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Lesson 16

The document discusses the representation of women in art, media, and advertising throughout history. It explains how women have traditionally been objectified as objects of male pleasure and desire. Works of art often depicted the nude female form in a sexualized manner to be viewed by men. Advertising frequently uses women's bodies to sell products. The film industry also commonly portrays women as sex objects. The document argues that these portrayals influence how women see themselves and how society views femininity.

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Maeriel Aggabao
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
60 views

Lesson 16

The document discusses the representation of women in art, media, and advertising throughout history. It explains how women have traditionally been objectified as objects of male pleasure and desire. Works of art often depicted the nude female form in a sexualized manner to be viewed by men. Advertising frequently uses women's bodies to sell products. The film industry also commonly portrays women as sex objects. The document argues that these portrayals influence how women see themselves and how society views femininity.

Uploaded by

Maeriel Aggabao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Representation of Women

in Arts and in Media

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Learning
Objectives Compare the classical
representation and self-
perception of women in the
arts.
Provide situations/instances
manifesting the influence of
mass media in women
objectification

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
“Men look at women. Women watch themselves being looked
at. This determines not only most relations between men and
women but also the relation of women to themselves. The
surveyor of woman in herself is male: the surveyed female.
Thus, she turns herself into an object-and most particularly an
object of vision: a sight.”
John Peter Berger
English novelist and art critic

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Women in Western Art:
The Beginning of Female Objectification

• Women are made objects of one’s viewing pleasure.


• Women are made the objects of men’s desires.
• Women did become the “muse” or subject of various art forms.
• Western formal education trained people to see women in this
manner.
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Women in Western Art:
The Beginning of Female Objectification

• Depiction of the female nude


because women are placing
themselves on display for a man.
• Difference between nudity and
nakedness
• Nudity is indispensable in Western
Art
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
The Male Gaze

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
• Scopophilia, taking other people as objects, subjecting them to a
controlling and curious gaze

• Male looks for pleasure and the woman finds pleasure in being looked at
• The idea of pleasure derived from looking is insulting

• Women are subject of this gaze and are


objectified as though they exist without free
will or sentient thought

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Women in Advertising

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Women in Advertising

• Women are often presented as sex


objects in advertisements, even for
products that have nothing to do
with their sexualities or bodies
• In most ads, women are accessories

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Women in Film and
the Film Industry

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Women in Film and the Film Industry

• Women would be portrayed as


wearing sexy clothes, partly nude,
and sexualized
• Film industry is dominated by
man; only 5% are women
• Women’s perspective are not
shown on screen
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Sexualization

Sexualization of Women defined by APA as:

• Person’s value = sexual appeal = behavior


• To be of great standard means being sexy
• Sexual objectification
• Sexuality is inappropriately imposed upon a person
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
The Beauty Myth

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
How Images of Beauty are
Used Against Women

• Oppression of women through valuation of “looked-at-ness,”


which is unavoidable
• Beauty myth, existence of one’s universal beauty ideal
• Prevents women from becoming genuinely free

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Beauty and the
Western Ideal

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Western Idea of Beauty

• White person as superior, and made ideal


• White = privileged
• Long, thin body, straight hair, and light-skinned

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Reclaiming the Media

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi
Reclaiming the Media

• Women empowerment = stories


• Give women more access to media
• Exhibit other possibilities of womanhood
• Fund works that encourage women to think critically about media and their
situation as women
• Help men and women understand how media is creating a destructive
objectification of women
© 2020 | NOT FOR SALE
Prepared by: Ms. Czarina Mae C. Legaspi
Thank you!
Any Questions?

© 2020 | NOT FOR SALE


Prepared by: Ms. Czarina Mae C. Legaspi

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