Guidelines For Infographics and Infomercial

BIOSTATISTICS & EPIDEMIOLOGY
 Guidelines for Research Infomercial 
BACKGROUND. An infomercial is a video presentation which presents a significant amount of

information to promote a point of view in relation to the research conducted.
GUIDELINES:
1. The maximum running time of the infomercial is 2:00 minutes only and must not be lower than
0:30 seconds. All created infomercials must be original and no part of it must be obtained from
any shows or television commercials. Any violation will void the entry.
2. The infomercial must be based on the assigned completed research or epidemiological study.
3. The infomercial must portray why such project was developed or why the study was conducted;
the study’s potential benefits in terms of its impact on health and quality of life, science or
technology contributions or socio-economic benefits.
4. The infomercial can be a simple slide show of pictures and captions but can also be a video
production. It must be in DVD playable format.
5. To enhance the audio and video presentation, subtitles may be used to transcribe the
conversation. It must be ensured that the text is visible.
6. Use of the Filipino and/or English as medium is allowed.

 Guidelines for Research Infographics 
BACKGROUND. An infographic is a visual way to display data or information that makes it easy to understand at a glance.
It can take the form of a chart, diagram, or illustration, and usually involves minimal text. These are visual abstracts which
condense the information from an abstract into a more engaging visual display. Visual abstracts still provide key information
but are more flexible and varied in terms of size and content than research posters or traditional written abstracts.
GUIDELINES:
1. Infographics should highlight a completed research or epidemiological study.
2. Content
a) Design with your target audience in mind. Think about their existing knowledge and how you can appeal to
that and extend it.
b) Try and keep your poster word count between 200 and 300 words. Short sentences and engaging visuals keep
them interested.
c) Focus on the big idea and be selective about what key findings you use. Remember that your infographic is a
way of inviting people to find out more about the study. Your research infographic will typically include: a
title and short description, background, research questions, methods, results and findings, conclusions and
references (usually at the bottom).
3. Layout
a) Organize your content with columns, sections and headings. This will help you create a well-balanced
infographic that is clear and easy to navigate for your audience. Use the layout as an opportunity to tell a
narrative or guide your audience through the infographic.
b) Use plenty of space and don’t cram things in. Infographics should be carefully curated, and give readers the
opportunity to understand the overall message of the research in a quick and visually pleasing way.
c) Infographic dimension should not be more than 11 x 17 inches or 1056 x 1632 pixels.
4. Design
a) Keep a consistent style. This means having a well-balanced and limited color scheme and using no more than
two fonts in three sizes – one for your headings and title, and one for the body copy.
b) Use high resolution images.
c) Limit colors. Light and bright colors can be used to highlight main points. Use no more than 5: one main color
and a lighter version of the same color, with no more than three accent colors. A good tip is to use varying
shades of your accent colors.
5. Software
a) Free online tools like Canva or Piktochart are easy to use and affordable (or free) for getting started.
b) PowerPoint is an option too, and although definitely not recommend as a graphics / chart creation tool, it can
be used for putting together your infographics
COLLEGE OF MEDICAL TECHNOLOGY
VELEZ COLLEGE
BIOSTATISTICS and EPIDEMIOLOGY
Student’s Name _____________________________ Group & Sec _____ Date ____
Exercise 12: INFOMERCIAL & INFOGRAPHICS
BEGINNING DEVELOPING ACCOMPLISHED EXEMPLARY

CRITERIA 1 2 3 4 SCORE
INFOMERCIAL:
INFORMATION Relays 25% or Relays 50% of Relays 75% of Relays all
CONTENT less of the the research the research information
research content content. relevant to the
content. research study.
STORY Shows 25% of Shows 50% of Shows 75% of Complete
the research the research the research research
process process process process was
depicted in the depicted in the depicted in the depicted in the
story. story. story. story.
Originality Infomercial Most of the Some of the All parts shown
was copied parts were parts were came from new
from ancopied from an copied from an idea.
advertisement advertisement advertisement
or existingor existing or existing
video. video. video.
Creativity / Visual Shows 25 % Shows 50% Shows 75 % Shows
Effects creativity. creativity. creativity. creativity in the
entire
presentation.
Sound Quality Inaudible Majority of the Some part of Have clear and
sound during presentation the audible sound
the entire contains presentation all throughout
presentation. inaudible contains the
sound. inaudible presentation.
sound.
INFOGRAPHICS:
Design / Visual Absence of Majority of the Some parts are All parts of the
Appeal visual appeal. parts are not not visually poster are
visually appealing. visually
appealing appealing.
Quality of Content 25% or less of 50% of the 75% of the All data /
the data / data / data / information
information information are information are presented are
presented are accurate and accurate and accurate and
accurate and valid. valid. valid.
valid.
Knowledge Transfer Presentation of Some of the Majority of the All complex
Potential complex topic complex topic complex topic topic was
was not able to was converted was converted converted into
convert into into into understandabl
understandabl understandabl understandabl e format.
e format. e format. e format.
Originality Infographics Some of the Majority of the All contents
was copied content were content were were presented
from an presented in an presented in an in an innovative
existing format. innovative innovative format.
format. format.
Potential to Generate Was not able to Has catchy Have catchy Have catchy
Discussion. produce catchy tagline but taglines and taglines and
taglines. unable to able to able to
generate generate generate
discussion. discussion discussion
slightly. substantially.
OVER – ALL PERFORMANCE
Over-all Presentation Was not able to Presented only Presented both Presented both
present both either infomercial and infomercial and
infomercial and infomercial and infographics infographics
infographics. infographics. but with some perfectly.
technical
glitch.
PUNCTUALITY Unable to start Able to start on Able to start on Able to start
and end on the time but ends time but ends and ends on
allotted time. more than 10 more than 5 time.
minutes on the minutes of the
allotted time. allotted time.
DEMONSTRATES insensitive to Most often Sometimes Sensitive to the
CONCERN FOR the needs of insensitive to insensitive to needs of the
OTHERS
the people the needs of the needs of people around
around the people the people him/her as well
him/her as well around around as those with
as those with him/her as well him/her as well gender, ethnic
gender, ethnic as those with as those with or cultural
or cultural gender, ethnic gender, ethnic issues
issues or cultural or cultural
issues issues
Highest Possible Score (52)
Comments G = ts/52 x 100

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BIOSTATISTICS & EPIDEMIOLOGY

 Guidelines for Research Infomercial 

BACKGROUND. An infomercial is a video presentation which presents a significant amount of

6. Use of the Filipino and/or English as medium is allowed.

Student’s Name ___________________________ Group & Sec _ Date __

Exercise 12: INFOMERCIAL & INFOGRAPHICS

BEGINNING DEVELOPING ACCOMPLISHED EXEMPLARY

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