Soumyadip Banerjee: - SEO, Growth Marketer

Download as pdf or txt
Download as pdf or txt
You are on page 1of 2

SOUMYADIP BANERJEE

• SEO, Growth Marketer •

[email protected] linkedin.com/in/soumyadip-banerjee
+91 9748658318 Bangalore, India

ABOUT ME AREAS OF EXPERTISE

An innovative and enthusiastic marketer with Strategizing and managing SEO


expertise in SEO, Content Marketing and Social campaigns
Media. Competitor research
Content writing and marketing
Proven success in developing innovative SEO Social Media (Organic & Paid)
campaigns and ensuring proper execution. Web Analytics
Adept at organically scaling websites from Strategic Planning
scratch. Works well in challenging and fast- Graphic Designing
paced environments individually or as part of a Team Management
team.
OTHER ACTIVITIES
Can be found gobbling down street food or
SEO mentor & community builder at
most certainly playing FIFA, if not learning
Growth Folks (India's fastest growing
about new digital skills.
growth community)

WORK EXPERIENCE

Growth Marketer - SEO


Ampliz, Bangalore
October, 2019 - Present                    

Ampliz is a global B2B data intelligence platform.


Assumed responsibility for Ampliz website, which had negligible amount of content, attracted
little to no organic traffic, and had gone through 3 migrations.

Impact: 3X growth in organic traffic with 50+ keywords ranking in Google SERP's Top 20.

Fixed major technical issues (broken links, slow loading speed, etc.) on the website which led
to an enhanced user experience.
Introduced and implemented the "pillar-cluster" content strategy which helped high difficulty
keywords rank on the first page. (Giants like Hubspot, G2, Sales Hacker being competitors)
Successfully launched 2 products on Product Hunt acquiring 2.5K+ website traffic and 1.7K+
downloads.
Owned the entire process of content creation from keyword research to editing and
publishing. Managed 3 in-house content writers and 2 freelancers.
Evangelized SEO and Content writing best practices for the internal teams.
Freelance SEO Consultant
Client: W3Layouts
August, 2019 - October, 2019           
     
W3Layouts is a one-stop shop for HTML web templates. Started working of the website at a
time, when the traffic was gradually plummeting M.O.M due to lack of quality content and
technical issues.

Impact: Increased organic traffic by 33% with 40% growth in traffic from U.S.

Single-handedly wrote content, optimized the site for search and scaled social media.
Scaled template downloads via organic search to 50K downloads/month with a 10% M.O.M.
growth.
Successfully activated dead referral channels which led to a 14% increase in traffic.
Increased Facebook reach by 40% and an overall engagement growth by 6.5k%

Digital Marketing Manager


Medikoe, Bangalore
September, 2018 - July, 2019                             

Medikoe is an online healthcare platform with products for both businesses and consumers.

Built the in-house marketing from scratch and headed the content and social media teams.
Implemented SEO and content best practices and streamlined the content creation process for
the team of 7.
Ran successful Social Media campaigns for Indian and International clients like New Hope
hospital, Cytecare Cancer hospitals, etc.
Played a key role in strategizing the product roadmap with stakeholders.

INTERNSHIPS
Spoyl (Fashion e-commerce), Bangalore
Social Media Intern
1st June, 2018 - September, 2018

Olready (Online marketplace for MUAs and Salons), Gurgaon


Social Media & PR Intern
29th January - 29th March,2018.

EDUCATION HOBBIES&INTERESTS

Computer Science & Engineering - B.tech Food Blogging


2014 - 2018 Have worked with brands like KFC,
C.G.P.A. - 8.3 Taco Bell, 7Up, Edelman, etc.

@the_bigfatfoodie
The Modern Academy (ISC)
thebigfatfoodie.wordpress.com
Lycee (ICSE)
Gaming
Travelling

You might also like