because video and audio online communications require clarity in voice
Answer:
to be understood.
 Question 16
1 out of 1 points
Besides the schema, what is the other major component of a URL?
Selected Answer: The path
 Question 17
1 out of 1 points
 How has the ease of setup and the low cost of entry when creating websites and mobile
apps most impacted e-commerce?
Selected Answer: It has created a hyper competitive marketplace.
 Question 18
1 out of 1 points
Which of the follow was not one of the original four nodes on ARPANET?

Selected Answer: Massachusetts Institute of Technology

 Question 19
1 out of 1 points
What is a protocol?
Selected Answer: A set of rules and standards for data communication.
 Question 20
1 out of 1 points
Which of the following is the foundational protocol for sending packets of data over the
Internet?
Selected Answer: TCP/IP
 Question 21
0 out of 1 points
In what decade did the first mobile phones appear?
Selected Answer: 1970s
 Question 22
1 out of 1 points
Which of the following best defines the idea of e-commerce?
Selected The buying and selling of goods and services over an electronic network,
Answer:
primarily the Internet.
 Question 23
1 out of 1 points
Who is the founder of eBay?
Selected Answer: Pierre Omidyar
 Question 24
0 out of 1 points
What feature of TCP/IP best distinguishes it from other communication protocols?
Selected It made the network responsible for the message, not the sender or the
Answer:
receiver.
 Question 25
1 out of 1 points
To help make better decisions with e-commerce initiatives, what can limit or mitigate
biases?
Selected Answer: Using debiasing strategies
 Question 26
0 out of 1 points
Why does the semantics matter in e-commerce?

Selected Answer: Because the rules of syntax matter in seeking clarity in online communications.