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Product Life Cycle - Report Flow

The document outlines the stages of the product life cycle (PLC) model including introduction, growth, maturity, and decline. It discusses strategies for different stages of the PLC and factors that affect it such as market acceptance, competition, and economic conditions. Finally, it examines techniques for improving sales and measuring performance at each phase such as advertising, price changes, and exploring new markets.

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Adi
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62 views1 page

Product Life Cycle - Report Flow

The document outlines the stages of the product life cycle (PLC) model including introduction, growth, maturity, and decline. It discusses strategies for different stages of the PLC and factors that affect it such as market acceptance, competition, and economic conditions. Finally, it examines techniques for improving sales and measuring performance at each phase such as advertising, price changes, and exploring new markets.

Uploaded by

Adi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Product Life Cycle

Report flow:

1) Concept Introduction
2) Stages of PLC with examples
a. Introduction
b. Growth
c. Maturity
d. Decline
3) Strategies during different stages of PLC
4) Common patterns of PLC
a. Growth-Slump-Maturity Pattern
b. Cycle-Recycle Pattern
c. Scalloped PLC
5) Special Categories of PLC
a. Style
b. Fashion
c. Fads
6) Important factors affecting PLC
a. Rate of market acceptance
b. Ease of competitive entry
c. Risk bearing capacity
d. Economic and managerial forces
e. Protection by patent
7) Marketing techniques used to improve sales
a. Advertising
b. Price reduction
c. Adding value
d. Explore new markets
e. New packaging
8) Parameters to measure performance in different phases of PLC
a. Product
b. Marketing
c. Buyer Behaviour
d. Competition
9) Implications of PLC
10) Advantages & disadvantages of PLC

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