Scribd
Upload
35 views1 page

Questions - The Globalization of Markets

Questions - The Globalization of Markets

Uploaded by

chandel08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
35 views1 page

Questions - The Globalization of Markets

Questions - The Globalization of Markets

Uploaded by

chandel08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

SESSION 1

Questions – ‘The Globalization of markets’

1. What is the author’s fundamental argument in the article?

2. What is the classical debate in International marketing that Levitt debates and defends in this
article?

3. How does he distinguish between an MNC and a Global corporation?

4. What is the fundamental assumption in the article about markets and consumers?

5. What is the most important benefit for firms that follow Levitt’s prescription in International
markets?

6. Explain the Hoover example succinctly.

You might also like